SEO Best Practices For Ecommerce Product Pages
The importance of SEO for any ecommerce enterprise is not deniable as it directly affects the amount of traffic access to the webpage. Because there are thousands of online merchants, how to attract people to your site is increasingly difficult for store owners. Once you want to have more customers to visit your website, you need to get higher position in the search engine result pages (SERPs). Following are some suggestions to help you optimize SEO in order to have top ranking in the SERPs.
1. Ensure the appearance of important keywords.
Keywords play a vital role in getting a high ranking for a website since Google algorithms will analyze an enormous amount of data to figure out what webpages are most suitable with what web browsers are looking for. The result is highly affected by the relevance between the keywords used in your post and the keywords in search order of people.
Normally, when looking for a product, users often type its model name, color, or configuration. Some general names or functions of the products may be added in the searching as well. Once store admin understand exactly which words are often used by customers to search for their product, it will be easier for them to optimize their page.
With the purpose to help store owners to easily find out the most appropriate keywords, some tools are created such as Google Adwords Keyword Tool and Keywordtool.io. These supporting tools provide admins with the most popular keywords, phrases, and chain of queries used by customers for each product category.
After figuring out suitable keywords, putting them in appropriate position is of utmost importance in order to make your websites friendlier to look for.
2. Generate a unique content
Several online merchants use exactly the same descriptions by manufacturers for their products, which is the biggest mistake for their stores. When store admins decide to apply descriptions for thousands of items, and other merchants decide to use the same ones, there will be various pages which have identical content. Consequently, these pages will be considered as containing duplicate content and not appreciated by Google spiders. Therefore, the best solution for any online merchants is to write a unique description for each product. Only by doing so, can the store website get high rank in the SERPs.
But what if you are running an E-commerce website that has 10000 products and 10000 corresponding pages. You can’t do that amount of manual work. Fortunately, with Magento 2 SEO extension, you can partially automate this process. By set up a specific rules for description tags, each page gonna has a distinctive description tags, yet tightly suitable with the page content.
3. Optimize friendly URLs
After ensuring that you have a unique content, pay attention to URLs as well so that Google can easily identify what your page is about. Make sure that the most important keyword is included in the link without any unreadable symbols such as “sortby=?,page=2”. A clean, structured and friendly URL is the goal to strike for. There are some samples about structures below that you can apply to your website.
For the category page: website.com/category/
For the sub-category page: website.com/category/sub-category/
For the product page: website.com/category-sub-category/product-name/
4. Write a unique and informative metadata
Metadata is considered to play an integral role in catching customer’s attention. When your page is presented in the SERPs, web browsers will probably look at your metadata first before deciding to click on this page or not. Therefore, try to make your metadata unique and attractive and remember to include important keywords in Meta description.
5. Optimize Rich Snippets
Rich Snippets function as an information provider for each product such as price, availability, comments, and images. Using Rich Snippets in your page is sure to higher the position of it in the SERPs. Because the search engines want to bring back to the most relevant results to satisfy all their customers, applying Rich Snippets will be highly appreciated by Google algorithms.
And structured data is of course an indispensable part if you want to appear on the Google’s #0 position. Optimize your structured data and make sure you double check for any syntax errors.
6. Using images and videos
The appearance of visual aids is known to attract more customer’s attention than a page with text only. The use of pictures and videos enables consumers to have a closer look to every product. Besides, it also prolongs the time that a web browser spends on your site to search for their desired items.
That is the reason why attaching appropriate pictures and video is necessary for any website. Moreover, do not forget to describe your picture with something meaningful or related to your store and your product. Try to include the primary new words if possible to make sure that Google spiders can recognize the product in a second.
Learn more: Magento 2 Image Optimizer
7. Make your site friendly for mobile devices
With the fast pace of technological development, spending money to invest in developing site on mobile devices is a wise decision. With the outbreak of high tech mobile devices, especially smartphone, a friendly webpage for mobile phone will be more favorable by users.
Because of its handy and its convenience, mobile phones are used by a large number of people with its amazing functions. Therefore, when enabling people to access to your web sites by their phones will be more comfortable for them and higher your opportunity to have potential customers.
8. Improve page load speed
There are a bundle of online stores losing their potential customers as the time used to load their page is too long. That is the reason why you should make sure that the customers are happy with the time they spend with you. Statistics even show that nearly 80% of people do not come back to an online shop just because they feel not satisfy with the time they have wait to upload your website.
To handle this problem, work with your development team to make sure that every web page is ready to be loaded within a second. This article covered up every aspects you should care about if you want to reduce the loading time: How to reduce load speed to enhace SEO performance.
In conclusion, to do SEO for a single site only is hard, but to do SEO for a series of product pages for an online merchant is much more difficult. Therefore, store owners need to seriously pay attention to every single detail to optimize their pages at best.
However, there is a supporting tool that users can take advantage to apply to their e-commerce enterprises, namely SEO extension by Mageplaza. This extension is the right hand that any Magento online merchants need to possess to perfect their websites. For more information about this helpful extension, please visit our website: Mageplaza.com