How to integrate the privacy policy into Shopware store

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GDPR requires websites to have a privacy statement. As a result, information must now be disclosed in accordance with the legal foundation upon which it is based, as well as whether the information is required for the execution of a contract or if there is any other responsibility to provide it. It is vital that you notify clients about how you handle their personal data in your privacy policy.

We would like to emphasize the severity of the penalties for non-compliance with these information duties. Without a privacy policy, processing is frequently illegal. Moreover, if the information duties are not met correctly, fines, damages, or an injunction may be enforced. Additionally, consumer protection and data protection organizations may take action against a website operator who does not have a privacy policy. Finally, competitors may issue a formal warning.

In this article, we will demonstrate How to integrate the privacy policy into Shopware store in just a few simple steps.

Table of Contents

Why do you need to integrate the privacy policy into your Shopware store?

Privacy Policy shopware AG takes the protection of your personal data and its statutory obligations extremely seriously. The law requires complete transparency when it comes to personal data processing. Customers, as data subjects, can only comprehend the contents of the processing if they have been adequately informed about the processing’s purpose, type, and scope.

That is why the data privacy statement details the types of personal data Shopware collects and processes when customers visit the website ( or other linked websites, as well as in any other circumstances indicated above.

What information does Shopware process on the data processing?

1. Personal Data

While using Shopware, they may ask customers for some personally identifiable information that can be used to contact or identify them. Among the types of personally identifiable information that may be collected are the following:

  • Email address.
  • Name and surname.
  • Usage data.

2. Usage Data

Usage Data is automatically gathered when customers use the service.

Usage Data may comprise the Internet Protocol address (e.g: IP address) of the device, the browser type and version of the browser, the pages of Shopware’s service that customers access, the time and date of the visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When customers access the service via a mobile device, they may collect certain information automatically, including but not limited to the type of mobile device they use, their mobile device’s unique ID, their mobile device’s IP address, their mobile operating system, the type of mobile Internet browser they use, and other diagnostic data.

3. Cookies and Tracking Technologies

We utilize Cookies and similar tracking technologies to monitor and store user activities on Shopware’s service. Beacons, tags, and scripts are used to collect and track information and to develop and analyze.

Customers may configure their browser to refuse all Cookies or to notify them when a Cookie is being delivered. However, if they disable Cookies, they may be unable to utilize certain features of their service.

Cookies are classified as “Persistent” or “Session.” When You go offline, persistent cookies remain on your personal computer or mobile device, whereas session cookies are destroyed when you stop your online browser.

How to integrate the privacy policy into Shopware store

The data privacy policy could, for example, be a page dedicated to the shopping experience that links to a relevant section of your store. It is critical that you supply this information when personal data is collected. As a result, the privacy statement should always be easily available with a single click.

By default, there is a page called privacy in the shopping experience, which is connected in the appropriate areas, such as the checkout or forms. Within Settings >Shop, navigate to the section titled Basic information. Basic information

You can also create your own shopping experience page. To learn more about it, read through this document by Shopware: Shopping experience .


1. How do I insert a reference to the privacy statement into the registration process?

When new clients are registered, the text module general.privacyNotice is a reference to the privacy statement. This text block links to the store page privacy section of the shopping experience in the standard version.

2. How can I include a reference to the privacy statement in the forms?

When you develop forms that request customer data, a checkbox referencing the privacy policy is automatically added.

The Footer Navigation displays the categories that you specify in the sales channel settings. You can create a sub category beneath the category you’ve chosen as the entry point for the footer navigation under Catalogs > Categories. You then create another subcategory and name it, for example, Privacy. FAQ-1

Then, in the Layout assignment section of the category setup for Privacy, select the layout Privacy from the Shopping experience. If you now activate the Privacy category as well as all categories above it, the footer menu item Privacy will appear. FAQ-2


This is how you can integrate Privacy Policy to your store. This is quite a simple process, but we highly recommend you to read throughoutly the list of data proccessed by Shopware to have a better undersatnding as well as protect your own privacy.

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