Auto Related Product

According to a researcher Sucharita Mulpuru, an average of 10 to 30% of e-commerce revenues comes from the help of product recommendations. In 2006, Amazon also stated that cross-sells and up-sells account for 35% of their total sales. Needless to say, these statistics demonstrate how greatly product recommendations contribute to a business’s profit. Therefore, an investment on recommendation tools such as upsells or cross-sells is necessary to any online merchants. And now, let figure out why do you badly need these product recommendations.

Upselling and cross-selling are considered to be two most effective ways to boost revenues for any merchants. Upsell is used when store owners want to persuade customers to purchase a more expensive version of the original product, while shop admins use cross-sell to encourage consumers to buy more products on impulse. Although these two recommendation methods have some differences in characteristics, they share the same purpose of increasing sales for a store. In this post, I will focus on how to help store owners make the best of upselling and cross-selling in retail.

Among several marketing methods used to boost sales, using auto related products is considered to be one of the most effective ways for any online merchants. To make use of auto related products, store owners often use an Automatic Related Products Extension which offers them various recommendation blocks such as related items, up-sells, cross-sells, and so on. And now, let find out some tips to make you become a master of using upsells and cross-sells for you stores.

The Differences Between Cross-Sells, Up-Sells and Related Products in Magento

We all know that the appearance of Magento 2 is greatly beneficial to online merchants with several outstanding features over Magento 1, especially the contribution of recommendation tools such as Up-sells and Cross-sells. These tools function based on customer shopping behaviors by providing a list of suggested items when they are searching for certain products. This post is created with the aim to help you have a deeper understanding about these functions and offer you a general guideline over how to use them in Magento 2.

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