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Top 10 Analytical Tools for Business Analysis

Summer Nguyen | 11-29-2017

Top 10 Analytical Tools for Business Analysis

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Business Analysis is popular to many company owners with the functions to analyze, examine data, and figure out the most appropriate plan or priority for the company to achieve their goals. There are several statistical analysis software used to support businessmen to perform a business analysis faster and easier. Here are 10 most effective analytical tools used in analyzing process of a business that you can take into your account.

10 most effective analytical tools used in analyzing process of a business

What are Business Analytical Tools?

Business analysts utilize a range of application software to capture both quantitative and qualitative data from diverse business systems, integrating it into a repository. This enables analysts to thoroughly review and analyze the data, facilitating more informed decision-making. Typically, companies employ a combination of business analytics software, incorporating statistical tools, predictive modeling, and data mining tools. These software applications in business analytics offer organizations a comprehensive view of crucial insights, contributing to enhanced efficiency, productivity, and profitability.

Why it’s Important to Track Your Performance

Imagine driving blindfolded - that’s what running a business without performance tracking feels like. Performance tracking equips you with vital metrics to understand what’s working and what’s not. This data empowers you to make informed decisions, identify areas for improvement, and ultimately steer your business towards success. It’s like having a roadmap - you can set goals, measure progress, and adapt your course as needed. Without performance tracking, you’re left guessing and hoping for the best.

10 Business Analytical Tools

SWOT analysis

A SWOT analysis is defined as a set of methods used to examine both internal and external factors that affect the performance of a company. This analysis is mostly applied in the initial stages before the company launches any new plans, especially strategic marketing plans. In this analysis, there are four contributing elements that need to be examined to complete the analysis, namely strengths, weaknesses, opportunities and threats. Among them, strengths and weaknesses refer to any criteria within and under the control of a company; therefore, they are also called internal factors. In contrast, external analysis focuses on examining outside factors. These factors are then grouped in opportunities and threats for the enterprise.

SWOT analysis

Strengths and Weaknesses

This analysis figures out all advantages and disadvantages that the company has regarding human resources, capital resources, infrastructure, organization structure and so on.

Opportunities and Threats

This step focuses on identifying the outside environment to figure out the supporting element as well as deterrence to the development of the company. This analysis concerns the effects from competitors, rules and regulations from local governments, economic situation, and so on.

PEST analysis

This analysis PEST stands for Political, Economic, Sociological, and Technological is a method used to analyze the outside impacts on the performance of any enterprise. In the analysis process, business owners are provided with various external factors that directly and indirectly exert impact on their businesses.

PEST analysis


Political situation is the main subject to study in this analysis. Current situation and projected situation in the future are considered carefully to predict how it affects the workflow of the company


This economic factor concerns both local and global scale.


This factor studies how community affects the decision making process of the company. In this analysis, customer demands and hot trends are the most popular examined criteria.


This factor is greatly important to examine, especially the outburst of the fourth industrial revolution is on the way to come. Examining emerging technology and the most favorable technology help business owners to keep up with the past pace of advanced technological development.

MOST analysis

This method is suitable for any company looking to perform internal analysis since it helps the owners be sure owners that they are on the right pattern. The name MOST is an acronym for mission, objectives, strategies, and tactics. The business needs to define where they wants to drive its business to, what goals they need to obtain to achieve their mission, what the detailed plan is, and how to perform the defined plan.



This is a model that studies the important factors of a business venture at the beginning of the assessment process. This analysis is completed by analyzing 7 fundamental elements which are; market opportunity, product or solution, execution plan, financial engine, human capital, potential return, and margin of safety.

De Bono’s Six Thinking Hats

This method is mostly suitable when you want some new ideas for your business. Using this analysis during brainstorming process helps you generate different ideas and examine them to figure out the most appropriate one. However, this analytical tool restricts people to think in certain directions. To complete De Bono’s Six Thinking Hats, there are 6 moods you should think about: pure and logical facts, creativity, positivity, negativity, emotions, and ability to control.


This business analysis used to force businessmen to brainstorm their goals within limited time and is a most commonly used data science tool. There are 6 essential factors: customers, actors, transformation process, world view, owners, and environmental constraints to make this analytical tool, which also make up the acronym for its name.

Five whys

This analytical tool is usually applied when the company wants to identify the causes of a problem. It provides the owners the general overview about what is really happening to their businesses.



A business often chooses this analytical tool when they have numerous tasks to handle and they need to decide which task will receive priority. By listing the tasks and analyzing them, business owners can quickly make decision based on the validity of requirements for each task. There are 4 factors in this analytical tool, which are: Must have, Should have, Could have, and Won’t have.

SCRS analysis

Another useful business analytical tool is SCRS. Using this method, it means that the company will follow the order of the current state and requirements from a business strategy to look for suitable solutions. The name of the tool is also an acronym for four steps respectively: strategy, current state, requirements, and solution.

VPEC-T analysis

This analysis allows users to make decision when they have to examine different expectations from several opinions about a system. The name of this tool stands for values, policies, events, content, and trust.



This step requires all members to present their opinions about goals, beliefs, and current problems no matter they belongs to human resources or capital resources, tangible or intangible issues.


This factor indicates the scale in which manners can be performed.


Of course, this step point out a chain of activities.


Make sure the content is suitable and meaningful enough.


It is an important step because making all participants have the same belief will make your business more successful.

In summary, there are various tools available for a company when they want to do a business analysis. Because each analytical tool is suitable with a particular business depending on the aim of the company, current situation, and so on, business owners should think carefully before choosing the most appropriate tool for their companies. Once they can select the best method for their enterprise, it will be much easier for them in their decision making process or generating a strategic marketing plan.

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    A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.

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