20+ Incredible eBay Alternatives for Smart Sellers in 2026

eBay has long been a dominant player in the eCommerce marketplace, connecting buyers and sellers across a wide range of products. However, due to market saturation and fierce competition, many businesses have been searching at full lick for eBay alternatives to boost their sales.

Don’t worry; in this article, we will provide you with the top 20+ eBay alternatives, which are analyzed and ranked carefully based on different criteria such as tax and fees, customer base, and services to find the best platform for your business. Now follow us to discover!

Why Should You Need an eBay Alternative?

Wondering if you should find an eBay alternative? It’s definitely worth considering! Based on my observations and experience with eBay, the problems come from 4 reasons below:

Charge high selling fees and incur costs

Merchants must pay several mandatory fees when listing items on eBay, including store subscription, insertion fees, category commission (ranging from 5% to 15%), and final value fees. Additionally, there are optional costs such as listing upgrades, eBay ads, and currency conversion.

Moreover, eBay enforces additional policies and fees for auction-style selling, complex shipping, and the Motors category. These complex and expensive fees are a strong reason to seek alternative platforms.

Target wrong audience

In 2025, eBay had approximately 135 million users, with a predominantly male audience (almost 60%). According to Statista, most visitors are from 25 to 34 years old, accounting for 35.6%of total users.

This demographic is not suitable for every retailer’s target market. Given these statistics, it’s evident that eBay’s audience may not suit all product types or services, leading to exploring other marketplaces.

Limit over your listings

Keep in mind that marketplaces don’t exist to help you as a seller. Their first and foremost priority is to help themselves.

When working with eBay, they prioritize the products in each listing over the sellers. This means they can limit how much your brand is showcased on each item you sell. Additionally, eBay has the authority to cancel your product listing at any time.

According to eBay’s 2025 transparency report, over 15 million listings were removed in the first half of 2024 for policy violations. This demonstrates the significant control eBay has over listings on their platform. Furthermore, a 2024 survey by EcommerceBytes revealed that 62% of eBay sellers felt they had limited control over their listings and sales process. This indicates that a substantial number of sellers feel constrained by eBay’s policies.

Fierce Competition

Lastly, the motivation to find eBay alternatives is driven by fierce competition. Among its 134 million users, over 28 million are active e-sellers, boosting the competitive market. Exploring other sales channels could offer less saturated markets.

20+ Best eBay Alternatives to Grow Your Business

1. Amazon

Amazon is considered an ideal eBay alternative for selling general products. It has exploded into one of the most visited websites worldwide, offering millions of products across a range of categories. Additionally, Amazon offers some of the industry’s lowest fees and user-friendly tools for sellers. This combination makes it an excellent choice for cost-effectively reaching a large audience.

Outstanding features:

• Global customer base: Amazon provides access to a massive global customer base, with over 310 million active users worldwide. This means your products can reach a wide audience and get noticed.

• Seller central: Amazon offers a unified Seller Central platform for sellers to manage their accounts efficiently.

• Product listing: Sellers can list products on Amazon without any fees.

• Sale model: Amazon offers a streamlined, fixed-price sales model, enabling instant transactions.

• Fulfillment support: Fulfillment by Amazon (FBA) streamlines logistics for sellers. When you’re part of the FBA program, Amazon helps you handle storage, shipping, and customer service.

Related topics:

• 15+ Best Amazon Product Research Tools FREE & PAID

Who is Amazon best for?

• Amazon’s platform is open to almost anyone, from individuals to large corporations.
• High-volume sellers who want to use Amazon’s logistics and extensive customer network.

2. Etsy

Etsy is a popular alternative to eBay, founded in 2005. It is a platform for selling vintage items, craft supplies, handmade goods, and more. Sellers can display their products to a niche audience, and listing fees start at just $0.20 per item. Currently, Etsy has around 7.5 million active sellers and 96 million active buyers. It consistently receives high ratings in the Sellers’ Choice Awards for ease of use and has even secured the No. 2 spot in profitability.

Outstanding features:

• Customizable shops: Sellers can create personalized storefronts with custom banners, logos, and shop sections to reflect their brand identity.
• Efficient listing management: Etsy provides user-friendly tools for listing products. Sellers can create detailed product descriptions, upload multiple photos, and add relevant tags for better search visibility. To enhance presentation, they can also use an AI product background generator to create clean, professional-looking images that make their listings stand out.
• Seller dashboard: A comprehensive dashboard that offers analytics and insights into shop performance, helping sellers make data-driven decisions.
• SEO and marketing tools: Etsy provides tools to help sellers improve their search engine optimization (SEO), create promotions, offer discounts, and advertise their listings both on and off the Etsy platform. When you make use of these tools, you can help to boost your sales and reach a wider audience.
• Mobile app: A user-friendly mobile app for both buyers and sellers, making it easy to manage shops and browse products on the go.

Who is Etsy best for?

Etsy is an ideal platform for artists, small crafters, and designers who want to sell handmade, vintage, and craft items. It’s especially beneficial for creatives aiming to reach customers interested in original, personalized products like custom clothing or home decor.

3. AliExpress

Despite its specific drawbacks, AliExpress stands out as one of the best alternatives to eBay for online sellers. AliExpress is a major online retail service based in China and owned by the Alibaba Group. It was launched in 2010 and has developed to become one of the largest e-commerce platforms in the world. AliExpress connects Chinese manufacturers directly to consumers around the globe, offering an extensive range of low-priced goods across various categories.

Outstanding features:

• Pricing and bargains: AliExpress generally offers low costs due to direct sales from manufacturers and the availability of low-cost Chinese products, with bulk purchase options being common.
• Buyer protection policies: AliExpress prioritizes safe transactions by enforcing strict policies. This ensures that buyers are protected throughout their shopping experience.
• User interface and experience: AliExpress focuses on straightforward shopping, using a standardized product listing format to make it simple for users to navigate and purchase items.
• Payment methods: AliExpress accepts a variety of international payment methods, including credit cards, PayPal, and other regional options.
• Multiple language support: AliExpress caters to a global audience by offering support in multiple languages. This user-friendly approach enhances the overall experience for shoppers worldwide.

Who is AliExpress best for?

AliExpress is known for offering products at very competitive prices, making it an attractive option for bargain hunters.

4. TikTok Shop

TikTok Shop is an e-commerce feature integrated into the TikTok app, designed to allow users to discover and purchase products directly from TikTok videos. Launched in mid-2021, TikTok Shop aims to capitalize on the platform’s immense popularity and engagement by transforming casual browsing into direct sales. This feature enables creators and brands to showcase products through short videos, leveraging TikTok’s influential community to drive sales.

Outstanding features:

• In-feed video and LIVE shopping: Customers can shop for tagged products directly from videos and LIVE feeds in their “For You” feed.
• Product showcase: Sellers can create personalized product collections on their profile, making it easier for customers to find and buy what they’re looking for. Organized product tiles and helpful reviews enhance the shopping experience.
• Shop tab: This tab allows customers to search, discover promotions, get recommendations, and manage their orders.
• TikTok’s affiliate program: Brands can make use of TikTok Affiliate plans to connect with and monetize TikTok creator videos or live streams that mention their product or brand.

Who is TikTok Shop best for?

• Brands targeting Gen Z shoppers (TikTok’s stronghold).
• Sellers looking for a less competitive advertising platform.

5. Bonanza

Bonanza is a lesser-known alternative to eBay, allowing sellers to showcase their products without listing fees. You only pay a commission when you sell something. This platform is fast becoming a giant killer, with over 40,000 sellers establishing businesses and attracting merchants and shoppers from almost every country worldwide. Its tagline, “find everything but the ordinary,” describes the often unique and offbeat items that can be found on this website.

Outstanding features:

• Free fees: Sellers can list their products without any charges.
• Google shopping integration: Product listings are automatically advertised on search engines, increasing visibility.
• Customizable Storefronts: Sellers can create personalized storefronts to showcase their brand identity.

Who is Bonanza best for?

Small to medium-sized sellers seeking an affordable, user-friendly platform with minimal fees.

6. eBid

eBid is another marketplace similar to eBay. Nevertheless, unlike eBay, it does not possess an extensive customer base or reach. However, for those seeking a cost-effective alternative to eBay, eBid is a viable solution.

Outstanding features:

• Fixed-price listings: Sellers can also set fixed prices for their items, allowing buyers to purchase immediately without bidding.
• Lifetime seller’s plan: If you plan to use eBid frequently, consider their lifetime seller’s plan. It offers benefits like free photos and no final value fees, helping you save money in the long term.
• Flexible listing options: Customize your listings using plain HTML, WYSIWYG (What You See Is What You Get) formats, or even pre-filled information for efficient selling.

Who is eBid best for? People seeking local online auction platforms similar to eBay, where they can buy or sell items without shipping or fees.

7. eCrater

eCRAFTER is a popular alternative to eBay, especially for sellers in the USA, UK, and Australia. It connects artisans and crafters with consumers looking for unique, vintage, handmade products. The platform emphasizes creativity and individuality, providing small businesses and independent sellers a space to showcase their products.

Outstanding features:

• Google shopping integration: Eligible products are submitted to Google Shopping.
• Bulk listing upload: Sellers can upload multiple products at once using a bulk upload feature, saving time for those with large inventories.
• Secure payment options: The marketplace ensures secure transactions through various payment gateways, giving users peace of mind when purchasing.

Who is eCrater best for?

This platform is ideal for entrepreneurs looking to sell their products without the high fees of larger platforms.

8. Facebook Marketplace

Since its launch in 2018, Facebook Marketplace has grown into a major selling platform, comparable to eBay. By using Facebook’s large user base, it creates a community-centric marketplace for various goods and services.

Outstanding features:

• Local listings: Sellers can list items within their local community, which facilitates face-to-face transactions.
• Integration with Facebook: Facebook Marketplace seamlessly integrates with users’ Facebook profiles. This integration makes it convenient to list items and communicate with potential buyers directly through Messenger.
• No listing fees: Facebook Marketplace is free to use. Sellers can list their items without worrying about upfront costs.
• Convenient communication: Buyers can easily communicate with sellers through Facebook Messenger, streamlining the process of asking questions, negotiating, and arranging transactions.

Who is Facebook best for?

Individuals and small businesses aiming to sell items within their local community

9. Newegg

If you are searching for one of the best online marketplaces like eBay for everything tech, look no further than Newegg. Established in 2001, Newegg specializes in computer hardware, consumer electronics, and gaming products. Sellers can showcase their products on Newegg’s marketplace, which connects with up to 42 million customers. Furthermore, Newegg’s global reach extends to over 50 countries.

Outstanding features:

• Membership options: Sellers can choose from different membership levels, ranging from free to a premium tier priced at $99.95 per month. These tiers offer varying benefits and services to sellers.
• Merchandising solutions: Newegg equips sellers with tools for effective merchandising. By optimizing product listings, sellers can enhance visibility and attract more buyers.
• Newegg seller app: The Newegg Seller App allows sellers to efficiently manage sales metrics, customer messages, and returns
• Shipped by Newegg (SBN): Sellers can store their products in Newegg’s fulfillment centers, allowing Newegg to handle pick, pack, shipping, and customer service.

Who is Newegg best for?

Newegg is ideal for anyone selling tech products, especially those targeting the US and Canada markets. Newegg’s primary audience consists of men aged 18 to 35, making it a suitable platform if this is your target demographic.

10. Ruby Lane

Ruby Lane was developed to connect sellers and buyers of art, antiques, vintage collectibles, and jewelry together - pretty similar to marketplaces like Etsy and Bonanza. Despite being a niche marketplace, Ruby Lane does have a significant global reach.

Outstanding features:

• Fixed-pricing model: Unlike auction-based platforms, Ruby Lane primarily uses fixed prices. This straightforward approach simplifies transactions and allows buyers to make informed decisions without bidding.
• Authenticity and vetting: The rigorous vetting process ensures that only reputable dealers list items on Ruby Lane. This commitment to quality helps maintain trust among users.
• Safe checkout: Ruby Lane offers a secure checkout process and fraud protections through the RBSE program.
• Fee structure: Ruby Lane charges an initial setup fee, which includes 10 free listings. After that, there’s a $0.19 fee per additional listing, and maintenance fees may apply.

Who is Ruby Lane best for?

Ruby Lane is an ideal platform for savvy sellers knowledgeable in antiques, collectibles, art, and jewelry. The target audience is women aged 40 and above.

11. Walmart

Walmart is a multinational retail corporation. It is known for offering an extensive array of products at competitive prices. With thousands of physical stores worldwide, it has successfully ventured into e-commerce, providing a comprehensive online marketplace alongside its traditional retail operations.

Outstanding features:

• Wide product selection: Walmart provides diverse products spanning categories such as groceries, electronics, apparel, and household items.
• Physical store integration: Walmart provides offline shopping options, including store pickup and delivery.
• Walmart+ membership: Subscribers enjoy benefits like free shipping, fuel discounts, and member prices.
• Competitive cost: Their pricing strategies appeal to price-conscious consumers.

Who is Walmart best for? Walmart Marketplace is an excellent choice for sellers aiming to reach a wide audience, integrate with physical stores, and take advantage of Walmart+ membership benefits.

12. Rakuten

Known as the Amazon of Japan, Rakuten has got everything covered to give intense competition to eBay and Amazon. Think about this: Japan’s population in 2024 is more than 122 million, and over 90% of Japan’s internet users are registered on Rakuten. That’s really a big market.

Outstanding features:

• Diverse product categories: Rakuten offers an extensive range of items, from electronics and fashion to home goods and beauty products. Users can find almost anything they need within the platform.
• Integrated services: This platform offers more than just e-commerce. Users can access travel booking, financial services, and even streaming content through Rakuten TV.
• Rakuten points: Rakuten’s loyalty program rewards users with Rakuten Points for their purchases. Shippers can redeem for discounts on future purchases or across various services within the Rakuten ecosystem.
• Customizable storefronts: Rakuten offers tools for enhancing brand identity and customer engagement. Sellers can customize their storefronts, creating a unique and appealing online presence.

Who is Rakuten best for?

It is perfect for sellers aiming to expand globally and create a distinctive brand presence within the marketplace.

13. GunBroker

GunBroker is a premier online auction platform established in 1999. It specializes in firearms and hunting or shooting accessories. It has become one of the largest online marketplaces for gun enthusiasts, collectors, and dealers. Moreover, this platform provides a safe and secure platform for buying and selling firearms.

Outstanding features:

• Competitive pricing: Buyers can find competitive prices on guns, ammunition, and accessories.
• Secure transactions: GunBroker provides a secure platform for buying and selling firearms, ensuring safety during transactions.

Who is GunBroker best for?

It is suited for individuals or businesses involved in buying or selling firearms, ammunition, and related accessories.

14. Sears Marketplace

Sears Marketplace is an online eCommerce platform and an alternative to eBay, where sellers can list and promote their products. Launched in 2009 as an offshoot of the US department store chain Sears, the Marketplace aimed to enhance Sears’ online presence and stay competitive in the growing eCommerce industry. Since its inception, Sears Marketplace has experienced varying degrees of success.

Outstanding features:

• Wide range of categories: You can sell in more than 20 major merchandise categories, giving you flexibility in product offerings.
• Integration with Sears: When you sell on Sears Marketplace, your products appear alongside Sears’ items online. This integration increases clicks and engagement with your products.
• Access to millions of shoppers: Sears receives around 15 million unique visitors per month, providing you with a large pool of potential customers.
• Shop your way points: Customers can redeem Shop Your Way points on Marketplace partner products, making it convenient for shoppers.

Who is Sears best for?

Sears Marketplace is ideal for established sellers with a stable business who are seeking more sales.

15. Varagesale

Founded in 2012, Varagesale is a relatively recent entrant in the eCommerce market. As the name suggests, it facilitates virtual garage sales, categorizing itself firmly within the Classified Ads sector of online marketplaces.

Outstanding features:

• Facebook verification: Users log in using their Facebook accounts, ensuring transparency and accountability. Real names and profile pictures are used, minimizing anonymity and promoting trust.
• Local communities: VarageSale organizes users into local communities based on their location. These communities are managed by administrators who enforce rules, creating a safe and welcoming environment for buyers and sellers.
• Categories and filters: VarageSale provides various categories and filters to help users find what they are looking for quickly. Users can browse through different sections like clothing, electronics, home goods, and more.

Who is VarageSale best for?

If you have unwanted second-hand items and want to sell them within your local community, VarageSale is an excellent choice.

16. Nextdoor

Nextdoor is a neighborhood-focused social networking platform that connects people living in the same area. With over 43.4 million users worldwide as of 2024, it has become an essential tool for fostering community engagement and addressing local issues. The platform includes local updates, alerts, pet registries, missing pet notices, recommendation requests, giveaways, and listings for items and services.

Outstanding features:

• Local buy and sell: Nextdoor’s “For Sale & Free” section allows neighbors to buy, sell, and offer used items within their local community.
• Street group chats: Neighbors can participate in private street group chats. These groups are exclusively for verified Nextdoor users on the same block. You can ask questions, share updates, and even borrow items from your neighbors.
• Discover section: Explore local businesses, events, and happenings in your area through the Discover section. It’s a great way to stay informed about what’s going on nearby.
• Ad copy assistant: Nextdoor is testing a writing tool called Assistant. It aims to improve communication among neighbors by helping them write effectively.

Who is Nextdoor best for?

If you have second-hand or unwanted items from your personal stash (such as furniture, clothing, or electronics), Nextdoor provides a local platform to connect with potential buyers within your neighborhood.

17. Mercari

When there’s a race to find an able eBay alternative, leaving a competent platform like Mercari would be a mistake. Mercari is a rapidly expanding e-commerce platform that originated in Japan and has a significant presence in markets like the United States and the United Kingdom. With more than 100,000 products added daily, it is indeed becoming a powerful force in e-commerce. Outstanding features:

• Quick and easy listing: You can list items for sale in just 5 minutes or less. Their ultra-simple user interface simplifies the process.
• Zero selling fees: Unlike many other platforms, Mercari doesn’t charge any fees for selling your items.
• Seller protections: You’re protected with up to $200 coverage for shipping issues or other problems.

Who is Mercari best for?

Mercari caters to a diverse audience, including sellers in Japan and the USA. It’s an ideal choice for cost-conscious sellers who want an affordable alternative to eBay, with enhanced support and protection.

18. Wish

Wish is an American online e-commerce platform that connects sellers and buyers. Founded in 2010, it allows sellers to list their products directly on Wish and sell them to consumers. Unlike traditional search-based platforms, Wish personalizes the shopping experience visually for each customer. It’s accessible via the website or a mobile app available for iOS and Android.

Outstanding features:

• Diverse product selection: Wish offers an extensive variety of items. From household supplies like pest control devices and food storage containers to fashion items like sundresses and leggings, it’s like a bazaar in your pocket.

• Bulk product upload: The Wish Marketplace Integration app streamlines the process. It allows bulk product uploads, order tracking, and more, making it easier to manage your store.

Who is Wish best for?

• Wish is an ideal platform for dropshipping because its users are accustomed to longer delivery times.

• Wish is a great choice if you plan to sell a large quantity of low-cost products. The platform’s user base is already familiar with this pricing structure.

19. Craigslist

Established in 1995, Craigslist is an online classifieds and community platform. It features localized listings across diverse categories, including jobs, housing, goods, and services. Users can post free listings, making it a popular choice for local transactions.

Outstanding features:

• Simplicity: Craigslist offers a straightforward platform for posting ads. Users can easily create listings without much hassle.
• Local focus: The platform emphasizes local connections, making it convenient for nearby transactions. Buyers and sellers can interact within their community.
• Anonymity: While this can be both an advantage and a disadvantage, Craigslist allows for total anonymity. Users can post without revealing personal information.

Who is Craigslist best for?

Sellers who seeking a platform with no listing fees and an uncomplicated posting process for local transactions.

20. OpenSky

OpenSky is an eBay alternative for sellers looking to reach a broad audience. Owned by the Alibaba network, OpenSky connects over 1 million shoppers with more than 70,000 vendors. This platform provides various products, often with discounts up to 80%, and frequently updates its clearance section.

Outstanding features:

• Variety products: OpenSky offers a wide range of quality products, including beauty, jewelry, electronics, and more, sourced globally.
• Secured payment: OpenSky ensures secure payment methods for peace of mind.
• Discounts & deals: Regular sales, clearance items, and exclusive offers keep shoppers engaged.

Who is OpenSky best for?

OpenSky is an excellent choice for vendors who want to expand their audience and tap into a smaller marketplace with less competition.

Things to Consider When Choosing the Best eBay Alternative

Here are several essential elements to consider when selecting the best eBay alternative.

• To succeed in the market, it is crucial to identify top-selling categories. Research high-demand products across various marketplaces to gain insights into consumer preferences. By prioritizing trends, you can reduce competition and enhance your market position.
• Targeting the right audience is crucial for any product’s success. Products are designed for specific groups, not everyone. Identifying and engaging the right audience ensures profitability.
• Consider if the marketplace fits your business scale. Some platforms suit large enterprises, others small and medium businesses.
• Carefully evaluate competition and market saturation before diving into eCommerce. In highly competitive markets, strategic timing and a robust approach are essential for success.
• Consider the price because several marketplaces charge pretty much.

FAQs about eBay Alternatives for Sellers

What’s a better alternative to eBay?

Although eBay is a popular marketplace; there are several better alternatives, including:

• Amazon: A retail giant with a vast customer base.
• Etsy: Known for artisan and handmade products.
• eBid: Low-risk auction.

Which eBay alternative offers the most affordable prices?

Bonanza is the most affordable eBay alternative because it has no listing insertion fees. You only pay transaction and final value fees after your items sell. The success fees on Bonanza are $0.25 plus 3.5% commission, whereas eBay’s fees are $0.30 plus 13.5%.

Are there any no-cost alternatives available to eBay?

Nextdoor is a well-known classifieds website where you can list items for free. It’s especially useful for local sales and has a wide user base.

What factors should I consider when choosing the ideal eBay alternative for my business?

It considers factors such as:

• Pricing: Choose a platform that is suitable for your budget.
• Features: Look for custom pricing, wholesale options, and customer portals.
• Ease of Use: Opt for a platform aligned with your digital skill level.
• Business Needs: Evaluate if the platform meets your specific requirements.

Which e-commerce platform is considered the best B2B e-commerce platform?

The best B2B e-commerce platform is Shopify. It is known for ease of use and features, more control customizable options, and control over branding but it’s pricier.

Conclusion

Although eBay has maintained its dominance, several alternative marketplaces offer distinct advantages. Whether you want to target a specific audience, reduce fees, simplify your selling process, or tap into niche markets, there’s a platform suited to your needs. Each platform has its strengths, and the optimal choice depends on your products and business objectives. By exploring the 20+ eBay alternatives above, you can discover the ideal marketplace to boost sales, cut costs, and broaden your reach.