3 noticeable statistics in daily deals
According to MerchantCircle survey conducted in June 2011, well above a half of businesses - 58% - mentioned daily deals as an effective tool for customer acquisition
According to ForeSee Results Survey conducted in March 2011, roughly a quarter of daily deal buyers, 38%, were already loyal to the brand which offered a deal while a slightly smaller figure was recorded for those who were new customers, 31%.
According to Rice University Survey conducted in June 2011, a large percentage of deal buyers (77%) in Groupon, LivingSocial, Travelzoo, and BuyWithMe were new customers who spent more than the actual value of the deals. One-fifth of these new customers when turned to be repeat customers.
Daily deals play an important role in customer acquisition and converting new buyers to repeat customers. Also, limited deals offered in a certain period of time stimulates buyers’ desire for the products and motivate them to quickly purchase.
Why daily deals?
Boost customer acquisition
When it comes to buying something online, there is often a lot of hesitation from the shopper’s side. A not-yet customer may doubt your product/service quality. This is why daily deals actually work when online businesses want to attract more new customers. As an example, Groupon was successful to have 77% of deal buyers be the first-time buyers.
Convert new customers to repeat followers
20% of new customers were converted to loyal customers in the most popular shopping platforms like Groupon, LivingSocial, and BuyWithMe. As the first-time buyers have a chance to experience your service and have a chance to know how daily deals work on your online store, it’s easier for them to shop more regularly.
Increase customer engagement
Online stores which offer regular daily deals attract a big number of followers. Besides daily deals, businesses can also offer other special discounts like random deals, bestseller deals, and upcoming deals which draw customer’s notice.
