Universal Event Tracking is a powerful and great tool that helps you keep track of what your customers do after clicking on your ads. It not only helps you monitor all customer behavior, it also provides you with the necessary information so you can pull customers back to your store.
This’s very simple. You just create a UET tag and copy it to your website and then, Bing Ads will do the rest. It will collect data that helps you better understand your customers and from that, you can build more suitable marketing campaigns and attract more customers.
This article will guide you how to configure Bing Ads Universal Event Tracking on Magento 2.
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To configure Bing Ads Universal Event Tracking on Magento 2:
Get Container ID for setting Magento
Setup in Magento
Magento Admin > Mageplaza > Google Tag Manager > Settings
Newand continue clicking on
Custom HTML Taglike the
Bing Ads UETtag that you receive from Bing Ads UI in the
Firing Rulesfor the newly created Tag.
Previewto check the container tag.
the saved versionwhen previewing. Finally, select
Publicbutton to finish.
It comes to the end of the tutorial: How to configure Bing Ads Universal Event Tracking on Magento 2.