How to Setup Google Adwords Conversion Tracking in Magento 2

Google Adwords and Google Universal Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Meanwhile, Google Adwords tool allows store owners advertise their websites as ads in the Google Search Results. With the Google Adwords, you have great chances to approach to the visitors, simultaneously, it is easy to manage the advertising campaigns.

Today, I will introduce you the way to set up Google Adwords on Magento 2 stores. If you want to learn more about Google Universal Analytics, follow our previous topic here.

How to Setup Google Adwords Conversion Tracking in Magento 2

• Step 1: Register Google Adwords account
• Step 2: Set the Magento Configuration

Step 1: Register Google Adwords account

Access the Google website, and create your own new account on Google Adwords.

Step 2: Set the Magento Configuration

• Login to Magento 2 Admin, on the Admin Panel, Stores > Settings > Configuration.
• On the left panel, under Sales, select Google API.
• Open the Google Adwords section, you need to do:

• Enable the Google Adwords by choosing Yes for that field.
• Fill your Google Adwords ID in the Conversion ID field.
• In the Conversion Language field, choose the language that is defined in your Google Adwords script.
• In the Conversion Format field, fill the number that is taken from your Google AdWords script.
• In the Conversion Color field, fill the hexadeciamal value from your Google AdWords script.
• In the Conversion Label field, fill the text string from your Google AdWords script.
• Set the Conversion Value Type to a dynamic variable based on the Total Cost of sales.
• Save Config to complete.

Download Google Adwords Conversion

• Google Tag Manager on Mageplaza

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