Magento 2 CRO Extensions

Conversion rate optimization is the practice of increasing the percentage of users or website visitors to take the desired action. No matter you are introducing your new store or promoting a new product, focusing on increasing conversion rates will help you achieve your goal faster. Let’s get to know the best way to enhance your conversion with useful Magento 2 CRO extensions.

What is Conversion Rate Optimization (CRO)?

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization (CRO) is the process of increasing the website visitors or users who take specific actions on the website. These actions often are submitting a web form, making a purchase (the most desired one), signing up for a trial, clicking on a link or “add to cart” button, etc.

The conversion rate is calculated as the total number of conversions divided by the total number of people who visited your website.

CRO is a journey in which marketers and eCommerce practitioners must act at each touchpoint of the customer experience on their website. It's crucial to focus on the word "conversions," but a lot that happens before that.

Why should you optimize conversion rate?

Conversion rate optimization is critical because it helps you minimize the customer acquisition costs by giving better experience the visitors and users you already have to get more value from them. By optimizing the conversion rate, you can increase the revenue per visitor, acquire more customers, and grow your business.

By optimizing different elements of your website, you can expect a considerable increase in your conversion rate and the sales to go up as a result. There are a lot of ways for conversion rate optimization. The most successful companies are constantly improving their websites and apps to create a better user experience for their customers. Your customers will love to visit a simple, stunning, and convenient website. Start from the smallest things to do and see the results.

Why should you optimize conversion rate?

Mageplaza CRO extensions for Magento 2 store

Mageplaza CRO extensions for Magento 2 store

Mageplaza CRO package comes with many solutions for conversion rate optimization. They get down to improve each functionality of your website one by one, such as navigation, shipping, checkout, or promotions.

Layered Navigation

A better layered navigation makes your website easier to navigate and shop, so it obviously increases the user experience. It enables customers to easily find what they are looking for with different filters such as category, color, size, price, brand, material, etc.

You may also use ajax loading and ajax search to reduce bounce rates caused by slow loading times. Customers can choose the filters they want, and only the products that match will be loaded, so the site will not be slowed down. Ajax search returns correct results in a drop-down list for customers rapidly. Without further ado, it's quick and simple to browse your website and search for products.

Enhance checkout experience

Checkout is of the utmost importance for any online store. That’s why Mageplaza creates One Step Checkout extension to optimize the online checkout experience and increase conversions.

A long and complicated checkout is replaced with a simple one-page checkout. It ensures a secure, straightforward, and convenient checkout process for anyone. It lowers cart abandonment rates and boosts conversion rates.

Easy to generate customers’ reviews

Customers’ reviews are critical proof of your product quality, so it’s necessary to get as many positive reviews as possible. With automatic review reminder, you are giving your customers an easier way to review your products without making a hard review push.

All of your customers' feedback is gathered and displayed in a more user-friendly product review section. It contains the overall product rating as well as customer reviews with the names of authorized reviewers.

Capture customer attention with promo-related activities

To effectively drive customers to your promotions, you can use a countdown timer that creates urgency and fear of missing out. A promotional banner is also worth it because images are pleasing to the eye rather than text. When someone clicks on your banner, it directs them to a landing page of your promotional program, which is possibly generating conversions to your website.


Conversion rate optimization is a long-term process that necessitates a significant amount of time and works to optimize all areas of your website. Use Mageplaza CRO extensions to make your life easier because they are simple to use, innovative, and always technology up-to-date.