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8+ Popular Magento Alternatives & Competitors in 2024

Vinh Jacker | 07-05-2021

8+ Popular Magento Alternatives & Competitors in 2024

The Most Popular Extension Builder for Magento 2

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As you’re starting out in the e-commerce industry, it can be challenging to select a B2C or a B2B e-commerce platform that offers you the necessary infrastructure and facilities at an affordable price. It’s essential to discover your options beyond the more obvious, so you can provide the right service for your business and your budget.

As one of the most renowned service providers, Magento is a dominant option among most e-commerce businesses. Thanks to its customizable nature, hassle-free scalability, and code-level access, it is the favorite option for most medium-to-large-sized enterprises.

However, it is not always the ideal choice for every business. The following article will demonstrate this year’s top 8 viable Magento alternatives/ competitors.

Are you ready? Let’s dive right in.

Why are you searching for Magento 2 Alternatives?

Why are you searching for a Magento alternative?
Why are you searching for Magento 2 alternatives?

Whether you have already used Magento and feel like there might be a better choice out there, or if you still just regard Magento as part of your research, there are some reasons you might want to keep your choices open.

1. Magento is quite pricey.

Compared to other alternatives, Magento often goes with big budgets. Obviously, the product you select will decide how much your Magento license will cost you. Magento Open Source is technically free to install from the Magento website, but that won’t include your total cost of ownership. You will need to pay for all the design and improvement fees to run your site, along with constant costs for all hosting, enhancements, e-commerce security, and design fees.

Magento Commerce costs vary from $23,000 to $125,000 per year, based on the size and complexity of your online store. Magento Commerce Cloud is way more costly, with sources indicating it can vary from $40,000 to $190,000.

A lot of businesses do not have enough budgets to spend each year on Magento and instead need to use resources on other integral areas of their operations. As a result, they consider finding a Magento 2 alternative as an ideal solution to solve their monetary problem.

2. Magento requires a large amount of dev time.

One of Magento’s major selling points is its openness to excessive customization. However, to make complicated changes while maintaining your integrations working well and data flowing seamlessly - you may need a team of Magento developers at work who truly apprehends the sophisticated infrastructure.

This isn’t just important when you’re getting your website up and running (which could require anywhere from six weeks for a basic site to as much as one year for a more complex build), but also as you keep tracking and upgrading your store. You’ll need experienced developers to upgrade, patch, and seek plugins for your website. Their time means your money and that makes many store owners try to find out a Magento 2 alternative.

3. Magento is a bit slow.

Magento’s biggest asset - the chance to generate whatever you want for your store - also results in one of its biggest weaknesses. The tremendous range of extensions and plugins that you can use with the Magento system can also make your system fall behind other solutions in regard to speed. Moreover, due to the system’s complexity, if do not want to migrate to another Magento 2 alternative, it can be a time-wasting task for developers to improve the site for speed.

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4. Magento is hard to maintain.

Magento has tons of factors you need to stay on top of; if you don’t, your website can crash, slow down, or not work as expected. Consequently, you might likely face a number of bugs and glitches with the software.

Magento and its community are great at generating patches to address these problems; however, it will take your developers time to start instituting all of these patches. And apparently, you can’t forget about security patches; ignoring them could be leading your site to unnecessary risks. That’s time they’re using on more value-adding, creative projects.

5. You’re obligated to migrate.

The first idea to leave your existing Magento platform isn’t your own. For instance, Magento ceased supporting their Magento 1 product in June 2020. By no longer offering critical patches and updates, Magento has made Magento 1 stores risk falling out of PCI compliance, losing their payment processors, and not getting the modules or developer resources they need to run a functioning site.

Magento is stimulating store owners on the now unsupported and insecure migrate Magento 1 to Magento 2. Nevertheless, due to the discrepancies between the two platforms, it will need heavy work to migrate. If you’re thinking you will be doing most of the same work of re-platforming anyway, this could be your chance to look for another Magento 2 alternative.

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Types of Magento 2 Alternatives

Magento 2 alternatives have two types, including website builders and other open-source platforms.

Website builders, also called Software as a Service (SaaS), offer an incredible solution, letting anyone construct a site quickly and easily with a flat-fee subscription.

Open-source platforms like Magento provide unlimited customization, as long as you know how to code. They charge no fee to install, and you can build any type of e-commerce store you want, either by customizing a template or forming a whole new site from zero. The software itself is free, but you need to pay for strong security function, hosting, maintenance fees.

Best Magento 2 Alternatives: E-commerce Website Builders

1. BigCommerce


Known as an e-commerce heavyweight, BigCommerce is suitable for ambitious businesses looking to conquer new heights. This Magento 2 alternative boasts its wealth of built-in features and data reporting tools, bringing an average annual development rate of 28% for its users every year.

Here are some amazing built-in features of BigCommerce:

  • Sell physical, digital, and service goods without using apps (it’s the only e-commerce builder that can do this, saving you a lot of time and money)
  • Accept more than 100 currencies
  • Accept more than 65 payment gateways
  • Support abandoned cart recovery
  • BigCommerce Shipping app: Utilize its own all-in-one shipping service, and receive up to 80% discounts on USPS, DHL, and FedEx.
  • Support multi-channel selling: Users can sell across social media, Amazon, eBay, etc.
  • No transaction fees: BigCommerce requires zero transaction fees on all its plans.


  • Scalable: Used by famous brands like Skullcandy, BigCommerce provides incredible tools to help your business develop exponentially.
  • Built-in tools: BigCommerce gives everything you need for selling online already built-in, saving you spending a large amount of money on apps.
  • Amazing SEO: BigCommerce guarantees that your online store will get found easily on Google, driving more clicks and cash to your site.


  • Jargon: The user interface is packed with complicated terminology, which can be confusing for beginners.
  • Ease of use: Its advanced features may be a bit difficult to get used to.

Read more: Magento 2 vs BigCommerce: Which one is better?


You can try 15 days for free and then pick a plan as follows:

  • The Standard plan: $39 per month (or $29/ month if billed annually) - Sell online via your stunning online shop
  • The Plus plan: $105 per month (or $79/ month if billed annually) - Develop your online business and boost conversions
  • The Pro plan: $399 per month (or $299/ month if billed annually) - Scale your large enterprise to a higher level with an enormous number of tools
  • The Enterprise plan: Bespoke - Reach out to the sales team for a bespoke quote

2. Shopify


Beside BigCommerce, Shopify is considered a noticeable Magento 2 alternative which serves more than 600,000 merchants all over the world. It comes with intuitive design tools, excellent sales features, beautiful templates, and dedicated customer support, all in one place.

With more than 1,200 apps to add additional functionality, Shopify is filled with brilliant built-in tools to help your business sell and thrive. These tools include:

  • Abandoned cart recovery: Recover lost sales by stimulating customers to finish abandoned purchases.
  • Multi-channel integration: Sell across Amazon and social media.


  • Easy-to-use: A user-friendly platform that demands no coding knowledge
  • Robust and intuitive: Superior inventory system allows you to sell across various channels, including Amazon, Facebook, and Instagram.


  • Impose transaction fees: This website builder requires transaction fees, unless you use Shopify Payments
  • High cost of apps: Shopify depends on its tremendous app market for many e-commerce features, and the app costs can quite add up.


Due to the recent COVID-19 outbreak, Shopify has lengthened its free trial period to 90 days. If you love using Shopify, you’ll need to move to one of its premium plans when the trial is over.

  • Basic plan: $25/month (or $19/month billed annually)
  • Shopify plan: $65/month (or $49/month billed annually)
  • Advanced plan: $399/month (or $299/month billed annually)
  • Plus plan: Starting at $2,300/month on a 3-year term

3. Wix eCommerce

Wix eCommerce
Wix eCommerce

Instead of a dedicated e-commerce platform like BigCommerce or Shopify, Wix is a website builder which enables you to bring e-commerce functionalities to your site via its Wix Stores feature.

That’s the reason why Wix is the ideal option for small online store owners - Wix requires nearly zero tech experience, and you can create stunning storefronts that function seamlessly.

This Magento 2 alternative provides more than 250 apps within its app market, which you can add with one click.

  • Sell digital, physical, and service products
  • Product display templates
  • Support more than 15 payment methods, including PayPal, Stripe, and Square
  • Support abandoned cart recovery
  • Support multi-channel selling: Users can sell across Amazon, Instagram, Facebook, and Pinterest
  • Checkout customization: Wix enables you to customize your checkout to catch up with e-commerce platform giants like BigCommerce and Shopify.
  • Product zoom feature: This built-in feature can enhance the shopping experience for your customers.


  • Design tools: Wix prides itself on the best design tools around, allowing you to smoothly edit your storefront’s design with its drag-and-drop tool and WYSIWYG editor.
  • Wix ADI: This functionality supports creating a personalized, professional site for you in just several minutes, which you can make some further customization.
  • Excellent e-commerce tools: Wix is crammed with awesome sales tools, including abandoned cart recovery, to attract shoppers who have left un-bought products in the checkout.


  • Stock management: Wix will not inform you when your stock levels are low, which makes it hard to develop your store.
  • Too much freedom: Some users might feel overwhelmed by the creative freedom, which may prevent e-commerce design best practices.


Wix doesn’t offer any free trial period, but you can create your online storefront without any costs. Nevertheless, to take payments and begin making money, you’ll need to upgrade one of the premium pricing options:

  • Business Basic ($17/ month): The plan supports online payment and removes Wix ads.
  • Business Unlimited ($25/ month): This is Wix’s most chosen plan, providing great value for money.
  • Business VIP ($35/ month): This is proper for large businesses, with VIP customer support service.

Read more: Magento 2 vs Wix: Which Ecommerce platform to use for online store?

4. Squarespace Commerce

Squarespace Commerce
Squarespace Commerce

The final Magento 2 alternative we would like to mention is Squarespace. It constitutes the most popular website builder for forming remarkable storefronts. Its e-commerce tools are also not too shabby. The platform is perfect for appealing magazine subscription websites and restaurant booking systems.

  • Flexible product variants: Support categorize goods by shape, size, and color
  • Inventory management: Organize your inventory by name, price, or number left in stock
  • MailChimp integration: Build professional newsletters easily
  • Nice blogs: If you want to include a beautiful blog to your online shop, Squarespace will be the go-to option.
  • Sell digital, physical, and service products
  • Sell limitless items
  • Automatic emailing


  • Striking design: Provide the best-designed templates for any e-commerce website
  • High-quality features: Its e-commerce tools are superior, coming with flexible product variants and automatic emailing
  • Great inventory system: The backend is robust and brings excellent analytics tools.


  • No app store: You are limited to the array of built-in features.
  • Learning curve: Its superb design tools might require some time to be familiar with.


The platform does include a 14-day free trial and four pricing plans - two of which allow you to sell online.

  • Personal: $23/month or $16/month billed annually
  • Business: $33/month or $23/month billed annually
  • Commerce basic: $36/month or $27/month billed annually
  • Commerce advanced: $65/month or $49/month billed annually

Basic Commerce is appropriate for smaller businesses, while the other one uncovers more advanced tools like abandoned cart recovery, gift vouchers, and the capability to sell subscription products.

Read more: Shopify vs Squarespace: Which Platform Should You Choose?

Best Magento 2 Competitors: Open-source platforms

Besides noticeable Magento 2 alternatives, there are some famous competitors for you to consider.

5. WooCommerce


WooCommerce is an outstanding e-commerce plugin for WordPress. It is one of the most dominant e-commerce solutions on the market, letting you convert your WordPress website into a functioning online store.

If you know a thing about code, then you get free reign in terms of customization. Besides, you can select from tons of extensions from the WooCommerce extension store to provide your website with impressive functionality in every area of e-commerce.

WooCommerce comes with the following built-in tools:

  • One-click refunds
  • Large plugin market: It offers more apps or plugins than any other open-source platform, giving more flexibility and creative freedom
  • Blogging tools: WordPress is the most wonderful platform on the market.


  • Useful WordPress community: Huge community of WordPress web developers on hand to support dealing with your problems.
  • Free to install: This plugin is technically cost-free, but you will have to add it to a current WordPress website, which comes with extra costs.
  • More plugins: Tremendous choice of plugins to customize your website with ease


  • Not really user-friendly: It might cause some difficulties for inexperienced users, and you’ll need to depend on help from developers when problems arise.
  • No enthusiastic support: Limited customer support beyond the community of developers


It charges no fee to install WooCommerce, but you might need to invest in extra features like hosting (approximately $35-$50 annually), a theme design ($39+), security, and website maintenance.

Read more: Magento vs WooCommerce comparison: Which One is Better?

6. Zen Cart

Zen Cart
Zen Cart

Zen Cart is an open-source platform in need of some improvements. The dashboard is old-fashioned and difficult to navigate, while the choice of templates is limited. Nevertheless, Zen Cart is greatly customizable if you know how to code, bringing you more creative freedom, and you can go to a huge community of web developers if you need support.

Some notable built-in features of Zen Cart include:

  • SEO tools: Zen Cart supports metadata (the information that Google pulls through on the results pages) and descriptions of your products
  • Shipping estimator: You can get your shoppers an idea of how much they will spend.
  • Drag-and-drop page editor: Tailoring your storefront on this platform is pretty simple, thanks to the WYSIWYG style page editor
  • “Call for quote” pricing: You can hide your product prices while selling for businesses.
  • Discounts and coupons
  • Gift certificates
  • Multiple product images


  • Page editor: Editing your content is easy and quick, thanks to the drag-and-drop editor.


  • Obsolete and challenging to use: Even by open-source platforms’ tricky standards, the user interface of Zen Cart is outdated, and the backend is not very intuitive.
  • No customer support: Although there exists a Zen Cart forum, there is no selection for attentive customer support.
  • No demo: You cannot have a free trial with this platform. Instead, you might have to download it onto your server and then begin creating an online store to see how it works, which is very time-wasting.


The costs of using an open-source platform range depending on each merchant. With Zen Cart, you will have to get a domain name, a hosting provider, and a security certificate.

7. Open Cart

Open Cart
Open Cart

If you are getting used to Magento, you might feel comfortable moving to OpenCart. They are both created with the same code, and have numerous plugins to personalize your online store.

You’ll have a chance to access more than 13,000 apps to add more features to your store, and you can modify the code as you want.

  • Multi-language and currency options: Users can list products in USD, GBP, and Euros, which is something you cannot do on WooCommerce unless you get a plugin to do so.
  • Recurring payments
  • Guest checkout
  • Downloadable products
  • Themes from third-party web design agencies
  • Product reviews and ratings


  • Easy migration from Magento: Both platforms are designed using PHP code and allow using templates to upload items, making it simpler to move from Magento.
  • Multi-language options: The platform comes with different currency and language options.


  • Outdated themes: Template designs are quite old-fashioned compared to other platforms’
  • Hidden costs: Although OpenCart is cost-free to use, you still have to pay for your domain, hosting, security, and dedicated support ($99/ year)


Suppose you have the demand to receive dedicated customer support. In that case, you’ll pay a monthly fee of $99, or $99 for one-time support whenever you have a problem, in addition to your monthly domain, hosting, and security fees.

Read more: Magento vs. Opencart: A Detailed Comparison

8. PrestaShop


Having been used by more than 300,000 merchants, Prestashop appears as a proper option for every type of online store. It brings in total creative freedom - if you have knowledge of HTML, CSS, and JavaScript files - and access to over 1,500 extensions.

PrestaShop does come with an impressive number of built-in tools, including:

  • Partnerships with more than 250 agencies: This feature allows you to find web design and marketing experts easily, sorting your search by required skills and price.
  • Support four payment options: PayPal, Stripe, bank transfer, and checks.
  • Free shipping
  • Gift wrapping
  • More than 1,500 templates
  • Physical and downloadable products
  • Coupon codes
  • Automated emails


  • Simple-to-use: PrestaShop presents a demo on creating a store, while providing more intuitive and web development tools than Magento.
  • High performance: The platform ensures faster page-loading than Magento, thanks to its lack of chunky CMS (content management system)


  • Pricey support: The dedicated support plans require $250 monthly for three hours of support or $399 for the entire year for six hours of support.
  • Pricey upgrades: When you’ve already released your website, you might get stuck with that version of Prestashop forever, or you have to pay a large amount of money for upgrading.


Similar to WooCommerce, Prestashop is free to install, but comes with extra costs. You’ll need to pay money for hosting, security, and dedicated customer support plans.

PrestaShop’s themes cost at $65 each, and the modules can cost from $30 to $500 each.

Read more: Prestashop vs BigCommerce Comparision: Which is better?

List of necessary features in Magento alternatives

Necessary features in Magento alternatives


Scalability is a critical factor when evaluating e-commerce platforms as alternatives to Magento.

Your chosen platform should seamlessly accommodate growth in products, traffic, and transactions without encountering significant performance issues. It’s essential to look for solutions that offer straightforward scaling options, whether through higher-tier plans, cloud services, or efficient resource management.

Ensuring that your online store remains fast and responsive as it expands is crucial for sustained success.

Plugin and integration system

Plugin and integration systems play an important role in improving the functionality of your e-commerce platform. A diverse selection of integrations and plugins extends the platform’s capabilities, allowing you to incorporate features such as social media selling, advanced analytics, or customer loyalty programs.

When evaluating alternatives to Magento, it’s essential to assess the ecosystem for compatibility with your essential business tools and the quality of available plugins. This ensures that your chosen platform seamlessly integrates with the tools you rely on and provides the necessary flexibility to enhance your online store’s performance.

SEO practices

SEO practices

When you develop an eCommerce website, you need to attract and retain customers. Thus, your chosen platform should incorporate SEO features to optimize product pages, meta tags, and URLs.

Additionally, having marketing tools for email campaigns, discounts, and seamless social media integrations is essential for driving traffic and boosting sales.

UX design flexibility

An intuitive and pleasant shopping experience directly influences conversion rates and boosts customer loyalty.

When considering alternatives to Magento, consider platforms with strong UX design capabilities. These platforms should offer mobile responsiveness, customizable themes, and user-friendly checkout processes. Design flexibility is also crucial because it allows you to create a unique brand presence online.

Security and compliance

Security and compliance

Due to the high risk of e-commerce transactions, you should choose platforms that offer strong security solutions.

Here are the essential features related to security and compliance that you should prioritize:

  • SSL Certificates: Look for platforms that provide secure communication between your website and users by implementing SSL certificates.

  • Secure Payment Processing: Ensure the platform supports secure payment gateways to protect sensitive financial data during transactions.

  • PCI DSS Compliance: Compliance with the Payment Card Industry Data Security Standard (PCI DSS) is crucial for protecting customer payment information.

Remember, customer trust is paramount in e-commerce, and robust security measures are essential to maintain that trust. Prioritize platforms that offer these features to protect both your business and your customers’ data.

Support community

When considering Magento alternatives, it’s essential to take into account the support and the community associated with each platform. Here’s why these factors matter:

Expert Assistance

  • Look for platforms that offer professional support. Having access to expert assistance is really vital when you encounter technical issues or need guidance.

  • Consider whether the platform provides 24/7 support or has a responsive customer service team.

User Community

  • A vibrant user community can enhance your experience. It allows you to connect with other users, share insights, and learn from their experiences.

  • Platforms with active forums, discussion boards, and user-contributed resources can provide valuable troubleshooting tips and advice.

What factors to consider while selecting the Magento alternative

Size and type of business

When choosing an eCommerce platform, it’s essential to evaluate your business size and the type of products you offer.

Different platforms serve different specific needs. Some are ideal for small and medium-sized enterprises (SMEs) or niche markets, while others are designed for scalability and handling complex product catalogs.

Business-specific customization needs

In case your business needs to require extensive customization, choosing a platform can support those needs seamlessly. Customization might involve features like custom checkout processes, unique product configurations, or integration with bespoke back-office systems.

Budget constraints

Budget constrains

You need to consider the overall cost required for a platform. It consists of initial setup fees, monthly or annual charges, transaction costs, and potential expenses for plugins, themes, or custom development. While open-source platforms may initially offer lower upfront costs, it will become expensive when you add more functionalities.

Future expansion

Visualize your business’s future in the coming years. The platform you choose should not only help to meet your current needs but also support potential growth avenues, such as expanding international sales, diversifying product lines, and increasing your customer base.

Technical skill

When evaluating eCommerce platforms, considering your team’s technical capabilities is crucial.

Open-source platforms

  • Although these platforms are flexible and powerful, they demand a higher degree of technical knowledge for setup and customization.

  • If your team has the expertise, open-source solutions can provide extensive customization options.

Hosted solutions

  • Hosted platforms offer a more manageable learning curve.

  • They are suitable for businesses without in-house technical support.

FAQs about Magento alternatives

What is Magento?

Magento is an eCommerce platform that offers various features for building and managing online stores. Additionally, it supports various payment and shipping methods and is known for its scalability and customizability, allowing businesses to adjust the platform to their specific needs.

Why should I use a Magento 2 alternative?

There are several reasons why you should consider an alternative to Magento:

  • Ease of use: Magento can be complex, especially for non-technical users.

  • Specific requirements: You might need features that Magento doesn’t provide out of the box.

  • Cost: Magento can be expensive to maintain and customize.

Some Magento 1 and Magento 2 alternatives consist of WooCommerce, OpenCart, BigCommerce, Shopify, SalesForce Commerce Cloud, SAP Commerce Cloud.

Can Magento be switched to a different eCommerce platform easily?

Changing from Magento to a different eCommerce platform is a complex process demanding careful planning and implementation. The transition involves migrating data, integrating new software, and ensuring the website remains functional throughout the process.

Moreover, many eCommerce platforms provide comprehensive migration tools and support services to assist businesses in making a smooth transition from Magento to their platform.

Do alternatives to Magento provide similar features?

Yes, many Magento alternatives provide similar features, such as product management, order processing, and payment gateways. Some popular alternatives include:

  • WooCommerce: An easy-to-use, customizable platform built on WordPress.

  • OpenCart: A self-hosted solution with a user-friendly interface.

  • BigCommerce: A cloud-based platform suitable for businesses of all sizes.

Are Magento alternatives cheaper than Magento?

Cost-effectiveness varies depending on your needs. Some alternatives offer more budget-friendly options, while others may have additional costs for specific features or plugins.

Can a Magento alternative be customized to meet the specific needs of my business?

Yes! Most alternatives allow customization through themes, plugins, and extensions. However, the level of customization may differ based on the platform.

Is there technical and customer support available for Magento alternatives?

Yes, many alternatives offer customer support and documentation. The quality of support may depend on the platform in use.

Is it possible to integrate a Magento alternative with other software?

Absolutely! Many Magento alternatives allow integration with other software, such as accounting software, shipping software, and marketing automation tools.

The compatibility of various systems makes these platforms well-suited for implementing e-commerce automation. Thus, it helps to improve efficiency across all aspects of online business operations. However, the level and ease of integration can differ based on the chosen platform.

How do I know if an alternative platform is right for my business?

You should evaluate your business needs and compare them with the features and benefits provided by different platforms. Testing the platform with a free trial or demo can also help you determine if it’s the right fit.

Final Thoughts

There are numerous options for e-commerce platforms and a lot of factors to consider when choosing the one that works for your business. If you’re currently using Magneto and it does not satisfy your requirements, you should find out what’s out there and how it can support your business more effectively. In case you explore more suitable Magento 2 alternatives, do not hesitate to think about migrating to another e-commerce platform!

This is an important move, so make sure you think carefully before making any decision. Mageplaza hope you can find the best platform to dramatically level up your business.

Related posts:

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    With over a decade of experience crafting innovative tech solutions for ecommerce businesses built on Magento, Jacker is the mastermind behind our secure and well-functioned extensions. With his expertise in building user-friendly interfaces and robust back-end systems, Mageplaza was able to deliver exceptional Magento solutions and services for over 122K+ customers around the world.

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