Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Activate Shopify Store? 12 Simple Steps

First time getting to know the Shopify platform? Looking for a comprehensive guide to a successful Shopify store? Don’t worry, we have got you covered! 

Stop by this article to discover how to activate your Shopify store. We promise this will guide you to a successful store!

What is a Shopify store?

Shopify is a digital commerce platform that empowers individuals and businesses to create and manage online stores. It provides a user-friendly interface coupled with a diverse set of tools. to help users set up and customize their online storefronts without requiring extensive technical knowledge.

What is a Shopify store?

Key features of a Shopify store include:

  • Storefront Customization: Users can choose from a range of customizable templates to design the look and feel of their online store. Customization options include branding, colors, fonts, and more.
  • Product Management: Shopify makes it easy to add and organize products, including details such as images, descriptions, pricing, and inventory tracking.
  • Payment Processing: Shopify integrates with various payment gateways, allowing merchants to accept credit card payments, digital wallets, and other online payment methods.
  • Order Management: Individuals can monitor and oversee customer orders, view order histories, and generate notifications.
  • Security: Shopify provides secure hosting and protects transactions and customer data through SSL encryption.
  • Mobile Responsiveness: Shopify stores are designed to be mobile-friendly, allowing customers to browse and make purchases from smartphones and tablets.
  • App Store: Shopify provides an expansive App Store that provides an extensive array of applications and plugins to extend the platform’s functionality. These apps can add features like social media integration, marketing tools, analytics, and more.
  • Hosting and Security: Shopify handles hosting, security, and server maintenance, allowing users to focus on building and running their online businesses.
  • SEO Optimization: Shopify includes tools to assist in optimizing online stores for search engines, simplifying the process for potential customers to discover and visit the site.
  • Support and Community: Shopify provides customer support and maintains a vibrant community where users can seek assistance, share experiences, and learn from others.

Overall, Shopify simplifies creating and managing an online store, expanding its accessibility to a broad audience of individuals and businesses looking to establish an online presence and sell products or services on the Internet.

Why should you activate your own Shopify store?

Activating your Shopify store can be beneficial for several reasons, especially if you want to start or expand an online business. Here are some key advantages:

  • Ease of Use: Shopify is known for its user-friendly interface. You don’t need advanced technical skills to set up and manage your store. The platform provides customizable templates and a straightforward dashboard, making it accessible for beginners.
  • Quick Setup: With Shopify, you can launch your online store relatively quickly. The platform streamlines the process of adding products, customizing your storefront, and configuring payment and shipping options.
  • Professional Appearance: Shopify offers a range of professionally designed templates that you can customize to match your brand. This helps ensure your online store looks polished and appeals to your target audience.
  • Mobile Responsiveness: As an increasing number of people shop on mobile devices, having a mobile-responsive website is crucial. Shopify automatically optimizes your store for mobile, ensuring a seamless shopping experience across various devices.
  • Security and Compliance: Shopify handles hosting and security measures, including SSL encryption for secure transactions. This means you can focus on your business without the need to concern themselves with the technical intricacies of website security and compliance.
  • Payment Gateway Integration: Shopify supports various payment gateways, allowing you to accept various payment methods. This flexibility can improve the shopping experience for your customers.
  • Scalability: Whether you’re just starting or already have an established business, Shopify can scale with your needs. It offers different plans with varying features, allowing you to upgrade as your business grows.
  • App Ecosystem: Shopify boasts a robust App Store with numerous apps and plugins that can enhance the functionality of your store. This includes tools for marketing, analytics, customer support, and more.
  • Customer Support: Shopify provides customer support to assist you with any issues you may encounter. Reliable support can be crucial, especially if you’re new to e-commerce.
  • SEO Features: Shopify includes built-in SEO features to help improve your store’s visibility on search engines. This has the potential to attract organic traffic to your website and increase the likelihood of attracting potential customers.
  • Community and Resources: Shopify has an active community where you can connect with other merchants, share experiences, and access resources such as tutorials and guides to help you navigate the world of e-commerce.

By activating your own Shopify store, you gain access to a comprehensive platform that simplifies selling products or services online, allowing you to focus on growing and managing your business effectively.

How to activate a Shopify store?

Step 1: Register for a Shopify account

  • Navigate to the Shopify website (www.shopify.com).
  • Click the “Get Started” or “Start Free Trial” button.
What is a Shopify store?
  • Input your email address, password, and the desired name for your store.

Step 2: Provide store information

  • After signing up, you’ll be prompted to provide some basic store information, such as your business name, address, and contact details.

Step 3: Choose a plan

  • Shopify offers different pricing plans, including a 14-day free trial. Choose the plan that aligns with your requirements and budget.

Step 4: Set up your store

  1. Choosing a domain name (your store’s web address)
  • The form will prompt you to name your store during the account setup process. This step should be straightforward if you’ve already selected a name for your business. Until you connect a domain to your store, Shopify will provide you with a free subdomain.
  • If you have already acquired a domain name from GoDaddy or another registrar, you can link it to your shop by following these steps: Navigate to “Sales Channels,” then select “Online Store,” and finally, choose “Domains.”
  • If you don’t have a domain yet, you can acquire one directly from the admin panel by clicking on the designated “Buy” button in that section.
  1. Selecting a theme
  • Navigate to “Online Store” and then select “Themes” to explore available themes and tailor your website’s appearance to your preferences.
What is a Shopify store?
  • Proceed by clicking on “Customize” to access the theme editor. Within this interface, you can modify individual pages or elements, including those within the footer or header. Additionally, you can add or remove elements on the main page or any other specific page to customize your website to align with your preferences.
  1. Adding products to your store
  • Navigate to the Home section and select “Add product.” This action will take you to a page editor equipped with various features that may be unfamiliar to you, as they were not present during previous page creation processes.
  • Begin by providing a name for your product page and crafting a concise description. Following that, incorporate one or multiple photos to enhance the visual appeal of your page.
  • Proceed to the next phase, which involves configuring the pricing for your products. Alternatively, you have the option to specify the cost per item, facilitating a more straightforward analysis of your profits.
  • Shopify simplifies inventory management by allowing you to effortlessly input the number of items in your possession, with automatic tracking provided by the platform. While not mandatory, establishing a system to keep track of your items, including setting up SKUs, is recommended for optimal organization.
  • Moving forward, for non-digital products, it’s essential to input fundamental shipping details. This includes providing the approximate weight, country of origin, and the Harmonized System (HS) code. 
  • While Shopify suggests the code as you start typing your product, it’s advisable to independently search for the accurate HS code corresponding to your specific product for confirmation.
  • In the final step, you’ll be creating variants for your product. If your product varies in characteristics such as size or color (e.g., shoe size or flower color), you can efficiently manage these distinctions on a single page instead of creating separate ones. 

Congratulations! Your initial product setup is finished. To make it live, switch its status from “Draft” to “Active,” then click “Save.” Feel free to add more products as desired.

Step 5: Configure shipping and tax settings

  • Go back to settings and choose Shipping. Here, you can set up shipping options, including shipping rates and carriers. If you provide local pickup or local delivery, this is where you can add those options.
  • Navigate to Settings > Taxation to configure how you collect taxes for your state. Configure tax settings based on your location and applicable tax laws.

Step 6: Customize store policies

  • Create and customize your store’s refund policy, privacy policy, and terms of service. These are important for legal and customer trust reasons.
  • Fortunately, Shopify offers a complimentary privacy policy generator that complies with all regulations. Simply input your address and email, and you’ll receive a no-cost version like this:
  • Following that, navigate to “Sales Channels,” select “Online Shop,” and go to “Pages” in your admin panel. Create a new page with the name “Privacy Policy.” Paste the free template obtained from Shopify and proceed to fill in the necessary information.
  • Once you’ve completed the privacy policy page, click on “Save” and include it in the navigation bar. You can either go to the Navigation tab or click the prompt above the page editor.
  • Ensure you copy the URL of your page. Now, navigate to the Footer Bar and click “Add Menu Item.”
  • Assign it the same name and paste the URL. Your footer bar should now resemble the following:

Step 7: Install apps and add-ons

  • Shopify offers an extensive array of apps and add-ons in its App Store that can enhance your store’s functionality. Install any necessary apps to add features such as analytics, marketing tools, and more.

Step 8: Add sales channels

If you already possess a Facebook or Instagram shop, you can seamlessly connect them to your Shopify store. In your admin panel, click on the plus icon next to Sales Channels. Add the social media platform you use, such as Facebook or Instagram, and provide the necessary details to integrate advertisements effectively.

Step 9: Choose a payment gateway

  • Establish a connection with a payment gateway for your store so you can accept payments from customers. Popular options include Shopify Payments, PayPal, Stripe, and more.
  • Access Settings > Payment to link various payment methods. Begin by clicking “Complete account setup” and inputting essential details about yourself and your business. This includes your name, address, the last four digits of your Social Security Number (SSN), banking information, and other pertinent details.
  • After completing the setup, you can seamlessly integrate a third-party payment processor if you use one, or explore alternative payment methods such as cryptocurrency. To ensure the system functions correctly, initiate a test order by navigating to the Home tab in your admin panel, scrolling down, and placing a test order.

Step 11: Connect analytics

To enhance your data tracking capabilities, head to Sales Channels > Online Store > Preferences in Shopify. 

Insert your Google Analytics code and Facebook Pixel, which you can obtain from your Google and Facebook business accounts respectively. 

This will provide you with more comprehensive insights into your sales, taxes, and profits, allowing you to make informed decisions as an online entrepreneur.

Step 12: Launch your store

Congratulations on successfully creating your first Shopify store! To make it accessible to the public and start running ads to potential customers, follow these steps:

  • Go to Online Store > Preferences.
  • Scroll to the bottom of the page.
  • Disable the password, as the shop is currently password-protected and visible only to you or your employees.

Please note that to proceed, you’ll need to select a plan and make the necessary payment to Shopify. Once you’ve completed these steps, your store will be ready for public access, and you can begin selling your products. Best of luck with your online venture!

8 Tips for maintaining the best Shopify store practice

Here are eight tips for maintaining the best Shopify store practices:

1. Regularly update your products and inventory

Regularly updating your products and inventory is crucial for maintaining the best Shopify store practices for various reasons. 

First and foremost, it ensures that customers receive accurate and current information, fostering trust and confidence in your brand. Outdated or incorrect details can lead to customer dissatisfaction and potential loss of sales. 

Additionally, keeping inventory levels up-to-date helps prevent overselling, reducing the likelihood of backorders and disappointed customers. 

This practice also contributes to a more streamlined and efficient operation, allowing for better management of resources and fulfillment processes. 

Overall, product and inventory updates are essential for delivering a positive and reliable shopping experience, ultimately enhancing customer satisfaction and loyalty.

2. Optimize page load speed

Optimizing page load speed is integral when it comes to activate Shopify store. A fast-loading website significantly improves the overall user experience, reducing bounce rates and encouraging visitors to explore more pages. 

Optimizing page load speed is integral

In the competitive world of e-commerce, where attention spans are short, a swift and responsive website is essential for retaining customers, fostering trust, and ultimately driving successful transactions, making it a key component of effective Shopify store management.

3. Mobile responsiveness 

There is an increasing number of consumers who use mobile devices for online shopping. As a result, mobile responsiveness is essential when activating the Shopify store. A mobile-friendly design ensures that your store provides a seamless and visually appealing experience across a variety of devices, including smartphones and tablets. 

With mobile traffic becoming a significant portion of e-commerce, a responsive design enhances accessibility, encourages longer engagement, and reduces bounce rates. Google also takes into account mobile-friendliness when determining search rankings, impacting your store’s visibility in search results. 

By prioritizing mobile responsiveness, Shopify store owners can effectively cater to a broader audience, enhance user satisfaction, and stay competitive in the dynamic landscape of online retail.

4. Regularly test the checkout process

The checkout stage is a critical point in the customer journey, directly impacting conversion rates and customer satisfaction. For this reason, you shouldn’t neglect regular testing for the checkout process when it comes to activate Shopify store.

By consistently testing the checkout process, you can recognize and resolve any potential issues, such as glitches, errors, or confusing steps that may impede a smooth transaction. A seamless and intuitive checkout process reduces friction, encourages customers to complete their purchases, and minimizes cart abandonment. 

This proactive approach ensures that your Shopify store provides a user-friendly and efficient purchasing experience, contributing to higher customer retention rates and sustained business success.

5. Security and data protection

Security and data protection directly impact customer trust and the overall integrity of the business. E-commerce transactions involve sensitive customer information, including personal details and payment data. 

A robust security infrastructure, including encryption and secure connections, safeguards against potential breaches and protects customers from identity theft or fraud. 

Demonstrating a commitment to data protection not only complies with legal and industry standards but also fosters trust among customers, encouraging them to share their information and make purchases with confidence. 

Security and data protection directly impact the overall integrity of the business

6. Content updates

Regular content updates keep the online storefront dynamic, engaging, and relevant. Fresh and updated content, including product descriptions, blog posts, and promotional materials, helps capture the attention of visitors and encourages return visits. 

It also contributes to improved SEO performance, as search engines favor websites with regularly updated and relevant content. Keeping the information current showcases your commitment to providing accurate details to customers, instilling confidence in your brand. 

Additionally, updated content allows you to highlight new products, promotions, or changes in your business, keeping your Shopify store aligned with market trends and customer expectations. 

In the competitive landscape of e-commerce, a well-maintained and regularly updated store is more likely to attract and retain a satisfied customer base.

7. Customer support and communication

Customer support and communication have a huge impact on customer satisfaction, loyalty, and the overall reputation of the business. Responsive and effective customer support builds trust, addressing concerns promptly and ensuring a positive shopping experience. 

Clear communication regarding product details, shipping information, and any potential issues helps manage customer expectations and reduces the likelihood of disputes. Moreover, positive customer interactions contribute to favorable reviews and word-of-mouth recommendations, attracting new customers and fostering a loyal customer base. 

In the competitive world of e-commerce, prioritizing exceptional customer support is a key differentiator that can set a Shopify store apart and contribute to long-term success.

8. Analyze and optimize

Last but not least, analyzing and optimizing are two essential factors for maintaining the best Shopify store practices. They enable continuous improvement and adaptation to evolving market dynamics. Regular analysis of website metrics, customer behavior, and sales data provides valuable insights into what works and what needs enhancement. 

This data-driven approach allows for the identification of strengths and weaknesses in the online store, enabling strategic optimization of product offerings, marketing strategies, and user experience. 

By staying informed and responsive to analytics, Shopify store owners can make informed decisions, refine their strategies, and stay ahead of the competition. 

Optimization is a perpetual process that ensures the store remains relevant, efficient, and aligned with customer preferences, contributing to sustained success in the competitive e-commerce landscape.

Activate your Shopify store with Mageplaza

In case you are still struggling with developing your own Shopify store, you can contact an expert team to get help. We recommend Mageplaza, as they have some of the best Shopify developers, who have many years of experience in working with e-commerce platforms.

Hire Mageplza’s Shopify Experts/ Developers

Some of the reasons why you should choose Mageplaza:

  • 9+ years of experience in E-commerce: Mageplaza, with a demonstrated history and vast expertise in Shopify web development, is a seasoned company in this field. They have successfully collaborated with clients worldwide, including those from the UK, the US, and Australia.
  • Wide range of services: Mageplaza provides a complete array of services, such as custom theme development, app development, store setup, integration, and continuous support. With its diverse services, you can trust Magplaza for all facets of your Shopify store development.
  • Customization capabilities: Recognizing the significance of a distinctive and visually attractive online store, Mageplaza comprehends the value of uniqueness. Mageplaza’s developers are adept at crafting custom themes, tailoring your Shopify website to align with your brand identity, and ensuring a standout online presence amidst competitors.
  • Ongoing support and maintenance: Mageplaza offers continuous support and maintenance services to guarantee the seamless operation of your Shopify store. With timely updates, bug fixes, and troubleshooting assistance, you can concentrate on your core business, confident that the technical aspects are expertly managed by Mageplaza’s team.
  • Cost-effective model: Whether you operate a small business or a large enterprise, Mageplaza can customize a pricing plan to fit your specific needs and budget. Mageplaza’s transparent pricing structure eliminates hidden costs, offering you a transparent comprehension of the associated expenses.
  • Guaranteed time range: Recognizing the significance of meeting deadlines, Mageplaza ensures that you can launch your Shopify store promptly, kickstarting revenue generation without unnecessary delays. The guaranteed time range ensures the completion of your project within the agreed-upon timeframe.



In conclusion, activating your Shopify store is just the first step on your journey to e-commerce success. By following the comprehensive guide outlined above, you’ve laid a solid foundation for a thriving online business.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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