Magento 2 Google Analytics extension

Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.

• Shopping Behaviour: Allow store owners to see the number sessions at each purchase stage (product view, add to cart, checkout), how many transactions from one step to the next and the abandonment rate at each stage
• Checkout Behaviour: Allow store owners to see how successfully the customers moved through the checkout process, depending on the sessions at specific steps, the abandonment rate and sessions with transactions
• Product Performance: Store owners can see how their products performed in two ways: Product performance in terms of revenue, price, and quantity, and Product performance in terms of user engagement (e.g., viewing products and details, adding and removing products from carts, completing checkouts)
• Sales Performance: Store owners can evaluate sales by either of two primary dimensions including Transaction (date, time, transaction ID) and Date (cumulative transaction data by date)
• Product List Performance: Let store owner see how the Product Lists on the store site performed based on Product List Views, Product List Clicks, Product List CTR.

All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.

Add to Cart When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.

Remove item At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.

Checkout Process Measure the engagement during the checkout process including:

• Begin checkout: The first step of the checkout process when customers click to redirect to shopping cart page. A begin_checkout event with the checkout items will be sent to Google Analytics.
• Next steps of checkout progress: Track the engagement of customers when they make further steps such as adding coupons. A checkout_progress event with the checkout items will be sent to Google Analytics.

GA Enhanced Ecommerce extension also integrates Facebook Pixel, an analytics tool that allows store owners to measure the effectiveness of advertising by understanding the actions people take on the store site. Store owners can use data collected from Facebook pixel tracking to refine Facebook advertising strategies.

Here are some typical benefits of Facebook Pixel:

• Reach the right customers: Find new customers, or people who have visited a specific page or taken a desired action on the store site.
• Drive sales better: Set up automatic bidding to target people who are more likely to take an action store owners care about, such as making a purchase.
• Measure the results of ads: Understand how successful the ads are by seeing the results report such as conversions and sales.