SEO settings for Magento 2

SEO is the most useful technique applied to organically increase the ranking position of a website on the search engine result pages (SERPs). To improve SEO for your Magento merchants, pay attention to every setting. Following are some brief information about each function and how to optimize them to maximize the number of traffic visiting the webpage.

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  • Homepage title

    Mageplaza SEO Homepage title

    We all know that the first impression is very important to catch attention from other people; therefore, an attractive and impressive homepage is necessary for any online store. To have an ideal homepage, Magento stores need to make change to some default settings. Firstly, shop admins have to modify the default “Home Page” to become a meaningful one such as the name of their stores. To do perform this function, visit Content > Pages > Homepage > Edit. Secondly, ensure the number of important keywords in the homepage as a homepage has possibility to gain higher position in SERPs than any other product pages of the website. Therefore, try to place keywords in the title and heading 1 so that the spider can easily identify what the page is selling. Last but not least, the links to other product pages should be included in the homepage; consequently, when web browsers visit the homepage, they can notice store’s product just in a moment.

    Metadata optimization

    Mageplaza SEO Metadata optimization

    In every product page, there are three main elements need to be changed of metadata, they are title, meta description and meta keywords. To make adjustment for each item among hundreds or even thousands of products is definitely difficult to store’s owners. With Magento 2, shop admins do not need to worry about this problem as they can easily feature all their products in a second by visiting Stores > Configuration > Catalog. However, if using this function, shop owners may have to face duplicate content. Because several products belong to the same category but vary in size and color, the link to each product is quite the same. As a result, the product page cannot rank a high position in the SERPs as it is considered trustworthy by the spiders. In this case, Mageplaza SEO extension is the perfect solution for any Magento merchant.

    Canonical tags

    Mageplaza SEO Canonical tags

    In Magento 2, canonical tags function as a method to deal with duplicate content. Its main responsibility is preventing indexing of filtered categories and products. To perform this function, users can find at Store > Configuration > Catalog > Catalog. It is highly suggested for shop admins to turn on canonical tags for both products and categories. However, if the product and category pages are already different, canonical tags should not be used in this case.

    Robots.txt

    Mageplaza SEO Robots.txt

    One of the most remarkable improvements in Magento 2 is enabling users to make changes to Robots.txt right from the admin panel. To make any adjustment, users can access by going to Stores > General > Design. Even though Robots.txt is an important element when running an e-commerce, it is often ignored by shop owners. Therefore, when launching an online store, admins can make mistakes regarding Robots.txt. They should remember that numerous criteria should be taken into account when implementing Robots.txt to an e-commerce store. For example, if they want Google to index their website, keeping the default setting “index, follow” is correct. However, if there is any page that you do not want to be indexed, change the setting to “noindex, nofollow” to restrict access from search engines. Additionally, there is one more outstanding feature of robots.txt is blocking site search results. Shop owners can prevent search engines from indexing thin content result by disallow catalog search results.

    Rich Snippets for product pages

    Mageplaza SEO Rich Snippets for product pages

    The default setting of Rich Snippets in Magento 2 is considered a big breakthrough from Magento 1. Thanks to this setting, every product page will be included with a small description automatically. However, this function also has a drawback that need configured by users. It is “Availability” feature which is significantly necessary for a product attribution. Therefore, shop owners can decide to add Availability attribute based on their demands.

    XML sitemap generation

    Mageplaza SEO XML sitemap generation

    One of the most important elements of every SEO strategy is the sitemap as it will decide placement of a webpage on the SERPs when indexed by search engines. Therefore, a sitemap is also considered the most valuable asset of any online merchant. That’s the reason why shop owners should configure it carefully and properly so that no mistake will be made. To reset this function, users can go to Store > Configuration > Catalog > XML Sitemap. With such great feature, admins can decide the number of links and file sizes as well as the level of frequency to generate a sitemap. For example, if the store wants to add new products on a daily basis, it is highly recommended to generate sitemap daily as well. Besides, the sitemaps generated can be sent automatically to robots.txt if admins set turn on function “Enable submission to robots.txt”

    Alt tags for images optimization

    Mageplaza SEO Alt tags for images optimization

    Needless to say about the importance of using images to support for any store products as it contributes to catch attention from visitors. Therefore, images optimization significantly contributes to increase site speed. Although Magento 2 has not dealt with image compression completely, making changes is still quite handy for users. For instance, to put alt tags for product images, store admins can visit Product -> Basic Settings -> Images and Videos -> Alt Text. And store owners’ responsibility is naming the pictures something meaningful. Besides, alt tag for logo image also needs to customize with the content related to the stores and products in general. To perform this function access by Stores -> Configuration -> General -> Design -> HTML Head -> Header.

    In conclusion, Magento 2 has improved several features and added numerous functions to support SEO and generally online marketing. Nevertheless, there are still some basic settings and drawbacks that need much improvement. Therefore, a support from an extension is essential to online merchants to make their business. That is the reason why Mageplaza SEO extension is here to help you. For more information and details, please visit https://www.mageplaza.com/magento-2-seo-extension/

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