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Magento 2 Google Tag Manager   v2.1.1

Magento 2 Google Tag Manager
magento partner

Magento 2 Google Tag Manager extension is the properly mixed solution with the site-tagging function and the supplement of Google Analytics Enhanced Ecommerce, Google Adwords Conversion Tracking, Facebook Pixel. The module with the full functionalities definitely will support e-commerce stores to collect huge data, analyze customers insight deeply, improve store performance and increase conversion rate.

  • Simplify the management of GTM tags
  • Support dynamic remarketing
  • 70+ tag types
  • Included Google Analytics Enhanced Ecommerce
  • Included Facebook Pixel
  • Compatible with Magento 2 GDPR, Magento 2 One Step Checkout



60-day Money Back


Lifetime Update


365-day Support

Compatible With

CE, EE 2.1.x, 2.2.x, 2.3.x

Google Tag Manager and the great benefits

  • trending_up What are tags in sites?

    Tags are snippets of code which are added to a site to collect information and send it to third parties. Commonly, sites use a lot of different tags and this requires a deal the amount of code to create them. Therefore, the workload can become quite overwhelming to store sites, especially trying to add or edit tags by going directly into the site’s source code.

  • search The benefits of Google Tag Manager

    Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, store admins are able to add, edit, and disable tags without having to interfere with the source code.

    Google Tag Manager makes it so much easier to add and edit tags without hard requirements of technical knowledge. It’s great for e-commerce businesses that might have limited access to technical support. With the usage of dozens of tags, Google Tag Manager makes it easier to manage them well and improves site speed.

    Besides, Magento 2 Google Tag Manager extension will help your Magento store to integrate Google Adwords, Google Analytics and Facebook Pixel, from which you can manage all through the site.

  • add_alarm Start using Google Tag Manager in a simple way

    In order to apply Google Tag Manager for Magento 2, only need to insert Google Tag ID, which you get from creating Google Tag Manager account from Google, into the Magento Admin and then, enable it to use.

Improve website performance

As usual, for Google Analytics or Adword, you must put many codes on the source of website and the speed of your site is lower than normal because it is hard to load. However, with Google Tag Manager, it is called as the third-party to handle all your script-tags and you only need to add its code into your site.

In this case, we test, the DOMContentLoaded: 848ms, page loaded in 2.58s

Magento 2 Google Tag Manager Improve website performance

GTM Support Dynamic Remarketing

Magento 2 Google Tag Manager help remarketing better

Magento 2 Google Tag Manager supports Dynamic Remarketing. If remarketing is showing ads to the ones who have previously visited a website, dynamic remarketing will take a further step that is showing ads which contains products and services they viewed.

Because the messages are tailored to different audience, dynamic remarketing helps online stores build leads and sales by bringing previous visitors back to store sites to complete what they started.

Google Analytics Enchanced eCommerce

Outstanding features of Google Analytics are well integrated with Google Tag Manager. Enhanced E-commerce Data Reports are the most noticeable. The online stores are allowed to track customers’ behaviors with every detail via the 5 powerful reports:

  • Shopping Behaviors: Identify where they lose the customers at each step (product view, add to cart, checkout)
  • Checkout Behaviors: See how successfully the customers moved through the checkout process
  • Product Performance: See products’ performance in two various ways - revenue/ price/ quantity and user engagement (viewing, adding, removing)
  • Sales Performance: Evaluate sales in details
  • Product List Performance: See details about Product List Views, Product List Clicks, Product List CTR.

It's easy to configure in backend, just enable Google Analytics for eCommerce and get eCommerce Reports in GA.

Google Tag Manager

Facebook Pixel

Google Tag Manager

To track Facebook Conversions, it is necessary to have the Facebook Pixel installed on store site along with standard or custom events set up. Facebook Pixel is integrated well in Google Tag Manager extension. Facebook Pixel provides multiple benefits such as:

  • Capturing site visitor data
  • Build retargeting lists
  • Track standard & custom events & conversions
  • Build advertising audiences
  • Provide people-based reports through Facebook Analytics

Especially, Facebook Pixel is great for running retargeting ads on Facebook.

Frequently Bought Together

Google Tag Manager

26 reviews

Install & Setup GTM Service

$199 Only +$99
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Google Tag Manager

Install & Setup GTM Service



Google Analytics

26 reviews



Google Analytics

Installation Service



Full Magento 2 Google Tag Manager Features

Google Tag Manger supports the following tag types

GTM Featured tags

  • Universal Analytics
  • Classic Google Analytics
  • AdWords Conversion Tracking
  • AdWords Remarketing
  • DoubleClick Floodlight Counter
  • DoubleClick Floodlight Sales
  • Google Optimize
  • Google Surveys Website Satisfaction
  • Custom HTML Tag
  • Custom Image Tag
  • Other 60+ tag types
  • Compatiple with Google Analytics: Product Feed, Webhook, Two Factor Authentication

Other Features

  • Enhanced E-commerce Tracking Reports from Google Analytics
  • Facebook Pixel Implementation
  • 100% Open-source
  • Support multi-stores
  • Support multi-languages
  • Easy to custom

Other GTM tag types

  • AB TASTY Generic Tag
  • Adometry
  • AdRoll Smart Pixel
  • Audience Center 360
  • AWIN Conversion
  • AWIN Journey
  • Bizrate Insights Buyer Survey Solution
  • Bizrate Insights Site Abandonment Survey Solution
  • ClickTale Standard Tracking
  • comScore Unified Digital Measurement
  • Crazy Egg
  • Criteo OneTag
  • DistroScale Tag
  • Dstillery Universal Pixel
  • Eulerian Analytics
  • Google Trusted Stores
  • Hotjar Tracking Code
  • Infinity Call Tracking Tag
  • Intent Media - Search Compare Ads
  • K50 tracking tag
  • LeadLab
  • LinkedIn Insight
  • Lytics JS Tag
  • Marin Software
  • Mediaplex - IFRAME MCT Tag
  • Mediaplex - Standard IMG ROI Tag
  • Bing Ads Universal Event Tracking
  • Mouseflow
  • AdAdvisor
  • DCR Static Lite
  • Nudge Content Analytics
  • Oktopost Tracking Code
  • Optimise Conversion Tag
  • Message Mate
  • Perfect Audience Pixel
  • Personali Canvas
  • Placed
  • Pulse Insights Voice of Customer Platform
  • Quantcast Measure
  • SaleCycle JavaScript Tag
  • SaleCycle Pixel Tag
  • SearchForce JavaScript Tracking for Conversion Page
  • SearchForce JavaScript Tracking for Landing Page
  • SearchForce Redirection Tracking
  • Shareaholic
  • Survicate Widget
  • Tradedoubler Lead Conversion
  • Tradedoubler Sale Conversion
  • Turn Conversion Tracking
  • Turn Data Collection
  • Twitter Universal Website Tag
  • Upsellit Confirmation Tag
  • Upsellit Global Footer Tag
  • Ve Interactive JavaScript
  • Ve Interactive Pixel
  • VisualDNA Conversion Tag
  • Xtremepush - Web Push & Onsite Engagement
  • Yieldify

Reviews (26)

  • assignment_ind
    Awesome support

    Posted by Magnacraft on 26 July 2019 verified_user Verified Buyer
    Shin, my technical supporter was extremely helpful and prompt to identify the issue and provide a fix. Awesome job! I hope these fixes make into the later releases of the extension.

  • assignment_ind
    Thank you for your quick help!

    Posted by Bruno on 16 July 2019 verified_user Verified Buyer
    What a great support! Detail-oriented, accurate, straight to the point and solve the problem. I couldn't believe that it solved that fast.

  • assignment_ind
    Most deserve service to invest

    Posted by Thomas André Jensen on 30 May 2019 verified_user Verified Buyer
    Really great and friendly customer service! I worked with you guys for only 1 day and the issue is sorted fast. Will recommend you to others!

  • assignment_ind
    Great product

    Posted by Salva on 03 May 2019 verified_user Verified Buyer
    Awesome quality, wonderful extension! Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module.

  • assignment_ind
    Worked Straightaway

    Posted by Karthick on 14 April 2019 verified_user Verified Buyer
    The installation was a smooth and painless process and worked straight away. Currently, it works exactly as I expected. Worked seamlessly when I upgraded the core Magento too.

  • assignment_ind
    Great extension

    Posted by Abed on 17 March 2019 verified_user Verified Buyer
    This is a very important extension that I was looking for in a while, Mageplaza met my expectations and the price tag was awesome too. Thanks, guys for your hard work.

  • assignment_ind
    Solved my issue in flash

    Posted by Xu lanlei on 12 March 2019 verified_user Verified Buyer
    Exceptional customer support! Based on the support provided by Eric and his team Mageplaza has earned a new loyal customer. Thank you very much once again, great job!

  • assignment_ind
    Super easy installation!

    Posted by Hansi on 26 February 2019 verified_user Verified Buyer
    Install module, add the google tag manager ID, done! Well, not exactly, you need to configure your tags in your Google account but that is another story. I am using Magento 2.3

  • assignment_ind
    Good extension

    Posted by Andre on 22 February 2019 verified_user Verified Buyer
    The extension is very good, easy to use and easy to install. It does the job. The support team is also very fast. I can recommend.

  • assignment_ind
    Great customer support

    Posted by John on 15 January 2019 verified_user Verified Buyer
    Our developer was able to get support assistant right away. The extension works great on our clients Magento site. Thank you for all your help.

  • assignment_ind
    Very High Quality Extension

    Posted by Dean on 05 December 2018 verified_user Verified Buyer
    I wish Mageplaza made more Magento extensions. I have used both their SMTP and this Google Tag Manager extension. They work perfectly. I wish they made an extension to turn Magento into a Marketplace. I purchased Webkul's extensions for that and their quality doesn't even come close to Mageplaza's. Maybe it's that Mageplaza focuses on much smaller extensions to ensure they get everything right but I can definitely tell the difference in quality. I used this Google Tag Manager extension to enable Facebook Pixel on my site and it's great. I didn't have to embed any code in my application and Facebook pixel auto detects events like Add to Cart and Purchases and Google Tag Manager wires it all together with the help of this little gem.

  • assignment_ind
    Works perfectly

    Posted by Chris on 26 October 2018 verified_user Verified Buyer
    Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module. The installation was a smooth and painless process and worked straight away.

  • assignment_ind
    Great extension

    Posted by Radoslav on 13 October 2018 verified_user Verified Buyer
    It was very easy to install and setup. Currently, it works exactly as I expected. Thanks, Mageplaza. I would recommend this great module to everyone.

  • assignment_ind
    Great module!

    Posted by KAROL on 02 August 2018 verified_user Verified Buyer
    This is a must-have tool for every store. Everything works as promised, this extension works great, much better than free extensions for Google Tag Manager. Also, the good documentation of this extension helps too. I will be a loyal customer for a long time!

  • assignment_ind
    Good service

    Posted by Yusuf Wadee on 19 April 2018 verified_user Verified Buyer
    Very good service. My issues were resolved quickly and extensions are working

  • assignment_ind
    Thanks to Mageplaza support team.

    Posted by Jonathan Cunliffe on 02 April 2018 verified_user Verified Buyer
    Very responsive support. Thanks

  • assignment_ind
    Perfect Product

    Posted by Adriano on 23 March 2018 verified_user Verified Buyer
    This extension is very helpful and works well. The support is very good. The installation is very easy. The module is very simple to configure. I recommend for every one to use any extension of Mageplaza.

  • assignment_ind

    Posted by Claudio on 16 March 2018 verified_user Verified Buyer
    Great extension that makes it really easy to work with Google Analytics and AdWords. Makes work easier for my employees. Simple installation and very good manual. I ordered more extensions and had a positive experience everywhere.

  • assignment_ind
    Great for Tracking Multiple AdWord campaigns!

    Posted by Art on 06 February 2018 verified_user Verified Buyer
    I need a tool that would let me track multiple ad campaigns as to pay for our affiliates. With this I am able to attribute properly every single different ad campaign and pay my marketers accordingly.

  • assignment_ind
    Great one !

    Posted by Mohamed on 01 February 2018 verified_user Verified Buyer
    This is extension is very good and helps SEO on Google. Helps in marketing as well. Thanks to Magaplaza for introducing this extension. Overall this extension is excellent and very easy to install. Great!

  • assignment_ind
    Great Extension

    Posted by Shayan on 14 December 2017 verified_user Verified Buyer
    Very smooth, all you have to do is put in your tracking id, and there are some configurations, thanks to their great documentation i was able to set this up smoothly and now analytics is tracking the site effectively! love it, great work MP! loyal customer for long!

  • assignment_ind
    Nice extension

    Posted by Sunil on 14 October 2017 verified_user Verified Buyer
    This extension makes it easier for advanced tracking and integrating with google tag manager. Installation was easy and I am happy with it. Thank you, Mageplaza. Keep up the good work!

  • assignment_ind
    Good module

    Posted by Jdfermin on 04 October 2017 verified_user Verified Buyer
    Its very necessary, I needed to enable Google Tag Manager for my Magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. There is a minor issue with setup, I resolved by myself.

  • assignment_ind
    Quite nice extension.

    Posted by kashish on 23 September 2017 verified_user Verified Buyer
    I needed to enable Google tag manger for my magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. Worked very well for me. A must have extension if you wish to enable GTM on your magento store..

  • assignment_ind
    This extension guided me to the right path unexpectedly

    Posted by Rosa Royalfern. on 22 August 2017 verified_user Verified Buyer
    At that miserable time, I was just a newbie to Magento 2 who had no idea about Adwords and Google Analytics and HTML stuff and so on at the same time. Everything was a true mess. Until one of my partners recommended me to try Mageplaza's extensions and luckily it's free so I immediately checked it out like Ihavenothingtolose :d Then things turned out pretty ok, the modules are easy to understand and configure. I did figure out that remarketing is basically necessary for every store. Fortunately, Google Tag Manager supported me on this issue really quickly. One more cup of tea in here that I'm no longer maintaining tons of usual code on the source of our website, mostly for the time being I just need this extension only to handle all my current script-tags. Again, thanks Mageplaza for granting me this good chance to practice!

  • assignment_ind
    Nice product

    Posted by Sandeep on 19 August 2017 verified_user Verified Buyer
    This was very helpful for us. We were trying other tag manager but this was good. Installation was also easy when compared to the other extension available in the market. Overall the product was awesome.

Release notes

  • v2.1.1

    06 May 2019
    • Fixed minor bugs
  • v2.1.0

    01 April 2019
    • Add Google Analytic Feature:
      • Shopping/Checkout behavior
      • Product/Product list performance
      • Sales performance
      • IP Anonymization, Enhanced link attribution, Display advertising feature, etc.
    • Facebook Pixel Implementation
    • Compatible with Mageplaza One Step Checkout
    • Compatible with Magento v2.3.x
  • v2.0.2

    07 August 2018
    • Fix: Product sorting error on Category pages
    • Fix: Error on getting the price for Group, bundle product
    • Fix: Showing product with not visible individually on the purchase page
  • v2.0.1

    21 March 2018
    • Fixed GTM script on head tag
    • Performance improvements
  • 2.0.0

    27 September 2017
  • Mageplaza rebuild Google Tag Manger module

    Support the following components:

    • Supports product DataLayer in Category page
    • Supports product impression DataLayer in Product detail page
    • Supports product impresstion DataLayer that it is added to cart event
    • Supports product impresstion DataLayer that it is removed from cart event
    • Supports product information DataLayer in cart page
    • Supports product information DataLayer in checkout page (discound,coupon, shipping fee)
    • Supports product information DataLayer in purchase page (total, tax fee, shipping fee)
    • Supports transactions by product variants (configurable, bundle, downloadable products)
  • v1.1.1

    30 November 2016
    • Fix compilation issue
  • v1.1.0

    12 September 2016
  • Update Core Module

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