Nobody can dispute the power of effective digital marketing, especially when it comes to digital marketing. Unfortunately, what constitutes effective is constantly changing. Technology and the internet are constantly evolving with new innovations coming out every single day. A good marketing expert has to adapt to this constantly changing environment. Social media changes at the drop of a hat, which is why you have to be on top everything that is trendy right now. Here are 10 Digital Marketing Trends you should keep in mind during the following year.
Artificial intelligence is the technology of the future, but the future might be closer than you think. Thus far we’ve seen AI adapt to do a lot of things in the field of digital marketing. Where you put it to work on your portfolio depends on your goals and channels.
If you haven’t started working with digital marketing teams that make use of AI, you’re most likely falling behind the curve. A significant portion of marketers use AI for product recommendations and its use in campaign optimization shouldn’t be forgotten either.
You might be wondering how does artificial intelligence actually achieve these goals? The main method marketers use is personalization. AI can now deliver real-time personalized advertising insertions on websites with ease. Image search shopping is another benefit of AI technology. Machine learning allows you to search products just based on their picture and some surrounding descriptive text.
If there’s anything that attracts consumers, it’s quality content on websites. Whether this quality content is an ad or not doesn’t really matter. Content marketing is still a top priority for anyone trying to sell anything on the internet. The quality of the content marketing has always mattered, but by now there have been some changes.
People are becoming more and more aware of the presence of advertisements in their feed and it’s inhibiting them from purchasing things. Content mảketing is a way to make people disregard the ad portion of a video or post, while still motivating them to make a purchase.
For good quality content, having a deep and sophisticated understanding of your target audience is crucial. This will allow you to target this specific audience in a precise way, leading to a more effective digital marketing campaign. To achieve optimal results with your new content, you’re going to need some quality content creators and influencers.
Getting good content out there can be quite a risk. You have to come up with something that is trendy while not creating something that feels forced and fake. People can sense these kinds of things, especially if they think it might just be an ad. Cooperating with influencers and creators is essential if you want an organic experience for your audiences.
Hardly anyone remembers the lonely E-mail. It might seem like an old-timey method of communication, but online marketers know better. E-mails are still extremely popular and useful channels of communication and they can’t be disregarded when it comes to online digital marketing. Whether we like it or not, E-mails are here to stay. Since the dawn of E-mails, marketers have been trying to sell products through them.
With time, people have become accustomed to a certain kind of advertising method in E-mails. These no longer work and the market has evolved to give people what they want, and what they want is more focus on themselves.
There has been a huge shift from generic E-mail advertisements marketing to more personalized content aimed at individuals. Automation allows you to reach a huge audience in a personal way without breaking a sweat. The browsing history of users is an invaluable tool that lets you pick out what kind of product you should try to advertise them. The reason E-mails are so important is that they act as a kind of final step in the purchase of an item. If you’ve been searching for something specific online and you encounter it in your E-mail, it’s very likely going to lead to a sale.
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Videos are becoming the most precious asset a digital marketing expert can have at their disposal. Platforms like YouTube, Netflix, and Facebook Live are giants in the industry, and they’re steadily rising even more. Content marketing that people used to watch on television is now projected on their phones at the click of a button.
This means advertisements are moving fast as well. It’s estimated that around eighty percent of all internet traffic will be represented by videos in a couple of years. The real question is why should you wait any time at all? Might as well make use of this rising trend right now, while it’s still rising.
Since consumers are spending so much of their time watching videos, it’s only natural that video ads are going to be shown as well. Catering to this medium is a recipe for increased revenue. Creativity is the motto when it comes to video advertisements. Spontaneous, in-the-moment videos are where it’s at right now. Live videos are becoming a trend on their own, so much so that they are expected to make up about thirteen percent of all video traffic in the coming years.
Robots are the thing of the future, but it seems that they aren’t too far away. Chatbots marketing aren’t exactly real robots, but they’re as close as you can get to a virtual concierge on websites. They are a specialized form of software that communicates with users and assists them in completing certain goals. They work by communicating through chatboxes on web pages. They’re mostly text-based, but there are some audio versions you can have a nice conversation with.
Customer support is one area where they shine. Websites like Facebook adore them because they can handle basic Q&A functions. A user will ask a specific question and the chatbot will do its best to answer it if it has the answer in its database. It usually sticks to simple things. The most common questions are things like the weather and page-specific details.
If you’re wondering when an event is going to happen, they’ve got you covered. There are several advantages to using chatbots. They let the users feel like they’re interacting with a personalized system catered to them. This lets you get the necessary information across without using too many human resources.
While it’s not the trendiest of subjects, Facebook has all the numbers on its side. Facebook is still the most popular social media platform in just about every country. With over two billion active users, its influence is hard to ignore. The only thing that has changed regarding Facebook is the demographic it influences most.
It’s estimated that around half of its current users are over the age of forty. Last year wasn’t a very good year for Facebook, partly because of the alleged data breach that happened. Their CEO, Mark Zuckerberg, testified in front of the American Congress in order to talk about this breach.
Even with all the controversies surrounding it, Facebook is still number one on every digital marketing experts’ list. In order to make the most of advertising on the website, you need to know which audience you’re aiming for. While younger audiences are tuning out, people over forty still regularly check in on the website every day, so keep that in mind.
Voice recognition software is getting better every day, and it’s making its way to our homes. Through verbal commands, you can ask a smart speaker to order items online or even control other smart devices in your home remotely. Voice commands are also a potential goldmine for marketing profits.
For starters, letting prospects use their voice makes searching for things and purchasing them easier. Not only that, but typing on a phone can be a hassle, and voice commands are quite a bit faster.
Products like the Amazon Echo, introduced a few years ago, are becoming a household commodity that can work as an ideal tool for marketers. Why are these speakers and virtual assistants so helpful? People usually go to specific websites when they want something from far away delivered to them. When they want to shop locally, they’ll ask their virtual assistant software if anything close is available.
The way talking works also influences the way you set up your marketing strategy. Speech is more conversational than typing, which is why you should focus on making your website content the same way to match.
Mobile phones might just be the most important tools for digital marketing nowadays. It’s estimated that around sixty percent of search engine traffic that goes through Google is done through mobile phones. With websites getting more and more bloated, their load times can increase dramatically. With higher load times come higher bounce times when you ping the website, and this will lead to a lower Google ranking.
Because of this, Google has started the AMP project. Pages that fall under accelerated mobile pages load in under zero point five seconds, making them very fast websites and they get high ranks for this advantage.
AMP itself isn’t listed as a way to increase your websites’ rankings, but the noticeable difference in loading is. The increased ranking gives your website a guaranteed local SEO increase. Mobile phones represent the majority of ad views and revenue on social media, making them a priority for marketing experts.
Looking at the big picture is great, but sometimes you have to think of the micro. Getting individuals to endorse products has always been an effective way to advertise them. Nowadays, popular individuals and celebrities can act as influencers that can bring your product to popularity in no time. However, most businesses can’t exactly afford high-paid celebrities to come out and recommend their product. Don’t let this discourage you at all. It’s important to start off small.
Consider creating a team of smaller influencers that will spread the message of the usefulness of your product. Less popular influencers have their own benefits. Not only do they cost less to hire, but they also have a different effect on target audiences. Celebrity endorsements can feel plastic and fake to people who are used to seeing this type of thing.
Hardly anyone will believe that Brad Pitt cares too much about the brand of cleaning product he uses. Less popular influencers can be more flexible and more convincing. Micro-influencers can be legitimate enthusiasts in whatever product you’re advertising. This helps them garner more trust from your audience.
With the rise of the internet, consumers have become more sophisticated than ever. Before purchasing anything, they’ll check just about any and every possible channel for additional information. This is why it’s important to have all your bases covered. Potential prospects can be introduced to your company through channels like Twitter or Facebook, for example. E-mail subscribers are still quite numerous and shouldn’t be disregarded.
Omnichannel marketing also allows you to keep track of the potential buyers’ interactions even when they are interacting with you on a different channel. This way you give off the impression that you’re paying attention to details. The interaction could start from social media, through which you gain the necessary information to give the person targeted ads on both other websites and E-mails. From there it’s smooth sailing for getting their phone number and leading to a sales qualified lead.
In conclusion, online digital marketing trends aren’t the easiest things to predict. Times have changed. Having a catchy slogan and good logo won’t do the job alone. You have to think of digital marketing as a game of chess. Think three steps ahead and you’ll always be ahead of the competition. Keep in mind your competitors are also trying to cash in on the newest marketing trends, which is why you should get to work on improving your marketing strategy right away.
Posted by Summer in Digital Marketing. January 28, 2019