Marketing Strategies

The world of marketing is literally changing by the minute since it’s no longer confined to traditional selling and advertising. The new marketing model is dominated and driven mainly by technology and digital platforms.

Today’s market is competitive, and the heart of a business’s success lies in its marketing. Still, some companies treat marketing as a cost center that only eats investment instead of a revenue driver.

Disney is considered an icon of American brands. With movies, theme parks, television, and radio, not to mention products adored by children and adults across the world, they have invented family entertainment since the release of SteamBoat Willie.

Attention is a necessary ingredient for effective marketing.

Honestly, when it comes to building a successful brand, everyone may think of Apple instantly. Regardless of how much criticism the brand had encountered for the prices of its tech innovation, Apple still makes the world eager and longing for its newest product launches.

We’re all familiar with Nike’s classic tagline of “Just do it,” Over the years, the brand’s shoes, along with famous athlete endorsements and the swoosh logo, have become more popular among consumers than ever. Is that, however, everything that Nike’s doing? Is there anything more particular about their marketing strategies and tactics?

If you are reading this, you are wondering how inbound marketing can guide you to the goals of your business. Whether you are familiar with this term before or not, in this article, let’s think about it with a fresh mind to generate fresh strategies for the new year.

While a competitive marketing strategy can greatly reinforce any new company’s development, it can be challenging for entrepreneurs to build a special identity for their brand in the marketplace. Luckily, there are plenty of successful marketing strategies from well-known businesses which can help them excel in this area.

The following blog was written by guest author Alex Borzo, a content contributor at Amber Engine, a software company passionate about eCommerce. The company’s fast and simple PIM software gets sellers, distributors and brands to market in weeks instead of months.

Growing a business isn’t a simple task.

Holiday dates are great opportunities for e-commerce stores to run marketing campaigns and boost sales effectively. This is the most profitable periods which every store make great efforts to draw customers attraction and increase sales as much as possible. This article will analyze the key benefits of holiday dates in marketing and the tip to keep track of all holiday dates in multiple nations.

In the dynamic context of the digital age, mobile device popularity has been increasing like never before. From smartphones to tablets, these handheld devices have become an indispensable part of our daily lives. According to Statista , the number of smartphone mobile phone subscribers worldwide reached over 6.4 billion in 2022 and is forecasted to surpass 7.7 billion by 2028.

Nobody can dispute the power of effective digital marketing, especially when it comes to digital marketing. Unfortunately, what constitutes effective is constantly changing. Technology and the internet are constantly evolving with new innovations coming out every single day. A good marketing expert has to adapt to this constantly changing environment. Social media changes at the drop of a hat, which is why you have to be on top everything that is trendy right now. Here are 10 Digital Marketing Trends you should keep in mind during the following year.

Customer service is a crucial element of growing businesses and needs to be considered with utmost sincerity and care. In order to improve customer service standards and meet pressing demands of rich engagement from consumers, businesses are increasingly adopting AI chatbots for their customer support. AI-powered chatbots are disrupting the landscape of customer service to enable a satisfying level of automated conversations and interactions.

Among several occasions yearly, Valentine’s Day is possibly the most looking-forward day since it is high time for people to present their love or strengthen their intimate relationships. As a result, people have a tendency to spend more on shopping this occasion as a preparation for a special anniversary. Hence, there is no reason for you not to start brainstorming a great strategic marketing plan right now. However, before taking any plans into practice, consider these following tips to maximize your benefit from upcoming deals.

The critical holidays such as Christmas, New Year have just ended. You are happy to enjoy the success of your business during a year. Now is the time for you to get back to the routine as well as do the plan for your business for the success in 2018. We are here to recommend you that there is an essential event that brings potential sales, you can’t miss - Valentine’s Day.

When the Valentine’s day is on the way to come soon, online merchants are now busy preparing for this occasion to boost sales. Because on this occasion, people have high demands for purchasing gifts for their lovers, it is absolutely defined as a good opportunity for small and medium enterprises to increase their revenues dramatically. Therefore, store owners need to equip themselves detailed plans to make the best of this chance. Following are 4 musts that marketers should keep in mind to be successful in this shopping season.

When the holiday shopping season is on the way to come, online merchants are busying preparing for their marketing campaign. Because at the end of the year people have a tendency to purchase more not only for themselves but also for their family, friends, and houses, almost all businesses want to take advantage of this occasion. It is considered to be among the most important periods of time for shop owners to boost their sales dramatically. Therefore, both retailers and wholesalers should focus on launching appropriate marketing plan to drive sales from customers.

If you are on the way to embark on running a long-term marketing campaign, make sure that you already have a thorough situational analysis. A situational analysis is a set of methods used to thoroughly examine both internal and external factors of any business and their impacts on the company’s performance. Only after doing situational analysis, can the marketing strategy be structured. Therefore, a situational analysis is of utmost importance to any strategic marketing plan.

What is Black Friday and Cyber Monday Black Friday is the friday after Thanksgiving. In 2021, Black Friday is November 26. This day is generally perceived as the busiest shopping day of the year. Also, the annual holiday shopping season will not really begin without a start of a vibrant Black Friday. For the economy, this day plays a crucial role which helps all types of companies from small/medium-sized to big ones increase revenues, improve brands and build up reputation as well as customer loyalty.

Cyber Monday and Black Friday are two most important events of the year for all retailers in general, and particularly for online retailers. In 2016, these events contributed over $6.5 billion to the total online spending, nearly 2% of the total American online spending of the same year.

According to Investopedia, online consumers spent $222.1 billion in the 2023 holiday season, a 4.9% jump over last year, according to an Adobe Analytics report. More online shoppers are using “buy now, pay later” options, with their ranks growing 14% over last year, and by 43% on Cyber Monday.