How To Convert Leads Into Opportunities In Odoo

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The Odoo CRM platform makes it simple and straightforward to generate leads and then turn those leads into possibilities. Every CRM activity in the platform is controlled with pipeline aspects, and every piece of information, beginning with the very first interaction and continuing all the way through to the won sale or lost sale, is carefully organized.

When the agreements and terms and conditions on both sides of a potential transaction are satisfactory, the Odoo leads that have been received can be transformed into opportunities directly from the Leads window. Commercials that were more aggressive and sales pitches that were more aggressive were booming a few years ago.

But in today’s market, one of the most critical factors determining a company’s success is the development of fresh sales leads. That’s why in the article below, we will show you how to convert leads into opportunities in Odoo. So, Let’s dive in!

Table of Contents:

• The crucial role of lead conversion for eCommerce businesses
• How to convert leads into opportunities in Odoo
  • Step 1: Activate the leads feature
  • Step 2: Convert a lead into an opportunity
  • Step 3: Merge opportunities
• Wrapping Up

The crucial role of lead conversion for eCommerce businesses

The primary objective of lead generation is to construct a sales pipeline by grabbing and driving buyers’ interest in a particular product or service. This can be accomplished by capturing buyers’ attention. It is possible to complete the task online, offline, or in a manner that combines the two. The following are some essential aspects of lead generating that any company should incorporate into their operations.

One of the primary benefits of lead generation is that it enables you to acquire information about your prospects as well as their preferences and requirements, making it possible to target the audience you want in a variety of demographic settings. You are able to tailor your product or service to the requirements, preferences, and passions of your target market if you know who that market is.

How to convert leads into opportunities in Odoo

It is possible for the system to create leads rather than opportunities so that an additional qualification process can be performed, after which a Lead can be converted into an Opportunity and assigned to the appropriate sales professionals.

In the CRM Settings, you’ll see the option to activate this mode. It will automatically be applied to all of your sales channels. On the other hand, you can tailor it to particular channels by using the configuration form for those channels.

Step 1: Activate the leads feature

To enable the Leads feature, navigate to CRM > Configuration > Settings. Once there, follow the on-screen instructions to do so.

You will now have a new submenu titled Leads located underneath the Leads menu, which is where the leads will aggregate.

Step 2: Convert a lead into an opportunity

When you click on a Lead, you will have the ability to convert it into an opportunity. You will also be able to choose whether or not it should continue to be allocated to the same channel or person and whether or not you need to create a new customer.

Suppose you already have an opportunity with that customer. In that case, Odoo will automatically propose to merge this opportunity with the existing opportunity if it detects that you already have an opportunity with that customer. In a similar fashion, Odoo will immediately provide you with the option to link to an existing client if the customer in question already exists.

Step 3: Merge opportunities

In addition, Odoo will make a suggestion to consolidate opportunities automatically if the chances share the same email address. When opportunities are merged in Odoo, the information is merged into the opportunity that was generated first, and Odoo gives precedence to the information that was available on the opportunity that was produced first.

There is no loss of information because the data from the other opportunity is logged in the chatter as well as the information fields so that it is easy to obtain.

Would you be able to locate a copy on your own? Even if the system doesn’t suggest it, you can combine leads or opportunities even if you do it manually.

From the list view, here is how to do it. Once you have selected the opportunities and leads that you wish to combine, the action button will become visible. After that, you can choose the combined option. Additionally, combining more than two different opportunities or leads is doable.

Wrapping Up

This short tutorial will help you understand how to convert leads into opportunities in Odoo. We have only mentioned a few of the advantages that may be gained from lead generation, but in reality, there are many more. The execution of a lead generation campaign affords you the opportunity to generate leads while simultaneously increasing brand loyalty, generating more brand recognition, and building partnerships.

It moves prospective customers further along in the sales and marketing funnel. Above all, the role of our sales team is to guide potential customers to high-quality leads and then use those leads to ultimately close transactions. You are now aware of the significance of the generation of leads. Therefore, in order to increase the likelihood of success for your company, unlock and convert it into opportunities.