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How to Configure AdRoll Smart Pixel on Magento 2

You are tired of asking your web coders to add code, snippets, pixels or scripts to your site so you can track remarketing, conversion rates, and more. Google Tag Manager makes it easy to add and manage multiple scripts, like AdRoll Pixel, on your site. You are owning a Magento 2 e-commerce store, we believe AdRoll Pixel is a great tool that helps you increase your traffic and reach your business goals.

So, what is AdRoll Pixel?

AdRoll Pixel is a JavaScript snippet that is placed at the bottom of the page, just before the </ body> tag. AdRoll Pixel provides users with an easy-to-use interface, besides, it is designed to not affect page load time.

This article will guide you how to Configure AdRoll Smart Pixel on Magento 2.

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How to configure AdRoll Smart Pixel on Magento 2

To configure AdRoll Smart Pixel

Step 1: Install Mageplaza GTM

Get Container ID for setting Magento


Setup in Magento Login to Magento Admin > Mageplaza > Google Tag Manager > Settings


  • Choose Yes to enable the module.
  • Enter Container ID from Google into Google Tag ID field.

Step 2: AdRoll Smart Pixel

  • Go to admin panel, and navigate to your GTM dashboard.
  • Choose Add a New Tag
  • Click AdRoll > Continue
  • Now, configure your tag and select Continue. You need to add the information to Advertisable ID and Pixel ID that can be found on your AdRoll Pixel.
  • Choose Create Tag to complete configuration

Step 3: Enhanced Conversion Tracking on Magento 2

  • Make sure that your AdRoll Pixel is placed in the Miscellaneous HTML section in your Magento Admin Control Panel.
  • In the directory containing your Magento files, look for the file with the path /app/design/frontend/default/yourskinname/template/checkout/success.phtml. There are some ‘success.phtml’ files in the root directory, so make sure to find the appropriate file.
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Vanessa is a content executive at Mageplaza. Cooking and reading books are her passion. Her particular hobby is travelling, helping her discover all around. She is an energetic marketer with the hope of making her words magical.

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