Back in January, Adobe made the general release of Progressive Web Applications (PWA) Studio. It allows the developers to make Magento applications similar to mobile applications. In fact, the user experience will be so seamless that it will be hard to differentiate between the Magento PWA and the native mobile app.
But, how the progressive web apps can bring a revolution to the entire Magento experience? Will they offer a faster and smoother experience for the user? Will they engage the customers with the brand more than ever before? Can they benefit the retailers with a significant conversion boost? You will find the answers to all of these questions right here.
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Progressive web apps (PWAs) are web applications that utilize modern features to give you an app-like experience. In other words, they are a hybrid between web pages and native apps. They load in a browser, just like the web pages. Underneath, progressive web app is just a website. However, it can be transformed into an app if you want to use it that way.
Progressive web apps are characterized by the following set of attributes:
Magento PWA studio helps the developers to build online stores capable of delivering the same experience as mobile apps. However, the users do not have to install it on their smartphones, as it is immediately discoverable and usable via the web browser. Also, it operates in full-screen mode, hiding the browser URL bar on top and the navigation tools on the bottom. As a result, the Magento PWA retains the same look and feel as the native apps.
If the developers can apply the best UI/UX design techniques while taking the advantage of the app-like experience feature of the PWA, the appearance and user experience of the store can reach a whole new level. The customers will feel more attracted and comfortable using the progressive web apps, rather than the typical mobile apps, which occupy phone storage.
Progressive web apps are much faster to interact with than typical responsive websites. It’s quite normal for the web pages to load slowly during sluggish internet connection. However, in case of PWA, you will face this problem only during the first visit. In the subsequent visits, the screens of the app will load at a blazing pace. So, you will enjoy a significantly smoother browsing experience.
You can scroll down without any stuttering to see the details of the product and add it to the cart. The reason behind the smooth performance is the application of service works, which pre-cache part of the web app to load instantly. So, your customers can interact with the store faster than ever before, which is really good for your business.
PWA can enhance the re-engagement of the customers rapidly. As said earlier, PWA doesn’t need to be installed. Instead, it can be added to the home screen. As a result, you can get the access to the Magento stores quickly, as you don’t have to launch the browser and type the URL. Also, Magento PWA supports push notifications, which can boost engagement by up to 88%. All these things pave the way for rapid re-engagement.
In today’s e-commerce world, the shoppers expect all the sales associates to have good knowledge about the products available in the online store. However, meeting such expectation is really difficult and challenging. In this case, the PWAs come into play. They are capable of replacing legacy POS system and retail associate platforms with a faster and more efficient system. The developers can utilize the Magento PWA studio to build apps for store associates, allowing them to locate online and in-store items quickly and efficiently. With the implementation of advanced features, like self-checkout and service returns, the PWAs can bring a revolution in today’s logistical functions of the retail stores.
With Magento PWA on board, the customers no longer need to open a browser to visit your store. Instead, they can visit it right from the home screen of the smartphone, just like a native app. So, everyone can get into your Magento store easier than ever before.
PWAs can create a massive impact by renovating the existing payment system. They allow you to integrate PayPal, Signifyd and Braintree. So, you can streamline the risk management process and payments efficiently. Also, you can synchronize order and payment detail to make the transaction more transparent.
Magento PWAs comes with a variety of security features, like Google reCaptcha and Two-Factor Authentication (2FA), for preventing password hacking. Also, they utilize HTTP connections and transport layer security, which makes it really difficult to intrude. All these technologies guarantee you secure shopping experience.
Mageplaza’s Google reCaptcha extension helps you to protect your store from spams and bots. So, you will never have to worry about getting your valuable information being stolen or hacked.
Magento PWAs work behind the scenes to retrieve and store the site information, which you can access offline. So, if you face any issue with the internet connection, you can still carry on browsing the store and add products to the cart. In other words, Magento PWAs provide you with an uninterrupted shopping experience.
From the merchants to the shoppers, everyone will be benefited massively by Magento PWAs. Due to the faster speed, the buyers will have an outstanding shopping experience. They will never face any irritating issue, like getting held by slow checkout. Also, they do not need to download any app from the Play Store or App Store, as the Magento PWAs are accessible directly from the home screen.
It works as a great opportunity for merchants. The technology can bring a dramatic increase in the re-engagement rate. Also, due to the much better user experience offered by Magento PWAs, the businesses have a higher chance of not only drawing increased customers but also getting a massive boost in revenue. Overall, Magento PWA has everything to revolutionize the entire Magento experience from the perspectives of both the shoppers and the merchants.
About the Author
Md. Ehsanul Haque Kanan is one of the top-rated tech writers from Upwork.com. He has been involved with producing tech articles for the last six years. At present, he is working as a tech writer for Hostadvice.com. His favorite topics to write about are Magento, WordPress, Linux, and web servers.
Posted by Rainy in Blog . May 10, 2019