Transactional Email is the short message that is sent by the system as a response to customer’s activities on your site while a default template for the body content is supported and associated with the header and footer template for a completed email. Especially, because the format of the content is HTML and CSS, it is flexible to customize the email template how to fit with each website or each store view. Only need to insert variables and save it in the backend, your custom email template is available to use.
The email template contains your logo and store information, so there is nothing more for you to edit or design. Follow this tutorial, you can get the guides in detail to edit the email template even or create a new template. Moreover, to ensure that your customization is right as you expect, you should tap Preview link to check before sending them to the customers.
As mentioned above, the email is divided into three elements: Header, Body, and Footer.
The Header is the top of the email that is sent to customers, simultaneously, it attracts the viewer’s sight very well, so your logo is placed there and linked directly to your store. This is the great idea to drive more traffic to your site.
The footer template includes the conclusion and the signature of the sender. Feel free to edit the content of the footer, and aslo add more information such as company contact.
The message template is referred to as the body of the email and the customization is similar when you do with the header and footer template. However, with the message template, it is different when you apply different activities or events. Magento provides you the corresponding templates to usse or modify how to be suitable for your brand. For example, you can start with the main information realed to the recipients.
Therefore, to customize the transactional email template, let scroll down the topic:
Marketing > Communications > Email Templates.
Add New Template,
Load Template, the corresponding format will appear.
Template Subjectfor the organization of the templates. The list of templates can be sorted and filtered by the Subject column.
Insert Variableto insert a variable in the
With the inserted variable, you can custom it directly into the template.
Preview Templateto adjust if need.
Save Templateto complete.
Each completed new template is auto-updated in the list of available Email templates.
Footer/ Header Template
Store > Configurations > General > Design, open
Save Configto complete.
Store > Configuration > Customers > Customer Configuration
Basing on where the template is placed to open the relevant option. For example, the template belongs to
Create New Account Options:
Save Configto complete
Ref: Magento 2 User Guide
It comes to the end of tutorial: How to customize Email Template, Transactional Email in Magento 2.