Website Health Checks: How To Do And Quality Requirements

Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Websites have evolved into the public face of companies, associations, and people, acting as the main channel for interaction and contact with users worldwide.

However, it is crucial to maintain websites in top condition to give a seamless user experience due to constantly increasing technologies and customer expectations. Website health checks have become essential for evaluating and maintaining a website’s general health.

This methodology entails assessing a website’s performance, functionality, security, and accessibility, among other factors. Website owners and developers can find possible problems, fix vulnerabilities, and improve the overall quality of their online presence by doing routine health checks.

In this post, we’ll delve into website health checks, examining their significance and offering helpful tips on how to carry them out successfully. In addition, we’ll go through the crucial standards for a sound website and lay out the necessary procedures to guarantee its peak performance.

Table of Contents

What are website health checks?

Website health checks refer to a systematic evaluation and assessment process to examine a website’s overall condition, performance, and functionality. It involves examining various aspects of the website, such as its speed, responsiveness, security, accessibility, and user experience.

The primary goal of conducting a health check is to identify any potential issues, vulnerabilities, or areas of improvement that may affect the website’s performance and user satisfaction.

Checking site health typically involves tests, inspections, and analyses performed by website owners, developers, or specialized tools and services. These checks help to ensure that the website adheres to industry best practices, meets quality standards, and provides an optimal user experience across different devices and browsers.

Website health checks meaning

The process of website health checks may include assessing factors such as website loading speed, broken links, mobile responsiveness, compatibility with different browsers, website security measures (e.g., SSL certificates, firewalls), search engine optimization (SEO) elements, and adherence to web accessibility guidelines.

Regularly conducting website health checks, website owners and developers can proactively address issues, enhance performance, and optimize the user experience. This practice helps maintain the website’s relevance, competitiveness, and credibility in an ever-evolving digital landscape.

Why does site health check matter?

Why do website health checks matter

Checking a website’s health is crucial for a number of reasons:

  • User experience: A healthy website ensures a positive user experience. Visitors expect your website to load quickly, be easy to navigate, and provide relevant and valuable content. Regular health checks help identify and resolve issues hindering user experiences, such as broken links, slow loading times, or poor mobile responsiveness.

  • Search Engine Optimization (SEO): Search engines, like Google, consider various factors when ranking websites in search results. A healthy website that meets SEO best practices has a better chance of ranking higher.

  • Security: Website security is critical to maintaining a healthy online presence. Hackers and malicious entities constantly seek vulnerabilities to exploit. Regular health checks help identify and address security vulnerabilities, ensuring that your website has robust protection measures in place, such as secure connections (SSL certificates), updated software, and strong passwords.

  • Performance and reliability: A healthy website performs optimally and provides reliable service. Slow loading times, frequent errors, or downtime can significantly impact user satisfaction and discourage repeat visits. Regular health checks help identify performance bottlenecks, server issues, or coding errors that may affect the website’s speed and reliability.

  • Brand reputation: Your website serves as a digital representation of your brand or business. A poorly maintained or dysfunctional webpage can harm your reputation and credibility. Regular health checks help maintain a professional and reliable online presence, demonstrating your commitment to quality and user satisfaction. A healthy website reflects positively on your brand, fostering trust and confidence among visitors.

What does a site health check include?

What do website health checks include

Usually, the following components make up thorough website health checks:

  • Broken links: Website health checks look for dead or broken links that go to unavailable sites or resources. Broken links have a bad effect on user experience and might hurt the SEO of your website. These problems can be found and fixed with tools like link checkers and website crawlers.

  • Invalid buttons: Verifying a button’s functionality ensures it performs the intended activities, such as sending forms, going to particular pages, or starting interactions. For a consistent user experience, checking button behavior across various hardware and browser combinations is crucial.

Improve page names and URL structure

  • Page names: Choosing descriptive, succinct, and clear page names is essential to evaluating and refining page names. Users and search engines can grasp the content of a page thanks to a well-written page name.

  • URL structure: The URL structure can be improved to make it easier to understand, more user-friendly, and more search engine-friendly. Enhancing SEO and assisting users in browsing the website is achieved by including pertinent keywords and arranging URLs logically.


  • SSL certificates: Secure Socket Layer (SSL) certificates enable HTTPS encryption, ensuring secure communication between the website and users’ browsers. A health check involves verifying SSL certificates’ presence and proper installation to protect user data and instill trust.

  • Firewalls: Setting up a firewall gives your website an extra layer of security, defending it from potential assaults and illegal access. The firewall is kept current and appropriately configured by performing regular health checks.

  • Software updates: Keeping website software (such as the content management system, plugins, and scripts) updated to fix security flaws is essential. Checking for available updates and implementing them are part of routine health checks for secure websites.


  • User experience: A health check assesses the website’s overall usability and user experience. This involves evaluating elements including easy-to-use navigation, intuitive design, appropriate use of headers and subheadings, understandable content, logical information structure, and responsiveness to mobile devices. Enhancing user experience increases interaction, lowers bounce rates, and promotes conversions.

  • User Interface (UI): The UI concentrates on the website’s visual appeal and presentation. A health check may involve assessing the usage of colors, font, images, icons, and other visual aspects to guarantee a visually appealing and unified design across all pages.

Analytic evaluation

Website analytics analysis can reveal information about audience demographics, traffic sources, user activity, and the success of marketing activities. Metrics, including page visits, bounce rates, time on page, conversion rates, and departure rates, are examined as part of website health checks. The performance and user engagement of the website can be improved by looking for patterns, areas for development, and possibilities.

How to do website health checks?

Website health checks steps

Step 1. Check the website loading speed

User satisfaction and SEO performance are directly impacted by website loading speed. Tools like Google PageSpeed Insights or GTmetrix offer insightful data for evaluating loading performance. These tools examine numerous aspects that affect loading times and provide valuable recommendations for improvement.

Optimizing photos by reducing their file sizes without compromising quality also helps them load more quickly. Additional improvements to loading speeds can be made by reducing the use of extraneous scripts and plugins that increase the number of HTTP requests.

Users can save specific website components locally on their devices by enabling browser caching, speeding up subsequent page loads. By distributing website material over numerous servers, content delivery networks (CDNs) increase the loading time for users in various areas.

Step 2. Ensure your website is mobile-friendly

Making sure your website is mobile-friendly is crucial, given the rising popularity of mobile devices. Google’s Mobile-Friendly Test and other tools can be used to assess responsiveness. A mobile-friendly design offers a consistent user experience and adjusts to various screen sizes.

By using responsive design strategies like fluid grids and media queries, the website’s layout will adapt naturally to different devices. To improve touchscreen usability and create a smooth mobile experience, touch components, text sizes, and spacing should be optimized.

Step 3. Analyze your SEO

A website’s search engine optimization is evaluated through an SEO examination. Comprehensive SEO audits are available through tools like SEMrush or Moz. To ensure that keywords are used strategically in page names, headings, and content, keyword usage is assessed. Meta tags, such as titles and descriptions, undergo an evaluation to ensure that they appropriately reflect page content and contain pertinent keywords.

Finding link-building and enhancement chances can be accomplished by looking at the website’s backlink profile. Users and search engine crawlers can easily navigate when evaluating the internal connection structure.

Step 4. Pay attention to your site organization and navigation

A well-organized and easily navigable website enhances user experience. Evaluating the overall structure and hierarchy of pages ensures logical organization. Checking for broken links and promptly fixing them prevents user frustration.

Breadcrumb navigation provides clear paths for users to navigate the website, improving their understanding of its structure. Including a search functionality allows users to find specific content quickly, enhancing usability.

Step 5. Check for your content quality

The effectiveness of the content has a significant impact on user engagement and search engine exposure. A thorough evaluation will guarantee readability, accuracy, and relevancy. Grammar and spelling errors should be removed to preserve excellent, error-free content.

SEO performance is enhanced by optimizing content for the target keywords, corresponding to search intent, and offering users value. Updated or removed content keeps it current and relevant. Canonical tags and 301 redirects are essential for preventing duplicate content problems, which is why they are necessary for SEO success.

Step 6. Remember compatibility

For a consistent user experience, websites must be tested for cross-browser and cross-platform compatibility. Popular browsers, including Chrome, Firefox, Safari, and Edge, should be used to test compatibility.

It’s crucial to confirm compatibility with older browser versions and various operating systems. By ensuring that the website’s code complies with web standards, W3C validators help increase compatibility and overall performance.

Step 7. Implement backup and disaster recovery

To safeguard against data loss and unforeseen disasters, it is essential to implement a reliable backup system. Databases and website files should be regularly backed up to secure data recovery in case of emergency.

Automated backup programs provide ease and reliability. A further degree of security is added by safely storing backups, whether off-site or on the cloud. The backup restoration process should be regularly tested to verify that backups are reliable and straightforward to recover in emergencies or data loss.

Top 5 free tools for website health checks you must know

Website health checker free

Google Search Console

Google Search Console is a potent tool made available by Google that assists website owners in keeping track of and maintaining the visibility of their website in Google search results. It offers insightful information on search traffic, website performance, and any problems that can impair its exposure.

With the help of Google Search Console, you can ensure your website is optimized for search engines by checking for crawl faults, keeping an eye on search statistics, submitting sitemaps, and identifying indexing problems.


The well-known website performance assessment application GTmetrix offers an in-depth analysis of the functionality and performance of your website. It examines a number of variables, such as page size, request volume, and page load time, and offers optimization recommendations that may be put into practice.

Additionally, GTmetrix provides waterfalls, video playback, and historical data so you can monitor and enhance the performance of your website over time.

Google PageSpeed Insights

Your website’s performance and optimization for mobile and desktop devices are both assessed by Google PageSpeed Insights. It thoroughly evaluates your website’s speed and makes recommendations for improvement. PageSpeed Insights calculates a score based on a variety of performance criteria to represent the overall performance level.

Additionally, it offers specialized optimization advice to assist you in improving the user experience and loading time of your website.

SSL Server Test (Qualys SSL Labs)

A helpful tool for examining the security and configuration of your website’s SSL certificate is the SSL Server Test from Qualys SSL Labs.

It evaluates the strength of your website’s encryption and SSL implementation and thoroughly reports any vulnerabilities or misconfigurations. This tool assists in making sure that the SSL certificate on your website is properly deployed and user data is sent securely.

W3C Markup Validation Service

To verify conformity with web standards, you can validate your website’s HTML and CSS code using the W3C Markup Validation Service. It looks for mistakes, alerts, and potential compatibility problems that could harm your website’s functionality and user experience.

You may find and fix coding mistakes by verifying your markup and ensuring your website shows correctly on all major browsers and mobile devices.


In conclusion, sustaining a strong online presence requires regular website health checks and following quality standards. Website owners may ensure that their sites are optimized for performance, user experience (UX), and search engine exposure by doing the actions described in this article.

Monitoring and enhancing website health requires taking necessary measures like examining website loading times, and mobile friendliness, performing SEO analysis, structuring site navigation, evaluating content quality, and guaranteeing compatibility.

Implementing backup and disaster recovery procedures is also essential for protecting website data from unanticipated catastrophes. Potential dangers can be reduced by regularly backing up website files and databases and evaluating the restoration procedure.

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