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Demandware vs. Magento: Who is the winning eCommerce platform?


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By far, most companies consider websites an alternative to the physical store as well as a virtual channel to have many different marketing strategies. No need to argue, the benefits of having an eCommerce site are clear.

The question is where to start?

A website represents a company’s credibility. In the case of eCommerce, it’s mandatory to have an eCommerce site at the outset.

Thus, this guide will introduce you to amongst 2 most widely used eCommerce platforms: Demandware vs. Magento. Plus, help you decide which one is right for you.

We also have delivered other competitions that you may feel interested in:

Demandware vs. Magento: Brief introduction

About Magento: Leading eCommerce solution

Brief introduction of Magento
Brief introduction of Magento

We have been talking a lot about Magento in previous articles that compare Magento to other eCommerce solutions. Thus, let’s have a quick look at some of Magento’s highlights:

  • So far, gained more than 250.000 websites worldwide with around 2.5 million times of download

  • An open-source written in PHP programming language. Plus, it also leverages elements of the Zend framework

  • In essence, Magento is a specialized eCommerce solution for selling online

  • Recognized for the high level of flexibility and scalability that help salespeople build their eCommerce site according to unique business requirements

  • Developed to be scalable, Magento intuitively comes with powerful marketing features, SEO, and catalog-management tools

Now, Magento offers eCommerce users 2 solutions:

Related Post: Popular Magento Alternatives & Competitors in 2024

About Demandware: Salesforce Commerce Cloud

Brief introduction of Salesforce Commerce Cloud
Brief introduction of Salesforce Commerce Cloud

2 important milestones of Demandware during its development process:

  • Founded in 2004 and headquartered in Massachusetts. Demandware originally was a cloud-based centralized eCommerce platform at this time

  • Acquired by Salesforce in 2016 for 2.8 billion. Then, renamed Salesforce Commerce Cloud

By now, Demandware or Salesforce Commerce Cloud is introduced in the marketplace as a SaaS-based eCommerce solution (also known as Software as a Service).

Its power allows businesses to build and optimize their eStores with incredible scalability and accessibility. Plus, power eCommerce merchants with prominent features for internationalization, omnichannel marketing, and product catalog management.

Demandware vs. Magento: Primary similarities

Though each has its own strengths and weaknesses, both solutions give users more unique capabilities in creating highly customized and scalable online stores.

Furthermore, they show impressive power in managing large product catalogs, multi-store setups, and complex data sets from shipping to order invoice.

Besides, they do offer the user communities a cloud solution.

  • Demandware or Salesforce Commerce Cloud. This name reflects clearly its essence as a cloud solution from the start

  • In the case of Magento, though it’s an open-source platform, Magento (now owned by Adobe) also has a Cloud edition: Magento Commerce Cloud/ Adobe Commerce Cloud

What’s a Cloud-hosted eCommerce platform?

What's a Cloud-hosted eCommerce platform?
What's a Cloud-hosted eCommerce platform?

In essence, a cloud eCommerce solution is a managed, automated hosting platform with a variety of advanced features. In other words, you don’t have to worry about software updates or server maintenance.

The platform can scale up your online business and down in line with marketing and seasonal fluctuations. You can strengthen your store’s online presence without worrying about having enough capacity during peak traffic periods.

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Demandware vs. Magento: Key differences



As mentioned above, Demandware is a cloud-hosted platform that’s developed and entirely managed by the Salesforce team. This comes with several benefits for users due to the platform’s stability and guarantees on web performance and security.

Also, Demandware’s Cloud-based solutions can be implemented in a much shorter time frame compared to Magento. This is because many of the infrastructures are abstracted in their SaaS environment.


Unlike Demandware, Magento offers over 3 options for eCommerce merchants, including:

Magento Commerce Cloud
Magento Commerce Cloud

Basically, the essence of Magento Commerce Cloud is similar to Demandware. The Magento team will manage all the site infrastructure of those who opt for the Cloud edition.

Apart from that, Magento users get 2 more different choices (Community edition vs. Commerce edition) to self host their eCommerce sites. They will get complete control over the infrastructure.

In conclusion: No winner in term of hosting

There are 2 sides of hosting when it comes to comparing Magento:

  • Drawbacks of a Cloud-based solution

  • The development level and advance of each platform’s Cloud solution

Compared to a self-hosted platform or an on-premise, the flexibility of Cloud edition’s users is quite limited due to the access restrictions and the source code as well.

Since Salesforce takes complete control over their technology, there are some limitations to your web customization process. Some will need the approval of Salesforce’s team to implement.

Demandware might not be suitable for any users who want a high level of personalization and customization.

3 choices for merchants and developers
3 choices for merchants and developers

On the other hand, Magento customers have more options for choosing a self-hosted solution or a Paas (platform as a service) hosted solution in the form of Magento Commerce Cloud.

Still, Magento is well-known for its open-source edition and on-premise solution rather than the Cloud one. Magento Cloud edition needs more time to make it more competitive to Salesforce as a cloud service provider for eCommerce.



As mentioned above, since Demandware is a cloud-based platform. In other words, Salesforce gets complete control over any change you make to your site.

Though it comes at a cost, your eCommerce site will be completely hosted by Salesforce’s expert team. There’s no worry when working on your site in the future.


Meanwhile, incredible customization is the selling point of Magento. It’s understandable since Magento Community and Magento Commerce are 2 featured solutions of Magento. And both self-hosted.

Being in charge of the infrastructure, you can set up, manage your server and design your site to whatever you want.

In exchange,

  • You’re responsible for updates and maintenance of the technology. This is also one of the most frustrating aspects of Magento.

  • All the updates process on a Magento site involves heavily code techniques. As a result, having an in-house team of developers or an agency is required, which can increase your total charges

In conclusion: The open nature of the Magento platform wins Demandware in terms of store customization.

If you need your eCommerce solution to be highly customizable and easy to evolve, Magento is a better choice instead of Demandware.

With Magento, you have a lot more freedom and control over your eCommerce site meanwhile SaaS eCommerce solution like Demandware ensures you for impressive scalability and day-to-day operation.

Features and Functionality


Brief description of highlighting features offered by Demandware
Brief description of highlighting features offered by Demandware

Demandware is a platform that’s more popular in the field of B2C. Some of its top features:

  • Enable merchants to do business across multiple channels from a single back-end

  • Streamlining operations, sales, and fulfillment at scale

  • Manage product data separately on each store with various payment and billing issues

  • Use Einstein to gather customer data and insights for a more personalized shopping experience

  • A SaaS solution creates a seamless workflow experience between the business’s offline stores and eCommerce site. Shoppers can request to pick up from store or shipping services right on the website


Outstanding features of Magento
Outstanding features of Magento

Magento 2, on the other hand, is a platform with rich B2B features. Top features of Magento’s Commerce and Commerce Cloud:

  • Like Salesforce, Magento offers excellent support on managing complicated product types, visual merchandising, multiple catalogs, layers of personalization, and advanced promotion campaigns

  • Impressive Page Builder features facilitating the process of content creation and customization on the storefront

  • Support many built-in features that merchants can use to build remarkable loyalty and reward programs to increase customer retention rate

  • Basic workflow that manages the process of shipping and returning products

  • Get customer data through the Adobe Sensei to develop highly personalized product recommendations and enhance customer experience

  • Excellent B2B capabilities like multiple buyers per account, quote request, quick order, company account, requisition list, and so forth

In conclusion: The winner depends on the business’s model and specific needs on an eCommerce site.


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Users of both platforms can add many more advanced features to their website through 3rd-party extensions provided on the marketplace. Still, there’s a huge limitation when it comes to a cloud-based platform like Demandware (the reason is already mentioned above).

Shortly, below are our look at both solutions’s capabilities:

  • B2B and B2C features: Demandware has a strong reputation among retailers and brands and is valued highly by B2C businesses. Meanwhile, Magento performs outstandingly with robust features in the B2B area

  • Customer Analytics: 2 of them use different techniques to analyze and understand shoppres. With Magento, it’s Adobe Sensei and Einstein for Demandware

  • Omni-channel power: Demandware shows better performance in this field due to its long development time on omnichannel capabilities compared to Magento

  • Loyalty & Rewards: Users of licensed Magento versions get several complementary modules (such as Store Credits or Gift Registry) and advanced features to nurture loyal customers. But these features on Demandware are not supported

  • Content management system: Magento is more potent in this area with the release of Page Builder on 2 licensed editions. Meanwhile, many Demandware users will use a DXP or CMS layer via something like Amplience or Bloomreach

  • Merchandising capabilities: Both show impressive performance in this area

The omnichannel capabilities of Demandware and enhanced B2C power are 2 of their most significant selling points over other eCommerce platforms.

As for Magento, along with advanced content management and merchandising capabilities, it dramatically supports merchants in launching different loyalty programs and promotions on sites.

While Magento is outperformed in the area of B2B features, most features required for this field are missing in Demandware. However, Demandware is a market leader in the B2C field with incredible features.


Now, let’s look at how Demandware and Magento handle scalability. Scalability, or the ability to grow easily, is crucial for online stores in the booming ecommerce market. If it’s hard to scale up, businesses could struggle to compete. Demandware and Magento each have their own methods for handling scalability.


Demandware uses the cloud, which helps businesses grow without needing to handle physical equipment. As they get bigger, the platform can handle more work, making sure everything runs smoothly even when lots of people are using it.

  • Demandware’s cloud setup makes it easy for businesses to grow without any hassle.
  • It can manage more visitors and transactions smoothly, so businesses don’t have to stress about managing servers.
  • This lets businesses focus on getting bigger without having to worry about technical stuff holding them back.


Magento, unlike Demandware, gives businesses a solid base for growing by how it’s built. By getting their own Magento developers, businesses can use the platform’s flexibility and ability to handle growth to meet their needs as they get bigger. This makes Magento a good option for small startups and big companies alike who want to grow.

  • Magento’s setup can handle more work as businesses grow, so it’s good for getting bigger.
  • It works for businesses no matter how big or small they are, giving them a strong foundation to grow on.
  • Whether you’re just starting out or already well-known, Magento can grow along with your business.

In conclusion: Both of them can handle large volumes of traffic and transactions and have the ability to scale up or down as needed. In terms of performance and reliability, Demandware may have a slight edge, but it’s not significant. Overall, there isn’t much difference between the two in scalability.


Next, we’ll look at how flexible and customizable each platform is. In e-commerce, it’s important to have the freedom to design your store the way you want. Demandware and Magento both have their own methods for achieving this.


Demandware grows as your business grows. It offers a mix of features you can use right away and options for custom development. This lets you add special features to your store, making it exactly how you want it and giving it a unique advantage online.

  • Salesforce Commerce Cloud changes as your business gets bigger, giving you features you can use right away and options to make it your own.
  • Custom development helps you add special features that make your online store different from others.
  • Demandware lets you make your online shop exactly how you want it by adding special features.


Magento, being open-source, gives you control over customization. It’s flexible, letting developers dig into the code and make personalized solutions. This might mean adding new functions to your store, connecting other tools, or making special features that match your brand.

  • With Magento being open-source, you can personalize your online shop however you like.
  • Developers can dig into the code to make solutions just for you.
  • Your online store can stand out with special functions and features that show off your brand.

In conclusion

Both platforms have the ability to customize for specific needs. To compare, Demandware has a wider range of features and options, while Magento 2 is an easier platform to customize.



To offer their users more customization options, Salesforce develops its app-provided site called the Salesforce AppExchange.

Salesforce AppExchange
Salesforce AppExchange

Here assembles all integrated apps, solutions, product collections, and many more components for store customization. By now, there are around 3,400 apps provided in the Salesforce AppExchange.


One thing that significantly contributes to the rapid development of Magento is its numerous integrations and extensions. It’s not an exaggeration to say that Magento marketplace has any type of extensions a scalable eCommerce site needs.

Total number of extensions in Magento marketplace
Total number of extensions in Magento marketplace

By now, Magento marketplace offers its users nearly 4.000 available extensions of themes developed by reliable service providers. Especially to help merchants maximize their investment, Adobe divides solution partners into 6 tiers:

  • Gold Solution Partner

  • Silver Solution Partner

  • Bronze Solution Partner

  • Innovate Exchange Partner

  • Accelerate Exchange Partner

  • Premier Exchange Partner

In conclusion: Apparently, Magento comes with a more diverse array of models professionally built and available through the Magento marketplace.

Both Magento and Demandware are extensible. Still

  • Magento has a much bigger community of users and developers

  • Secondly, the marketplace of Magento service providers is much larger than one of Salesforce. Thus, Magento overcomes Demandware in diversity

The average cost of extensions and apps in the AppExchange are usually expensive compared to those of Magento

SEO and Marketing Capabilities

No matter how cool and full of features your store is, if you don’t market it well, it won’t do well. That’s where the SEO and marketing tools of each platform come in. Let’s compare the SEO and marketing tools of Demandware and Magento.


Demandware focuses on making your online store easier to find. It gives you tools to make your website’s links, tags, and content better for search engines. Plus, it has marketing tools built-in to help you run campaigns well, keep your customers interested, and make your brand stronger.

  • Salesforce Commerce Cloud helps improve how easily people find your store online with SEO tools.
  • Better links, tags, and managing content make it easier for search engines to spot your store.
  • Built-in marketing tools let you reach out to customers with well-run campaigns.


Magento gives you tools to make your online store better known. You can make your links, tags, and content better for search engines, so more people find your store when they search online. Plus, Magento works with marketing tools, helping you reach out to customers and make your brand stronger.

  • With Magento, you get tools to make your online store more visible with better links and content.
  • These tools make sure your store shows up better when people search online.
  • Magento also works with marketing tools to help you find and talk to customers, making your brand more noticeable online.

In conclusion: Both platforms have the ability to drive traffic to the website and also the ability to track and measure results. In terms of features and options for SEO, Demandware has more features and options compared to Magento.

User Experience

In online shopping, it’s important to make things simple for both you and your customers. When comparing Demandware and Magento, it’s all about making sure everyone has a smooth and pleasant experience.


Demandware offers lots of tools to help store owners build attractive and easy-to-use online shops. It’s made to be easy to understand and use, so managing your store is simple. Your customers get a stress-free shopping experience too, with easy browsing and a smooth checkout. Demandware makes online shopping fun and easy for them.

  • Salesforce Commerce Cloud wants to make a platform that’s easy to use and simple to manage.
  • Shoppers have an easy time finding products and checking out smoothly.
  • Demandware makes online shopping stress-free for both you and your customers.


In custom Magento web development, focusing on customization and designs that cater to users is key. Magento lets store owners customize their shops to match their brand perfectly. With lots of themes and plugins available, you have what you need to make an online store that connects with your customers, making their experience better and more fun.

  • Magento is all about customizing for a user-friendly online experience.
  • With various themes and plugins, you can make an online shop that matches your customers’ tastes.
  • The aim is to make an online store that really connects with your customers and makes their visit fun.

In conclusion: When it comes to evaluating the overall customer experience, we prefer Magento for its better visual appeal. Additionally, Magento is easier to set up and manage, and it also appears to be more user-friendly.



Since Demandware is a SaaS solution, it offers merchants a dedicated 24/7 support system, assembling lots of training and tech support around load balancing or web features.

Trailblazer Community
Trailblazer Community

Apart from the support system in place, Salesforce comes with tremendous support options, including support via call, email or ticket. Significantly, the Trailblazer Community offers you:

  • Documentation: Offer various documents and guide videos filled with tips to scale your business via Demandware proposed features

  • Trailhead: A series of tutorials that show beginner and intermediate developers essential coding for the Salesforce platform

  • Trailblazer community support: Where developers and merchants of Demandware sites can share and get advice/technical tips from experts

Plus, Demandware can help other experts and merchants through the Salesforce Developer Forum with more than 200.000 available topics.


Like many open-source platforms, there is a certain level of support to the store-building process. There’s no live chat or email for merchants who opt for Magento Open Source.

Though Magento does provide merchants with a list of contact numbers and emails, they are all for sales questions, not to give any technical support.

To deliver the best support experience for platform users, Magento comes with the Help Center, including 2 main content areas:

  • Knowledge base: An educational resource of Magento users. Cover practical issues a Magento user will meet during the store-building process (Include Troubleshooting, best practices, hosts announcements, and FAQs)

  • Magento Ticketing System: Allows merchants and developers to address specific issues users experience while working with Magento

Magento Forums
Magento Forums

Apart from that, other support options for Magento users:

  • An unrivaled ecosystem of partners and developers to support and develop the Magento platform

  • 2 documentation systems specifically designed and published for merchants (User Guide) and programmers (DevDocs)

  • Magento Forums with over 45.000 members, around 163.160 posts

In conclusion: Depend on customers’ demands.

In terms of support service, Demandware offers a much exclusive and enhanced experience to users due to its nature as a SaaS solution and higher licensing fees

Meanwhile, as an open-source platform, the documentation system and user community of Magento is much more prominent in size and post quality


When you’re in the e-commerce world, having a helpful community can make a big difference. Let’s compare the support and community offered by Demandware and Magento.


Demandware is supported by Salesforce’s famous customer service, so you can always count on getting help when you need it. Also, there’s a community of Demandware users where you can work together, share what you know, and learn from others.

  • Salesforce Commerce Cloud gives you access to Salesforce’s excellent customer service.
  • You can always rely on getting help to keep your online business running smoothly.
  • The Demandware community allows you to work together, learn from others, and grow together.


Magento’s power comes from its lively open-source community. This group includes developers, experts, and other users who work together, share ideas, and help each other solve problems. Official support channels also guarantee quick help, ensuring your online business runs smoothly.

  • Magento has a busy open-source community made up of developers, experts, and users.
  • This group is where people work together, solve problems, and share the best ways to do things.
  • Magento’s official support channels make sure you get the help and advice you need for a smooth online experience.

In conclusion: Overall, Magento and Demandware have equivalent quality of support and availability of resources. However, in terms of the size and activity of the community, Magento boasts a significantly larger and more active community.

Data Security


Understanding the significance of security, Salesforce Commerce Cloud developers incredible features focusing on safety and security:

  • Able to instantly report any suspicious vulnerability to the Salesforce team via email ([email protected])

  • Get update notifications, security-related information, and best security practices on the Salesforce Security

  • Strengthen your web security when users access through a Salesforce-supported browser using TLS technology. So that your web is only accessible to registered users

  • Get Security Health Check to identify and solve potential risk in your web privacy all in a single page

  • Offer Salesforce Shield _ A set of security tools for enhanced protection and retention of a business’s essential data stored in Salesforce. Include Platform Encryption, Event Monitoring, and finally Field Audit Trail


No merchant wants to see their store data get stolen or compromised by hackers, viruses, and malware. That’s why along with the innovation of built-in features, Magento focuses mainly on strengthening its security level toward potential cyber-criminals.

  • Magento Security Center: Offer solid security services for Magento users to help them strengthen their protection towards essential data

  • All Magento-based websites are PCI compliant. This ensures the business’s data won’t be compromised and passed around without the owner’s permission

  • Regularly release security patches to prevent potential security risks. Still, open-source users need to keep track of and self-install released patches to ensure their sites are safe from vulnerabilities

  • Apply a global standard of encryption (AES and SHA), and it is used to keep prying eyes away from our data

Merchants can get extra support from Mageplaza or the Magento 2 security extension.

In conclusion: No winner in this area

Demandware vs. Magento: Pricing comparison

Pricing review of Magento

Magento has 2 editions with 3 pricing plans, including:

  • Magento Community: A free downloaded plan with a basic level of site customization for an eCommerce site

  • Magento Commerce: An on-premise of Magento with more built-in advanced features

  • Magento Commerce Cloud: Cloud-based version of Magento Commerce

Magento Community allows enterprises to build their stores based on Magento source code with no subscription fee. However, the ownership’s total cost varies from $10.000 - $22.000 depending on other expenses such as hosting service, extensions, themes, web developers.

These costs change significantly based on your business’s annual gross revenue for the Magento Commerce and Commerce Cloud.

Estimated costs of Magento Commerce and Magento Commerce Cloud
Estimated costs of Magento Commerce and Magento Commerce Cloud

Due to the high costs associated with more premium features, the 2 licensing editions of Magento are more highly recommended for medium-sized and large businesses.

No matter what, 3 existing editions of Magento meet the needs of all business types from small to scalable enterprises.

Pricing review of Demandware

Unlike Magento, Demandware or Salesforce Commerce Cloud comes with 2 packages focusing on 2 different areas:

  • B2B

  • B2C

2 primary solutions of Demandware
2 primary solutions of Demandware

Each offers 3 plan options

  • Starter

  • Growth

  • Plus

The total cost will vary based on the store’s order volume, required features, and selected price tiers.

By dividing their services into different tiers and areas, Salesforce enhances the competitive advantage and specialization compared to direct rivals like Shopify or Magento.

A brief comparison of 3 B2C editions on Demandware
A brief comparison of 3 B2C editions on Demandware
A brief comparison of 3 B2B editions on Demandware
A brief comparison of 3 B2B editions on Demandware

The license fee will be taken based on a percentage commission of your online sales, typically between 0.75% up to 1.25% or more. On average, the total cost of ownership for Demandware’s full service can possibly reach up to $700.000.

In conclusion: Overall, Demandware comes at a higher cost in comparison to solutions on the Magento platform.

Demandware vs. Magento: Who’s the winner?

Short verdict

An overall look of Demandware and Magento based on different criteria

  • Hosting service: Magento is a self-hosted platform, and Demandware is a Cloud solution. Each comes with its strongness and weakness. The decision depends on the merchant’s requirements

  • Customization: Magento gives users more freedom to customize an eCommerce site since its nature as an open-source solution

  • Features and Functionality: Magento is more potent in B2B area, while B2C features are the strongness of Demandware

  • Integrations: Magento again is the winner in this field due to its vast marketplace with over 4.000 extensions and themes meeting any merchant’s requirements

  • Support: Magento wins in community size and documentation system for web development and maintenance. Meanwhile, Demandware offers a much exclusive support service with 24/7 assistance

  • Data Security: Both Magento and Demandware offer robust security towards important web data

  • Pricing: It’s understandable if the cost for a Cloud solution is always higher than those that are just an on-premise or self-hosted solution

Who’s Demandware for?

  • Demandware or Salesforce Commerce Cloud is positioned as one of the best solutions for consumer brands and B2C retailers due to its best-in-class B2C functionality

  • It’s the best choice for those who already have their niche business models or audiences

  • Those who want deep eCommerce expertise and 24/7 support service. As a result, it’s not as affordable as other on-premise or open-source solutions

  • The main priorities are growth and product expansion with a solid financial resource

Who’s Magento for?

  • Those to require high customization on web development

  • Want a much affordable eCommerce solution with great flexibility on the web-building process

  • The user should be prepared with a required coding knowledge base for web development and maintenance. Another way is to outsource or hire a team to support (which will raise the business’s total cost)

  • More prioritize the B2B market than B2C

  • A recommended solution for medium and large enterprise

It’s your turn!

Both Magento and Demandware (or Salesforce now) have earned themselves a solid reputation as top solutions providers for medium and large businesses.

Still, it takes time for businesses to choose between the 2 platforms. No matter what, we advise you to choose the solution that can best serve your business’s final goals. After all, there’s no one-size-fits-all approach when it comes to eCommerce.

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