10 Best Tactics To Promote your Online Store

You’ve set up your online store and are ready to start selling. However, what’s challenging is attracting customers to your online store, thereby getting more traffic and increasing sales.

If you’re struggling not knowing where to start, this article is for you.

In essence and principle, digital marketing for an eCommerce website isn’t different from traditional marketing. However, there are many ways, both free and paid, to promote your online store. This article introduces 10 marketing tactics to increase traffic to your eCommerce retail.

Why is it essential to promote your online store?

Building a website will not be enough to generate sales. You’ll need to use different digital marketing techniques and a long-term marketing plan to stand out from the competitors and gain market share in the eCommerce world. The ultimate purpose of promoting your online business is:

• Reach your potential customers
• Convince customers about your products and services
• Build trust and entice customers to buy

Who are your primary audiences to promote your online business?

For an effective marketing strategy, you should divide your time and budget according to marketing activities. In general, there are 3 main target groups of online store marketing with different approaches:

• People who know about your store or have shopped in the past: Contact them directly through social media, content marketing, or email.
• People who search for the products you offer: Help them discover that your product meets their needs through search engine optimization (SEO), content creation (blogging), and website optimization.
• People who already know and want to buy your products: Increase their brand awareness to make purchasing decisions through comparing articles or analyzing their problems, and offering solutions.

5 unpaid promotions and organic marketing strategies

Effective unpaid marketing uses your presence on free or already paid platforms. Begin with optimizing your website’s SEO and extend this approach to email marketing and social media platforms.

1. Blogging

Blog articles reach customers in various ways. Writing blog articles not only showcases your expertise and establishes your industry authority but also adds value to shoppers, creates shareable content, and significantly boosts your website’s search engine ranking.

You can write blog articles for your own website or pitch guest posts on sites with larger audiences. For instance, a blogger from an online soap boutique could write about the top five ingredients found in the best soaps. This post would demonstrate their knowledge of soap-making and skin health, highlight their commitment to sourcing high-quality ingredients, educate readers on the best practices for buying soap, encourage readers to share the post with friends, and rank well for search terms related to their business.

Blogging about popular topics in your niche creates lasting impact. Use keyword research to guide you. If a page ranks well, you could get new customers from blog posts published months or years ago.

2. Website SEO Optimization

SEO optimization is critical for improving your website’s visibility on search engines. If your website is more relevant to a search term, it will be listed higher on the search results page.

You should use free keyword research tools to identify these terms and combine them strategically throughout your website:

Add keywords into page titles, meta descriptions, product descriptions, the About Us page, and contact information. Use analytics tools like Google Keyword Planner to track keyword performance and adjust your strategy accordingly.

3. Social media

Social media platforms let you connect with online communities that may not be aware of your business otherwise. Depending on your industry and target audience, certain social media channels may be more effective for your business than others.

For instance, a ceramics studio can effectively make use of visually oriented platforms like Instagram and Pinterest to showcase intricate craftsmanship processes and captivating final pieces. This not only enhances brand presence but also drives engagement through interactive content and customer testimonials.

To build strong momentum, focus on one or two social media accounts. Begin with the channel where you have the largest audience, and as your following grows, consider linking directly to your e-commerce store in your profiles or enabling in-app shopping. This way, new customers can easily click and make purchases.

4. Email List

Creating a list of email subscribers is highly effective for small businesses looking to promote their products. It provides a ready audience for your updates.

To get your email list growing, give readers a reason to sign up. Businesses often offer incentives such as store discount codes, free downloadable content like images or gift guides, exclusive event invitations, and early access to new products.

Using email automation makes the process of sending emails to subscribers automatically easy. It’s important to send emails from a dedicated professional email address to ensure trust from customers and spam sensors.

5. Unpaid partnerships

Beyond mutual respect, kindness, and encouragement, developing strong relationships with fellow entrepreneurs is paramount for brand awareness. Building strong relationships with fellow entrepreneurs sets the stage for future partnerships. These collaborations often contain cross-promoting each other’s products, expanding your reach.

For example, a cosmetics company may propose a collaboration with a local photographer. The company provides makeup products and a model, while the photographer captures professional-grade portraits. Both business owners would share images on their accounts, tagging each other.

When entering into a partnership, it’s essential to evaluate how their vision, mission, and values align with your brand. Since your reputation will be associated with theirs, ensure that it’s a public-facing relationship that aligns with your business. Effective unpaid partnerships are rooted in shared values and aligned visions. It’s crucial to ensure that such collaborations resonate authentically with your brand’s ethos and contribute meaningfully to both partners’ objectives.

By fostering these relationships, businesses not only expand their customer base but also develop a network of support and innovation within the entrepreneurial community.

Types of paid promotions and marketing to try for your business

Paid promotions complement unpaid marketing efforts by reaching potential customers who may not be aware of your product or online shop. In contrast, paid advertising strategically targets your ideal audience through algorithms and specific keywords. It’s important to note that continuous payment is required to keep paid promotions going.

1. Paid Social Media Ads

Definition: Paid social media advertising involves spending money to promote your brand or products on social platforms.

How It Works: You create ads targeting specific audiences based on criteria like location, interests, demographics, and behavior. These ads appear on various platforms like Facebook, TikTok, Instagram, and LinkedIn.

Benefits:

• Precise Targeting: Reach your ideal audience with granular targeting.
• Instant Feedback: Adjust your strategy in real-time based on ad performance.
• Trackable ROI: Measure the value of your investment in dollars and cents. Example: If a jewelry shop advertises its best-selling necklace on its most popular social channel, viewers have the opportunity to click the photo and make a purchase. Even if they’re not immediately ready to buy, they can still interact with the jewelry shop by liking, commenting, or following the account. This interaction enhances the shop’s reach for future posts.

2. Pay-Per-Click (PPC) Advertising:

Definition: PPC allows you to pay for ad placement on SERPs (search engine result pages) when users search specific keywords or phrases. PPC ads aim to direct traffic straight to your website.

How It Works: You bid on keywords, and your ad appears when someone searches those terms. You pay only when someone clicks your ad.

Benefits:

• Quality Leads: Well-executed PPC can generate high-quality leads.
• Speedy Results: Quickly direct potential customers to your site.
• Level Playing Field: Creating a fair playing field even where small businesses can compete effectively.

Example: PPC marketing involves short, text-based advertisements displayed at the top of search engine results. While these ads require ongoing investment, they greatly enhance your visibility, attracting new customers to explore your online store.

3. Influencer Marketing

Definition: Consumers frequently turn to celebrities and influential figures for product recommendations. Social media influencers, with their large audiences and influential platforms, make excellent candidates for paid partnerships. Unlike unpaid collaborations, your business gains promotional benefits, while the influencer receives compensation.

How It Works: Influencers, ranging from mega-celebrities to nano-influencers, promote your brand or products to their engaged communities. To explore advertising partnerships, check the influencer’s social media bio for their business contact email and inquire about rates and next steps.

Benefits:

• Trust and Authenticity: Influencers build trust with their followers, leading to social proof for your brand.
• Niche Expertise: Choose influencers relevant to your target audience.
• Higher Engagement: Influencers promote authentic connections and drive interaction.

Example: Collaborating with a beauty vlogger to promote skincare products.

7 best tactics to promote online store

1. Directly share your store

Kojis are innovative media designed for monetization. They are compatible with major platforms like Instagram, TikTok, Twitter, Snapchat, and Facebook. Additionally, they can be seamlessly embedded into WordPress sites, allowing for native use within content and enhanced social story sharing.

Harness these capabilities to optimize user engagement through direct content embedding and interactive social stories, simplifying the path to purchase for your customers. Each embedded Koji link empowers users to complete transactions effortlessly from their original browser with a single tap, minimizing the traditional barriers to sales conversion.

2. Make use of your own analytics

Make use of analytics to gain insights into customer behavior, refine marketing tactics, and drive sales. Regularly optimize your store(s) based on data-informed decisions. Use your Koji Creator Dashboard to track views, traffic sources, and demographics.

The dashboard is compatible with tools like Google Analytics, TikTok, and Facebook Pixel. Remember that successful sellers continuously experiment and adjust their messaging to convert more sales.

3. Build IRL promotion

Leverage your online presence by optimizing your website, engaging on social media, and investing in targeted ads. Create value-driven content that offers exclusive resources, discounts, or early access to digital products. Additionally, deploy the reach of influencers by collaborating with industry leaders to expand your brand’s visibility.

For offline promotion, attend niche-specific community events to network with potential clients face-to-face. Utilize QR codes strategically – whether at your merch table or during personal training sessions to share exclusive content. Remember that word of mouth matters; encourage satisfied clients to spread the word about your offerings.

By seamlessly blending online and offline strategies, you’ll maximize impact and foster lasting connections with your audience.

4. Apply consistent CTAs

Consistently reminding your customers where to find your products can boost sales. A straightforward message like ‘Click this link to purchase my online course’ can be highly effective, especially when combined with engaging content.

Seize every chance to guide your customers to your products. In all your content, strategically lead them toward a purchase. On YouTube, include the link in the description. And on Instagram, utilize the direct link feature in your stories.

5. Showcase but don’t just tell

Beyond direct marketing, it’s crucial to prominently showcase your digital and physical products within your content. Demonstrating the true value of your offerings promotes trust, particularly among new consumers encountering your content for the first time.

Kyle, an innovative content creator, skillfully demonstrates mouthwatering dessert recipes from his online cookbook through engaging TikTok videos. His approach not only showcases the intrinsic worth of his offerings but also builds trust with potential customers. By ending each video with a clear call to action, Kyle guides viewers toward purchasing his E-books and other digital downloads.

6. Create consistent contact

The marketing ‘rule of seven’ suggests that potential customers normally need exposure to a product at least seven times before seriously considering a purchase. As a result, maintaining consistent visibility is not only beneficial but crucial for driving sales.

Kojis seamlessly integrates with your social media, allowing you to display storefront links alongside product advertisements. Additionally, tools like Email Sign Up help you create a strong mailing list independent of social media algorithms.

7. Experiment with branding

Kojis, a versatile platform, offers a unique opportunity for strategic branding experimentation. Notably, Kojis provides complete customization at no cost, enabling sellers to fine-tune branding messages, link text, and visual elements.

The combination of Kojis and the Creator Dashboard’s analytics helps sellers create a marketing strategy based on practical evidence rather than mere intuition. Suppose your initial storefront presentation fails to resonate with your audience; fear not. Returning to the drawing board is not only acceptable but also low-risk. Each iteration yields valuable insights into your target consumer, allowing you to boost sales.

When you use these powerful strategies, you can grow your business and increase your income through Kojis.

How do I decide which marketing strategy is suitable for my online store?

There are many famous and influential ways to promote your business online. However, which strategy to adopt will depend on your business goals and activities. We suggest some questions help you consider and make the right decision:

• Do you have a strong email list at hand? If yes, you can start with email marketing.
• Are your social media platforms doing well? If so, you should focus your investments on those channels.
• Is your goal to reach new and unknown customers about your brand? In this case, you should consider your content strategy and SEO to go organic.

Conclusion

Promoting your online presence and increasing traffic is a tough challenge that requires a lot of time and effort. However, it’s possible to take it one step at a time and use the strategies suggested in the article.

Don’t let yourself be overwhelmed by doing too many things at once. Instead, be consistent, be patient, and choose some proper marketing tactics. A well-thought-out plan from the outset can bring the most long-term benefits and sustainable revenue to your business. In addition, continuously monitor results and make adjustments as needed to make effective resource change and investment decisions.