Which is better?
While there is not much cart abandonment at bricks and mortars, this figure is double in e-commerce, according to recent research by Barclaycard. The reasons behind this phenomenon can be the lack of site navigation, poor service and more complicated checkout process or anything. Among these problems, an online store needs to especially concern about their checkout page as this happens to be the most vital factor when it comes to successful checkout.
6 Tips To Enhance Online Checkout Process
Do you notice that according to Baymard Institute, the e-commerce site can gain a 35.26% increase in conversion rate because of a design improvement in checkout process? By doing studies on leading e-commerce site such as Walmart, Amazon, Wayfair, Crate & Barrel, ASOS, etc; Baymard Institute has pointed out that the average cart abandonment rate in 2016 is 68.8% and e-commerce stores have a chance to eliminate this rate by optimizing their checkout function.