Configurable Products Preselect extension for Magento 2 helps stores suggest attribute combinations to customers such as the most popular, the cheapest, or motivate sales for specific child products. Configurable Products Preselect brings benefits to both store owners and shoppers.
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With a configurable product having many attributes, the store owners would like to increase sales for a particular child product, which needs some way to draw customer attention. Configurable Products Preselect helps store owners to lead customers to a targetted option by highlight it at the Category Page and Product Page.
With any updating related configurable product, it wastes time for customers to select one by one each attribute then add to cart.
With busy shoppers, unless a product is really necessary to them, they will feel not happy when they face many attributes requiring many mouse clicks before adding to cart. As a consequence, it is likely that they will abandon the cart at that time, considering to come back later or forget forever.
In such a case, an option recommendation with only one-click to add to cart is really efficient to prevent the abandonment tendency
Customers tend to regard the bordered option as the recommendation from store compared to other options. Therefore, this helps them in making purchase decisions more easily and quickly, which makes benefit to stores.
Preselect options works properly as a suggestion for customers so they would not feel overwhelmed when there are too many options.
Adding a suggested configurable product to cart is very simple because the number of mouse clicks is minimized to only one-click.
To boost sales, stores can set the cheapest child product as the preselected option.
A hot version of a product can be the preselect product to suggest customers for purchases. For example, the deep red version a lipstick is the hot version and is advertised by setting as a preselected option.
With a child product whose sales is not good at the current time for specific reasons, store owners can make it more outstanding by setting it as the preselect via a highlight red border. As a result, customers will pay more attention to this product.
The aim of Configurable Product Preselect is to help customers no longer feel confused among configurable products which include various options such as size, color, material, etc.
In each configurable product, the suggested combination will be highlighted with red borders, so customers will notice quickly and regard it as a recommendation.
This extra support even is small but helpful to both shoppers and store owners. The store owners can take advantage of it as the way to draw customers attention to the options they are targeting to promote and boost sales.
The recommended selection is already ready to be added to customers’ shopping cart. With one click on the “Add to Cart” button, shoppers instantly have the item with suggested attributes on their cart, instead of multiple mouse clicks as usual.
This saves time for customers and increases their shopping experience on the store site.
In many stores, commonly the first option of each attribute seems the most popular choice of customers. Therefore, they would like to set this as the preselect to help customers quicken their checkout. Especially, the customers who are busy tend to grab the first options when it comes to their shopping.
Therefore, this selection will be effective for stores in this case.
Increase sales by suggesting to customers the best pricing option. In fact, there are many products whose prices are different based on attributes. By the Configurable Products Preselect extension, online stores can motivate customers to purchase with the cheapest combination.
For example, the T-shirt with black color and XXL size is preselected because its price is the most reasonable compared to other attribute selection
On the other hand, online stores would like to promote purchases in the option with the highest price. A product with a specific color, a specific material, or a specific size will have a special price. For example, an iPhone with a Red version has the highest price because this is a limited version.
In such a case, the highest-price option should be preselected to catch customers notice instantly and lead them to select that option.
In case that store admins would like to set preselect options flexibly among different products, the Preselect Type as Default Option is the solution.
From the Catalog backend, store admins can select the default option for each product, and show it as preselect option to customers at the storefront.
Configurable Products Preselect offer 4 preselect types including First-option Preselect, Default-option Preselect, Cheapest-option Preselect, Most Expensive-option Preselect
Yes, with preselect option, customers do not need to reselect each attribute as usual and they can add to cart the combination instantly with one-click.