Cookies setting

Cookies help us enhance your experience on our site by storing information about your preferences and interactions. You can customize your cookie settings by choosing which cookies to allow. Please note that disabling certain cookies might impact the functionality and features of our services, such as personalized content and suggestions. Cookie Policy

Cookie Policy
Essential cookies

These cookies are strictly necessary for the site to work and may not be disabled.

Always enabled
Advertising cookies

Advertising cookies deliver ads relevant to your interests, limit ad frequency, and measure ad effectiveness.

Analytics cookies

Analytics cookies collect information and report website usage statistics without personally identifying individual visitors to Google.


Magento 2 Open Source Features List to Upgrade Your Store

Vinh Jacker | 06-03-2024

Magento 2 Open Source Features List to Upgrade Your Store

The Most Popular Extension Builder for Magento 2

With a big catalog of 224+ extensions for your online store

Magento 2 offers features that enhance your online store’s functionality and user experience, such as headless commerce, progressive web applications, a variety of payment options, and robust reporting capabilities. Today’s blog will explore the many features of Magento 2 Open Source and showcase how its abilities and functionalities can help you effectively build and manage your online store.

What is Magento 2 Open Source?

Magento 2 Open Source is a free tool for making online stores. It comes with all the important stuff you need, like organizing products, marketing tools, keeping track of stock, and tools for business-to-business (B2B) transactions.

You can use Magento 2 Open Source to build a website that works well for both desktop and mobile devices and accepts payments from different methods. It’s also easy to change things around and add extra features with different add-ons to make your online store even better.

Benefits of Using Magento 2 Open Source

  • Open architecture: Magento 2 has a flexible framework that easily connects with other software, making it easy to expand your business smoothly.

  • Quick load time: It effectively handles heavy traffic and uses full-page caching, leading to faster page loads and better performance.

  • Enhanced productivity: The user-friendly design of the Magento admin panel empowers merchants, saving time and improving efficiency in daily tasks.

  • High performance: Magento boosts performance through improved indexers, integration with Varnish caching, and a toolkit for testing and optimizing performance.

  • Secure payment gateways: Magento 2 offers a range of secure and widely trusted payment options, ensuring safe and convenient transactions for users.

  • Scalability: Magento 2 supports full-page caching and allows for multiple admin users, making order and product management efficient while improving performance.

Magento 2 extensions

Magento 2 extensions

Allow you to achieve more with your online store

Check it out!

Key Features of Magento 2 Open Source

Site Management

Magento 2 Open Source empowers ecommerce businesses with robust site management capabilities, facilitating effective control and maintenance of online stores:

  • Customization: Easily tailor the Magento storefront to reflect the brand’s identity, ensuring a unique user experience.

  • Layout and Design Flexibility: Seamlessly modify store layout and design elements to adapt to evolving needs.

  • Multi-Store Management: Simplify the management of multiple online stores through a unified admin panel.

  • Global Reach: Cater to a global customer base by creating multiple store views with specific language and currency settings.

  • Integrated CMS: Utilize the integrated Content Management System (CMS) to generate and control content pages, blogs, and static content effortlessly.

  • User Role Management: Define user roles and assign precise permissions to streamline administrative tasks and bolster security.

  • Performance Optimization: Enhance performance with features like full-page caching, optimized database queries, and code minification for faster loading times.

  • Data Backup: Ensure the safety of stored data and configurations through reliable data backup capabilities.

  • SEO Enhancement: Improve search engine visibility with SEO-friendly URLs for products, categories, and content pages.

  • URL Redirection: Maintain SEO value when updating URLs using Magento’s URL redirection features.

  • Maintenance Mode: Easily place the Magento 2 store in maintenance mode during updates or maintenance activities.

  • CAPTCHA Security: Strengthen store security and prevent fraudulent login attempts with Google CAPTCHA functionality integrated into the platform.

CAPTCHA Security

Order Management

Order management

Magento 2 enhances order processing efficiency with features such as:

  • Seamless Order Creation: Streamline order placement directly from the admin panel for a smoother process.

  • Order Editing: Easily modify existing orders to accommodate changes and adjustments as needed.

  • Transparent Workflow: Benefit from a clear order status and workflow system that enhances visibility and tracking.

  • Customer Communication: Regularly inform customers about their order status through email notifications for a positive shopping experience.

  • Invoicing and Packing: Simplify the fulfillment process by generating invoices and packing slips for orders.

  • Order Tracking: Enable clients to track their orders conveniently from the “My Account” section, improving visibility.

  • Returns and Refunds: Manage returns and issue refunds efficiently with features like credit memos.

  • Communication Tools: Enhance communication by adding order comments and notes, facilitating effective information exchange.

  • Data Analytics: Access order reports and analytics to gain insights and make informed decisions.

  • Historical Order Data: Easily access historical order data for comprehensive tracking and analysis of order history.

order management suite

Order Management Suite for M2

Boost order processing speed, level up customer satisfaction and maximize profit

Check it out!

Catalog Management

Magento 2 presents a versatile system for managing product catalogs, streamlining inventory organization to cater to customer demands. Its features include:

  • Grouping Products: Easily categorize products by attributes like size and color, simplifying customer searches.

  • Tagging and Reviews: Enable customers to tag products and leave reviews, boosting product visibility and credibility.

  • Scalability: Magento 2 accommodates an unlimited number of products, allowing your catalog to expand alongside your business.

  • Customization: Tailor product attributes and sets to effectively distinguish products.

  • Category Hierarchy: Establish a structured hierarchy of categories and subcategories for improved organization.

  • Product Variety: Manage various product types, from simple to downloadable products.

  • Inventory Monitoring: Keep track of stock levels in real time and receive low-stock alerts.

  • Image Management: Upload multiple images per product for galleries and enhanced presentation.

  • Customer Feedback: Gather reviews and ratings to build trust and assist in purchasing decisions.

  • Enhanced Search: Advanced search options facilitate swift product discovery.

  • Efficient Data Management: Utilize batch import/export features for streamlined data handling.

  • Pricing Flexibility: Offer special pricing, customer group pricing, and tiered pricing options.

  • Inventory Control: Set minimum and maximum product quantities to align with inventory management strategies.

  • Backorder Support: Seamlessly manage backorders to uphold efficient inventory practices.

Catalog Browsing

The catalog browsing features of Magento 2 facilitate product discovery, comparison, and informed purchasing decisions for customers through:

  • Hierarchical Category Structure: With a well-organized category hierarchy, Magento 2 simplifies product organization, aiding customers in finding desired items efficiently.

  • Layered Navigation: Customers can refine their product searches using layered navigation, narrowing down options based on specific attributes like size, color, and price range.

  • Product Filtering Options: Various filtering options enable customers to swiftly locate products that align with their preferences.

  • Search Bar with Auto-Suggestions: The search bar offers auto-suggestions, assisting customers in finding products quickly and reducing search time.

  • Product Sorting: Customers can tailor their search results by sorting products based on price, popularity, or relevance.

  • Pagination and Infinite Scroll: Pagination and infinite scroll options cater to different browsing preferences, offering a seamless experience while exploring the catalog.

  • Breadcrumbs: Clear navigation paths provided by breadcrumbs allow customers to trace their steps and easily return to previous pages.

  • Product View Formats: Customers have the flexibility to choose between list and grid formats for viewing products, enhancing their browsing experience.

Marketing and Conversion Tools

Magento 2 Open Source equips businesses with a range of marketing and conversion tools to enhance customer engagement and create compelling shopping experiences:

  • Promotional Offers: Create various promotional offers to attract and retain customers, boosting sales and loyalty.

  • Discount Options: Offer percentage or fixed-amount discounts, implement buy-one-get-one (BOGO) deals, and provide free shipping incentives to drive purchases.

  • Coupon Code Generation: Generate and distribute coupon codes for targeted marketing efforts, encouraging customer acquisition and retention.

  • Customer Segmentation: Utilize customer segmentation to tailor marketing campaigns to specific customer groups, enhancing relevance and effectiveness.

  • Cart Abandonment Recovery: Automatically recover abandoned shopping carts through email reminders, minimizing revenue loss and maximizing conversions.

  • Cross-Selling and Up-Selling: Implement cross-selling and up-selling strategies to encourage shoppers to explore extra products and increase average order value.

  • Loyalty Programs: Establish customer loyalty programs to reward and retain loyal shoppers, fostering long-term relationships and repeat business.

  • Email Campaigns: Leverage email campaigns to inform customers about new products, promotions, and updates, driving engagement and sales through targeted communication.

SEO Features

Magento 2 Open Source offers robust SEO (Search Engine Optimization) capabilities to enhance website visibility and search engine rankings:

  • Search Engine-Friendly URLs: Generate SEO-friendly URLs that are optimized for search engines, improving website visibility and user experience.

  • URL Rewrites: Have complete control over URL rewrites to customize and optimize URLs for better search engine indexing and ranking.

  • Automatic Google Sitemap Generation: Automatically generate a Google sitemap to ensure all website pages are indexed efficiently by search engines, improving website visibility and organic traffic.

  • Metadata Creation: Easily create and manage metadata (title tags, meta descriptions, keywords) for pages, categories, and products to optimize content for search engine visibility and user relevance.

Product Browsing

Magento 2 Open Source enriches the product browsing experience for customers through various features, including:

  • High-Quality Product Images: Present your offerings effectively with high-resolution product images that capture attention.

  • Thumbnail Views: Facilitate effortless navigation and quick access to product details through thumbnail views.

  • Multiple Product Images: Enable comprehensive product examination by providing multiple images for each product.

  • Quick View Option: Customers can swiftly preview product details without navigating away from the current page, enhancing convenience.

  • Related and Cross-Sell Products: Showcase related and complementary products to encourage additional purchases and upselling opportunities.

  • Recently Viewed Products: Assist customers in their decision-making process by allowing them to revisit recently viewed products.

  • Add to Cart Buttons: Streamline the purchasing process with prominent “Add to Cart” buttons that simplify product selection.

  • Wish List and Compare Buttons: Empower customers in their decision-making with wish list and product comparison functionalities.

  • Social Sharing Options: Enable customers to effortlessly share products on social media platforms, expanding online presence and reach.

Checkout, Payment, and Shipping

Checkout, Payment, and Shipping

Magento 2 streamlines the checkout process with the following features:

  • One-Page Checkout: Simplify and expedite transactions with a one-page checkout option, reducing steps and friction for customers.

One Step Checkout for Magento 2

Cut down 80% of checkout time & increase 30% of conversion rates (Hyva ready)

Check it out!

  • Guest Checkout: Offer the convenience of guest checkout, allowing customers to skip account creation for faster purchases.

  • Address Auto-Complete: Enhance shipping accuracy and efficiency with address auto-complete functionality, reducing errors in shipping information entry.

  • Versatile Shipping and Payment Options: Provide flexibility with multiple shipping addresses, payment methods, and shipping options to cater to diverse customer preferences.

  • Stored Payment Information: Securely store payment details to streamline future transactions, improving convenience for returning customers.

  • Real-Time Shipping Rate Calculations: Ensure transparency and accuracy in shipping costs with real-time rate calculations for customers during checkout.

  • Custom Shipping Restrictions and Rules: Define specific shipping restrictions and rules to align with business requirements and optimize shipping processes.

  • Order Tracking Functionality: Empower customers with order tracking functionality, allowing them to monitor the status and progress of their orders for a seamless post-purchase experience.

Customer Accounts

Magento 2 Open Source empowers businesses with robust customer account management features to enhance engagement and interactions with the online store:

  • Customer Registration and Login: Simplify onboarding with easy registration and login options, ensuring a seamless entry into the platform.

  • Customer Account Dashboard: Provide customers with a comprehensive dashboard to track and manage their interactions with the store, enhancing convenience and usability.

  • Address Management: Enable users to store and manage multiple shipping and billing addresses, streamlining the checkout process and improving flexibility.

  • Newsletter Subscription: Facilitate communication and updates by offering newsletter subscription options within customer accounts, fostering engagement with the brand.

  • Wishlist Creation: Allow users to curate multiple wishlists to organize and save products of interest for future reference or purchase, enhancing shopping convenience.

  • Order Reordering: Simplify repurchases for customers by providing the ability to reorder previously placed orders, improving user experience and encouraging repeat business.

  • Account Permissions Management: Maintain control over customer account access with features for managing permissions, ensuring security and compliance with business requirements.

International Support

Magento 2 Open Source provides robust international support with features such as:

  • Support for multiple currencies, languages, and local taxes, including accented characters and right-to-left text orientation.

  • Product translations available in six languages: German, French, Spanish, Dutch, Portuguese, and Chinese.

  • Configuration options for shipping and billing countries.

  • Support for fixed product taxes like DEEE/WEEE and VAT-ID 2 in the EU.

  • Integration of an EU cookie notification to comply with regulations.

Analytics & Reporting

Analytics & Reporting

Magento’s analytics and reporting features are essential for making smart decisions, improving sales strategies, and fostering business growth. Here’s what they offer:

  • Sales Insights: Detailed sales reports provide key information on revenue and performance.

  • Product Performance: Access reports to evaluate how individual products are doing.

  • Cart Abandonment Analysis: Reports on abandoned carts help identify and address why customers aren’t completing purchases.

  • Search Term Evaluation: Optimize search functionality and product visibility with search term reports.

  • Marketing Effectiveness: Assess the success of marketing campaigns and promotions with marketing reports.

  • Customer Segmentation: Use reports to target specific customer groups with tailored marketing.

  • **Geographic Insights: Geographic reports give data on where customers are located, aiding in regional marketing strategies.

  • Custom Dashboards: Create custom dashboards and reports to focus on important metrics and KPIs.

  • Third-Party Integration: Integrate with tools like Google Analytics for advanced data analysis.

    Mobile Commerce

    In terms of mobile commerce, Magento 2 Open Source offers:

  • Responsive, Mobile-Friendly Design: Magento 2 themes are designed to be responsive, ensuring that your ecommerce website looks and functions seamlessly across various devices, including smartphones and tablets.

  • Ecommerce Site Optimization for All Devices: With Magento 2, your ecommerce site is optimized for all devices, ensuring consistent performance and functionality. Whether customers are browsing, shopping, or completing transactions on desktops, laptops, smartphones, or tablets, they can expect a smooth and intuitive experience tailored to their device’s screen size and capabilities.


1. What makes Magento 2 Open Source different from other platforms?

Magento 2 Open Source stands out because it’s free to use and has features for creating online stores. It’s scalable, supports multiple payment options, and can be customized without extra fees. Its ability to handle different types of products and manage catalogs extensively makes it unique.

2. How does Magento 2 help with managing inventory?

Magento 2 helps control inventory by keeping track of stock in real-time, sending alerts for low stock, and making it easy to manage data. It allows for managing various types of products, creating categories, and importing/exporting data in batches.

3. How does Magento 2 improve the customer experience?

Magento 2 enhances the customer experience with advanced search features, fast-loading pages, and easy browsing. Features like layered navigation, quick view, and multiple product images help customers find what they need quickly. It also makes it simple for customers to track their orders.

4. How does Magento 2 support marketing and engagement?

Magento 2 offers marketing tools such as discounts, generating coupons, and recovering abandoned carts. It also supports loyalty programs, dividing customers into segments, and running email campaigns to keep customers engaged and coming back, which increases sales.

5. What are the main site management features of Magento 2?

Magento 2 allows for customization, managing multiple stores, and optimizing performance. It enables changing layouts, having multiple views for stores, integrating content management systems for content, and managing user roles.


Magento 2 boasts features such as comprehensive catalog management and a scalable architecture, which empower online stores. These functionalities facilitate smooth inventory organization and flexible business operations. This article explores the wide array of features available in Magento 2 Open Source, emphasizing its ability to improve online store management and enhance customer experience.

Table of content

    With over a decade of experience crafting innovative tech solutions for ecommerce businesses built on Magento, Jacker is the mastermind behind our secure and well-functioned extensions. With his expertise in building user-friendly interfaces and robust back-end systems, Mageplaza was able to deliver exceptional Magento solutions and services for over 122K+ customers around the world.

    Related Post

    Website Support & Maintenance Services

    mageplaza services

    Make sure your store is not only in good shape but also thriving with a professional team yet at an affordable price.