In the past, I was wrong to think that Facebook was not a viable tool for marketing campaigns. However, according to the analysis from Alexa.com, this is one of the social networks that bring in huge traffic for every business.
Hence, the biggest question that marketers and us have to pose is how to use it as a tool to boost sales and increase conversion rates for your business. The average shopping cart abandonment rate is approximately 78%.
One of the best and most effective ways is to implement a Facebook remarketing campaign for your Magento 2 store. This way will help you achieve your goal.
In this tutorial, we will help you understand how to configure Facebook Remarketing on Magento 2.
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To configure Facebook Remarketing:
Get Container ID for setting Magento
Setup in Magento
Magento Admin > Mageplaza > Google Tag Manager > Settings
Pixeltab in the GTM
Use an Integration or Tag Manager
Google Tag Manager
It comes to the end of tutorial: How to Configure Facebook Remarketing on Magento 2.