Facebook Plugin by Mageplaza allows store owners to embed and promote the Facebook page right on the main shopping sites. This brings an easy way for visitors to interact with the Facebook page right from the websites they are visiting.
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Showing Facebook Page on the websites notifies visitors about the availability of another channel. The customers feel curious to find more, drop by and then click on the Like button to follow. As a result, the Page has gained the new potential followers. Besides, if the followers comment or share a store’s posts, it will continue enriching the number of followers of the Fan Page.
According to Statista, as of the third quarter of 2018, there are 2.27 billion monthly active Facebook users, which brings Facebook to become more and more trendy all over the world. As a result, visitors tend to be more interested if they can access shopping information quickly via this frequently-used channel.
Embedding Facebook Page on the website brings the easy contact between visitors and store owners via multiple channels. Customers and store staff not only can chat via the website chatbox but also via Facebook messenger, or Facebook comment on sites. As a result, stores can support customers more effectively and raise the conversion rate significantly.
Implementing another trendy channel on the website creates the professional look to an online store. The interface of the site becomes more interactive and animated. Customers feel it up-to-date to access simultaneously news on both channels - website and Facebook.
Facebook Widget allows adding tabs on Facebook Page on site with three options: Timeline, Event, Messages. With embedding Facebook Feed on your sites including three popular tabs, store owners can show all the updates on Facebook when customers are visiting their site easily. Each tab takes on the specific function: Timeline tab for all updated news on products and history, Event tab for the upcoming events and Messages for contacting between stores and visitors.
Facebook Plugin allows customers to leave their comments easily right on the product view pages. Here customers are able to give the feedback, questions about their concerned products by using their Facebook account. This is a useful function for several reasons. Firstly, customers can leave their comments and then get the Facebook notification when store owner gives answers. Besides, the other visitors can easily view already-answered feedbacks/ questions to get knowledge of the products. It is the fact that when visitors visit your sites and see the feedback and comments of other customers, they feel that the site is interactive and tend to spend more time to find more about the products. In addition, store owners also can easily manage Facebook comments via Facebook apps.
To support stores in digital advertising, Facebook Plugin allows activating Call to Action button. The button name depends on the settings of Facebook based on each campaign. The button can be Share, Watch Video, Call Now or Register Now. Call to Action button plays an important role in motivating audiences to take the real steps toward becoming stores’ customers. This is the determining factor turning a lead into a conversion.
The appearance of Facebook Plugin can be customized to suit the site from the admin backend. The customizable elements are width, height, header and the display of cover photo, profile photo and Call to Action button.
You can do it with the following path: Go to Block > Elements then select Facebook Widget. Then, you can embed the widget on any CMS Page or Block you wish.
Three tabs including Timeline, Event and Messages you can select to add on Facebook Plugin
Yes, absolutely. Call to Action buttons can be allowed to appear from admin backends. Please note that the your Facebook page has already set up this button.
You can do it easily from setting fields on the admin backend.