Conversion Rate

The importance of improving your conversion rates and 10 tactics to do it

People know your brand, you have good traffic, but your sales are falling short. Sounds familiar? Don’t worry; you are not alone. Most online stores suffer from low conversion rates and are unable to turn potential leads into customers.

In online marketing, click-through rate, or CTR, is one of the essential indicators that gauge how well your keywords and ads are performing.

The rise of online shopping has revolutionized the retail industry, with consumers increasingly turning to eCommerce for their purchases. However, with numerous sites vying for attention in the market, competition is fierce. Therefore, the success of your website in today’s competitive e-commerce landscape relies on its ability to delight consumers.

Perhaps you’ve heard many times that first impressions are everything, especially when it comes to conducting business online. Tiny details can actually matter just as much as the big picture.

When running an online business, you depend largely on the performance of your ecommerce website. In other words, metrics - indicators of your website performance can tell a lot about the health of your business. Bounce rate is one of the most deserved to be watched figures. It tells you the truth about your website: whether people like it or not.

Social media marketing is undeniably effective when it comes to raising brand recognition and driving sales. One reason is that it can bring your content to a massive chunk of audience, but this factor only does not make a successful marketing campaign. The bigger factor in play is psychology, and FOMO is one of the primary psychological approaches that you can tap into in order to increase the likelihood for success of your marketing campaigns.

Getting potential customers to do what you want them to do is no more than herding cats. They leave shopping carts before checking out, they do not sign up for appealing promotion campaigns, and they do not even have the intention to read your blogs all the way to the end.

Searching on the Internet, you may see the term “landing page” everywhere. It raises a question in people’s minds that what exactly is a landing page, why it is important and different from other pages. The definition of a landing page would not be completed, but it is not just a word or a form to show.

What is the most effective way to grow your business?

In the 21st century, with the proliferation of online shopping, how to bring your products and the store’s name to customers’ attention is one of the critical questions of store owners. The conversion rate is one of the most important criteria to know if your site has an excellent performance, which can bring good sales.

If you are interested in business publications and online e-commerce forums, you might have heard the buzzword “conversion rate” dozens of times. You see this term float around in the business world, but have you wondered what it is and how to consider a conversion rate to be “good”?

Why is conversion rate such an attractive term to many marketers?

Earning customers’ trust when you have zero sales is the hardest situation an entrepreneur has to face. Having zero sales means that you do not have any review from past customers or any social proof of the business whereabouts. Marketing has, in recent years, transformed from face to face methods in the shopping centers to online businesses where the buyers and sellers are located in different geographical locations. Each online enterprise is trying to impress the customers and earn their trust in order to make more sales and earn more profit. These online platforms need to adopt some techniques that will earn customers’ trust even when they have zero sales.

Your landing page needs to be optimized to increase traffic, boost conversions, and encourage customers to make a purchase.

Walk down the street, and you will likely see people walking around with their eyes fixed on their mobile phones or with their fingers glued to their tablets. In these days and age, mobile devices are becoming essential shopping tools for more customers than ever before. To find out the nuances of mobile site shopping, Google partnered with SOASTA, a leading and analytics company. The key finding of this case study is that mobile page that loads 1 second faster see up to a 27% increase in conversion rate.

The meteoric bloom in e-commerce is undeniably shifting the market’s consuming habit tendency. People are having the propensity to buy goods and services from online sites rather than brick-and-mortar stores to take the utmost advantage of e-commerce convenience. Many businesses have been allured to put a step into this digital platform, but not all of them are lucky enough to achieve a sense of accomplishment.

Placing yourself in your customers’ shoes to offer them an unimaginable ecommerce customer experience is crucial. The way out is to simply improve shopping experience on your website and deliver to your customers an ideal ecommerce marketplace with these 6 tips.

These days, eCommerce businesses have been flocking to the extent of a commonplace idea. Starting up a business requires a motive strategy to make store visitors withdraw a purchase, after product sourcing, store set up and advertisement campaign. The process is called conversion, in the provision of conversion rate illustrating how well brand sites turn web traffic into revenue.

The operation of business only works when consumers’ demand exists to correspond with supplied products. Companies may conduct investment in branch locations or attractive marketing promotions, but customers’ product preference is still the core determinant of companies’ sales. If products do not match their interest or demand, customers will not consider to make a purchase then leave the store and may never return.

The e-Commerce market is expanding rapidly with an estimated number of 2.64 billion people worldwide who spend their money to buy stuff online. The growing trend of online shopping leads to the establishment of thousands and millions of online businesses in order to satisfy all of the customers’ shopping demands. Clearly, in that circumstance, your store might be a drop in the ocean. However, I believe that you don’t want your e-Commerce store to be just a simple, ordinary drop that can be wiped out easily in the fierce waves.

Overview

When trying to make a sale, what you’re doing is not trying to peddle a product or a service but to sell an idea. In order to get there, you need to A) identify what your audience wants and B) persuade them to get it from you. For this to work, they need to trust you, see your goods as something with a great price-to-quality ratio and be mentally prepared to make this leap of fate. Doing business with someone for the first time is a risk, which is why most people need to go through several stages before finally becoming paying customers.