Multichannel Selling for Magento 2

Case #2: Update product content immediately and systematically

Catching up with the latest trend is the key to help you beat other rivals

Let’s say it’s stay-at-home time and you are selling cake maker machines. So, instead of describing the machine with plain texts “Cake maker machine”, hitting the emotional hot-button with “Cake makers machines to ease the anxiety during the lockdown”

Mageplaza solution

Allow you to update the adjusted product information quickly via the pre-made product feeds customized for different platforms

Case #3: Bring cusomers back to your store with follow up emails

Spending money to buy something is never an easy decision with everyone.

In a competitive online market, you even have to follow one customers harder than in an offline one.

Based on customer actions on your store, you must predict their purchase intent and craft suitable messages to motivate them complete their shopping journey. For example: 1st email “there is something in your cart, complete your order now!”, 2nd email “if you still haven’t found the perfect match, give this product the second chance”, etc.

Mageplaza solution

Let you create a system thats send multiple abandonment cart emails at different times, according to different action triggered.

Case #4: Add discount code to cart abandonment emails to motivate buyers

Give discounts or free shipping through abandoned cart emails might gain you a converison right away.

It hits the right note and make customers think about grabbing the chance ASAP.

Mageplaza practical solution

Allow you to add cart price rule with coupon code to the email

Case #5: Attach relevant product on post-purchase emails

After a buyer bought from your store, you have a chance to introduce other poducts to them. When you suggest helpful products, great additions to the original ones, customers will notice and consider trying items.

This will help you to increase sales much better and increase repeat sales!

Mageplaza solution

Recommend related products on customer emails. It will work as the following example:

• Choose an event: order status change
• Choose the status: complete
• Choose to display related/cross-sell/up-sell products on this email
• Add the related products to, for instance, a pair of shoes
• Set the “send after” value, for example, 7 days

Successful outcome

7 days after a customer buy a pair of shoes from your store, , he/she will receive a compelling email suggesting your special-designed socks which is hidden from view.

Case #6: Send auto folow-up emails to collect feedbacks from customers

Collecting customer feedbacks helps you improve your products and services the most effectively.

Surveying your buying customers is not that hard if you choose the right method.

To collect valuable feedbacks successfully, you should send the survey with some gift such as discounts.

Mageplaza solution

• Send emails including the link to the survey
• Create a coupon code at the same time add it to the email
• Choose to display related/cross-sell/up-sell products on this email
• Add the related products to, for instance, a pair of shoes
• Set the “send after” value, for example, 7 days

Successful outcome

7 days after a customer buy a pair of shoes from your store, , he/she will receive a compelling email suggesting your special-designed socks which is hidden from view

Case #7: Send auto folow-up emails to notify customers about Wishlist items

What can you do with those who have made an effort to add products to the Wishlist?

• Send emails to suggest cheaper products that are similar to the ones that are previously added to the Wishlist but with
• Send emails to notified when it’s back in stock/ on Sales

By doing this, you will:

• Provide customers affordable alternative products
• Drive sales when allowing discount on high-demand or most-liked products
• Notify customers instantly when their favorite items are back-in-stock

Mageplaza solution

Allow you to use 3 wishlist -related events to send auto-emails

• Product added to Wishlist
• Wishlist items on Sales
• Wishlist items back in Stock

Case #8: Send automated emails to customers at their special days

Let celebrate and send your love to your customers on their special days such as birthdays or customer group level-up, etc.

In the congratulation emails, just include the discount code, the high chance is that your customers will come back to your store and "reward" themselves.

Mageplaza solution

Allow you to send emails based on special events:

• Customer birthday
• Customer group change