15 SEO tools for Magento to help you boost rank on Google

Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Search engine optimization requires a massive amount of workload, SEOers need to be both quick and patient. Being quick to keep pace in the rank competition in which search algorithm is ever-changing with regularly updated ranking signals. Being patient to do optimization tasks in high regularity, make sure the quality of particular ranking elements can meet the requirement.

SEO tools are commonly used because they can help SEO-ers simplify such those complicated tasks. This article will mainly focus on giving an overview of SEO tools and introducing some currently high-recommended SEO tools.

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What is an SEO tool?

SEO tools possibly are websites, programs, applications which share the enormous workload with the SEO-er. SEO tools are specially developed to similarise the performance of site with ranking factors of search engines, as well as give information about rank tracking.

If the website owner does not have enough knowledge and practical experience to deal with such those tasks, or possibly is not willing to invest own time and effort to this long-term process, an SEO tool is a reasonable solution to boost rank for the site.

How SEO tools impact your SEO result on Magento 2 website?

There are two main types of SEO tools, All-in-one SEO tools, and Functional SEO tools. Both of these can optimize:

  • The quantity of tasks: Working system of SEO tools is automatic, and have the ability to do multiple tasks at the same time. That’s why this can save a considerable amount of time for the SEO-er in comparison with the manual process
  • Quality of tasks: As having been designed and developed for specific tasks, functions of SEO tool can meet the requirements about necessity, accuracy, moderation, and constancy
  • Regularity and continuousness of tasks: Qualified SEO tools must have been experimented and adjusted

SEO process will best perform its own possibility once it is done moderately and in long-term continuousness. At the present Search Engine Optimization has become a real competition, accordingly website owners should be serious about the way they deal with SEO tasks. That is why SEO tools are needed than ever before.

Top 15 SEO tools for Magento stores

As mentioned above, SEO tools are not for only agencies as well as consultants. Marketers who are interested in achieving a high ranking for websites should also be aware of available SEO tools, their website current used SEO tools, and the one possibly should be used in the future. Hence, this article will give information about some SEO tools which are highly recommended by professional SEO-ers. The following SEO tools list has been categorized into based on main functions, and the appropriate tool can be figured out by looking into the specific section.

All-in-one SEO solutions

Exactly like how it is called, Magento 2 SEO All-in-one Extension by Mageplaza is a multi-functional tool for your website. Actually, Magento 2 has been an SEO-friendly platform itself.

Mageplaza SEO Extension is your supporter in maximizing this SEO-friendliness, which can significantly contribute to your rank on the result list. This extension can deal with SEO potential tasks by its outstanding ability to eliminate duplicate content, supplement structured data, provide an informative checklist and report system and so on.

Additionally, whether you are SEO expert or just ordinary website owner, Mageplaza SEO Extension is totally accessible and easy to use without any code modifications. After just a few clicks, you can add the meta description and meta keywords to your site, thanks to the Magento 2 website friendliness of this extension.

Having been developed by a team of Mageplaza experts, Magento 2 SEO Extension has proved its own amazing possibility in search engine optimization by impressive statistics:

  • 32% improve the site ranking
  • 198% improve site traffic
  • 100% avoid duplicate content

If you are still wondering how to do SEO and where to start, the above statistics might give a convincing argument for a worth-trying SEO tool. Mageplaza provides both Free and Paid editions for SEO Extension, and the full feature comparison list can be seen at the bottom of the Pricing section.

Besides, Mageplaza provides 1-year support and 60-days money back policy. If there is any conflict, the technical team will handle without any charge. Great, there is no risk in trying it out!

There are many other All-in-one Magento 2 extensions which are high-recommended by SEO experts.


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Well-experienced SEO-ers would probably know which is strength and weakness of their website in the ranking competition. Need-to-do tasks can be defined by taking a look into the functions that are not currently well-performing. Once the website owner knows exactly which elements need to be improved, functional SEO tools can help them solve the problem swiftly.

By this way, SEO-ers can cut down their workload and can also make sure about the quality of such those tasks. Current functional SEO tools can be classified into five main groups which are: Technical SEO, Keyword Research, Rank Tracking, Content Optimization, Backlink Analysis.

Technical SEO Tools

Website Auditor (Free)


This program is well known for its technical functions including:

  • Detect and fix technical SEO issues that belong to the structure and coding problems of your website
  • Create a Google-friendly XML Sitemap as well as robot.txt for your site
  • Optimize the content of the landing pages, as well as protect this from being restricted by Google Panda.
  • Publish the professional on-page SEO reports to conveniently manage your website’s progress

Google Analytics (Free)


Google Analytics can point out which page is most appealing to customers. Clicks represent for popularity and impressiveness, and they are exactly what you can get information from Google Analytics: Page with the highest amount of clicks.

This can be displayed by navigating to Acquisition > Search Console > Landing Pages.

Also, the best Click-through rate page can be seen at the CTR (Click-through rate) field. It is necessary to apply good elements from that page to the page with bad CTR then see the optimistic result to your organic traffic. Remember that possible moved elements can be the title or description tags.

Google Analytics

Google Analytics PRO for Magento 2

A clear insight into shopping and behavior of customers with 5 advanced reports

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Read more: Setup Google Tag Manager in Magento 2

Panguin Tool (Free)


Google ‘penalty’ system is becoming more and more severe. If you are still wondering whether Panda detects your site problems, Penguin and other Google content quality Algorithms, outstanding features of Panguin will help.

All you need to do is link Panguin with your Google Analytics. Then, information about whether your organic traffic dip happened at the same time with Google’s major update can be seen easily.

SEO Keyword Research tools

Google Keyword Planner (Free)


The Google Keyword Planner is able to give the high-informative result, in which you can see how likely does a specific keyword searcher is going to buy your product.

Look at the result table, if the Competition and Top of page bid value are high, your keyword seems to be a good one which has promising convert ability. Many SEO-ers even consider these statistics are more important in comparison with the straight-up volume. Nobody wants a bunch of just come and left visitors.

SEMrush (Free)


Outstanding functions of SEMrush Keyword Analytics can support SEO-ers in finding appropriate keywords for SEO campaigns, gathering matched phrases and related keywords, as well as getting long-tail keywords. It even has the ability to explore the multinational environment to adapt to keywords.

SEO tools for Magento to help you boost rank on Google

keywordtool.io (Free & Paid)


LSI keywords are the keywords which are semantically related to your main keyword. Adding such those keywords can boost your rank on the result list. The problem is how to define which particular keywords should be added. keywordtool.io is a free tool supporting this task.

Different from the common keyword suggest tools, Keys4Up do not show variations of keyword that was put into, it actually understands the meaning of the word. For instance, For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.


To know whether the keyword is getting more or less popular, you can scroll down to the bottom of the Google Trends page, take a look at the Queries section. Preferably, Google Trends should be used before putting the trigger on keywords. By this way, you can prevent the website from being filled up with dying keywords.

15 SEO tools for Magento to help you boost rank on Google

Google Tag Manager

Google Tag Manager for Magento 2

Easily monitor store stats and adjust marketing tags and snippets with simple source code

Check it out!

SEO Rank Tracking tools

Continuously following the SEO ranking of the website on search engines is the way that many SEO-ers define whether the current marketing strategy is suitable and sufficient enough. If the performance of SEO tasks do not bring positive results as it used to be, possibly the SEO-er can detect which particular detrimental element has caused this consequence. The comparison of the rank gives them basement to make decisions whether keep or change current SEO practice, which ranking element should be adapted and which one should be maintained.

SERProbot (Free & Paid)


SEO tools for Magento to help you Rank Tracking

With SERProbot, you can check the health of your site. This tool was developed to accurately report how a website rank on Google for different keywords. The ranking can be pointed out immediately, and it shows the result in current real time.

Google Search Console (Free)


This is a straight tool from Google. Information which can be published by Google Search Console are duplicate metadata, number of indexed pages, security issues and so on.

Navigating to Search Traffic > Search Analytics, you can get a list of keywords which you currently rank for. Sort by Position, you can see which one is your #1 keyword compare to others. If you scroll down, you can see where your site rank #10 - #25 in Google search results. Here there are some pages which possibly can be pushed to #1 rank with some extra SEO techniques. For instance, integrate some internal links to that page.

SEO Monitor (Paid)


SEO Monitor is a one-stop dashboard for your SEO performance. SEO Monitor is able to collect data from Google Analytic, mash it with your rankings and help solve Not provided issues. These features are super supportive in discovering well-converting keywords, which are the gem of SEO effort.

SEO Content Optimization tools

Grammarly (Free&Paid)


Grammar plays a really important role while generating SEO content. A content which contains dozens of mistakes cannot be considered as a high-quality source of content. Using Grammarly, you can get the option to check your content grammar right from the web browser or an uploaded document file.

This tool can detect almost writing mistakes. The Free version can point out Spelling, Grammar, and Conventions mistakes while Premium version can show more advanced issues such as Word choice or Wordiness.

Google SERP Preview Tool (Free)


This is a free tool by Google which let you observe how your site appears in Google’ results list. This tool uses the updated length limit of title and description.

Ahref (Paid)


This is one of the most common-used tools, well known for its backlink checking function. Ahref has about 12 trillion known links, 200 million root domains, 6 billion pages crawled each day and the backlink index is updated every 15 minutes. New link opportunities can be gained almost immediately. Information about online backlinks can also be detected. More amazing, this tool keeps you posted about backlinks activities which you are interested in.


Link Research Tools has a neat feature which called Link Detox. This can automatically scan your website’s backlink and detect which one has caused a Google penalty, or the backlink puts your site at risk of a ‘penalty’.

In other words, Link Detox helps cut down the workload by quickly identifying spammy links. Professional SEO-ers have verified this tool, and highly appreciated its ability in defining between good and bad links.

Thoroughly understand about search engine optimization tasks on your own is essential but it is also undeniable that other tools can help the current SEO effort become easier and more efficient than ever. Make a reasonable decision about how you are going to optimize your website ranking. Hope this article can be useful and contribute to your online business!

Explore SEO extensions by Mageplaza


If you find it’s challenging to optimize your SEO performance, you should rely on experts to implement it quickly and effectively. Mageplaza SEO services are trusted by thousands of clients all over the world. We help you drive more visitors that are truly interested in your content and products.

So, what will you get with Mageplaza SEO services?

Simply everything you need. From front to back.

  • Audit your Magento website
  • Optimize sitemap, robot.text
  • Optimize title tag and meta description
  • Improve media (image quality, alt tag)
  • Find 404 pages and crawl errors
  • Provide monthly and quarterly reports on your SEO performance
  • And many more

Let’s boost your website traffic and revenue! Contact us now for free consultations!


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