Abandoned Cart Email for Magento 2


Magento 2 Abandoned Cart Email extension helps recover all your customer's forgotten carts by helping them to come back your online store to complete the checkout easily.


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Magento 2 Abandoned Cart Email for Magento 2.2.x, 2.3.x, 2.4.x

Adobe Commerce
2.2.x, 2.3.x, 2.4.x

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Abandoned Cart Email
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Abandoned Cart Email

Abandoned Cart Email for Magento 2

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Abandoned Cart Email Pro

Abandoned Cart Email for Magento 2



Cart abandonment rate can reach up to 80% as many difficulties or problems are encountered by shoppers in the checkout. Approximately 66% of buyers will abandon their carts and, unfortunately, never come back and complete their checkout. This figure can be converted in a huge amount of money which is running away from online stores. According to a research, a merchant can drop millions of dollars each year due to cart abandonment.

Default Magento allows online stores to get notified about abandoned carts and to email customers about this. However, doing this manually can be time-wasting and increase workload for store admins


Mageplaza Abandoned Cart Email extension provides the best solution for this. By automatically sending emails to customers to remind them about their abandoned carts and offer them a discount, more shoppers will recover their carts and complete the checkout.

How Magento 2 Abandoned Cart Email works

Mageplaza Abandoned Cart Email Magento 2 helps online store solve this problem when shoppers leave their information like email address.

magento 2 Abandoned Cart Email


View Mageplaza Abandoned Cart Email on Actual Magento 2 Stores

Flexible email chain configuration

Mageplaza Abandoned Cart Email module allows store admins to configure abandoned cart emails with ease. Unlimited emails can be generated in the backend with the specific time, sender, email template.

Also, store admins can apply coupons in a certain email and make it personalized for different individuals. Moreover, to delete/add abandoned cart emails is easy to be done in the backend.

magento 2 Abandoned Cart configuration

Supports Google Analytics

Magento 2 Abandoned Cart integrated with Google Analytics Ecommerce Tracking, this feature helps store admins follow and determine from where shoppers get the link back to the abandoned cart.

Email Logs

In the backend, all of essential information about abandoned cart emails will be recorded in a grid. From this, store admins can view other details like email subject, receiver, coupon code, sequence number, sending date and email status. Moreover, admins can take specific actions on an email including to preview, to delete and to send again.

Automatically Generate Coupons

Coupons can be generated automatically by configuration in the backend. Store admins can choose a specific coupon rule to apply in a certain type of abandoned cart email. Other coupon attributes can be easily configured such as coupon validation, code length, code format and so on.

Overall Abandoned Cart Email Report

The reports on the overall numbers of abandoned carts are available in the extension. With this report, store admins can quickly keep track of the simple figures includes:

  • The total of abandoned carts
  • The total of emails sent
  • The total of error emails
  • The total of the successfully recovered cart after sending emails.

Checkout Abandonment Report with details

Store owners can have a clear record of cart abandonment situation and sending email effectiveness thanks to Checkout Abandonment Report. The report is informative with details and is displayed in various formats:

  • Abandoned Cart: abandoned carts total, abandoned cart rate, abandoned revenue
  • Abandoned cart after sending emails: recapturable revenue, recaptured revenue, recaptured rate Successful checkout carts: successful carts total, successful cart rate, successful carts revenue

Abandoned Product Report

Abandoned Cart Email extension shows you the report about all abandoned products with the information as product name, SKU, price, abandoned time, quantity and abandoned revenue.

Especially, the report records the 5 products which have the highest abandonment rate filtered by time and group by. You can easily follow by 5 different colors.

Shopping Behavior Analysis

With this report, admin can know the customer action before abandonment moment. The information is recorded in percentage such as 20% abandoned cart occurring after filling shipping method, 6% after applying coupon.
This record helps stores analyze customer behavior and make improvements accordingly.

Cart Board

This is the place where abandoned carts are sorted out clearly including Real Time, Abandoned, Recoverable and Converted

  • Real Time: Carts will be located here if the abandoned time is less than the default abandonment time
  • Abandoned: Carts will be included here if the abandoned time is more than the default abandonment time. And there is no email information.
  • Recoverable: Carts will be included here if the abandoned time is more than the default abandonment time. And there is email information. Therefore, stores can collect email and remind later. Converted: Abandoned carts are finished with purchase.

AVADA Marketing Automation by Mageplaza (recommended)

magento 2 avada email marketing

All-in-one platform for email marketing that allows you to:

  • Follow up and convert customers by Automation Campaigns: Welcome series, Abandoned Cart emails, Order follow up, Cross-sell, Upsell emails
  • Promote your brand and quickly drive sales by sending mass Newsletter Emails
  • Send your messages to the right people and increase conversions with Advanced Segmentation
  • Collect leads and deliver promotions with stunning Signup Forms, and Spin to Win

Abandoned Cart Email's More features

Available email templates

5 ready-to-use email templates come in handy

Personalized Emails

Personalize emails with {{var coupon_code}} {{var customer_name}} {{var to_date}} {{var sender}} and more

Clear logs

Abandoned cart email information logged in the grid can be deleted in bulk

Email Tracking

Easy to follow the email sending process with logs and reports

Compatible with SMTP

Abandoned Cart Email extension works perfectly with Mageplaza SMTP

Google Analytics

Allows admins to detect from where the cart link was clicked

Full Abandoned Cart Email Features

For Store Admins

  • Infinitely build up catchy abandoned cart email chains to catch shopper attention Mageplaza Abandoned Cart Email extension gives store admins ability to create abandoned cart emails unlimitedly with ease to attract more customers.
  • Able to use pre-made email templates With the help of Abandoned Cart Email extension, store admins can use pre-made email templates to quickly generate appealing emails sending to customers.
  • Ability to set time, select sender and template for the email From the admin backend, store admins are able to create emails infinitely with the specific time, sender, and email template.
  • Allows admins to add coupons in an email It is easy for store admins to apply coupons in a particular email and make it personalized for different customers.
  • Easy to delete abandoned cart emails Deleting abandoned cart emails can be done quickly in the backend.
  • Enables admins to use Google Analytics to keep track the link which brings back shoppers to the shopping carts This module supports Google Analytics which helps admins follow and determine the link which brings back the customers to the abandoned cart.
  • Easy to set coupon rules, coupon code and coupon validation Store admins can easily configure the coupon attributes such as coupon validation, coupon rule, coupon code, etc.
  • All the process of sending abandoned cart email is easily logged in a grid including email subjects, receivers, coupon codes, sequence number, sending date and email status In the backend, store admins are allowed to view all the essential information about abandoned cart emails via a gird.
  • Allows admins to review the email sent to each individual Abandoned Cart Email extension helps store admin review email sent to each particular shopper.
  • Allows admins to delete emails From the Email Logs grid, store admins can delete the abandoned cart emails with ease.
  • Allows admins to send emails again It is easy for admins to send the abandoned cart emails again, if necessary.
  • Keep updated and review by Overall Report The Overall Reports helps store admins quickly keep track of the overall number of abandoned carts. Moreover, with Detailed Checkout Abandonment Report, store admins can have a clear record of cart abandonment situation and sending email effectiveness.
  • Abandonment Checkout Report with details
  • Abandoned Product Report
  • Shopping Behavior Analysis
  • Upload the image for the label With Order Labels module, the label of each order can be more eye-catching with uploaded images.
    Cart Board
  • Abandoned Cart Email extension is properly compatible with Mageplaza extensions: Google Analytics, SMTP, GDPR, Reports.

For Customers

  • Receive personalized reminders about forgotten shopping carts with a full list of items With the support of the Abandoned Cart Email extension, customers are able to get notified about their abandoned cart.
  • Easy to recover the abandoned cart by a click Customers are easy to recover their carts and complete the checkout.
  • Able to get a coupon as a discount for the abandoned cart Shoppers also receive a coupon as a discount via abandoned Cart Email from the online stores.

Abandoned Cart Email FAQs

Yes, it does. Moreover, Mageplaza Abandoned Cart Email is also compatible with nearly 100% of other 3rd-party modules

Yes, Mageplaza Abandoned Cart extension can track guest’s abandoned carts as long as they leave their email address

Again, yes. Our extensions are always compatible with the 3rd-party modules. Should any conflicts occur, we will work to fix the problem as soon as possible

Yes! Product images will be automatically included in abandoned cart emails

Yes! We offer you 5 pre-made email templates which can be used in different cases. However, you can edit and create your own templates easily in the backend

Yes! You can apply the same rule for all store views or just restrict it in some certain ones.

Yes, you can track the shopping cart abandonment statistics. With the use of Google Analytics, you can receive Magento abandoned cart report.

In this case, the module will automatically stop sending reminders to customers.


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14 December 2020

Seamless Integration

The extension got installed without any bug and is working pretty fine. no issue yet

Nishant -Verified Purchase
16 November 2020

Abandoned Cart Email

This is exactly what we needed!! Can't wait to see the results!

Vladimir Dokuzanov -Verified Purchase
10 November 2020

Abandoned Cart Email

We have install the plugin in our store. We find it super helpful and easy to operate. You have excellent support and customer attention here at Mageplaza.

Vladimir Dokuzanov -Verified Purchase
02 October 2020

Very Good Extension

Simpler yet effective & easy to configure

Pritesh -Verified Purchase
02 October 2020

Great Extension

Simple Yet easy to configure.

Pritesh Lakhani -Verified Purchase
09 June 2020

Worked perfectly!

This is exactly what we needed!! Can't wait to see the results!

Joel Herrera -Verified Purchase
01 June 2020

More than we expected!

We activated the extension and realized it offers far more than we realized. Very happy with our purchase!!

Joel Herrera -Verified Purchase
05 March 2020

Installed and the Magic happens

This is a great tool. Before using Mageplazas Abandoned Cart E-Mail extension I used Aitoc's extension. Everytime I added or changed something in the store, the extension stopped working and I had to contact support. Then I switched Mageplaza and this extension works like charm. Great templates and settings. I am very happy with this Extension. Plug n Play :-) And no more hassle.

Sascha -Verified Purchase
16 January 2020

Easy to install and So many features to cover sales loss

We have install the plugin in our store. The plugin is easy to install and navigation is also easy. The so many feature to cover business loss due to abandoning the cart is making this tool better then other vendors.

Sachidanand Jha -Verified Purchase
29 November 2019

You are great, guys!

Mageplaza has the BEST customer support I have ever experienced. I will always recommend Mageplaza to anyone.

Kishyr Ramdial -Verified Purchase
02 October 2019

Get extension... save your time!!

I am satisfied with this extension, not only for an excellent functionality but Mageplaza's team also gives good support Regards

Alam Zaib -Verified Purchase
01 June 2019

Great Extention

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life

indus valley -Verified Purchase
30 May 2019

Want that lost sale? Get this extension!

The data says it all... Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%. Don't be a statistic, get this extension. Simple install, easy config and fantastic customer service. You will not be disappointed.

GOS -Verified Purchase
19 April 2019

Great Extension

This extension is a great tool to follow up with potential customers. It works as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

Kaamastra -Verified Purchase
08 April 2019

Excellent solution

Its strong points are the simplicity and the wide choice of templates already provided (easily customizable). Detailed documentation is available and the support is very helpful.

Simone -Verified Purchase
27 March 2019

Great Extention

This extension is great I managed to increase my sales and with an easy way engage with my customers. Thank you very much for a great product.

Panos -Verified Purchase
28 February 2019

Great extension

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life!

BNStudio -Verified Purchase
30 November 2018

Capture your customers!

Abandoned carts are a huge worry especially if you did not optimise your check out process. This extension sends out emails to encourage your customers to check out, so even if 1 out of a 100 follows through this nudge, it would have paid for this extension!

Chapman -Verified Purchase
20 October 2018

Difficulty to Install

You need to get the extra package where Mageplaza will do the installation for you. Otherwise, you need to spend lots of time on it and if you have any questions and create a ticket expect an answer from 24-30 hours.

Vene -Verified Purchase
28 September 2018

Great support!

This module works perfectly just as we wanted it. Price is much better than the alternatives, without sacrificing features. It's completely customizable and trackable. I highly recommended. We started seeing improvements in abandoned cart rates.

mostafa -Verified Purchase
17 September 2018

A good re-marketing solution

This extension is a great tool to follow up potential customers. It works exactly as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

N Pinnath -Verified Purchase
29 August 2018

Good working guys

This is a very easy extension to configure and with a lot of prebuilt functionalities, as the email templates sent to recover the cart. Also, the support team is very quick and efficient. 100% satisfied

MC -Verified Purchase
25 January 2018

Thanks to Mageplaza!

Thanks Mageplaza for providing this amazing extension and for their customer services and for their quick response. I recommend this extension as it will help for increasing customer. it helps to grow your business. I recommend it.

Abd elghany -Verified Purchase
25 January 2018

Great Extension

The extension is great. It helped me recover a great % of my client to come back and make a purchase. I am even more very satisfied with the support they are super responsive and they know what they are doing. I would definitely recommend Mageplaza. Looking forward to purchasing new extensions.

Jason -Verified Purchase
23 January 2018

Amazing Extension!

This extension is very good as it helps to get more customers as it helps with marketing. They provide amazing customer services and quick response. This is the best cost effective from the Magneto 2. I recommend it to have it on your website.

Mohamed -Verified Purchase
13 December 2017

Awesome extension

Before adding this product I had no idea how many carts were being abandoned, and what should be done with that, each cart that is abandoned now is given a chance from this plugin to convert it into a sale, I`m glad I invested in this plugin, I`m a regular at Mageplaza and I`m glad I got this plugin.. another power addition to their product line!

Shayan -Verified Purchase
13 December 2017

Great extension so far

Been using it only for a couple of weeks, it was very easy to setup, detailed documentation throughly enjoyed the process.. also great support as always, I have configured the rules and now waiting for conversions I`m pretty sure it's a very well written extension!

Shayan -Verified Purchase
05 December 2017


Trés bonne application, prix abordable facilité paiement par paypal, grand choix d'application disponible en bref module et service client au top que du bonheur thanks Mageplaza à bientôt hervé

Hervé -Verified Purchase
18 November 2017

Recuperating lost sales has never been easier

Just install, configure the mail templates and schedule. We saw recuperated sales within 24 hours of installing. The built in templates were a little awkward (developers don't speak English as a first language, it appears), but replace with your own language and it was up and running for me in literally 15 minutes. This extension has paid for itself within the first week of using it.

Alex -Verified Purchase
17 November 2017

It reduces cart abandonment

Our online store has some serious problems with cart abandonment as the shipping fee is often high. However, since I had this outstanding extension run in my site, we cut down the cart abandonment rate and the revenues have been recovered quickly. Thanks Mageplaza! Good job!

Gísla Héðinsdóttir -Verified Purchase
31 October 2017

Ready-to-use email templates come in handy

The extension works well, nothing to complain about the service. I think I like some cute pre-made email templates created by Mageplaza. However, I still create some others my own. Good job!

Lottie A. Entrekin -Verified Purchase
27 October 2017

The module is amazing

I installed Mageplaza Abandoned Cart Emails couples of weeks ago and figured out it brings me back many potential customers. Sometimes, I see them adding more items to cart and complete the checkout successfully then, totally satisfied with the extension

Annie Davis -Verified Purchase
19 October 2017

Great Extension

This is a great and very useful extension. Easy to install and setup. This is the best cost effective from the magento market. I recommend this to anyone. Thank you!

Cornel -Verified Purchase


  • v1.4.10

    14 June 2021

    • Compatible with Magento 2.3.7
    • Fixed minor bugs
  • v4.0.3

    02 April 2021

    • Compatible with Magento 2.4.2
    • Fixed wrong currency in reminder email
    • Fixed product image broken in Cart Board
  • v1.4.9

    02 April 2021

    • Fixed wrong currency in reminder email
    • Fixed product image broken in Cart Board
  • v4.0.2

    03 December 2020

    • Improved work flow and performance
  • v1.4.8

    03 December 2020

    • Improved work flow and performance
  • v4.0.1

    19 November 2020

    • Fixed minor bugs
  • v1.4.7

    19 November 2020

    • Fixed minor bugs
  • v4.0.0

    01 October 2020

    • Compatible with Magento v2.4.0
  • v1.4.6

    01 October 2020

    • Compatible with Magento v2.3.5
  • v1.4.5

    14 August 2020

    • Fixed minor bugs
  • v1.4.4

    16 June 2020

    • Changed email variable. If custom email template was created, please change the variable like this http://prntscr.com/t0nfdv
    • Fixed error when email schedule configuration is empty
  • v1.4.3

    24 April 2020

    • Compatible with Magento v2.3.4
  • v1.4.2

    11 February 2020

    • Added RestAPI to call recovery cart URL (supported PWA theme)
  • v1.4.1

    11 June 2019

    • Compatible with Magento 2.3.1
    • Fixed minor bugs
  • v1.4.0

    21 May 2019

    • New Features:
      • Abandoned Checkout Report
      • Cart Board Report
      • Shopping Behavior Analysis
      • Abandoned Product Report
    • Improved code style & performance
  • v1.3.2

    01 February 2019

    Compatible with Magento 2.3.0

  • v1.3.1

    12 October 2018

    • Add report card & compatible with Mageplaza Reports extension
    • Added “Recovery” status to Log grid
  • v1.3.0

    26 July 2018

    • New Feature: Allow sending emails to subscribers only (GDPR compliance)
  • v1.2.1

    03 July 2018

    • Fixed minor bugs
  • v1.2.0

    07 June 2018

    • Admin can send the test email.
    • Fixed bug:
      • The price of the cart is not formatted according to store standards.
      • The subtotal needs to be shown with the tax or not, based on the tax configuration.

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