Shopify Statistics 2024: Insights on Growth, Trends, and Sales

Ready to dive into the e-commerce world in 2024? You’re in the right place! 

In this blog, we’ll share key Shopify statistics to help you understand this major e-commerce platform. These stats will guide you through Shopify’s latest trends, from user demographics to sales data, mobile commerce trends, and the impact of Shopify on local economies, 

Let’s dive in and explore the vital Shopify statistics you need to know to thrive in the world of e-commerce this year.

Top Pick Shopify Statistics 2024

• • Shopify ranks fourth with a 10.32% share in the global market for leading e-commerce software platforms and technologies.
  • Shopify currently powers nearly 5 million active websites worldwide.
  • Shopify’s revenue rose by 23% to $1.9 billion in 2024.
  • Gross profit increased by 33%, reaching $957 million.
  • In June 2024, Shopify attracted 174.34 million visits
  • More than 457 million people have made purchases from e-commerce stores powered by Shopify or Shopify Plus
  • Mobile devices contribute significantly to Shopify’s traffic, accounting for 50.3% of visits.
  • Apparel is the category chosen by the most sellers in Shopify, with a total of 520,321 stores.
  • The Shopify App Store offers over 10,000 apps for users to enhance their stores.
  • Presently, there are 28,494 live stores running Shopify Plus.
  • Email users have the greatest conversion rates on Shopify (4.29%).
  • Shopify pledged to spend a combined $925 million on carbon removal efforts.

Shopify Market Statistics

1. As of 2024, Shopify ranks fourth with a 10.32% share in the global market for leading e-commerce software platforms and technologies.

2. Shopify ranks 14th among internet companies with the largest market capitalization in the world.

3. Shopify currently powers nearly 5 million active websites worldwide.

4. Shopify Pay Installments ranks third with a 13.8% market share in the global online payment processing technologies sector.

5. Shopify holds the top position with a 28% market share of e-commerce software platforms in the United States.

6. In the United Kingdom, Shopify holds the second-highest market share among e-commerce software providers at 21%, closely following WooCommerce Checkout at 22%.

7. Although runs slower in the website number, Shopify dominates in higher-traffic websites, holding a significantly larger market share in the top 10K and 100K sites compared to WooCommerce.

Shopify Revenue

8. Shopify’s revenue rose by 23% to $1.9 billion compared to the previous year. When adjusted for the sale of logistics businesses, this represents a year-over-year growth of 29%.

9. An average Shopify store can earn up to $67,000 annually (around $5,600 monthly). Shopify stores’ average revenue per customer is approximately $92.

10. Gross Merchandise Volume (GMV) grew by 23% to reach $60.9 billion, marking an $11.3 billion increase compared to the first quarter of 2023.

11. Revenue from Subscription Solutions grew by 34% to reach $511 million compared to the previous year, fueled by an increase in the number of merchants and higher prices for standard subscription plans.

12. As of March 31, 2024, Monthly Recurring Revenue (MRR) rose by 32% to reach $151 million compared to the previous year. This growth was fueled by consistent increases across all subscription plans. Shopify Plus contributed $48 million, making up 32% of the total MRR, down slightly from 33% as of March 31, 2023.

13. Gross profit increased by 33%, reaching $957 million compared to last year. The gross margin for this quarter was 51.4%, up from 47.5% in the first quarter of 2023. This improvement was mainly due to no longer having the negative effects from the logistics businesses and changes in pricing for standard plans, although it was slightly reduced by the ongoing growth of Shopify Payments.

14. Free cash flow was $232 million, up from $86 million last year.

Shopify Traffic Statistics

15. In June 2014, Shopify attracted 174.34 million visits, with the average session lasting 19 minutes and 39 seconds.

16. The majority of traffic comes from the United States (27.81%), followed by countries like India, the United Kingdom, Nigeria, and Australia.

Country	Shopify Traffic	All Devices
United States	27.81%	48.49M
India	8.46%	14.75M
United Kingdom	6.16%	10.73M
Nigeria	4.57%	7.97M
Canada	3.84%	6.69M

17. On shopify.com, the majority of visitors arrive directly (68.64% of traffic), with google.com being the second-largest source (5.64%). Typically, after visiting shopify.com, users often navigate to shopify.com again and storage.googleapis.com.

Shopify Usage Statistics

18. Out of nearly 5 million Shopify stores, 1.7 million engage in multi-channel selling, accounting for 39% of the total.

19. Shopify facilitates over $444 billion in global economic activities through stores with international sales.

20. More than 457 million people have made purchases from e-commerce stores powered by Shopify or Shopify Plus in one year.

21. Shopify’s user base increased by an impressive 52.33% over the past year.

22. A total of 4,895 Shopify stores have physical locations.

23. The typical time before a full mobile page loads on Shopify is 4.2 seconds.

24. A good customer lifetime value (LTV) range for a Shopify store falls between $300 to $400.

25. Shopify stores have accumulated over 800,000 customer reviews over the years.

26. The average Shopify bounce rate is 41.1%.

Shopify Mobile Usage Statistics

27. Mobile devices contribute significantly to Shopify’s traffic, accounting for 50.3% of visits (40.3% from mobile phones and 10% from tablets), while computers make up 49.7%.

28. Approximately 66% of orders in Shopify shops are placed on mobile devices.

29. Mobile shopping from Shopify merchants accounted for 69% of online sales during Black Friday and Cyber Monday.

Shopify Merchants and Stores

30. Apparel is the category chosen by the most sellers, with a total of 520,321 stores.

31. The largest portion of Shopify online stores, at 29.87%, sell between 1-9 products, whereas the smallest segment, at just 0.17%, offer an extensive range of 25,000-99,999 products.

32. The 3 largest markets of Shopify are the United States with a 58.05% share, followed by the United Kingdom at 9.44%, and Canada at 7.08%.

Country	Stores
United States	1,002,520
United Kingdom	162,935
Canada	122,246
Australia	108,573
Brazil	81,514
Germany	71,264
France	62,592
India	45,781
Italy	37,576
Netherlands	31,847

33. There are 1,065 Shopify stores that sell Currencies & Foreign Exchange products.

Shopify App Ecosystem and Third-Party Integrations

34. The Shopify App Store offers over 10,000 apps for users to enhance their stores.

35. Shopify users have collectively installed more than 25 million apps from the Shopify App Store.

36. Product Reviews is the most popular Shopify app, which is used by 500,000 stores. Here are the top 10 most popular Shopify apps.

App	Stores
Product Reviews	531,165
Geolocation	522,859
Shopify Inbox	392,654
Klaviyo: Email Marketing & SMS	294,134
Judge.me Product Reviews	277,524
Instafeed ‑ Instagram Feed	197,258
DSers‑AliExpress Dropshipping	173,062
Loox Product Reviews & Photos	163,664
MailChimp: Email Marketing	162,072
Printful: Print on Demand	146,002

37. A mere 0.97% of Shopify users opt for custom themes.

38. USPS is the leading shipping carrier for Shopify stores, used by 149,709 online stores, followed by UPS with 94,237 stores, and Fedex with 63,560 stores.

39. For orders within the same country, the typical delivery time is 3-5 business days.

40. Shopify users can choose from more than 100 free and paid themes.

41. There are 29 different checkout customizations available for Shopify stores.

42. Shopify offers a selection of over 100 credit card payment providers for users to choose from.

43. Over 80% of Shopify merchants utilize an app within their Shopify storefront.

44. According to Shopify, an average merchant utilizes 6 applications.

45. The Shopify app store has around 7,200 sellers (partner developers).

Shopify Plus & Enterprise Statistics

46. Presently, there are 28,494 live stores running Shopify Plus.

47. Shopify Plus stores saw a 2.5% quarter-over-quarter increase and a 14% year-over-year increase in adoption.

48. Shopify Plus merchants, with annual sales revenues ranging from $1 million to $500 million, have experienced an average year-over-year growth of 126%.

49. The Enterprise version of Shopify guarantees a server uptime of 99.98%.

Shopify Marketing & Social Media Statistics

50. On average, visitors to Shopify stores view 2.8 pages during a single session on the site.

51. There are more than 4 millions Shopify websites that utilize Shopify Blog as part of their content strategy.

52. Email users have the greatest conversion rates on Shopify (4.29%), followed by product search (3.04%), direct search (2.93%), and social media (1.81%).

53. 68% of Shopify stores have implemented loyalty programs.

54. Approximately 42,200 partners have referred merchants to Shopify.

55. Over one-third (42%) of Shopify stores utilize live chat for both customer support and marketing purposes.

56. Shopify’s Net Promoter Score (NPS) stands at 34, with 57% Promoters, 20% Passives, and 23% Detractors.

57. Users can send up to 40,000 emails per campaign and run up to 5 campaigns per week.

58. A total of 36,660 stores employ Refersion for affiliate marketing.

59. There are 2,875 Shopify installed In-Store Pickups app.

60. More than 95% of successful Shopify stores use at least one SEO app.

61. 80% of consumers expect free shipping when ordering a certain dollar amount of products, with 66% expecting free shipping for all online orders.

62. Instagram is used by 52.3% of Shopify stores in England.

63. Each Shopify merchants’ follower on Instagram was estimated to bring them a value of approximately $429.02 in terms of business or sales generated.

64. The category of Social Networks on Shopify has 1,793 active merchants.

Shopify Sustainability Approach

65. Total carbon removal purchases reached $32 million, and Shopify pledged to spend a combined $925 million on carbon removal efforts.

66. Shopify has extended over $477 million in cash advanced and loans to merchants worldwide.

67. Shopify Capital Business Loans range from as low as $200 up to $1 million, with a loan term of 12 months.

68. The Shopify Entrepreneurship Index highlights that British businesses on Shopify directly supported over 78,000 jobs and contributed to nearly 200,000 jobs in total.

Conclusions

In conclusion, these Shopify statistics are your compass for thriving in the e-commerce world in 2024. Shopify, a global e-commerce giant, empowers businesses with its user-friendly platform, robust features, and market presence.

As you venture into e-commerce in 2024, let these statistics guide you through the Shopify ecosystem and empower your success.

Resources:

• https://www.statista.com/
• https://trends.builtwith.com/shop/Shopify
• https://www.shopify.com/
• https://www.webfx.com/blog/marketing/shopify-statistics/
• https://www.semrush.com/website/shopify.com/overview/
• https://www.macrotrends.net/stocks/charts/SHOP/shopify/number-of-employees
• https://storeleads.app/reports/shopify
• https://www.cartinsight.io/shopify-stores-with-physical-locations/
• https://www.mobiloud.com/blog/shopify-statistics