Email Marketing Topic

It’s apparent that email autoresponders, email triggers, or follow-up emails can enhance marketing effectiveness, boost sales, and reinforce customer loyalty.

In the context of slowing economic activity, COVID-19 has led to an upsurge in e-commerce and increased digital transformation.

Have you invested a large amount of money in attracting more visitors to your site via Google Adwords or Facebook Ads, but not noticing the revenue follow?

When was the last time you attended an event?

The holiday season stays among the most precious and profitable times of the year for both online and offline businesses. It’s the time when you can use your power to drive huge sales for your store.

Email marketing has quickly become the favorite channel for B2B marketers. It not only supports a direct conversational style of communication with your customers but also drives a higher return on investment than other channels. Besides, email marketing allows you to engage prospects, share product information, and establish long-term relationships.

The coronavirus pandemic has shown that plans can change easily. Whatever you predict today may not be correct tomorrow. You need to continually keep up with the latest trends and projections to get ahead of the game.

Table content

As digital marketing strategies have evolved and spread their wings at a breakneck pace, most entrepreneurs will have the same question: “Is email marketing still working?”

Now it’s getting challenging to grab the attention of customers who have tens of promotional emails daily. Therefore, the success of email marketing will depend on not only what you send but also when you send your emails.

According to Statista the number of email users in the world was around 3.9 billion. And when it comes to 2023, this figure is set to increase to 4.3 billion. That’s an extraordinary number, which is half of the world’s population.

As a business owner or marketer, learning how to master email marketing is essential. And a critical part of making this happen is to invest in an excellent email service provider (ESP).

Unlike the popular conception, email marketing is no way going dead, it’s going places instead. It gives a solid 4400% ROI and marketers are getting serious about it like never before. 306.4 billion emails are being sent every day in 2020. So, one thing is for sure - you can’t afford to go wrong.

How have your marketing campaigns been doing lately? Have they brought you your desired results? Or are you trying to improve them? If the latter is the case, incorporating a FOMO (Fear Of Missing Out) in your next marketing campaign can help you boost profits hugely. In this article, I will introduce to you 13 methods that you can use to successfully add FOMO to your marketing campaigns.

B2C abbreviation speaks for itself: the core of this sector marketing are communications between companies and clients. We mean both actual end-users and prospects.

If you neglect the importance of writing a Follow-up email, then you are about to lose a great number of potential clients. Strangely enough, according to a SupperOffice survey on 1000 firms, less than 3% of companies attempted to send a follow-up email to their customers. But why? Is this because they think follow-ups are simple and not a big deal? In fact, a follow-up email is so important that it is becoming one of the biggest customer complaints. So, how to write a good follow-up email for better customer service? Let’s find out.

An interview is the hardest part of any employment process, and when you finish it, you can relax a little bit and wait for a response from recruiters. But, things don’t go so easily that way. There is still some work that should be done after an interview if you want to stay on top of the interviewers’ potential candidates list. And, writing a follow-up email is a great practice that can help you draw recruiters’ attention and also show them that you are a very competitive candidate to be a part of their company.

Nobody wants to be rejected after sending a follow-up email. Statistics show that 44% of salespeople stop following-up after getting one rejection. It is hard to get a response right at the first time, and this can make you want to give up. But, if you have a clever follow-up strategy along with great persistence, your prospects will send you a reply for more conversations that can lead to further sales. So, how to send a follow-up email after no response?

In the fast-paced world, where communication happens at the click of a button, follow-up emails have become an essential tool for professionals to ensure their messages are not lost in digital noise. Whether you are applying for a job, following up on a sales lead, or networking with potential clients, sending a well-crafted follow-up email can make all the difference in getting the desired results. So, why are follow-up emails so important, and how to write a follow-up email?

Are you looking for a solution to get more sales from your existing customers? Or do you want a lot of potential customers who make short visits and then leave your site without purchasing?

In this digital era, everything should be processed online, marketing included. Email marketing is beyond excellent to contribute greatly to your marketing campaign. Below are some tips you should know to have a better preparation as well as a better email campaign this holiday shopping season.

Do I have to say it again? Black Friday) and Cyber Monday is so close, taking place on November 24 and 27 this year. And it will not be a good idea if you forget to set a perfect email marketing campaign seriously. Let’s start working now and see how sales can rocket this big holiday shopping season. In this article, I hope you can notice to some main ideas: Why BFCM Email marketing campaign is essential? What to do to boost your subscriber list Start BFCM early sales Optimize your subject lines Create urgency in your Black Friday email campaigns Send cart recovery email series