A marketing strategy is crucial for the survival of any possible business. But identifying the right approach is the challenge.
With the evolution of technology, the marketing strategies are also witnessing a sea change. Upgrading the plans and digitizing the same is the basics of any business nowadays.
From the inception of digital marketing in 1990 to till date the online world has never ceased to amuse the users with its marvels.
The digital growth is going through a phase wherein smartphones take center stage.
Even though the marketing methods do not have a fixed ‘expiry date,’ you cannot continue with the traditional offline marketing methods for long. Digital marketing trends keep on evolving.
The trend is exploring the possibilities of mobile app development in various domains of the digital world.
Read on to get some of the tips for a successful mobile digital marketing strategy, put together after careful analysis of strategies which are proven to be successful in the market.
Mobile screens have turned out to be man’s closest acquaintance recently.
To develop the mobile digital marketing strategy successfully, the first thing in your mind should be mobile screens.
Make every design - websites, applications, social media updates - mobile friendly.
Let’s push the rewind button to six or seven years back; the scenario was entirely different.
The smartphones were in their inception stage, and mobile browsing was not that famous.
Computer provided the necessary services.
But, today we have every service on our smartphones. Simply making the website mobile friendly is not enough, make sure that the site loads fast enough.
The data connections on the cell phones are not as fast as wifi, so If the site takes longer than 25 seconds to lose, the user might lose his patience and exit the screen.
So speed is important.
It will also help you to strip down unnecessary features of a webpage to make it look pleasant and efficient.
The social media walls are flooded with a large amount of video data.
With every passing day, more and more businesses adopt this trend and create their video strategies to engage their visitors.
Developing a video marketing technique is necessary to keep up with the trend.
It has been observed that the usage of mobile videos has increased by around 10 million minutes daily in the last two years.
Leaving behind the old practices and adapting to the new trends is not just necessary but mandatory to keep you in business.
Creating a video won’t drain your bank accounts if that is what you are worried about. There are many free applications which will help you build your short videos.
The duration is not what matters, but the quality and content are. Add value to your content and upgrade the lives of your viewers to build loyalty.
Social media still plays a significant role in creating the digital image of your business in the online dimension.
Most of the people using a smartphone is found to have opened at least one app of their choice within 30 minutes after they wake up in the morning.
Most of the time it will be a social media app.
What better ways to reach out to your prospects through the apps they use regularly.
Coining the perfect social media strategy for your business is going to bring in conversions like never before.
Engage your visitors with compelling and valuable content. Reach out to them and offer your services, but make sure that you don’t spam them.
As per Statista, there will be around 3.02 billion social media users by 2021.
Clubbing fun with learning is the thing of social media. People look for exciting and new approaches to almost everything on social media.
Some of the methods which can be engaged to entertain the social media visitors are
Uploading creative videos onto the social media pages will attract your prospects and bring in conversions.
Making your updates mobile-friendly is crucial as most people access social media through their mobile devices.
Social media is always open to experiments; one can try any tactics to engage and entertain their visitors.
People are in a hurry always.
They never care to spend too much of their time until it benefits them. So try keeping the content short and precise.
Even though SEO demands long content, readers prefer short but quality content. This also increases the possibility that the readers share your content and the visibility increases manifolds.
Take help from eye-catching and compelling images.
This is important as your content is competing with millions of content online. Short content needs a boost to be visible in the digital crowd.
Another thing is to focus on a single idea and update almost every day. Consistency is mandatory in this case.
Even if your content is long, break it into small chunks with attractive infographics to keep your readers go till the end.
You can advertise and rank your mobile apps in the app store with the help of Google. Mobile apps revolutionized mobile ads.
In-app advertisements are a great way to reach out to your customers. Instant communication is made possible through apps.
Google has introduced many features to enhance advertisements.
Recently, the trueview ads on Youtube comes with an enhanced feature which allows the user to install the app right away.
The install button is visible below the video. There is no need to visit the app store.
Measuring the conversions during the various stages of the app’s lifecycle will also be possible very soon.
This will aid the app developers to bring in updates which will retain the customers and continue the conversions to happen without leaving the app idle.
Targeting customers are also highly efficient.
Mobile digital marketing is the trend now and trying innovative techniques to engage the customers is highly recommended.
People always want something new; New words, new images, new perspectives. They get tired of the old ways faster than you think.
So upgrade the marketing strategies and ensure that you receive the conversions you deserve.
Premjith leads the Digital Marketing team at Aufait Technologies, a top-notch SharePoint Solution Provider in India. With his 4 valuable years of experience in online marketing, he helps clients expand their online presence and mushroom novel business ideas.
Posted by Daniel in Blog . February 25, 2019