Magento 2 Google Analytics extension helps store owners fetch enhanced ecommerce data from the stores, and send it to Google Analytics more easily and conveniently. With the support of Google Analytics built-in module, store owners can have a clear analysis of the insight into shopping and behavior of customers and make the right business strategies properly.
You've just added this product to the cart:
With the intensive support of Google Analytics, store owners can track the customers’ actions during their shopping trip easily with details. There are the additional powerful reports on visitors’ actions at every stage during their shopping, from their impressions to their clicks. Therefore, store owners can come much closer to customers’ insights, understand their interests, their thoughts and even their expectation significantly better than ever. Depending on better understanding, online stores will make improvements to enhance user experience.
Depending on the number of visitors, the number of impressions and clicks, session duration, the bounce rate and more via Google Analytics, store owners can have the assessment about how effective the web performance is. Depending on that, store owners can make the decisions to improve major elements such as content, images to become more attractive, appealing and helpful to shoppers.
Google Analytics extension provides the holistic view of conversion rates across the website via additional powerful reports including Shopping Behaviour Reports. This is the funnel showing the details of essential sessions made by visitors: product viewing, add to cart, checkout, purchase transactions, and abandonment points.
Google Analytics records marketing activities of online stores. The advertising analytics helps the owners of online stores track various advertising channels such as search ads, social ads, display and banner ads, affiliates and emails. Therefore, the store owners can identify the productivity of each campaign, and each channel, make modifications and gain better results at the next campaigns.
Thanks to Google Analytics, store owners offer better content to targeted customers, so the demands of shoppers are likely to be met properly.
Thanks to Google Analytics, the store’s performance has been enhanced better and better. Therefore, store shoppers will definitely find more and more convenient and satisfied during their shopping time.
Magento 2 Google Analytics Ecommerce Tracking allows online stores to access 5 essential and powerful Enhanced Ecommerce reports.
All the reports are displayed in the form of various graphs, charts, and tables, and the data is both number and percentage. Store owners will find it very easy and clear to access data and make a comparison.
Magento 2 Google Analytics extension allows capturing events related to Products occurring on the Category Page and the Product Page of the online stores. Two typical tracking user engagement metrics are:
Google Analytics account will receive these analysis data after events as view_item, view_item_list and select_content with product information (ID, name, category, quantity, price and more) are sent to successfully.
Add to Cart When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.
Remove item At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.
Measure the engagement during the checkout process including:
Integrating Google Analytics in Magento 2 store helps store owners to send the purchase event with store products to Google Analytics with ease. At the time a customer places an order successfully, a purchase event with the below information will be tracked:
GA Enhanced Ecommerce extension also integrates Facebook Pixel, an analytics tool that allows store owners to measure the effectiveness of advertising by understanding the actions people take on the store site. Store owners can use data collected from Facebook pixel tracking to refine Facebook advertising strategies.
Here are some typical benefits of Facebook Pixel:
There are 5 advanced reports including Shopping Behaviour, Checkout Behavior, Product Performance, Sales Performance, Product List Performance supported in Google Analytics.
Google Analytics tracks all the actions of customers via their impression and clicks on Product Listing Page, Product Details Page
When there is an action of adding a product to a shopping cart, the store site will send an add_to_cart event with the product information such as ID, name, brand, category, quantity, price to Google Analytics.
At the time an item is removed from the shopping cart, the store site will send a remove_from_cart event with the product information to Google Analytics.
After a customer picks items and go to the shopping cart page, a begin_checkout event with the checkout items will be sent to Google Analytics. The same to the next step of the checkout process.
Yes, definitely. At the extension general configuration section, you can fill in another property ID.
Please follow the article here. Google Adwords and Google Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic properly.
Posted by Art
on 06 February 2018
Basically does exactly what it says, lets you see more details about each customer. It also helps my marketer track our Adwords more effectively. The added link attribution and detailed stats provided let us see what's going on to change our website for better flow.
Posted by Vittorio - Italy
on 29 December 2017
Great Module. Easy istallation, without issue. Module work fine end is very helpful in site promotion. Thank you mageplaza for making free this unmissable module. I have installed other paid mageplaza modules as a Gift Card and everything works fine. Fantastic support. Vittorio - Italy
Posted by Carlos
on 13 December 2017
It works great with Analytics, and the second tracking id it's a great idea, but when it comes to the ecommerce transactions and events, the module lacks some more content. It works great and it's free so what more could I ask for. Thank you Mageplaza Staff
Posted by Shayan
on 13 December 2017
Loved the analytics pro! It has some great features and is some thing i needed, why didn't i find this before? I was hoping would have found this earlier, well it's never too late!
Posted by Kasam Panya
on 24 October 2017
Excellent support by Mageplaza
Posted by Milko
on 11 October 2017
The extension is very easy to install and most of the features works as expected. However I had problem enabling Enhanced Ecommerce.
Posted by João
on 11 July 2017
Great Extension! Thanks guys, Mageplaza works like a charm.