What Is SEO? Why you should do Seo for Magento 2?

SEO

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Till now, people commonly think of SEO as merely a method of generating and driving traffic to a website. However, the power of SEO is actually much more than that, especially in such a data-driven world.

Today’s digital world is insanely competitive. And along with the rise of mobile users and the impact of the Covid pandemic, SEO has become the key to success for eCommerce businesses when everything seems unpredictable.

Imagine when a consumer searches for a random product/ service on Google and your eCommerce store lands in the top few search results. That’s also our topic today: What’s SEO? And its roles for Magento 2.

Table of contents:

What does SEO mean?

SEO is a term standing for Searching Engine Optimization. It is the act of increasing the number of traffic visiting a website by gaining the as high position as possible in the search results page of any searching engine as Google. In other words, the purpose of SEO is organically attracting as many visitors as possible; however, these must be the ones who truly care about the content of your website.

When people surf the internet to look for information, they are more possible to visit the top-ranking results in the search engine result pages (SERPs). It means that the higher position of your website in the SERPs, the more possible it will be visited. If you still not convinced that you should implement SEO extension, this post cover up pretty well about why you should improve SEO.

Related post: How to make site links search box in Magento 2

Benefits of SEO for eCommerce

Next, we will go deeper into some of the significant advantages or rather the importance of SEO from the perspective of an eCommerce organization.

Like any website that’s used for selling products or services, the role of SEO technique for a Magento store is indispensable.

Raise brand awareness

In general, everything about SEO is about creating brand visibility, thus driving customers to the pointed website in the most natural way. When paid traffic costs you money to get visitors to your web, SEO generates organic traffic from unpaid sources.

Most importantly, the traffic coming from organic search results is always more valuable than traffic generated via paid click ads. It’s just a minor benefit of SEO.

Elevating content

SEO plays an integral role in content discovery. Many people think about SEO as a set of techniques used at the store backend.

In contrast, the goal of SEO is to gain sales and traffic via organic search. An SEO strategy includes on-page SEO and off-page SEO. As for on-page SEO, we can mention:

  • Use and modify keywords in the page title and page copy for more organic search

  • Optimize metadata to improve the web ranking in search engine results pages (SERPS)

  • HTML code and alt tags

  • Add keywords with high transaction intent to web content

Good content itself attracts organic traffic. But through the optimization of SEO techniques, content can yield substantial results in traffic at little cost and much shorter time.

Enhance user experience

Several factors influence users’ overall experience when browsing online, such as page speed, quality of content, web design, etc.

Using keyword analytics tools, digital marketers can gain valuable data about customers’ search behavior and their intent. From that point, marketers can better approach potential shoppers based on their needs, thus optimizing the site’s usability.

That’s a small part of SEO projects! If most searchers seek “affordable blue silk ties,” emphasizing low-cost options could improve usability.

Create lasting value

With advertising, businesses pay online users to their sites in exchange for a large amount of traffic and brand recognition. Not to mention the costly fee to run ads. That value will stop when the campaigns end.

SEO is more like a long-term investment for high-quality web traffic with zero cost. Its nature focuses on generating value via user experience, the content, design, and technology making up your site.

Faster Loading Time

Along with the on-page SEO, the off-page SEO refers to techniques marketers use to

  • Replace outdated web structures with the new one, which is easier to crawl by search engines. This practice contributes significantly to your web rankings

  • Optimize vital web elements to fasten the page loading speed of your eCommerce website

Fast loading times positively affect the number of individuals who take the time to browse your store upon arrival rather than quickly moving on.

We have gone through most SEO benefits towards web performance in general and for online stores remarkably. Let’s find out exactly how SEO techniques work in the digital world to gain competitive advantages for your business.

How does SEO function?

Mageplaza How SEO functions

A search engine is a kind of website that you visit to find answers for some questions and a bunch of results linking to other websites will be listed magically just in a second. Google, Yahoo,… are some among the most popular search engines nowadays.

How can those links appear to be available immediately on search engines like that? Every search engine has a tool to collect and gather all information available on the Internet and then figure all the data to set up an index just in a blink of an eye. The index is, then, gone through a filter called algorithm to match all the data collected with user’s requests.

Several factors are considered when all the data do through the algorithm of a search engine. For example, such criteria as Google’s algorithm weighs domain-level, link authority features are the most important ones with nearly 21%. Following are page-level link features and page-level KW & content features in second and third position with approximately 19% and 15% respectively. Besides, other elements also contribute to the result appearance such as page-level, keyword-agnostic features, domain-level brand features, social metrics, and so on with the percentages of less than 10.

These aspects about search engine above are the very first parts of SEO. The O part of SEO represents for optimization, depends on people who write all that content and put it on their sites. The way writers represent their ideas so that the search engines can understand is of utmost importance as it will directly affect the result. Only when the content is clear and understandable, and it matches the query, can the searching tool recognize it, and send the information to visitors to make them happy.

Why do you need SEO extensions?

Why do you need SEO extensions
Why do you need SEO extensions

To make an easy-to-understand content that can also suit other elements of search engines is quite struggling for some online merchants. The shop owners always want to attract more visitors; however, the market in generally has become increasingly competitive that can be a deterrence to online merchants. Nevertheless, do not worry as best SEO extension will help you to be appealing to people.

With a bunch of such outstanding features as SEO checklist, SEO report, prevention of duplicating content problem, metadata template rules, and so on, SEO extension promises to satisfy all your requests. For more details about how SEO extension works on Magento 2, visit our webpage: https://www.mageplaza.com/magento-2-seo-extension/

SEO tools on Magento Default

Understanding the importance of SEO to an online store, Magento is packed itself with a number of SEO capabilities and settings related to:

  • Meta Data: Include settings for Meta Title, Meta Keywords, Meta Description, and Rich Snippets

  • XML Sitemap: Ability to set the priority for each content type, including XML Sitemap configuration, configurable robots.txt, etc.

  • Custom URL Rewrites: Allow store admins to rewrite any URL associated with a product, CMS page, or category. Plus, Magento offers 2 more redirect types for users. They are the 301 redirects (Permanent change) and 302 redirects (Temporary change)

  • Full Page Cache on the server: Enhance the response time and fasten the load speed on the server

  • JavaScript Settings and CSS Settings: Optimized SEO technique used to reduce the number of server requests for JavaScript files. With proper implementation, optimized JavaScript has a positive influence on vital on-page elements like rendered content, lazy-loading images, or page load times

  • Canonical URLs: A way you can tell search engines which URL they need to and not to index. The canonical tag in Magento 2 is used to prevents issues caused by duplicate content, which is quite common these days

  • Image optimization: Images are indispensable with any eCommerce site. At the most basic level, Magento enables merchants to set the quality, maximum height, and width of images at the backend

  • Available HTTPS

Read more: Magento 2 SEO Guide: Setting, Tips & Best Practices

Basic setting on the Search Engine Optimization section
Basic setting on the Search Engine Optimization section

Furthermore, Magento is highly CDN comparable and fully optimized for Redis and Varnish, which are helpful in improving your Magento 2 store’s loading speed.

With all the features listed above, it’s undeniable that Magento simplifies the most difficult tasks on an SEO project. Even non-technical users with a bit of knowledge of SEO on-page and off-page can configure it at ease from the admin panel.

Do you need an SEO extension?

As a feature-rich platform, Magento offers its users with most essential SEO features that are configurable at the store backend. But the world is developing day by day. So do SEO techniques!

More and more merchants see the Internet influence, which they can take advantage of and approach a large market filled with potential customers. The rise in competition is the reason why basic SEO features might not be enough to give you a place in the top 10 search engine results.

Along with a solid SEO strategy, you will need an SEO extension to power your plan and give your site more organic traffic; as a result, staying on the top for a very long time.

Read more: Top 5 Reasons to use Magento 2 SEO extension

Leverage store performance with Mageplaza SEO extension

Mageplaza SEO extension
Mageplaza SEO extension

Believed as one of the most reliable and trustworthy extension providers in the Magento marketplace, Mageplaza offers a comprehensive SEO solution for Magento stores. This module is promising to increase your site traffic and deliver significant growth in web ranking.

With a bunch of such outstanding features as SEO checklist, structured data for SEO, Hreflang tag, SEO reports, Page Analytics, this module is a worth considering choice.

In addition, Mageplaza SEO extension has 3 different pricing levels in order to meet your business needs and budget, particularly:

  • Free plan: Ideal plan for a starter or who want to experience the features and service offered by Mageplaza

  • Professional plan: Provide more advanced features for a higher level of SEO optimization

  • Ultimate plan: Unlimited customization

You can get more information about the Magento 2 SEO extension and experience its power at the same time on Mageplaza’s webpage.

Read more:

The bottom line!

Though SEO knowledge, at the first time, can be complex and overwhelming, don’t let it scare you. With a little more time to learn and a supportive SEO module, you can do many SEO tasks without the need for a Magento professional.

If you are interested in optimizing your business’s online experience, don’t hesitate to contact us for more SEO solutions today!

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