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Follow Up Email for Magento 2


Magento 2 Follow Up Email extension allows creating a chain of emails sent to customers automatically based on their activities. Send cart abandonment emails, subscription confirmation emails, etc. to motivate customers to come back to your store and make purchases.

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Magento 2 Follow Up Email for Magento 2.3.x, 2.4.x CE/EE/B2B/Cloud/ Adobe Commerce 2.3.x, 2.4.x

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Follow Up Email



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Every business faces with the issue of browse and cart abandonments. Needless to say, it's essential to keep your customers engaged using different forms of communication. One of the easiest modes of communication to win-back potential customers is to launch action-based triggered emails.

Default Magento allows online stores to get notified about abandoned carts and to email customers about this. However, doing this manually can be time-wasting and increase workload for store admins


Open great chance to interact with customers. Sending emails to customers is an effective way to launch/ maintain the connection to customers. This is a good way to take good care of customers during their shopping journey. For example, from the first time a visitor signed up an account in your store, they would be welcomed. Then, they placed an order, they would be taken care of.

Very effective in increasing conversion rate. The shopping journey of a customer is counted by days, months or years. Therefore, the follow-up emails are a motivating tool to take care of customers and convert their consideration into their purchase. Follow-up emails are typically effective in turning the abandoned carts into purchased ones because the emails remind shoppers timely about their forgotten items at the store.

Supportive for promotions. Follow Up Email not only follows/ reminds customers about their activities but also support promotions such as attaching up-sell/ cross-sell products. Besides, the emails can give customers auto-generated coupon codes to motivate their further purchases. The Magento 2 Free Gift extension will complement this extension perfectly.

Follow Up Email offers Magento 2 store 5 types of events to trigger notification emails related to order, abandoned cart, customer, wishlist, and date.

With order-related events, the notification emails will be triggered when order/ shipment/ invoice/ credit memo is created. And when there is any change in the status of the orders.

Customers are updated instantly with the events they are interfered with. In details, the customers are notified when:

Register a customer account
Subscribe for newsletter
Unsubscribe for newsletter
Submit a review
The review is approved
Customer’s birthday
Customer’s group change
No activity for a time

This extension works well with Magento 2 Magento 2 Customer Attributes

Wishlist follow-up emails

Customers’ wishlists should be taken good care because the wishlists are potential orders of customers in the future. Therefore, it will be a wise idea when the stores notify customers of the events related to their wishlists:

Email customers when a wishlist is created
Email when a product of the wishlist is on sales
Email when a product of the wishlist is back to stock
Email when customers share their wishlist to others

Follow up abandoned carts with emails

It is unable to prevent customers from leaving their cart deliberately or indeliberately. However, you can call them back with the follow-up emails to remind them of their incomplete carts.

The email will make customers remember their missing or forgetting their shopping cart. They will be more likely to back to the store site to complete their shopping with a proper checkout.

Settings Follow Up Email on popups

For each campaign, store admins can create multiple events to send corresponding follow-up emails. Therefore, optimize the actions of settings, Magento 2 Follow Up Email extension supports the configuration of events and emails via popup.

The popup is open when the store admin clicks to create any events and emails. Popup improves the working experience of the admin at the backend.

A/B Testing

To optimize the effectiveness of follow-up emails, the module supports stores to test 2 versions of an email with the A/B testing technique.

The store admin can make a change to the parent email to create the child one. Then two versions are implemented in the real situation and compare the results.

Detailed reports

For each email, the analysis statistics are reported to the store admin at the backend. In details, the admin can know:

The number of emails sent
The number of email-opens
The number of email-clicks
Open rate
Click rate

Depending on that, the store admin can know exactly the effectiveness of the emails to maintain or adjust the content or/and design appropriately.

Store administrators should combine it with Magento 2 Google Analytics 4 and Magento 2 Google Tag Manager to optimize effectiveness.

Condition to start or stop an event

The event will be activated or stopped if the customer’s order meets specific conditions. The condition list is corresponding to each event type.

Order attribute conditions for order events
Customer, order and product conditions for customer events
Product attribute conditions for wishlist events

For example, stop sending the cart abandonment follow-up email once the order status is pending.

All-in-one platform for email marketing that allows you to:

Follow up and convert customers by Automation Campaigns: Welcome series, Abandoned Cart emails, Order follow up, Cross-sell, Upsell emails
Promote your brand and quickly drive sales by sending mass Newsletter Emails
Send your messages to the right people and increase conversions with Advanced Segmentation
Collect leads and deliver promotions with stunning Signup Forms, and Spin to Win

More Features
Check out more details of Follow Up Email


Rich-content email templates

There are 4 templates ready to use including Abandoned Cart Events, Customer Registration, Order Create Events, Wishlist Share.


Coupons added

Add coupon code to follow-up emails to motivate customer purchases.


Event by date

Set up the event based on the restricted time from date to date.


Manage campaign

Record all the campaigns available via the Manage Campaign grid. Store admin can view, edit all campaigns, events, emails here.


Define abandoned cart

Set the time to define the abandoned cart. For example, the cart which is left after 1 day is defined as abandoned.


Sending copy email method

Different methods to send copy emails: Separate, Bcc


Email logs

Record all emails with details and sending status at a grid so store admins can easily view and manage.


Testing email

Support sending testing emails before the actual launch.



Only send emails to newsletter subscribers only.

Choose your suitable edition


Crafted for a great webstore start $ 249 first year

  • 1-year extension updates
  • 1-year support
  • 60-day money-back guarantee
  • Read our policies
  • Supports for Magento 2 Community Edition

Enterprise/ Magento Cloud

Great for an enterprise solution $ 449 first year

  • Free updates within subscription time
  • Free support within subscription time
  • Read our policies
  • Supports for Magento 2 Enterprise Edition
  • Highest priority support

Full features list

Reviews (7)

25 May 2023


We bought this extension around two years ago and have been using it and others since then. its easy to configure from within the magento admin area and seems to work well. so we have been happy with it.

cumi -Verified Purchase
26 July 2022

Very good extension

I use this extension for send all my email transactionnel. It's perfect! Mageplaza is always present for help me in support :) Thank you

Nicolas -Verified Purchase
06 May 2022

Easy to configure

The module works out of the box for us, it's easy to configure emails based on trigger events.

Elliot -Verified Purchase
20 April 2022


We witnessed an increase in conversion rate when using email follow-ups. Thank you a lot for such a great extension.

Kim -Verified Purchase
04 February 2021

Good helper

I've never been a tech person so this one helps a lot. All the email templates you need are included in this extension so you don't have to make it yourself. This is a good helper to handle your business and customer care.

Brad -Verified Purchase
29 January 2021


This solution is perfect if you're looking for an email template tool, trust me. Things are easy because it has many templates to choose from and the settings are also straightforward. Totally recommend this.

Madeleine -Verified Purchase
19 January 2021


This extension is really useful to send trigger email, follow up email... without relying other external email service. It already has lot of template ready to use.

Simona -Verified Purchase

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All of the feature updates plan and status will be updated as soon as possible in our public Trello.

View Mageplaza Extension Roadmap 2023 ->

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Release Notes

  • v4.0.5 (Magento v2.4.x)

    16 May 2024

    Bug Fix: Resolved issue preventing email delivery when a shipping country condition is present.

  • v4.0.4 (Magento v2.4.x)

    01 August 2023

    • Compatible with Magento v2.4.6
    • Fixed some minor bugs
  • v4.0.3 (Magento v2.4.x)

    26 February 2022

    • fixed order create event
  • v4.0.2 (Magento v2.4.x)

    29 December 2021

    • Fixed minor bugs
  • v4.0.1 (Magento v2.4.x)

    06 June 2021

    • Compatible with Magento v2.4.2
    • Fix minor bugs
  • v1.1.2 (Magento v2.3.x)

    12 April 2021

    • Compatible with Magento v2.3.6
    • Fix minor bugs
  • v4.0.0 (Magento v2.4.x)

    09 April 2021

    • Update v4.0.0
    • Compatible with Magento v2.4.0
    • Fix minor bugs
  • v1.1.1 (Magento v2.3.x)

    23 July 2020

    • Compatible with Magento v2.3.5
  • v1.1.0 (Magento v2.3.x)

    16 June 2020

    • Added more email variable: Restore Cart Url, Subscriber Newsleter, Quote Items
    • Fixed Email variable error
    • Fixed add Bcc email error
    • Compatible with Magento 2.3
    • Fixed minor bugs
  • v1.0.0 (Magento v2.3.x)

    26 December 2019

    Initial release

Follow Up Email's Full Features

Follow Up Email for store admin

  • Enable/ Disable Follow Up Email extension
  • Set the time to define the abandoned cart
  • Set default sender name
  • Set default sender email address
  • Select sending copy email method
  • Enter emails to receive copy emails
  • Set time and order status condition to clear email log
  • Add a new follow up email campaign: Name, status, description, start & end date
  • Add a new event: Name, status, description, Event type, Cancel event
  • Enable only sending follow up emails to newsletter subscribers
  • Add a new follow up email: name, status, send after,
  • Select cart price rule and add coupon code
  • Enable suggesting related products, up-sells, cross-sells
  • Compatible with other Magento 2 extensions: Abandoned Cart Email, Wishlist extension, Google Analytics, Better Reports

Follow Up Email for customers

  • Be reminded about their activities
  • Have better shopping experience

Why choose Mageplaza Magento 2 Follow Up Email

Mageplaza provides consistent and customer-centric extensions for your Magento 2 store.

We don't sell products for one time. We provide lifetime solutions which help our customers thrive with their businesses.

innovate exchange partner
mageplaza trustpilot
follow magento coding standard
8 years ecommerce

60-day Money Back

Extensive 60-day money-back period. You love it or get a full refund no questions asked.


Extensive Support Timeframe

Mageplaza provides support 16 hrs/day, 5.5 days/week to guarantee the seamless operation of our extensions on your store.


Install via Composer

Simple installation via composer helps you save time and eliminates technical issues during future updates.


Frequent Updates

Intensive update roadmaps ensure great performance, bug-free, highly compatible, and innovative extensions.