Google Analytics for Magento 2


Magento 2 Google Analytics extension helps store owners fetch enhanced ecommerce data from the stores, and send it to Google Analytics more easily and conveniently. With the support of Google Analytics built-in module, store owners can have a clear analysis of the insight into shopping and behavior of customers and make the right business strategies properly.


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Magento 2 Google Analytics for Magento 2.2.x, 2.3.x, 2.4.x

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2.2.x, 2.3.x, 2.4.x

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Google Analytics for Magento 2

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Significant Benefits of Magento 2 Google Analytics

With the intensive support of Google Analytics, store owners can track the customers’ actions during their shopping trip easily with details. There are the additional powerful reports on visitors’ actions at every stage during their shopping, from their impressions to their clicks. Therefore, store owners can come much closer to customers’ insights, understand their interests, their thoughts and even their expectation significantly better than ever. Depending on better understanding, online stores will make improvements to enhance user experience.

Depending on the number of visitors, the number of impressions and clicks, session duration, the bounce rate and more via Google Analytics, store owners can have the assessment about how effective the web performance is. Depending on that, store owners can make the decisions to improve major elements such as content, images to become more attractive, appealing and helpful to shoppers.

Google Analytics extension provides the holistic view of conversion rates across the website via additional powerful reports including Shopping Behaviour Reports. This is the funnel showing the details of essential sessions made by visitors: product viewing, add to cart, checkout, purchase transactions, and abandonment points.

Google Analytics records marketing activities of online stores. The advertising analytics helps the owners of online stores track various advertising channels such as search ads, social ads, display and banner ads, affiliates and emails. Therefore, the store owners can identify the productivity of each campaign, and each channel, make modifications and gain better results at the next campaigns.

Thanks to Google Analytics, store owners offer better content to targeted customers, so the demands of shoppers are likely to be met properly.

Thanks to Google Analytics, the store’s performance has been enhanced better and better. Therefore, store shoppers will definitely find more and more convenient and satisfied during their shopping time.

Access 5 Enhanced Ecommerce Reports

Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.

  • Shopping Behaviour: Record each purchase stage (product view, add to cart, checkout), abandonement rate
  • Checkout Behaviour: How successfully the customers moved through the checkout process
  • Product Performance: How products are performing in two ways: revenue/qty and user engagement
  • Sales Performance: Evaluate sales by periods
  • Product List Performance: Product Lists's performance (Product List Views, Product List Clicks, Product List CTR)

All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.

Track & Capture all product views

Magento 2 Google Analytics extension allows capturing Product Impressions occurring on the Category Page and the Product Page of the online stores. In details, you can measure the views of products on the Category Page and the Product Page.

Google Analytics account will receive these analysis data after events as view_item, view_item_list and select_content with product information (ID, name, category, quantity, price and more) are sent to successfully.

Track events of updating cart and checkout process

Add to Cart When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.

Remove item At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

Checkout Process Measure the engagement during the checkout process including:

  • Begin checkout: The first step of the checkout process when customers click to redirect to shopping cart page. A begin_checkout event with the checkout items will be sent to Google Analytics.
  • Next steps of checkout progress: Track the engagement of customers when they make further steps such as adding coupons. A checkout_progress event with the checkout items will be sent to Google Analytics.

Track & Capture events of customers' purchase orders

Magento 2 Google Analytics Integrated

Integrating Google Analytics in Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:

  • Transaction ID
  • Store Affiliation
  • Revenue
  • Shipping tax
  • Product Data (product ID, name, SKU, category, price, quantity)

Facebook Pixel integrated

GA Enhanced Ecommerce extension also integrates Facebook Pixel, an analytics tool that allows store owners to measure the effectiveness of advertising by understanding the actions people take on the store site. Store owners can use data collected from Facebook pixel tracking to refine Facebook advertising strategies.

Here are some typical benefits of Facebook Pixel:

  • Reach the right customers: Find new customers, or people who have visited a specific page or taken a desired action on the store site.
  • Drive sales better: Set up automatic bidding to target people who are more likely to take an action store owners care about, such as making a purchase.
  • Measure the results of ads: Understand how successful the ads are by seeing the results report such as conversions and sales.
Magento 2 Enhanced Ecommerce

More Google Analytics features

Second Tracking ID

Add the second property ID for the site.

IP Anonymization

Analytics anonymizes the IP Address to enhance security.

Google Adwords Conversion Tracking

Guide to set up Google Adwords account

Extension compatibility

Properly compatible with: Google Tag Manager

Full Features

For store admins

Google Analytics E-commerce

  • Enable/ Disable Google Analytics E-commerce Store admins can activate the Google Analytics E-commerce extension by click Yes at the enable field in the admin backend. If they want to disallow this module, they can easily click No.
  • Input Google Analytics Ecommerce Tracking ID With the support of Magento 2 Google Analytics extension, entering Google Analytics Tracking ID is completely possible.
  • Add extra tracking IDs
    Add extra ecommerce tracking IDs Seconding tracking ID can be added easily for the site.
  • Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL
    Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL Store admins are allowed to turn on Enhanced Link Attribution which automatically differentiates between multiple links to the same URL on a single page. As a result, it is a great way to increase the accuracy of the click report.
  • Enable Linker to see sessions from two related sites
    Enable Linker to see sessions from two related sites You can active Linker which adds a linker parameter to URLs that point to the destination domain. Therefore, admins are able to view sections from two related sides.
  • Enable Google Analytics advertising features (including Remarketing Lists for Search Ads)
    Enable Google Analytics advertising features (including Remarketing Lists for Search Ads) Store Owners can turn on Google Analytics advertising features, including Remarketing Lists for Search Ads which let them customize search ads campaign for previous visitors and tailor their search ads to these visitors once they are using Google or other search partner sites.
  • Compatiple with orther extensions: Report extension, OSC Checkout Extension, Refer a Friend, Also Viewed.

Facebook Pixel and Google Adwords Conversion Tracking

  • Input Facebook Pixel Tracking ID With the support of Google Analytics extension, admins are capable of entering Facebook Pixel ID to begin running ads on Facebook.
  • Follow the guide to set up Google Adwords Conversion Tracking Google Analytics extension brings the complete guide for admins to set up Google Adwords Conversion Tracking. Just by following the guide, admins can successfully set up this feature for their store sites.

For customers

  • The demands of store visitors are fulfilled better prices Thanks to the Google Analytics module, store owners are able to offer a variety of useful features to targeted customers. Hence, the demands of shoppers are likely to be met properly.
  • Have a better shopping experience With the great help of this module, the performance of stores are improved significantly, so online shoppers will feel more satisfied and convenient when they go shopping on the store site.
  • Enable IP Anonymization To improve the security of store sites, admins are able to use IP Anonymization which anonymizes the IP Address.


There are 5 advanced reports including Shopping Behaviour, Checkout Behavior, Product Performance, Sales Performance, Product List Performance supported in Google Analytics.

Google Analytics tracks all the actions of customers via their impression and clicks on Product Listing Page, Product Details Page

When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.

At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

After a customer picks items and go to the shopping cart page, a begin_checkout event with the checkout items will be sent to Google Analytics. The same to the next step of the checkout process.

Yes, definitely. At the extension general configuration section, you can fill in another property ID.

Please follow the article here.. Google Adwords and Google Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic properly.


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25 June 2021

Great value

Great extension that delivers as promised. It provides an easy way of handling e-commerce tracking. We use it for Google Ads and Facebook and it works without problems. We are using several extensions from Mageplaza (Layered navigation, Product feed, Facebook plugin, etc.) and they always deliver work of high quality and extensions of great value.

Stig Hubred -Verified Purchase
08 June 2021

Great value for money

For its price this is a great extension, works out of the box, extremely simple to install with the bare-bone basics of tag manager analytics, etc. The only thing missing from it is instructions on tag manager full setup such as a JSON file import to google tag manager, tag manager is a hurdle in itself to set up the events tags and triggers for advanced tagging. If this came with the extension It would add a lot more value to the extension. Still, despite this gripe(!), I'm very happy with the extension and with the price tag as it is I'm giving it 5 stars!

Jaimie Dijstra -Verified Purchase
19 May 2021

Useful extension to add Ecommerce Tracking feature

A useful extension to add an Ecommerce Tracking feature in Magento for GMC and Facebook Pixel, looking forward to getting more platforms integrated

Senthilkumaran S -Verified Purchase
28 April 2021

Easy Set up, everything else automated

So far it works really well for our Facebook pixel. Everything seems greatly automated. For my taste, it could be a bit more granular in the near future, but I am sure there will be plenty of good updates coming.

PKS -Verified Purchase
16 April 2021

good expensive

Very Helpful extension for Magento 2 website. I have installed this extension and this extension excellent Work With all Platform Google tag manager, Google analytics, google adword, and Facebook pixel. Dear Mageplaza Team please also add other platforms pixel, Snapchat, Pinterest and Twitter, etc

faraz bashir -Verified Purchase
16 April 2021

good expensive

Best Extension For Magento 2 Stores. All in one extension for Facebook Pixel, Google Tag Manager, and Google analytics. Easy to configure. This extension is perfectly working with all platforms. Mageplaza all module is best and very helpful

faraz bashir -Verified Purchase
19 March 2021

Useful extension

Useful extension - allow to configure tags for GTM, flexible settings, working perfectly with Facebook Pixel and Enhanced Ecommerce. Easy installation with composer, perfectly compatible with other Mageplaza modules. Thank you very much!

Oleg -Verified Purchase
17 February 2021

Good module

Very good module. Allowed us to set up a tagging plan in a few days.

Kévin H. -Verified Purchase
05 January 2021

Not bad

The extension is OK but e were hoping for a lot more - It only has the basic tracking for Facebook and Google Analytics. All things like adds to wishlist and swatch requests (specific to our site) all had to be done by ourselves in GTM. Also no support for Google Ads which I was expecting. If you just need basic eCommerce tracking for Facebook and Google analytics then it is good, but if you need more then better to just do everything yourselves.

Joel -Verified Purchase
14 December 2020


Easy to configure. Thanks!

RYAN -Verified Purchase
18 November 2020

Easy to use

Very good extension, very useful and very simple to use.

Fabiano -Verified Purchase
20 September 2020

Great Extension

The extension was easy to install and configure. The documentation is pretty good. Nice and tidy fix for handling tag manager and Facebook pixel in one place without having to do any coding.

Sean -Verified Purchase
18 September 2020


I bought the Mageplaza extensions on the tenth September 2020, it was a sunny day and I like it, My webmaster asked me to buy this extension and it was a good idea. Anyway we are now using the extension and it's GOOD

Olivier -Verified Purchase
07 September 2020



FFC -Verified Purchase
18 June 2020


The extension is great and easy to use !

Marco -Verified Purchase
28 November 2019

Amazing Extension

Purchased this extension and it works like a charm. support team was very helpful and fast. Highly recommend Mageplaza extensions!

Mustafa -Verified Purchase
29 October 2019

Thank you for quick fix!

I had some issues with getting a ticket started but once I was in touch with the technical team everything went smoothly.

It -Verified Purchase
26 July 2019

Awesome support

Shin, my technical supporter was extremely helpful and prompt to identify the issue and provide a fix. Awesome job! I hope these fixes make into the later releases of the extension.

Magnacraft -Verified Purchase
16 July 2019

Thank you for your quick help!

What a great support! Detail-oriented, accurate, straight to the point and solve the problem. I couldn't believe that it solved that fast.

Bruno -Verified Purchase
30 May 2019

Most deserve service to invest

Really great and friendly customer service! I worked with you guys for only 1 day and the issue is sorted fast. Will recommend you to others!

Thomas André Jensen -Verified Purchase
03 May 2019

Great product

Awesome quality, wonderful extension! Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module.

Salva -Verified Purchase
14 April 2019

Worked Straightaway

The installation was a smooth and painless process and worked straight away. Currently, it works exactly as I expected. Worked seamlessly when I upgraded the core Magento too.

Karthick -Verified Purchase
17 March 2019

Great extension

This is a very important extension that I was looking for in a while, Mageplaza met my expectations and the price tag was awesome too. Thanks, guys for your hard work.

Abed -Verified Purchase
12 March 2019

Solved my issue in flash

Exceptional customer support! Based on the support provided by Eric and his team Mageplaza has earned a new loyal customer. Thank you very much once again, great job!

Xu lanlei -Verified Purchase
26 February 2019

Super easy installation!

Install module, add the google tag manager ID, done! Well, not exactly, you need to configure your tags in your Google account but that is another story. I am using Magento 2.3

Hansi -Verified Purchase
22 February 2019

Good extension

The extension is very good, easy to use and easy to install. It does the job. The support team is also very fast. I can recommend.

Andre -Verified Purchase
15 January 2019

Great customer support

Our developer was able to get support assistant right away. The extension works great on our clients Magento site. Thank you for all your help.

John -Verified Purchase
05 December 2018

Very High Quality Extension

I wish Mageplaza made more Magento extensions. I have used both their SMTP and this Google Tag Manager extension. They work perfectly. I wish they made an extension to turn Magento into a Marketplace. I purchased Webkul's extensions for that and their quality doesn't even come close to Mageplaza's. Maybe it's that Mageplaza focuses on much smaller extensions to ensure they get everything right but I can definitely tell the difference in quality. I used this Google Tag Manager extension to enable Facebook Pixel on my site and it's great. I didn't have to embed any code in my application and Facebook pixel auto detects events like Add to Cart and Purchases and Google Tag Manager wires it all together with the help of this little gem.

Dean -Verified Purchase
26 October 2018

Works perfectly

Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module. The installation was a smooth and painless process and worked straight away.

Chris -Verified Purchase
13 October 2018

Great extension

It was very easy to install and setup. Currently, it works exactly as I expected. Thanks, Mageplaza. I would recommend this great module to everyone.

Radoslav -Verified Purchase
02 August 2018

Great module!

This is a must-have tool for every store. Everything works as promised, this extension works great, much better than free extensions for Google Tag Manager. Also, the good documentation of this extension helps too. I will be a loyal customer for a long time!

KAROL -Verified Purchase
19 April 2018

Good service

Very good service. My issues were resolved quickly and extensions are working

Yusuf Wadee -Verified Purchase
02 April 2018

Thanks to Mageplaza support team.

Very responsive support. Thanks

Jonathan Cunliffe -Verified Purchase
23 March 2018

Perfect Product

This extension is very helpful and works well. The support is very good. The installation is very easy. The module is very simple to configure. I recommend for every one to use any extension of Mageplaza.

Adriano -Verified Purchase
16 March 2018


Great extension that makes it really easy to work with Google Analytics and AdWords. Makes work easier for my employees. Simple installation and very good manual. I ordered more extensions and had a positive experience everywhere.

Claudio -Verified Purchase
06 February 2018

Great for Tracking Multiple AdWord campaigns!

I need a tool that would let me track multiple ad campaigns as to pay for our affiliates. With this I am able to attribute properly every single different ad campaign and pay my marketers accordingly.

Art -Verified Purchase
01 February 2018

Great one !

This is extension is very good and helps SEO on Google. Helps in marketing as well. Thanks to Magaplaza for introducing this extension. Overall this extension is excellent and very easy to install. Great!

Mohamed -Verified Purchase
14 December 2017

Great Extension

Very smooth, all you have to do is put in your tracking id, and there are some configurations, thanks to their great documentation i was able to set this up smoothly and now analytics is tracking the site effectively! love it, great work MP! loyal customer for long!

Shayan -Verified Purchase
14 October 2017

Nice extension

This extension makes it easier for advanced tracking and integrating with google tag manager. Installation was easy and I am happy with it. Thank you, Mageplaza. Keep up the good work!

Sunil -Verified Purchase
04 October 2017

Good module

Its very necessary, I needed to enable Google Tag Manager for my Magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. There is a minor issue with setup, I resolved by myself.

Jdfermin -Verified Purchase
23 September 2017

Quite nice extension.

I needed to enable Google tag manger for my magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. Worked very well for me. A must have extension if you wish to enable GTM on your magento store..

kashish -Verified Purchase
22 August 2017

This extension guided me to the right path unexpectedly

At that miserable time, I was just a newbie to Magento 2 who had no idea about Adwords and Google Analytics and HTML stuff and so on at the same time. Everything was a true mess. Until one of my partners recommended me to try Mageplaza's extensions and luckily it's free so I immediately checked it out like Ihavenothingtolose :d Then things turned out pretty ok, the modules are easy to understand and configure. I did figure out that remarketing is basically necessary for every store. Fortunately, Google Tag Manager supported me on this issue really quickly. One more cup of tea in here that I'm no longer maintaining tons of usual code on the source of our website, mostly for the time being I just need this extension only to handle all my current script-tags. Again, thanks Mageplaza for granting me this good chance to practice!

Rosa Royalfern. -Verified Purchase
19 August 2017

Nice product

This was very helpful for us. We were trying other tag manager but this was good. Installation was also easy when compared to the other extension available in the market. Overall the product was awesome.

Sandeep -Verified Purchase

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