15+ Best Amazon Product Research Tools Free & Paid

A while back, we did some research on the best dropshipping product research tools and best AliExpress product research tools. This process made us realize how useful these tools can be for online sellers, and we were keen to provide our readers with an Amazon equivalent.

In this article, we’ve included 14 tools that provide Amazon marketplace research data, whether it’s in the form of trending keywords, pricing advice, or sales estimates.

Let’s dive in!

Why do you need an Amazon product research tool?

With over 310 million sellers on the Amazon Marketplace, about 80% of these users are from the US, accounting for more than 230 million customers. 

Literally, there are millions of products for sale on the Marketplace. While it sounds daunting, there is a massive amount of competition there - it’s also a good thing. The million sellers and products become data points for product research tools to discover.

That means if using the right tool, you can access almost instant information about the best products in your niche. It also means that you can “spy” on your competitors, watch other sellers’ SEO strategies, as well as how well their products are selling.

You can expect a lot of other benefits from using Amazon research tools, such as:

• Automated product listing process: Saves time and effort in listing products on Amazon.
• Keyword research capabilities: Helps identify the best keywords for optimizing product listings and improving visibility.
• Sales estimation: Provides insights into potential sales volume for different products.
• Protection against threats: Safeguards against product hijacking and coupon abuse.

With so many product research tools out there, we’ve narrowed down our 14 favorites. Let’s explore in the next section

14 best Amazon product research tools

1. Jungle Scout

Launched in 2015, Jungle Scout began as a browser extension for Amazon product research. However, it has since evolved into a comprehensive software solution. Today, product research is just one of its many functionalities. Jungle Scout now helps sellers throughout their Amazon journey by offering tools to optimize research, boost sales, and manage inventory. With over 20 tools and 500 million Amazon products available, Jungle Scout has become an all-in-one Amazon FBA software.

Key features

• Product Database: Extensive database for identifying high-demand, low-competition products.
• Opportunity Finder: Uncover niche markets with high potential for profit.
• Product Tracker: Track product performance metrics and sales trends.
• Keyword Scout: Discover high-traffic, low-competition keywords for better visibility.
• Listing Builder: Optimize product listings with relevant keywords for higher search rankings.
• Rank Tracker: Monitor keyword rankings and competitor performance to adjust strategies.
• Sales Analytics: Track sales performance, profit margins, and expenses for informed decision-making.
• Promotions & Review Automation: Streamline marketing and customer feedback efforts.
• Inventory Manager: Manage inventory levels efficiently to avoid stockouts and excess inventory.
• Browser Extension: Access key insights and data directly on Amazon product pages.

Jungle Scout has more powerful tools and features for brands and agencies, trusted by some of the world’s largest brands. You can click here to learn more.

Pricing plans

• Basic Plan: $49/ month
• Suite Plan: $69/ month
• Professional Plan: $129/ month

The pricing above is only applied if you pay on a monthly basis. You can save more when buying a yearly subscription. To check Jungle Scout’s full pricing and features included in each plan, visit their pricing page here.

Keep in mind that you can try Jungle Scout for 7 days with their money-back guarantee.

Pros & Cons 

Pros

• Intuitive and easy to navigate, even for beginners
• Responsive and helpful support through various channels
• A suite of tools to identify profitable products and analyze market trends
• Known for providing reliable and up-to-date data on Amazon products and keywords
• Wide range of features, including product research, keyword research, listing optimization, competitor analysis, sales tracking, and more

Cons

• Can be expensive for some users, especially those just starting
• Some features require a bit of learning to use effectively
• The amount of data provided can be overwhelming for new users
• Access to historical data may be limited compared to some other tools

2. Helium 10

Praised by many of its users, Helium 10 offers a set of useful tools for Amazon sellers.

Features of Helium 10 are classified by code names to help you more properly keep track of data stored in various areas, such as inventory stock, sales, and keyword searches. 

Key features

Subscribing to Helium 10 can give you access to its excellent research tools, such as:

• Black Box: Comprehensive product finder with over 450 million Amazon products, filtered by sales volume, weight, reviews, projected sales, trends, and more.
• Trendster: Product analysis tool providing insights into seasonal demand, sales volume, market trends, and price fluctuations.
• Scribbles: Listing optimizer offering ranking keywords for increased product page traffic.
• Cerebro: Keyword research tool comparing multiple ASINs to reveal search volumes and niche opportunities.
• Xray: Chrome extension providing quick access to product research tools on Amazon pages.
• Refund Genie: Generates detailed reports for easy submission of reimbursement claims for lost or damaged items.

Pricing plans

• Starter plan: $39 per month
• Platinum plan: $99 per month
• Diamond plan: $279 per month

However, you can save by combining the annual plans with my discount codes:

• Get 20% Off for 6 Months when you use your code: AVADA20
• 10% Off Every Month when you use code: AVADA10

Pros & Cons

Pros 

• A wide range of tools for product research
• In-depth data on trends, search volume, and more
• Chrome extension for quick product analysis
• Extensive training resources and responsive customer support
• Automating the process of getting reimbursed for lost or damaged inventory 

Cons

• Subscription plans can be expensive, especially for new or small sellers
• Steep learning curve for new users
• Overwhelming interface with the large number of tools and features
• Limited free trial to some features

3. SellerApp

If you want a robust all-in-one tool that goes the extra mile beyond plain product search, SellerApp is one of the best Amazon market research tools and is a name you should look more closely at.

The platform combines a ton of features to make your life easier. In terms of marketing, SellerApp has a lot to offer. Market research tools let you use “advanced product intelligence” to find high-potential products with low competition. They collect over 300 million data points daily to give you in-depth analytics like sales and revenue estimates, reviews, ratings, and many more.

Key features 

• Product Ideas: Find profitable product opportunities based on various criteria
• Product Tracker: Monitor sales, revenue, and other metrics of specific products
• Keyword Research: Identify high-performing keywords to optimize your product listings
• Listing Quality Check: Analyze and improve your product listings for better visibility and conversion
• PPC Analyzer: Optimize your Amazon PPC campaigns for maximum ROI
• Competition Tracker: Track competitor products, keywords, and pricing strategies
• Profit Dashboard: Track your sales, profits, and other key metrics in real-time
• Inventory Management: Manage your inventory levels and avoid stockouts

Pricing plans

• Freemium plan: $0 per month
• DIY Professional plan: $99 per month
• Smart plan with Automation: $149 per month

Pros & Cons

Pros

• Intuitive design and easy navigation
• Free plan availability to explore the basic features
• Valuable data and analytics to inform business decisions.
• Supporting multiple e-commerce platforms
• Customer service management tools for overall seller experience
• Mobile app accessibility to manage their e-commerce activities on the go
• A wide range of tools for product research, listing optimization, competitor analysis, and sales tracking

Cons

• Limited historical data than other competitors
• Slow response times and limited support channels
• Less comprehensive product database

4. IO Scout

Able to access data to more than 150 million products on Amazon, IO Scout is undoubtedly one of the top-tier tools to look forward to for Amazon product research and market data. With IO Scout, you can instantly gather data pertaining to a product’s historical sales, reviews, ratings, projected price changes, stock status, and more.

Key features

• Product research: Instant data on historical sales, reviews, ratings, price changes, and stock status
• Trend analysis: Access to year of product performance data and identify potential trends based on past market activity
• Bookmarking: Hourly update information on selected products
• Amazon FBA Calculator: Calculate the total amount of FBA fees on a product and then predict their net profit
• Product finder: Find the right and lucrative product to sell on the Amazon market
• Keyword scout: Find the most popular keywords associated with your product and optimize your product in the Amazon search engine
• Inventory management: Monitor stock levels and know when to reorder and avoid out of stock on certain products
• Sales analytics: Show a detailed sales performance to make critical business decisions

Pricing plans

• 1 month: $39/ month
• 3 months: $33/ month
• 12 months: $25/ month

Pros & Cons

Pros

• Known for its accurate and reliable sales estimates and product data
• Competitive pricing plans compared to other tools
• User-friendly interface and easy to navigate
• Comprehensive product database
• Providing historical data on product performance
• Affordable pricing than other tools

Cons

• No free trial to test before committing
• Limited features compared to high-end tools
• Slow and less responsive customer support

5. Viral Launch

Selling products on Amazon full-time can take up most of your day, and that’s not even counting the work that has to go into perfecting the products themselves. You need something that lightens your workload, and that could be Viral Launch.

Key features

Removing the guesswork from your product research process, Viral Launch helps you with different features as below:

• Product discovery: Access to 200+ million Amazon products, keywords, categories, and brands. Advanced filters for quick and efficient product research
• Keyword research: Top sales-earning keywords with search volume, priority score, and suggested CPC
• Market intelligence: In-depth data on market price trends, sales estimates, reviews, and ratings
• Competitor intelligence: Analyze top seller’s strengths and weaknesses to capitalize on opportunities. Insights into sales tactics, ad strategies, and keyword usage
• Kinetic (PPC Automation tool): Automate Amazon PPC campaigns for time-saving efficiency

Pricing plans

• Essentials plan: $69 per month
• Pro plan: $99 per month
• Pro Plus Ads plan: $199 per month

Pros & Cons

Pros

• Comprehensive product research for finding profitable products
• Keyword optimization for identifying high-performing keywords with relevant metrics
• Competitor analysis for gaining strategies, strengths, and weaknesses
• Kinetic PPC automation to streamline and simplify Amazon PPC campaigns
• Listing optimization for higher conversion rates
• User-friendly interface for beginners and experienced sellers

Cons

• No free trial for testing the platform before committing to a subscription
• Steeper learning curve for clearly knowing all features and functionalities
• Limited product tracking than some competitors
• Slower response times and limited support channels

6. Unicorn Smasher Pro

High-volume Amazon sellers usually have to deal with the problem of data overload. With a lot of information to sort through, essential things can get lost in the Amazon product research phase.

But don’t worry, tools like Unicorn Smasher Pro can make processing that much data a significantly easier process.

Key features 

• Organized Dashboard: Manage all research data in one central location
• Sales & Revenue Estimates: Accurately predict monthly sales and revenue for products
• Canonical URL Check: Assess the optimization of product URLs
• Variation Statistics: Get detailed metrics for each product variation
• Favorite Items: Save and easily access preferred product searches
• Discreet Sharing Tool: Share research without revealing specific products or niches
• Export Tool: Download research data in CSV format
• In-Browser Analysis: View sales and PPC metrics while browsing Amazon
• Quick Links: Access product listings directly from the dashboard
• AMZ Tracker Integration: Identify market gaps using AMZ Tracker's tools
• Fulfillment Details: Know if sellers are using FBA, FBM, or Amazon
• Multiple Seller Counter: Track the number of sellers for a product
• Chrome Extension: Convenient browser-based tool with automatic updates

Pricing plan

• Basic Edition plan: $49.99 per month
• Ultimate plan: $159 per month
• Professional Edition plan: $99 per month

Pros & Cons 

Pros

• Centralized research dashboard
• Accurate sales & revenue estimations
• Detailed product variation metrics
• Favorite item saving & sharing
• Data export functionality
• In-browser metric analysis
• Convenient product listing access
• AMZ Tracker integration for market gap identification
• Multiple seller tracking
• User-friendly Chrome extension
• Available customer support

Cons

• Limited feature set compared to paid tools
• Potential data accuracy limitations
• Learning curve for optimal use
• Reliance on browser extension for functionality

7. AMZScout

If several big brands and manufacturers already offer the product you want to sell, it can be challenging to generate interest in what you’ve brought to the market.

That’s why many Amazon merchants prefer to opt for niche markets and why AMZScout can be a useful ally. It has been selected by companies like Dell, Disney, Casio, etc.

Key features

• Product Research Table: Detailed metrics on sales, revenue, niche score, and more
• Product Tracker: Save and organize potential product ideas
• Profit Calculator: Estimate potential profit margins for products
• Product History: Analyze long-term product performance trends
• Supplier Links: Access Alibaba listings for product sourcing
• Data Filters: Customize data view based on specific criteria
• Product Scores: Assess product sellability for private label and resale
• Niche Scores: Evaluate potential for expansion into related products
• Historical Data Charts: Visualize product and niche performance over time
• CSV Data Export: Download data for further analysis
• Product Database: Independent search engine for Amazon products
• Keyword Search: Discover relevant keywords and their search volume
• Reverse ASIN Lookup: Uncover competitor keywords and strategies

Pricing plans

• Seller’s bundle for Amazon from $49.99 per month with a 10-day money-back guarantee

Pros & Cons

Pros

• User-friendly interface
• AI listing builder for optimized listings
• Dedicated product and niche research tools with specific insights
• Capturing unique competitor insights, such as actual stock and dominant sales
• Intuitive data presentation templates for quick decision-making 
• Reliable customer support 
• A wide range of learning capabilities

Cons

• No PPC ad management tools 
• Lack of dedicated inventory management tools
• No multiplatform support for Shopify or Walmart

8. Sonar

Developed by Sellics, Sonar allows users to search a database of more than 180 million keywords. Using Sonar, you can either improve how you rank organically for specific keywords or optimize PPC advertising campaigns.

With Sonar, you can do three different keyword searches across five global marketplaces (US, UK, France, Spain, Italy, and Germany).

Key features

• Massive Keyword Database: Access to over 180 million Amazon keywords generated by real shoppers
• Reverse ASIN Lookup: Identify and track competitor keywords for better targeting
• Search Volume Data: Get accurate search volume estimates for each keyword
• Keyword Translator: Translate keywords into multiple languages for international markets
• User-Friendly Interface: Easy to navigate and use, even for beginners
• Free Version Available: No sign-up required for basic keyword research
• Data Export: Download keyword data for further analysis
• Integration with Perpetua: Seamlessly connect with Perpetua's advertising platform for optimized campaigns

Pricing plan

• Essentials plan: $695 per month 
• Growth plan: $695 per month + of ad spend
• Premium plan: Custom 

Pros & Cons

Pros 

• Extensive keyword database
• Competitor keyword tracking
• Accurate search volume estimates
• Keyword translation for multiple languages
• User-friendly interface
• Free version availability
• Keyword data export
• Perpetua integration for campaign optimization

Cons

• Limited product research functionality
• Focus primarily on keyword research
• Potential for data overload
• Requires additional tools for comprehensive analysis
• Subscription required for advanced features

9. AmazeOwl

AmazeOwl is a powerful yet often overlooked Amazon product research tool. It helps sellers discover and launch successful products with reliable data and an intuitive interface. 

For beginners, AmazeOwl makes it easy to create a profitable Amazon business that fits their lifestyle. It saves valuable time on research and development, and over 4,000 sellers trust it each month. Moreover, AmazeOwl has a proven track record of helping individuals find their first winning product and establish themselves on the Amazon marketplace.

Key features

So, with Amaze Owl, you can:

• Search Product Ideas: Search more than 600 million items and 11 marketplaces to find the perfect product for your business.
• Niche Tracking: Monitor and analyze up to 300 niche markets and their competitors.
• Keyword Monitoring: Track up to 50 keywords per niche to identify trends and opportunities.
• Auto-Updates: Get real-time updates on 1,000 tracked products across various Amazon markets.
• Product Database: Access a database of up to 200 products per month for detailed analysis.
• Keyword Research: Discover the top 100 keywords for each niche.
• AmazeOwl Academy: Get discounts on educational resources to improve your Amazon selling skills.
• Fast Loading Speed: Experience seamless navigation and quick access to data.
• Customer Support: Receive dedicated support for any questions or issues.

Pricing plans

• Starter Plan: Free
• Growth Plan: $12.99/ month
• Established Plan: $19.99/ month

Pros & Cons 

Pros 

• Data accuracy and reliability
• User-friendly interface and streamlined research
• Niche identification and validation
• Keyword performance tracking and optimization
• Curated product database access
• Time efficiency in product launching
• Proven track record with successful sellers
• Educational resource discounts

Cons

• Limited feature set
• Potential data overload
• Learning curve for mastery
• Subscription-based pricing model
• Limited customer support channels

For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.

10. Keepa

For many buyers, the reason why they do or don’t purchase a particular product comes down to pricing. That puts the onus on online merchants to set the appropriate pricing point for the goods they are selling.

The situation becomes easier with the help of Keepa.

Key features

• Price History Tracking: View detailed price history charts for Amazon products over time.
• Price Drop Alerts: Set alerts to receive notifications when prices drop on desired items.
• Product Availability Tracking: Monitor product stock levels and receive alerts when items are back in stock.
• International Price Comparison: Compare prices across different Amazon marketplaces.
• Sales Rank Tracking: Track changes in product sales rank over time.
• Deal Finding: Discover discounted products and lightning deals.
• Category and Seller Tracking: Follow specific categories or sellers for price and stock updates.
• Browser Extension: Integrate Keepa data directly into Amazon product pages for easy access.
• API Access: Utilize Keepa's data in your own applications or integrations.
• Data Export: Download historical data in various formats for analysis.

Pricing plans

• Monthly plan: €19/ month

Pros & Cons

Pros

• Comprehensive price history tracking
• Customizable price drop alerts
• Product availability monitoring
• International price comparison
• Sales rank tracking
• Deal discovery and tracking
• Category and seller tracking
• Convenient browser extension
• Versatile API access
• Data export capabilities

Cons

• Overwhelming data for beginners
• Steep learning curve for full utilization
• Some features require paid subscription
• Potential for inaccurate data in certain cases
• Limited customer support options

11. Camelcamelcamel

Like Keepa, Camelcamelcamel helps you identify pricing trends for your desired products on Amazon. It provides charts with pricing data for millions of products and lets you view price history, search by category, and receive price alerts. Additionally, Camelcamelcamel offers a browser extension for easy access to pricing charts while browsing Amazon. 

What sets Camelcamelcamel apart is its free service, making it a budget-friendly option for sellers. Moreover, its blog provides valuable seller information and boasts excellent customer service, as evidenced by positive user reviews.

Key features

• Price History Charts: Visualize detailed price trends over time for Amazon products
• Price Drop Alerts: Receive notifications when product prices fall below your desired threshold
• Browser Extensions: Easily access price history and insights while browsing Amazon
• Global Marketplace Support: Track prices across various Amazon marketplaces worldwide.

Pricing plan

• Contact the Camelcamelcamel customer support team to get the detailed pricing plans. 

Pros & Cons

Pros

• Price history visualization
• Price drop alerts
• Browser extensions for easy access
• Global marketplace support
• Free service availability
• Informative blog content
• Excellent customer service reputation

Cons

• Limited feature set
• Potential data inaccuracies
• Limited alert customization
• Basic analytics capabilities

12. AMZBase

AMZBase, a free resource offered by AMZ, is a valuable tool for online merchants. This all-in-one platform allows users to search for product information, source related products, and analyze ranking keywords. Additionally, it provides historical price data and calculates FBA fees to estimate potential profits.

Furthermore, AMZBase enables data collection from other major online marketplaces like AliExpress, eBay, and Alibaba. 

Key features

• Product Information: Provides detailed product information, including descriptions, specifications, and images.
• Related Product Sourcing: Suggests similar or related products for potential selling opportunities.
• Keyword Analysis: Reveals ranking keywords for better product visibility.
• Historical Price Tracking: Shows price fluctuations over time for informed pricing decisions.
• FBA Fee Calculation: Estimates Amazon FBA fees to assess potential profit margins.
• Multi-Marketplace Data: Collects data from Amazon, AliExpress, eBay, and Alibaba.
• ASIN Lookup: Quickly access product information using the product's ASIN.
• User-Friendly Interface: Easy to navigate and use for both beginners and experienced sellers.
• Free Resource: Available for free as part of AMZ's suite of tools.

Pricing plan

The tool costs $0 for sellers to download. You just simply go to the Chrome store and download the plugin.

Pros & Cons

Pros

• Detailed product information
• Related product suggestions
• Ranking keyword analysis
• Historical price tracking
• FBA fee estimation
• Multi-marketplace data collection
• Easy ASIN lookup
• User-friendly interface
• Free resource

Cons

• Limited feature set compared to paid tools
• No competitor analysis
• No sales estimates
• No advertising optimization tools
• Potential for data inaccuracies
• Limited customer support

13. Seller Labs

Another effective Amazon keyword tool on the market is Seller Labs. Seller Labs helps sellers improve their search ranking by showing the highest-ranking keywords for any item. Additionally, its reverse ASIN lookup feature provides valuable information, such as the average CPC bid and estimated sales per keyword. 

Beyond keyword analysis, Scope offers price, fee, and sales estimates for product listings. Users can refine their search based on various criteria, including the number of sellers, reviews, star rating, and sales rank. Moreover, the profit calculator helps determine potential profit margins for specific products.

Key features

• Daily 360° Snapshot: Comprehensive overview of your Amazon business with real-time notifications for crucial changes.
• Performance Tracking: Monitor conversions, ad spend, and traffic trends with customizable reports.
• Inventory Management: Receive out-of-stock alerts and track SKU-level profitability.
• Customer Feedback: Timely notifications for reviews and seller feedback.
• AI-Powered Advertising Optimization: Automated strategies and actionable insights for improved campaign performance.
• Keyword Research: Discover profitable keywords for product optimization.
• Email Automation: Streamline communication with Amazon-compliant email templates.
• Educational Resources: Access webinars and case studies on advanced Amazon strategies.

Pricing plans

• Monthly Plan: $49/ month
• Annual Plan: $39/ month

Pros & Cons

Pros

• Comprehensive toolkit for Amazon sellers
• AI-powered advertising optimization
• Real-time business notifications
• Detailed analytics and reporting
• Educational resources and training

Cons

• High pricing for smaller sellers
• Steep learning curve for new users
• Limited third-party integrations
• Occasional delays in customer support response
• Emphasis on advertising over other features

14. Cash Cow Pro

While having information is useful, running a business on Amazon can require more than merely analyzing numbers. Cash Cow Pro breaks the bank when it comes to the wide range of available features in the toolbox.

Key features 

This tool has operational features that help in these areas:

• Keyword Tracking: Monitor over 100 keywords per product for optimized ranking.
• Sales Data: Real-time insights for accurate profit estimation and financial tracking.
• Automated Feedback Collection: Streamline review management with automated email responses.
• Top over 20 Million Bestsellers: Identify profitable products in untapped niches.
• Inventory Monitoring: Track product availability and financial performance for better inventory management.
• Pageviews & Conversion %: Analyze user behavior and conversion rates to optimize listings.
• A/B Split Testing: Test different pricing strategies to maximize sales and profits.

Pricing plans

• Monthly Plan: $19.99/ month
• Annual Plan: $497/ month

Pros & Cons

Pros

• Comprehensive keyword tracking capabilities
• Real-time sales data and analytics
• Automated feedback collection system
• Access to top 20 million bestsellers data
• Inventory monitoring and performance insights
• Pageview and conversion rate tracking
• A/B split testing functionality for pricing optimization

Cons

• Potential for data inaccuracies
• Limited customer support options
• Steeper learning curve for some features
• Focus primarily on established sellers

5 Tips to choose the Amazon product research tools 

Choosing the right Amazon product research tool is crucial for your success as a seller. Here are some essential tips to guide your decision:

• Identify your specific goals and needs: Determine what you want to achieve with the tool (e.g., find profitable products, track competitors, analyze keywords).
• Prioritize essential features: Focus on product database, keyword research, competitor analysis, sales estimator, and profit calculator.
• Choose a user-friendly interface: Opt for an easy-to-navigate and understand tool, minimizing your learning curve.
• Ensure data accuracy: Look for tools that provide reliable and up-to-date data from reputable sources.
• Consider pricing and value: Compare the features and pricing of different tools to find the best fit for your budget and needs.

The bottom line

Selling on Amazon can be a lucrative, yet challenging endeavor.

Given the number of products available on the site, competition is certainly fierce even within a very specific niche.

As a matter of fact, succeeding as a merchant on Amazon requires more than providing quality goods. You also need to pay close attention to the site, the data it offers, and learn how to use them to your advantage.

And, a product research tool can help you accomplish these things.

We hope that with the help of the 14 best Amazon product research tools, you can get enough information to start to discover new amazing things.