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Abandoned Cart Email for Magento 2   v1.4.1

Abandoned Cart Email for Magento 2
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365-day Support

Compatible With

CE, EE 2.1.x, 2.2.x, 2.3.x



Cart abandonment rate can reach up to 80% as many difficulties or problems are encountered by shoppers in the checkout. Approximately 66% of buyers will abandon their carts and, unfortunately, never come back and complete their checkout. This figure can be converted in a huge amount of money which is running away from online stores. According to a research, a merchant can drop millions of dollars each year due to cart abandonment.

Default Magento allows online stores to get notified about abandoned carts and to email customers about this. However, doing this manually can be time-wasting and increase workload for store admins


Mageplaza Abandoned Cart Email extension provides the best solution for this. By automatically sending emails to customers to remind them about their abandoned carts and offer them a discount, more shoppers will recover their carts and complete the checkout.

How Magento 2 Abandoned Cart works

Mageplaza Abandoned Cart Email Magento 2 helps online store solve this problem when shoppers leave their information like email address.

magento 2 Abandoned Cart Email

Flexible email chain configuration

Mageplaza Abandoned Cart Email module allows store admins to configure abandoned cart emails with ease. Unlimited emails can be generated in the backend with the specific time, sender, email template.

Also, store admins can apply coupons in a certain email and make it personalized for different individuals. Moreover, to delete/add abandoned cart emails is easy to be done in the backend.

magento 2 Abandoned Cart configuration

Supports Google Analytics

magento 2 abandoned cart email Supports Google Analytics

Magento 2 Abandoned Cart integrated with Google Analytics Ecommerce Tracking, this feature helps store admins follow and determine from where shoppers get the link back to the abandoned cart.

Email Logs

In the backend, all of essential information about abandoned cart emails will be recorded in a grid. From this, store admins can view other details like email subject, receiver, coupon code, sequence number, sending date and email status. Moreover, admins can take specific actions on an email including to preview, to delete and to send again.

magento 2 Abandoned Cart Email logs

Automatically Generate Coupons

magento 2 abandonment cart coupon code

Coupons can be generated automatically by configuration in the backend. Store admins can choose a specific coupon rule to apply in a certain type of abandoned cart email. Other coupon attributes can be easily configured such as coupon validation, code length, code format and so on.

Overall Reports For A Quick View

The reports on the overall numbers of abandoned carts are available in the extension. With this report, store admins can quickly keep track of the simple figures includes:

  • The total of abandoned carts
  • The total of emails sent
  • The total of error emails
  • The total of the successfully recovered cart after sending emails.

magento 2 Abandoned Cart Reports

Checkout Abandonment Report with details

magento 2 Abandoned Cart Detailed Checkout Report

Store owners can have a clear record of cart abandonment situation and sending email effectiveness thanks to Checkout Abandonment Report. The report is informative with details and is displayed in various formats:

  • Abandoned Cart: abandoned carts total, abandoned cart rate, abandoned revenue
  • Abandoned cart after sending emails: recapturable revenue, recaptured revenue, recaptured rate Successful checkout carts: successful carts total, successful cart rate, successful carts revenue

Abandoned Product Report

The extension shows you the report about all abandoned products with the information as product name, SKU, price, abandoned time, quantity and abandoned revenue.

Especially, the report records the 5 products which have the highest abandonment rate filtered by time and group by. You can easily follow by 5 different colors.

magento 2 Abandoned Cart Reports

Shopping Behavior Analysis

magento 2 Abandoned Cart Shopping Behavior

With this report, admin can know the customer action before abandonment moment. The information is recorded in percentage such as 20% abandoned cart occurring after filling shipping method, 6% after applying coupon.
This record helps stores analyze customer behavior and make improvements accordingly.

Cart Board

This is the place where abandoned carts are sorted out clearly including Real Time, Abandoned, Recoverable and Converted

  • Real Time: Carts will be located here if the abandoned time is less than the default abandonment time
  • Abandoned: Carts will be included here if the abandoned time is more than the default abandonment time. And there is no email information.
  • Recoverable: Carts will be included here if the abandoned time is more than the default abandonment time. And there is email information. Therefore, stores can collect email and remind later. Converted: Abandoned carts are finished with purchase.

magento 2 Abandoned Cart Board

More features

Available email templates

5 ready-to-use email templates come in handy

Personalized Emails

Personalize emails with {{var coupon_code}} {{var customer_name}} {{var to_date}} {{var sender}} and more

Clear logs

Abandoned cart email information logged in the grid can be deleted in bulk

Email Tracking

Easy to follow the email sending process with logs and reports

Compatible with SMTP

Abandoned Cart Email extension works perfectly with Mageplaza SMTP

Google Analytics

Allows admins to detect from where the cart link was clicked

Full Abandoned Cart Email Features

For Store Admins

    • Infinitely build up catchy abandoned cart email chains to catch shopper attention
    • Able to use pre-made email templates
    • Ability to set time, select sender and template for the email
    • Allows admins to add coupons in an email
    • Easy to delete abandoned cart emails
    • Enables admins to use Google Analytics to keep track the link which brings back shoppers to the shopping carts
    • Easy to set coupon rules, coupon code and coupon validation
    • All the process of sending abandoned cart email is easily logged in a grid including email subjects, receivers, coupon codes, sequence number, sending date and email status
    • Allows admins to review the email sent to each individual
    • Allows admins to delete emails
    • Allows admins to send emails again
    • Keep updated and review by Overall Report
    • Abandonment Checkout Report with details
    • Abandoned Product Report
    • Shopping Behavior Analysis
    • Cart Board
    • Compatible with Mageplaza extensions: Google Analytics, SMTP, GDPR, Reports.

For Customers

    • Receive personalized reminders about forgotten shopping carts with a full list of items
    • Easy to recover the abandoned cart by a click
    • Able to get a coupon as a discount for the abandoned cart


  • filter_drama Does the module integrate with SMTP?

    Yes, it does. Moreover, Mageplaza Abandoned Cart Email is also compatible with nearly 100% of other 3rd-party modules

  • filter_drama Can this extension work for guest checkout?

    Yes, Mageplaza Abandoned Cart extension can track guest’s abandoned carts as long as they leave their email address

  • filter_drama Does the module work with One Page Checkout?

    Again, yes. Our extensions are always compatible with the 3rd-party modules. Should any conflicts occur, we will work to fix the problem as soon as possible

  • filter_drama Does the extension support displaying product images in the abandoned cart emails?

    Yes! Product images will be automatically included in abandoned cart emails

  • filter_drama Does the module provide pre-made email templates?

    Yes! We offer you 5 pre-made email templates which can be used in different cases. However, you can edit and create your own templates easily in the backend

  • filter_drama Can I set different rules for different store views?

    Yes! You can apply the same rule for all store views or just restrict it in some certain ones.

  • filter_drama Can I use Google Analytics UTM tagging?

    Yes, you can track the shopping cart abandonment statistics. With the use of Google Analytics, you can receive Magento abandoned cart report.

  • filter_drama What happens if the shopper comes back, recovers his cart and successfully completes the checkout?

    In this case, the module will automatically stop sending reminders to customers.

Reviews (22)

  • assignment_ind
    Great Extention

    Posted by indus valley on 01 June 2019 verified_user Verified Buyer
    No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life

  • assignment_ind
    Want that lost sale? Get this extension!

    Posted by GOS on 30 May 2019 verified_user Verified Buyer
    The data says it all... Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%. Don't be a statistic, get this extension. Simple install, easy config and fantastic customer service. You will not be disappointed.

  • assignment_ind
    Great Extension

    Posted by Kaamastra on 19 April 2019 verified_user Verified Buyer
    This extension is a great tool to follow up with potential customers. It works as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

  • assignment_ind
    Excellent solution

    Posted by Simone on 08 April 2019 verified_user Verified Buyer
    Its strong points are the simplicity and the wide choice of templates already provided (easily customizable). Detailed documentation is available and the support is very helpful.

  • assignment_ind
    Great Extention

    Posted by Panos on 27 March 2019 verified_user Verified Buyer
    This extension is great I managed to increase my sales and with an easy way engage with my customers. Thank you very much for a great product.

  • assignment_ind
    Great extension

    Posted by BNStudio on 28 February 2019 verified_user Verified Buyer
    No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life!

  • assignment_ind
    Capture your customers!

    Posted by Chapman on 30 November 2018 verified_user Verified Buyer
    Abandoned carts are a huge worry especially if you did not optimise your check out process. This extension sends out emails to encourage your customers to check out, so even if 1 out of a 100 follows through this nudge, it would have paid for this extension!

  • assignment_ind
    Difficulty to Install

    Posted by Vene on 20 October 2018 verified_user Verified Buyer
    You need to get the extra package where Mageplaza will do the installation for you. Otherwise, you need to spend lots of time on it and if you have any questions and create a ticket expect an answer from 24-30 hours.

  • assignment_ind
    Great support!

    Posted by mostafa on 28 September 2018 verified_user Verified Buyer
    This module works perfectly just as we wanted it. Price is much better than the alternatives, without sacrificing features. It's completely customizable and trackable. I highly recommended. We started seeing improvements in abandoned cart rates.

  • assignment_ind
    A good re-marketing solution

    Posted by N Pinnath on 17 September 2018 verified_user Verified Buyer
    This extension is a great tool to follow up potential customers. It works exactly as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

  • assignment_ind
    Good working guys

    Posted by MC on 29 August 2018 verified_user Verified Buyer
    This is a very easy extension to configure and with a lot of prebuilt functionalities, as the email templates sent to recover the cart. Also, the support team is very quick and efficient. 100% satisfied

  • assignment_ind
    Thanks to Mageplaza!

    Posted by Abd elghany on 25 January 2018 verified_user Verified Buyer
    Thanks Mageplaza for providing this amazing extension and for their customer services and for their quick response. I recommend this extension as it will help for increasing customer. it helps to grow your business. I recommend it.

  • assignment_ind
    Great Extension

    Posted by Jason on 25 January 2018 verified_user Verified Buyer
    The extension is great. It helped me recover a great % of my client to come back and make a purchase. I am even more very satisfied with the support they are super responsive and they know what they are doing. I would definitely recommend Mageplaza. Looking forward to purchasing new extensions.

  • assignment_ind
    Amazing Extension!

    Posted by Mohamed on 23 January 2018 verified_user Verified Buyer
    This extension is very good as it helps to get more customers as it helps with marketing. They provide amazing customer services and quick response. This is the best cost effective from the Magneto 2. I recommend it to have it on your website.

  • assignment_ind
    Awesome extension

    Posted by Shayan on 13 December 2017 verified_user Verified Buyer
    Before adding this product I had no idea how many carts were being abandoned, and what should be done with that, each cart that is abandoned now is given a chance from this plugin to convert it into a sale, I`m glad I invested in this plugin, I`m a regular at Mageplaza and I`m glad I got this plugin.. another power addition to their product line!

  • assignment_ind
    Great extension so far

    Posted by Shayan on 13 December 2017 verified_user Verified Buyer
    Been using it only for a couple of weeks, it was very easy to setup, detailed documentation throughly enjoyed the process.. also great support as always, I have configured the rules and now waiting for conversions I`m pretty sure it's a very well written extension!

  • assignment_ind

    Posted by Hervé on 05 December 2017 verified_user Verified Buyer
    Trés bonne application, prix abordable facilité paiement par paypal, grand choix d'application disponible en bref module et service client au top que du bonheur thanks Mageplaza à bientôt hervé

  • assignment_ind
    Recuperating lost sales has never been easier

    Posted by Alex on 18 November 2017 verified_user Verified Buyer
    Just install, configure the mail templates and schedule. We saw recuperated sales within 24 hours of installing. The built in templates were a little awkward (developers don't speak English as a first language, it appears), but replace with your own language and it was up and running for me in literally 15 minutes. This extension has paid for itself within the first week of using it.

  • assignment_ind
    It reduces cart abandonment

    Posted by Gísla Héðinsdóttir on 17 November 2017 verified_user Verified Buyer
    Our online store has some serious problems with cart abandonment as the shipping fee is often high. However, since I had this outstanding extension run in my site, we cut down the cart abandonment rate and the revenues have been recovered quickly. Thanks Mageplaza! Good job!

  • assignment_ind
    Ready-to-use email templates come in handy

    Posted by Lottie A. Entrekin on 31 October 2017 verified_user Verified Buyer
    The extension works well, nothing to complain about the service. I think I like some cute pre-made email templates created by Mageplaza. However, I still create some others my own. Good job!

  • assignment_ind
    The module is amazing

    Posted by Annie Davis on 27 October 2017 verified_user Verified Buyer
    I installed Mageplaza Abandoned Cart Emails couples of weeks ago and figured out it brings me back many potential customers. Sometimes, I see them adding more items to cart and complete the checkout successfully then, totally satisfied with the extension

  • assignment_ind
    Great Extension

    Posted by Cornel on 19 October 2017 verified_user Verified Buyer
    This is a great and very useful extension. Easy to install and setup. This is the best cost effective from the magento market. I recommend this to anyone. Thank you!

Release notes

  • v1.4.1

    11 June 2019
    • Compatible with Magento 2.3.1
    • Fixed minor bugs
  • v1.4.0

    21 May 2019
    • New Features:
      • Abandoned Checkout Report
      • Cart Board Report
      • Shopping Behavior Analysis
      • Abandoned Product Report
    • Improved code style & performance
  • v1.3.2

    01 February 2019
  • Compatible with Magento 2.3.0

  • v1.3.1

    12 October 2018
    • Add report card & compatible with Mageplaza Reports extension
    • Added “Recovery” status to Log grid
  • v1.3.0

    26 July 2018
    • New Feature: Allow sending emails to subscribers only (GDPR compliance)
  • v1.2.1

    03 July 2018
    • Fixed minor bugs
  • v1.2.0

    07 June 2018
    • Admin can send the test email.
    • Fixed bug:
      • The price of the cart is not formatted according to store standards.
      • The subtotal needs to be shown with the tax or not, based on the tax configuration.
  • v1.1.3

    10 April 2018
    • Add test product to email preview
    • Move admin menu to Magento Marketing menu
    • Update copyright
  • v1.1.2

    03 January 2018
  • Fix bug send email on Magento 2.1.x

  • v1.1.1

    05 December 2017
    • Update email template using header & footer from Magento design
    • Improve checkout Url for store
    • Fix bug missing email subject when using design email template
  • v1.1.0

    01 December 2017
  • Support multi-stores

  • v1.0.1

    22 November 2017
    • Compatible with Magento 2.2.x
  • v1.0.0

    27 September 2017
  • Initial version

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