Do you notice that according to Baymard Institute, the e-commerce site can gain a 35.26% increase in conversion rate because of a design improvement in checkout process? By doing studies on leading e-commerce site such as Walmart, Amazon, Wayfair, Crate & Barrel, ASOS, etc; Baymard Institute has pointed out that the average cart abandonment rate in 2016 is 68.8% and e-commerce stores have a chance to eliminate this rate by optimizing their checkout function.
Also, Magento 2 is released with an advanced checkout process which includes 2 steps instead of 6 as before. However, the default checkout is not considered to be optimized due to missing outstanding function and inconsequential fields arrangement. Therefore, to boost up your checkout process, One Step Checkout or One Page Checkout extension is absolutely necessary.
In summary, we would like to discuss the topic “Why Every E-commerce Store Need Magento 2 One Step Checkout”. This post will provide you a general view so that you can choose the best module for developing your business.
Magento 2 checkout form contain a bunch of regular question before purchasing. Despite the fact that these questions are crucial when placing an order, It still takes too much time and can be complicated to visitors. This disruption when checkout can cause the abandonment on your website.
Particularly, Magento 2 checkout default is divided into 2 steps. The first step includes customer information and shipping method which displays much longer on the page than the second step that only has payment method and coupon code. When skipping between 2 pages of checkout steps, shoppers may face the unexpected change and unconsciously reconsider purchasing the products.
It is difficult for non-savvy CMS users to change the appearance of default checkout. Hence, when you have the desire to customize the checkout page colors and layout to fit with your branding strategy, You will need to hire your own developers which will definitely cost much more than using an extension which already comes with a support package.
One Step Checkout or also known as One Page Checkout extension combines all checkout steps to display on one page only. Hence, store owners can eliminate the reloading and redirect to another page when checkout which may distract shoppers from purchasing.
It is proved that One Step Checkout can reduce the checkout time up to 80%. The less time checkout process will take, the more profit you can earn. Let’s your shoppers pass 10-minute-checkout-process and gave them a chance to get their product within a blink of an eye.
One Step Checkout rearranges and displays customer information, shipping method, payment method, and order review wisely. Shoppers this time can track their purchasing more effectively.
Mageplaza One Step Checkout module is one-of-a-kind which is recommended for an e-commerce store. Hence, we will take a ride to see why this module gains so much preference.
One Step Checkout extension is built with the fully responsive design which allows your shoppers to view the checkout page comfortably on any device and with any size of the screen.
To overcome the defect of default checkout, One Step Checkout has a much more eye-catching interface which displays all needed fields and information in one page only. Customer attributes in checkout page are taken care by many convenient functions which help shoppers to fulfill the form faster. Best of all, One Step Checkout extension is also added amazing features such as gift message, gift wrap, delivery time, and order comment, etc to handle entire shoppers requirement.
The Google Suggest Address technology is so popular to the internet users and e-commerce stores will be excited as One Step Checkout extension use this function in the filling address process. In detail, when shoppers enter several characters in the address fields, the Google Suggest Address technology will return relevant results for them to choose. More interestingly, by clicking on the “Find me” button, shopper’s location will be detected and auto-filled in the address field.
One Step Checkout from Mageplaza is 100% open-source code which allows store admins to interfere for changing the appearance of the checkout page to fit with the store brand strategy. Moreover, the extension also assists non-savvy CMS users on changing the store layouts and style right in the backend without touching any code.
Mageplaza One Step Checkout extension is committed to being compatible with 99% modules for other providers. Besides, if there is any issue during the integrating, the client can get help by contacting their technical team. Hence, you can totally be comfortable when using Mageplaza extension as they will always get your back.
Mageplaza One Step Checkout is completely initial for Magento 2 store. With the ability to increase conversion rate till 30%, reduce 80% checkout time, and decrease 66% abandoned cart; One Step Checkout becomes a must-have module to boost your business.
Posted by Summer in One Step Checkout. February 03, 2018