Importance of Schema.org structured data
Schema.org takes care of all the structured data needs on your site. You can use it to mark up products, reviews, events and menu items so that search engines like Google can retrieve this data and present it in an advanced way. If you want detailed snippets, rich mobile tags, or listings in knowledge graphs, you need to mark up your pages with Schema.org. This ultimate guide gives you an overview of this extended topic.
Schema.org is the result of the cooperation of major search engine companies including Google, Bing, Yandex, and Yahoo!. To help you provide information, content to the search engines easier to understand and improve your site’s ranking. Adding a Schema markup to your HTML will improve the way you display your search results by having more of the rich snippets that appear below the title of your site.
Schema.org is the information that has been formatted. Search engines like Google, Bing, or Yahoo use structured data to filter search results, giving results that are more accurate and meaningful to users.
In the example above the search results have more stars (customer ratings on a site) and publication date. Both of these can be added if you use Schema.org. The example below does not include a star and only displays meta description or other information selected by Google.
why do you need Schema.org structured data?
Marking up products, reviews, events, and more with structured data in Schema.org format makes your site instantly understandable by search engines. This means you can know exactly each part of the site. Search engines no longer have to guess that a product listing is a product listing, now you can say it is.
Schema.org structured data is important in SEO
Structured data in Schema form is very important for Magento SEO. Properly performing data may not give you better rankings, but it will indirectly make your site have better search results.
Advanced list for searchers is an easier way to select results from the link list. If your list is rich and your page follows your promise, you are a valid result for the customer and will result in a lower bounce rate. A lower bounce rate tells Google that your site is a respected result.
Related: What is a Good Bounce Rate?
In addition, because structured data is just picking up, you have a viable chance to get a head start on your competitors. Just think about it, if you have a clothing store and you mark your 100 five-star reviews, you will go ahead of your competitors who do not evaluate his reviews. Google chooses this data and displays it directly in search results. If you are looking for a clothing store in Google, who will you choose? The store without reviews or the one with 100 good reviews?
Clearly, you should choose the clothing store with 100 five-star reviews. According to the mentality of the crowd, the more appreciated the shop is, the better the product is. Then this store can be trusted.
Can Schema replace Open Graph?
[Open Graph] is a kind of markup used by Facebook to analyze, identify information that needs to be displayed as description and image. Schema.org provides a more detailed list of information than Open Graph. They can be used together. However, Open Graph can not be used to replace Schema.
Schema is a treasure trove of structured data vocabulary. You can do more with Schema.org. Consider and find the best way to make use of Schema, because if you implement correctly, it can do wonderful things for your site.
You can Download SEO extension for Magento 2 to improve your SEO and add Schema to Your Magento Site.