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Magento 2 Google Analytics extension   v1.0.3

Magento 2 Google Analytics extension
magento partner
5.0

Magento 2 Google Analytics extension helps store owners fetch enhanced ecommerce data from the stores, and send it to Google Analytics more easily and conveniently. With the support of Google Analytics built-in module, store owners can have a clear analysis of the insight into shopping and behavior of customers and make the right business strategies properly.

$49

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60-day Money Back

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Lifetime Update

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365-day Support

Compatible With

CE, EE 2.1.x, 2.2.x, 2.3.x

Significant Benefits of Google Analytics

Great Typical Benefits of Google Analytics to Online Stores

  • how_to_regTrack customer journey on the store site, deeply understand customer insights, segment customer better.

    With the intensive support of Google Analytics, store owners can track the customers’ actions during their shopping trip easily with details. There are the additional powerful reports on visitors’ actions at every stage during their shopping, from their impressions to their clicks. Therefore, store owners can come much closer to customers’ insights, understand their interests, their thoughts and even their expectation significantly better than ever. Depending on better understanding, online stores will make improvements to enhance user experience.

  • trending_upImprove the effectiveness of the store site’s performance
  • add_shopping_cartDetermine the conversion rate
  • card_giftcardMonitor the performance of marketing campaigns

Positive Effects on Online Shoppers

  • thumb_upThe demands of store visitors are fulfilled better

    Thanks to Google Analytics, store owners offer better content to targeted customers, so the demands of shoppers are likely to be met properly.

  • moodHave a better shopping experience

Access 5 Enhanced Ecommerce Reports

Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.

  • Shopping Behaviour: Allow store owners to see the number sessions at each purchase stage (product view, add to cart, checkout), how many transactions from one step to the next and the abandonment rate at each stage
  • Checkout Behaviour: Allow store owners to see how successfully the customers moved through the checkout process, depending on the sessions at specific steps, the abandonment rate and sessions with transactions
  • Product Performance: Store owners can see how their products performed in two ways: Product performance in terms of revenue, price, and quantity, and Product performance in terms of user engagement (e.g., viewing products and details, adding and removing products from carts, completing checkouts)
  • Sales Performance: Store owners can evaluate sales by either of two primary dimensions including Transaction (date, time, transaction ID) and Date (cumulative transaction data by date)
  • Product List Performance: Let store owner see how the Product Lists on the store site performed based on Product List Views, Product List Clicks, Product List CTR.

All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.

Track & Capture all product views and clicks

Magento 2 Google Analytics extension allows capturing events related to Products occurring on the Category Page and the Product Page of the online stores. Two typical tracking user engagement metrics are:

  • Product Impressions: Measure the views of products on the Category Page and the Product Page.
  • Product Clicks: Measure the clicks on products or product links for one or more products on the Category Page.

Google Analytics account will receive these analysis data after events as view_item, view_item_list and select_content with product information (ID, name, category, quantity, price and more) are sent to successfully.

Track events of updating cart and checkout process

Add to Cart When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.

Remove item At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

Checkout Process Measure the engagement during the checkout process including:

  • Begin checkout: The first step of the checkout process when customers click to redirect to shopping cart page. A begin_checkout event with the checkout items will be sent to Google Analytics.
  • Next steps of checkout progress: Track the engagement of customers when they make further steps such as adding coupons. A checkout_progress event with the checkout items will be sent to Google Analytics.

Track & Capture events of customers' purchase orders

Magento 2 Google Analytics Integrated

Integrating Google Analytics in Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:

  • Transaction ID
  • Store Affiliation
  • Revenue
  • Shipping tax
  • Product Data (product ID, name, SKU, category, price, quantity)

Facebook Pixel integrated

GA Enhanced Ecommerce extension also integrates Facebook Pixel, an analytics tool that allows store owners to measure the effectiveness of advertising by understanding the actions people take on the store site. Store owners can use data collected from Facebook pixel tracking to refine Facebook advertising strategies.

Here are some typical benefits of Facebook Pixel:

  • Reach the right customers: Find new customers, or people who have visited a specific page or taken a desired action on the store site.
  • Drive sales better: Set up automatic bidding to target people who are more likely to take an action store owners care about, such as making a purchase.
  • Measure the results of ads: Understand how successful the ads are by seeing the results report such as conversions and sales.

Magento 2 Enhanced Ecommerce

More features

Second Tracking ID

Add the second property ID for the site.

IP Anonymization

Analytics anonymizes the IP Address to enhance security.

Google Adwords Conversion Tracking

Guide to set up Google Adwords account

Extension compatibility

Properly compatible with: Google Tag Manager

Full Features List

For store admins

Google Analytics E-commerce

  • Enable/ Disable Google Analytics E-commerce Store admins can activate the Google Analytics E-commerce extension by click Yes at the enable field in the admin backend. If they want to disallow this module, they can easily click No.
  • Input Google Analytics Ecommerce Tracking ID With the support of Magento 2 Google Analytics extension, entering Google Analytics Tracking ID is completely possible.
  • Add extra tracking IDs
    Add extra ecommerce tracking IDs Seconding tracking ID can be added easily for the site.
  • Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL
    Enable Enhanced Link Attribution which improves click reports by automatically differentiating between multiple link clicks that have the same URL Store admins are allowed to turn on Enhanced Link Attribution which automatically differentiates between multiple links to the same URL on a single page. As a result, it is a great way to increase the accuracy of the click report.
  • Enable Linker to see sessions from two related sites
    Enable Linker to see sessions from two related sites You can active Linker which adds a linker parameter to URLs that point to the destination domain. Therefore, admins are able to view sections from two related sides.
  • Enable Google Analytics advertising features (including Remarketing Lists for Search Ads)
    Enable Google Analytics advertising features (including Remarketing Lists for Search Ads) Store Owners can turn on Google Analytics advertising features, including Remarketing Lists for Search Ads which let them customize search ads campaign for previous visitors and tailor their search ads to these visitors once they are using Google or other search partner sites.
  • Compatiple with orther extensions: Advanced Reporting, Checkout Extension, Refer a Friend, Also Viewed.

Facebook Pixel and Google Adwords Conversion Tracking

  • Input Facebook Pixel Tracking ID With the support of Google Analytics extension, admins are capable of entering Facebook Pixel ID to begin running ads on Facebook.
  • Follow the guide to set up Google Adwords Conversion Tracking Google Analytics extension brings the complete guide for admins to set up Google Adwords Conversion Tracking. Just by following the guide, admins can successfully set up this feature for their store sites.

For customers

  • The demands of store visitors are fulfilled better prices Thanks to the Google Analytics module, store owners are able to offer a variety of useful features to targeted customers. Hence, the demands of shoppers are likely to be met properly.
  • Have a better shopping experience With the great help of this module, the performance of stores are improved significantly, so online shoppers will feel more satisfied and convenient when they go shopping on the store site.
  • Enable IP Anonymization To improve the security of store sites, admins are able to use IP Anonymization which anonymizes the IP Address.

FAQs

  • filter_drama What reports of Enhanced Ecommerce Data are supported in Google Analytics?
  • filter_drama How does Google Analytics track customer behaviors towards products?
  • filter_drama How does Google Analytics track the event of adding a product to cart?
  • filter_drama How does Google Analytics track the event of deleting a product from the cart?
  • filter_drama How does Google Analytics track the event of checkout?
  • filter_drama Can I add another tracking ID for the store site?
  • filter_drama How can I set up Google Adwords Conversion Tracking?

Reviews (7)

  • assignment_ind
    Easy Install and Worked Out of the Box

    Posted by Art on 06 February 2018 verified_user Verified Buyer
    Basically does exactly what it says, lets you see more details about each customer. It also helps my marketer track our Adwords more effectively. The added link attribution and detailed stats provided let us see what's going on to change our website for better flow.

  • assignment_ind
    Analytics module form magento 2

    Posted by Vittorio - Italy on 29 December 2017 verified_user Verified Buyer
    Great Module. Easy istallation, without issue. Module work fine end is very helpful in site promotion. Thank you mageplaza for making free this unmissable module. I have installed other paid mageplaza modules as a Gift Card and everything works fine. Fantastic support. Vittorio - Italy

  • assignment_ind
    Excellent for Analytics, not so good for Ecommerce

    Posted by Carlos on 13 December 2017 verified_user Verified Buyer
    It works great with Analytics, and the second tracking id it's a great idea, but when it comes to the ecommerce transactions and events, the module lacks some more content. It works great and it's free so what more could I ask for. Thank you Mageplaza Staff

  • assignment_ind
    Awesome extension

    Posted by Shayan on 13 December 2017 verified_user Verified Buyer
    Loved the analytics pro! It has some great features and is some thing i needed, why didn't i find this before? I was hoping would have found this earlier, well it's never too late!

  • assignment_ind
    Excellent support by Mageplaza

    Posted by Kasam Panya on 24 October 2017 verified_user Verified Buyer
    Excellent support by Mageplaza

  • assignment_ind
    Good extention

    Posted by Milko on 11 October 2017 verified_user Verified Buyer
    The extension is very easy to install and most of the features works as expected. However I had problem enabling Enhanced Ecommerce.

  • assignment_ind
    Great Extention

    Posted by João on 11 July 2017 verified_user Verified Buyer
    Great Extension! Thanks guys, Mageplaza works like a charm.

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