Speed vs. Sales: Comparing Hyvä Checkout and Mageplaza One Step Checkout

Why checkout optimization has a direct impact on revenue?

According to Baymard Institute, nearly 70% of shopping carts are abandoned, often because the checkout process is too complicated or time-consuming. In those cases, optimizing the checkout experience could help recover up to $260 billion in lost revenue in the US and EU alone by turning more potential buyers into actual customers.

This shows that checkout is the true bottleneck of the entire purchasing journey. When the process involves too many steps, every page transition increases the risk of customers dropping off. Optimizing checkout is therefore not just about improving user experience - it directly impacts conversion rates, average order value (AOV), and total revenue.

In Magento 2, two solutions are commonly considered: Hyvä Checkout and Mageplaza One Step Checkout. Both aim to simplify the checkout process, but they follow different philosophies. So when optimizing checkout, what matters more: moving faster, or selling more?

Hyvä Checkout – Built for performance and modern frontend

Hyvä Checkout is not a typical extension. Introduced as part of the Hyvä ecosystem (which began reshaping Magento frontends in 2020), it is a standalone commercial product that fully replaces Magento’s legacy Knockout.js checkout architecture.

The goal of Hyvä Checkout is to make the checkout process faster, smoother, and easier for both customers and store owners.

What problems does Hyvä Checkout solve?

One of Magento’s major limitations is its relatively heavy default frontend, which relies heavily on JavaScript and a complex architecture. This affects page load speed and Core Web Vitals.

Hyvä Checkout was built to address this issue by using a lighter and more modern frontend architecture specifically for the checkout step.

As a result:

• Checkout pages load faster
• Performance scores improve
• The frontend becomes cleaner and easier to optimize long term

Real impact on stores

For many stores, Hyvä Checkout delivers noticeable improvements in speed and user experience, especially on mobile devices.

Common impacts include:

• Lower bounce rates: Faster loading reduces the likelihood of visitors leaving due to delays.

• Smoother checkout experience: When interactions feel fast and responsive, customers are more comfortable completing their purchase.

• More users reaching checkout: Better performance helps maintain a steady flow of customers throughout the buying journey.

Trade-offs in practice

Despite its performance advantages, Hyvä Checkout is not always the ideal solution if the primary goal is immediate conversion optimization at checkout.

In practice:

• Technical resources required: Implementation typically requires developers familiar with the new frontend stack.

• Longer implementation time: Setup and customization may take longer depending on the project scope.

• Limited built-in marketing features: Conversion-focused tools such as upsells, gifts, or AOV optimization features usually require additional development or third-party integrations.

Hyvä Checkout helps make the checkout process faster and smoother, but it does not necessarily eliminate all friction or directly maximize revenue at the checkout stage.

When should you choose Hyvä Checkout?

Hyvä Checkout is a better fit when you:

• Are rebuilding your frontend or changing your website architecture
• Prioritize site-wide performance optimization over immediate checkout conversion improvements
• Have an in-house development team and are willing to invest time in implementation
• Are pursuing a long-term technical and performance strategy

However, for many Magento stores, these needs typically arise at later growth stages, while the more immediate priority is often improving conversion rate and revenue at checkout.

Mageplaza One Step Checkout – A practical solution for revenue optimization

If Hyvä focuses on speed, Mageplaza One Step Checkout (OSC) focuses directly on a different question: Why do customers abandon checkout?

This is not just a visual redesign but a comprehensive conversion optimization system.

Eliminating friction at checkout

Mageplaza OSC removes psychological barriers by streamlining the final steps:

• Minimizing input effort: Features like Google Address Autocomplete and GeoIP detection automate address entry, reducing typing time by up to 70% - a critical win for mobile conversion.

• Real-time transparency: AJAX updates instantly refresh shipping fees and totals without reloading the page. This clarity eliminates “hidden cost” anxiety and keeps the user in control.

• Reduced cognitive load: A single-page layout prevents users from feeling “lost” between steps, accelerating the decision to complete the purchase.

Increasing average order value at the final step

Mageplaza OSC turns the checkout page into a high-converting sales tool:

• Strategic upselling: Integrated Cross-sell & Up-sell blocks suggest relevant accessories or services when purchase intent is highest, increasing Average Order Value (AOV) seamlessly.

• Personalized Add-ons: Order Gifts & Wrap options allow for extra service revenue while enhancing the customer’s emotional connection to the purchase.

• Trust reinforcement: Strategically placed trust badges dispel security fears at the most sensitive moment, providing the final nudge needed to close the deal.

Superior performance: The intersection of features and speed

A major breakthrough for Mageplaza is the elimination of the long-standing trade-off between “Feature Richness” and “Performance.”

• Full compatibility with Hyvä Theme: Mageplaza has re-engineered OSC to run seamlessly on the Hyvä Theme. You no longer have to choose between a feature-packed checkout and “rocket-fast” loading speeds.

• The Hyvä Ready Extensions ecosystem: Alongside OSC, Mageplaza also provides a range of extensions optimized for Hyvä, allowing stores to expand marketing features and shopping experiences while maintaining fast page speed and strong Core Web Vitals. Solutions such as Reward Points, Delivery Time, and other modules help merchants improve conversion without sacrificing performance. You can explore the list of Hyvä-compatible extensions to see how these modules work in a Hyvä environment.

Compatibility and flexible customization

A specialized checkout solution must work reliably within Magento’s diverse ecosystem.

• Compatibility with 50+ payment methods: From PayPal and Stripe to local e-wallets, ensuring no barriers in payment processing.

• Mobile-responsive design: Interfaces are optimized for touch interactions, helping improve mobile conversion rates, which are typically lower than desktop.

• Easy management: Merchants can rearrange fields, set required fields, or hide unnecessary information using drag-and-drop tools in the admin panel - without writing code.

When should you choose Mageplaza One Step Checkout?

Mageplaza One Step Checkout is a better fit when you:

• Want to increase order completion rates in the short term
• Want to reduce cart abandonment and make better use of existing traffic
• Need to optimize checkout quickly without launching a large frontend project
• Have limited technical resources but still want to improve the checkout experience
• Want to increase average order value (AOV) and optimize revenue directly at checkout

For many merchants, improving conversion at the checkout step delivers faster and more visible impact than rebuilding frontend architecture.

Which checkout solution fits your store best?

The table below summarizes the key differences between Mageplaza One Step Checkout and Hyvä Checkout.

Final Thoughts

In practice, many Magento stores don’t struggle because their frontend isn’t modern enough, but because customers leave right before completing payment. Once traffic is already there, optimizing the checkout is often the fastest way to improve revenue.

Hyvä Checkout is a strong choice for businesses that are rebuilding their frontend or investing in long-term architecture. But for many merchants, the more urgent priority is increasing the number of completed orders today.

If your goal is to reduce cart abandonment, boost conversion rates, and improve revenue quickly, Mageplaza One Step Checkout is a practical, easy-to-implement solution that can deliver clear results in a short time.

👉Optimize your checkout with Mageplaza OSC