The first thing to remember: you shouldn’t challenge your customers’ patience.
Checkout comes to be one of the most important steps among other shopping activities. It is not easy to lead a shopper to your checkout page anyway, but not until this step, real dramas happen. A smooth checkout process from the beginning to the end is a “bless”; in contrast, difficulties in completing checkout forms, that hidden costs are revealed, terribly long pages, trust issues and other tiny factors can cause cart abandonment. Thus, checkout page optimization has been worked on by e-commerce professionals for years. From multi-pages checkout to one-page checkout and now, one-step checkout is applied to a lot of Magento 2 online stores. To select the best option for yours, you should base on your buyers’ shopping behaviors. Having a better understanding of your target customers and conducting an efficient A/B test will provide you a good fundamental to build up your own checkout page. However, let’s go through the three most common types of checkout pages below. Once again, not one kind of checkout suits all kinds of customers, you are not able to equip all these pages altogether on your e-store, but having an optimized checkout page is absolutely possible.
One Step Checkout is a product of Mageplaza which also is an optimization of the default Magento 2 one-page checkout. All checkout steps are displayed and processed on one page only in order to cut down checkout time and to shorten lengthy steps.
Mageplaza One Step Checkout extension provides some of the most outstanding features to help optimize online stores’ checkout pages.
Instant login: Sign-up and Sign-in are the most intimidating steps to most of the customers when it comes to shopping online. Unlike bricks and mortars where nothing is required from a buyer to proceed a checkout, e-commerce websites need customers’ information for further reports and marketing programs, so customers are either asked to log in or create an account to complete the checkout. However, according to Baymard, 37% of shoppers decided to abandon their carts as they had to create a new account and some even refuse to check out if they are asked to log in to their existing accounts. A comprehensive solution to this issue is to allow buyers create an account or quick log in right on the checkout page which can be done with Mageplaza One Step Checkout. Moreover, an email address which already belongs to an existing customer account is able to be detected so the shopper can instantly access to the checkout with all necessary information being filled. This feature helps cut down two-thirds of the old process.
Google address suggestion: integrated with Google address, a buyer has his address autocomplete after typing only the first one or two characters. This feature comes in handy as home addresses often contain lengthy words; plus, inexact information can lead to difficulties in delivery. Moreover, based on Geo IP, the customer’s location can be detected and automatically filled in the address field.
High compatibility: One Step Checkout for Magento 2 is developed to be fully compatible with the most popular payment methods, shipping methods, 3th-party modules, and themes. Besides, the extension is totally configurable to become compatible.
Place Order, customers know exactly what they have to do to the end of checkout process. The clean and neat design of checkout fields makes buyers think that the whole process will not take much time to finish.
One-page checkout is a default checkout page of Magento 2. Compared to the previous version - Magento 1, this checkout page made a big progress in UX optimization. Instead of 6 steps spread along 6 pages, all of them are now on one single page only and become a standard model for a checkout page
Multi-step checkout is not supported by Magento 2, and for many reasons, is not preferred by e-commerce websites. Checkout steps are spread all over different pages. Depending on merchants, the checkout process can include from two main pages to four or five pages. Generally, the more pages - the more inconveniences.