Google Analytics

Significant Benefits of Magento 2 Google Analytics

Great Typical Benefits of Google Analytics to Online Stores
Positive Effects on Online Shoppers

Great Typical Benefits of Google Analytics to Online Stores

Track customer journey on the store site, deeply understand customer insights, segment customer better.

With the intensive support of Google Analytics, store owners can track the customers’ actions during their shopping trip easily with details. There are the additional powerful reports on visitors’ actions at every stage during their shopping, from their impressions to their clicks. Therefore, store owners can come much closer to customers’ insights, understand their interests, their thoughts and even their expectation significantly better than ever. Depending on better understanding, online stores will make improvements to enhance user experience.
Improve the effectiveness of the store site’s performance

Depending on the number of visitors, the number of impressions and clicks, session duration, the bounce rate and more via Google Analytics, store owners can have the assessment about how effective the web performance is. Depending on that, store owners can make the decisions to improve major elements such as content, images to become more attractive, appealing and helpful to shoppers.
Determine the conversion rate

Google Analytics extension provides the holistic view of conversion rates across the website via additional powerful reports including Shopping Behaviour Reports. This is the funnel showing the details of essential sessions made by visitors: product viewing, add to cart, checkout, purchase transactions, and abandonment points.
Monitor the performance of marketing campaigns

Google Analytics records marketing activities of online stores. The advertising analytics helps the owners of online stores track various advertising channels such as search ads, social ads, display and banner ads, affiliates and emails. Therefore, the store owners can identify the productivity of each campaign, and each channel, make modifications and gain better results at the next campaigns.

Positive Effects on Online Shoppers

The demands of store visitors are fulfilled better

Thanks to Google Analytics, store owners offer better content to targeted customers, so the demands of shoppers are likely to be met properly.
Have a better shopping experience

Thanks to Google Analytics, the store’s performance has been enhanced better and better. Therefore, store shoppers will definitely find more and more convenient and satisfied during their shopping time.

Access 5 Enhanced Ecommerce Reports

Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.

Shopping Behaviour: Allow store owners to see the number sessions at each purchase stage (product view, add to cart, checkout), how many transactions from one step to the next and the abandonment rate at each stage
Checkout Behaviour: Allow store owners to see how successfully the customers moved through the checkout process, depending on the sessions at specific steps, the abandonment rate and sessions with transactions
Product Performance: Store owners can see how their products performed in two ways: Product performance in terms of revenue, price, and quantity, and Product performance in terms of user engagement (e.g., viewing products and details, adding and removing products from carts, completing checkouts)
Sales Performance: Store owners can evaluate sales by either of two primary dimensions including Transaction (date, time, transaction ID) and Date (cumulative transaction data by date)
Product List Performance: Let store owner see how the Product Lists on the store site performed based on Product List Views, Product List Clicks, Product List CTR.

All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.

magento 2 google analytics ecommerce tracking

Magento 2 Google Analytics ecommerce extension

google analytics enhanced ecommerce magento 2

Magento 2 Google Analytics extension allows capturing events related to Products occurring on the Category Page and the Product Page of the online stores. Two typical tracking user engagement metrics are:

Product Impressions: Measure the views of products on the Category Page and the Product Page.
Product Clicks: Measure the clicks on products or product links for one or more products on the Category Page.

Google Analytics account will receive these analysis data after events as view_item, view_item_list and select_content with product information (ID, name, category, quantity, price and more) are sent to successfully.

Track events of updating cart and checkout process

Add to Cart When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.

Remove item At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

Checkout Process Measure the engagement during the checkout process including:

Begin checkout: The first step of the checkout process when customers click to redirect to shopping cart page. A begin_checkout event with the checkout items will be sent to Google Analytics.
Next steps of checkout progress: Track the engagement of customers when they make further steps such as adding coupons. A checkout_progress event with the checkout items will be sent to Google Analytics.

Magento 2 Google Analytics Tracking extension

Integrating Google Analytics in Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:

Transaction ID
Store Affiliation
Revenue
Shipping tax
Product Data (product ID, name, SKU, category, price, quantity)

Facebook Pixel integrated

GA Enhanced Ecommerce extension also integrates Facebook Pixel, an analytics tool that allows store owners to measure the effectiveness of advertising by understanding the actions people take on the store site. Store owners can use data collected from Facebook pixel tracking to refine Facebook advertising strategies.

Here are some typical benefits of Facebook Pixel:

Reach the right customers: Find new customers, or people who have visited a specific page or taken a desired action on the store site.
Drive sales better: Set up automatic bidding to target people who are more likely to take an action store owners care about, such as making a purchase.
Measure the results of ads: Understand how successful the ads are by seeing the results report such as conversions and sales.

Google Analytics E-commerce

Enable/ Disable Google Analytics E-commerce
Store admins can activate the Google Analytics E-commerce extension by click Yes at the enable field in the admin backend. If they want to disallow this module, they can easily click No.
Input Google Analytics Ecommerce Tracking ID
With the support of Magento 2 Google Analytics extension, entering Google Analytics Tracking ID is completely possible.
Add extra tracking IDs

Add extra ecommerce tracking IDs
Seconding tracking ID can be added easily for the site.
Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL

Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL
Store admins are allowed to turn on Enhanced Link Attribution which automatically differentiates between multiple links to the same URL on a single page. As a result, it is a great way to increase the accuracy of the click report.
Enable Linker to see sessions from two related sites

Enable Linker to see sessions from two related sites
You can active Linker which adds a linker parameter to URLs that point to the destination domain. Therefore, admins are able to view sections from two related sides.
Enable Google Analytics advertising features (including Remarketing Lists for Search Ads)

Enable Google Analytics advertising features (including Remarketing Lists for Search Ads)
Store Owners can turn on Google Analytics advertising features, including Remarketing Lists for Search Ads which let them customize search ads campaign for previous visitors and tailor their search ads to these visitors once they are using Google or other search partner sites.
Compatiple with orther extensions: Advanced Reporting, Checkout Extension, Refer a Friend, Also Viewed.

Facebook Pixel and Google Adwords Conversion Tracking

Input Facebook Pixel Tracking ID
With the support of Google Analytics extension, admins are capable of entering Facebook Pixel ID to begin running ads on Facebook.
Follow the guide to set up Google Adwords Conversion Tracking
Google Analytics extension brings the complete guide for admins to set up Google Adwords Conversion Tracking. Just by following the guide, admins can successfully set up this feature for their store sites.

The demands of store visitors are fulfilled better prices
Thanks to the Google Analytics module, store owners are able to offer a variety of useful features to targeted customers. Hence, the demands of shoppers are likely to be met properly.
Have a better shopping experience
With the great help of this module, the performance of stores are improved significantly, so online shoppers will feel more satisfied and convenient when they go shopping on the store site.
Enable IP Anonymization
To improve the security of store sites, admins are able to use IP Anonymization which anonymizes the IP Address.

What reports of Enhanced Ecommerce Data are supported in Google Analytics?

There are 5 advanced reports including Shopping Behaviour, Checkout Behavior, Product Performance, Sales Performance, Product List Performance supported in Google Analytics.
How does Google Analytics track customer behaviors towards products?

Google Analytics tracks all the actions of customers via their impression and clicks on Product Listing Page, Product Details Page
How does Google Analytics track the event of adding a product to cart?

When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.
How does Google Analytics track the event of deleting a product from the cart?

At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

How does Google Analytics track the event of checkout?

After a customer picks items and go to the shopping cart page, a begin_checkout event with the checkout items will be sent to Google Analytics. The same to the next step of the checkout process.
Can I add another tracking ID for the store site?

Yes, definitely. At the extension general configuration section, you can fill in another property ID.
How can I set up Google Adwords Conversion Tracking?

Please follow the article here. Google Adwords and Google Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic properly.

Awesome support

Posted by Magnacraft on 26 July 2019 Verified Buyer
Shin, my technical supporter was extremely helpful and prompt to identify the issue and provide a fix. Awesome job! I hope these fixes make into the later releases of the extension.
Thank you for your quick help!

Posted by Bruno on 16 July 2019 Verified Buyer
What a great support! Detail-oriented, accurate, straight to the point and solve the problem. I couldn't believe that it solved that fast.
Most deserve service to invest

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Really great and friendly customer service! I worked with you guys for only 1 day and the issue is sorted fast. Will recommend you to others!
Great product

Posted by Salva on 03 May 2019 Verified Buyer
Awesome quality, wonderful extension! Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module.
Worked Straightaway

Posted by Karthick on 14 April 2019 Verified Buyer
The installation was a smooth and painless process and worked straight away. Currently, it works exactly as I expected. Worked seamlessly when I upgraded the core Magento too.
Great extension

Posted by Abed on 17 March 2019 Verified Buyer
This is a very important extension that I was looking for in a while, Mageplaza met my expectations and the price tag was awesome too. Thanks, guys for your hard work.
Solved my issue in flash

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Exceptional customer support! Based on the support provided by Eric and his team Mageplaza has earned a new loyal customer. Thank you very much once again, great job!
Super easy installation!

Posted by Hansi on 26 February 2019 Verified Buyer
Install module, add the google tag manager ID, done! Well, not exactly, you need to configure your tags in your Google account but that is another story. I am using Magento 2.3
Good extension

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The extension is very good, easy to use and easy to install. It does the job. The support team is also very fast. I can recommend.
Great customer support

Posted by John on 15 January 2019 Verified Buyer
Our developer was able to get support assistant right away. The extension works great on our clients Magento site. Thank you for all your help.
Very High Quality Extension

Posted by Dean on 05 December 2018 Verified Buyer
I wish Mageplaza made more Magento extensions. I have used both their SMTP and this Google Tag Manager extension. They work perfectly. I wish they made an extension to turn Magento into a Marketplace. I purchased Webkul's extensions for that and their quality doesn't even come close to Mageplaza's. Maybe it's that Mageplaza focuses on much smaller extensions to ensure they get everything right but I can definitely tell the difference in quality. I used this Google Tag Manager extension to enable Facebook Pixel on my site and it's great. I didn't have to embed any code in my application and Facebook pixel auto detects events like Add to Cart and Purchases and Google Tag Manager wires it all together with the help of this little gem.
Works perfectly

Posted by Chris on 26 October 2018 Verified Buyer
Google Tag Manager plugin works great and does what it says on the tin, definitely, I will recommend this module. The installation was a smooth and painless process and worked straight away.
Great extension

Posted by Radoslav on 13 October 2018 Verified Buyer
It was very easy to install and setup. Currently, it works exactly as I expected. Thanks, Mageplaza. I would recommend this great module to everyone.
Great module!

Posted by KAROL on 02 August 2018 Verified Buyer
This is a must-have tool for every store. Everything works as promised, this extension works great, much better than free extensions for Google Tag Manager. Also, the good documentation of this extension helps too. I will be a loyal customer for a long time!
Good service

Posted by Yusuf Wadee on 19 April 2018 Verified Buyer
Very good service. My issues were resolved quickly and extensions are working
Thanks to Mageplaza support team.

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Very responsive support. Thanks
Perfect Product

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This extension is very helpful and works well. The support is very good. The installation is very easy. The module is very simple to configure. I recommend for every one to use any extension of Mageplaza.
Great

Posted by Claudio on 16 March 2018 Verified Buyer
Great extension that makes it really easy to work with Google Analytics and AdWords. Makes work easier for my employees. Simple installation and very good manual. I ordered more extensions and had a positive experience everywhere.
Great for Tracking Multiple AdWord campaigns!

Posted by Art on 06 February 2018 Verified Buyer
I need a tool that would let me track multiple ad campaigns as to pay for our affiliates. With this I am able to attribute properly every single different ad campaign and pay my marketers accordingly.
Great one !

Posted by Mohamed on 01 February 2018 Verified Buyer
This is extension is very good and helps SEO on Google. Helps in marketing as well. Thanks to Magaplaza for introducing this extension. Overall this extension is excellent and very easy to install. Great!
Great Extension

Posted by Shayan on 14 December 2017 Verified Buyer
Very smooth, all you have to do is put in your tracking id, and there are some configurations, thanks to their great documentation i was able to set this up smoothly and now analytics is tracking the site effectively! love it, great work MP! loyal customer for long!
Nice extension

Posted by Sunil on 14 October 2017 Verified Buyer
This extension makes it easier for advanced tracking and integrating with google tag manager. Installation was easy and I am happy with it. Thank you, Mageplaza. Keep up the good work!
Good module

Posted by Jdfermin on 04 October 2017 Verified Buyer
Its very necessary, I needed to enable Google Tag Manager for my Magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. There is a minor issue with setup, I resolved by myself.
Quite nice extension.

Posted by kashish on 23 September 2017 Verified Buyer
I needed to enable Google tag manger for my magento store. Then I came across this free extension. and In minutes, I was able to install and use this extension. Worked very well for me. A must have extension if you wish to enable GTM on your magento store..
This extension guided me to the right path unexpectedly

Posted by Rosa Royalfern. on 22 August 2017 Verified Buyer
At that miserable time, I was just a newbie to Magento 2 who had no idea about Adwords and Google Analytics and HTML stuff and so on at the same time. Everything was a true mess. Until one of my partners recommended me to try Mageplaza's extensions and luckily it's free so I immediately checked it out like Ihavenothingtolose :d Then things turned out pretty ok, the modules are easy to understand and configure. I did figure out that remarketing is basically necessary for every store. Fortunately, Google Tag Manager supported me on this issue really quickly. One more cup of tea in here that I'm no longer maintaining tons of usual code on the source of our website, mostly for the time being I just need this extension only to handle all my current script-tags. Again, thanks Mageplaza for granting me this good chance to practice!
Nice product

Posted by Sandeep on 19 August 2017 Verified Buyer
This was very helpful for us. We were trying other tag manager but this was good. Installation was also easy when compared to the other extension available in the market. Overall the product was awesome.

Shopping cart

Magento 2 Google Analytics extension v2.1.1

Magento Edition

Total:

$99