Do you know that most people abandon their shopping carts? Only a few actually place an order? According to Baymard Institute, the average cart abandonment rate in 2024 is 70.19%.
There are many reasons for this and it’s definitely a paint to online businesses.
In today’s blog, we’ll help you minimize this issue by examining the factors that cause abandoned carts as well as providing an effective solution.
Top reasons causing cart abandonment
There could be so many reasons making your customers leave without making a purchase, but let’s look at the biggest ones.
Requiring shoppers to pay expensive extra costs like shipping, tax, etc., is not a wise choice. In fact, 82% of consumers said they would prefer stores that offer free shipping.
Tips:
❌ Sell a $50 shirt but ask for a $5 shipping fee
✅ Sell a $55 shirt with free shipping
2. Complex login process
Some people are really uncomfortable with stores that require an account to be able to buy. They might just visit the store and make a one-time purchase so they want it to be done as quickly as possible.
Solution:
Make sure to simplify your shopping requirements. Allow your visitors to interact with the website with full functions. Make them feel comfortable as much as possible.
An order placing form with basic information like Name, Address, Phone Number, Payment Methods (remember to allow cash on delivery) is highly recommended. This is especially necessary to satisfy one-time buyers. And once they have a good experience, they might come back in the future.
It’s also a good idea to consider allowing users to login via social media account. Choose famous social channels like facebook, twitter which most people have these days.
3. Slow delivery
Shipping is another essential criterion for converting visitors into dedicated members. You definitely don’t want customers to feel frustrated because their orders have taken too long to arrive.
Tips:
Add a button to show the estimated delivery date or just show it immediately on the checkout page. This small action can actually benefit more than you thought.
4. Complicated checkout process
After so many considerations from choosing the perfect product, comparing the price, and so on. Finally, your customers decide to make a purchase but then struggle to finish the checkout process because there are so many form fields and steps to take. In fact, 20% are ready to leave right away.
Solution:
Optimize your checkout page. Try to make it simple, clear, and short. Using the Magento 2 One Step Checkout extension would be a good idea since this module can make your checkout page look more professional and allow admins to customize the displayed fields for enhanced effectiveness.
Each cart abandonment problem requires a suitable solution. However, there is one general method to recover abandoned carts - sending reminder emails.
To configure abandoned cart emails for your Magento 2 store, you will first need to install an Abandoned Cart Email extension.
Then, follow the steps below to configure this feature in the backend.
- Go to
Stores > Settings > Configuration > Mageplaza Extensions > Abandoned Cart Email
- Then, fill out the fields in the General Configuration section
- Enable: Choose Yes to activate the module
- Send Emails to Subscribers Only: Choose Yes to send your abandoned cart emails only to registered and subscribed customers, other accounts that don’t subscribe to your store won’t receive this email
- Add Unsubscribe Link in Email: Choose Yes to include the unsubscribe link in this email
- Email: Customize how the email should be sent
- Send after: Enter the amount of time that you want to send the email after the cart was abandoned. For example, if you fill this box with 4d, after 4 days of abandoning a shopping cart, the customer will receive a reminder email.
- Sender: Choose the sender: General, Sale Representative, Customer Support, etc.
- Email template: Select the premade template you’d like to apply for the email
- Coupon: If you want to draw customers’ attention and invite them to get back on shopping, offering them a discount would be a good idea. Choose Yes to activate this feature.
- Send Test Email To: You can test abandoned cart emails by providing your email address and the system will send a test version to that address
- Send follow-up Emails: Recommend choosing Yes. Follow-up emails will be sent to the customer if he/she views the email and clicks to see the abandoned cart.
- Add Related Products in Email: This feature allows admins to suggest related items in the reminder email, including related/ up-sell/ cross-sell products.
- Stop Sending Emails if All Products in the Cart Are Out Of Stock: If Yes, when the abandoned cart is full of out-of-stock items, the system won’t send emails, avoiding bothering them
- You can also send SMS to remind shoppers of abandoned carts by configuring the SMS Notification section.
Conclusion
To make the most of the sending abandoned cart email strategy, we highly recommend applying coupons. It can motivate customers to come back for a good deal.
And remember, don’t be pushy, give customers a few days before sending the reminder, or else it can be a bit annoying.
Don’t hesitate to contact us if you have any trouble configuring Mageplaza Abandoned Cart Email for Magento 2!
