Magento 2 SEO Friendly URL - Configure Friendly URL

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SEO Friendly URL indicates links that are short but full of keywords. It can help your store site rank higher in search engines, which drives more traffic and builds higher trust. Besides that, visitors find it easier to remember and navigate with a short and concise URL. Hence, it is one of the first steps to make your store SEO optimized.

Configure URL Rewrite Magento 2 is one of the most awesome tools by Magento 2 that allows you to edit any URL links to a product, category or CMS page. After enabling the URL rewrite, the visitors who access the previous link will be navigated to the new address to get more information.

URL without Web Server Rewrite

URL with Web Server Rewrite

From the Magento 2 backend, it is possible to configure the URL Rewrite to make the current URL more friendly with every search engine as well as easier for the readers. To do that, the Web Sever Apache Rewrites needs to be enabled, and then the system rewrite will auto-ignore the file name “index.php”, simultaneously, the words that convey nothing of value to search engines or customers, and has no effect on the performance or site rank.

5 Steps to Configure URL Rewrites in Magento 2

Please follow these steps to set up SEO friendly URL for your store:

  1. On the Admin Panel, Stores > Settings > Configurations.
  2. In the left panel, under General, select Web.
  3. Open the Search Engine Optimization section.

How to Configure URL Rewrite Enable URL Rewrite

  1. Choose Yes for the Use Web Server Rewrites
  2. Save Config to complete.

The bottom line

If you want to increase search engine rankings for your Magento 2 store, start with configuring SEO Friendly URLs. You can follow the above guide to finish setting up, or simply use Mageplaza Better SEO solution. Feel free to leave comments and share your thoughts!

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