Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

10+ common Shopify issues and how to resolve them

Today, consumers are constantly developing diverse and constantly changing needs and preferences. Therefore, businesses need to choose a suitable e-commerce platform for the sustainable success of an e-commerce business.

However, as a matter of fact, each e-commerce solution comes with its own formulas and limitations. If you’re facing problems related to Shopify and don’t know what to do when you encounter warnings from Shopify, don’t worry! In this article, we’ll introduce you to 6 common Shopify issues and some helpful tips to help you overcome any challenges.

Let’s dig deeper into these issues and how to solve them to ensure that your eCommerce business is always ready and productive!

How does Shopify work?

shopify issues

Founded in 2004, Shopify is the most popular hosted e-commerce solution on the market. Powering over 4,609,260 million live websites as of April 2024, this subscription-based software gives you an out-of-the-box package to get started quickly without breaking a sweat.

The platform also comes with a Shopify Plus version to support large businesses and commerce. Therefore, Shopify can be the right solution for any store, regardless of their size and type of business.

Shopify, like other platform repositories, is famous for its simplicity and ease of use. With a simple, user-friendly interface and dashboard, creating a Shopify store in minutes is as easy as apple pie. You just need to follow a few simple steps, including filling in your email address, password, store name and some other configuration.

However, unlike open source platforms like PrestaShop, you don’t have to sacrifice ease of use for customization and control. You can choose your own adventure as Shopify allows customization of several aspects of your online store and shopping experience with code customization and more with Shopify Liquid. Additionally, Shopify equips you with a host of icon integrations as well as a surprising number of add-ons and built-in functions.

In short, Shopify is one of the best e-commerce platforms on the market. However, as the market continues to grow, it also expands the features available to users.

10+ common Shopify issues You Should Know

Technical issues

Poor Site Performance 

Poor Site Performance

Website performance issues on the Shopify platform can have significant negative impacts on your business. Here are some important issues:

  • 11% fewer page views
  • Customer satisfaction drops 16%
  • Conversion rate lower than 7%

With these metrics and data, you can see the negative impact of a cheap-performance website for your Shopify business. To solve this problem, website speed optimization is crucial to improve user experience and enhance business performance.

To solve the problem, you can apply some of the following solutions:

  • Eliminate errors and unnecessary tasks: Evaluate elements on your website to identify and remove repetitive errors or unnecessary elements. This reduces the burden on your website and increases page loading speed.
  • Disable pop-ups: Avoid using too many pop-ups, especially unnecessary ones, as they can reduce user experience and slow down loading speed page down slowly.
  • Use a content delivery network (CDN): CDN helps optimize global content distribution by storing copies of content on multiple servers, reducing access speeds. Access page loading speed remotely and gradually increase.
  • Prioritize mobile optimization: With the increasing number of users accessing from mobile devices, optimizing your website for mobile devices is important to ensure Best user experience and increased page loading speed.
  • Image optimization: Use image compression and image size reduction tools to reduce website capacity and increase page loading speed.
  • Reduce code and remove redirects and broken links: Check your website’s code source to minimize unnecessary commands and remove unnecessary redirects or broken links, helping to improve page loading speed.
  • Third-party JavaScript download delay: Delay download of third-party JavaScript scripts to ensure that your website can load faster and users do not feel slow when accessing baseball cap.`

Recommend: The Ultimate Guide for Shopify Speed Optimization

Security Issues

Data breaches, especially the loss of sensitive personal information such as credit card information, are one of the biggest in the e-commerce sector. To solve this problem, enhancing data security is extremely important.

Some solutions to improve data security in e-commerce packaging:

  • Multi-layer authentication: Apply multi-layer authentication to your online store login process to protect your customers and their account information from credential theft attacks .
  • SSN Verification and Identity Check: Verify the Social Security Number (SSN) and check the customer’s identity to ensure that they are who they are authorized to make transactions on your store.
  • Back up data regularly: Perform regular data backups to ensure that you can restore data if something goes wrong.
  • Use security plugins and safe components: Invest in security plugins and safe components to protect your data from external attacks.
  • Upgrade your e-commerce platform: Make sure you have updated and upgraded your e-commerce platform with official updates or plugins from the developer for protection Your data has been discovered from the new secure vault.

ERP Integration

Integrating an ERP system into your Shopify store can bring many conveniences but also establish many benefits. Here are some issues you might encounter when doing this:

  • Complexity in work connections
  • Data synchronization is not effective
  • Cost and resources
  • Security and regulatory tips

With this issue, RPA can be an effective solution. Using RPA (robotic process automation) is a way for computers to automate tasks in your Shopify store.

  • Automated work: RPA helps computers perform more tasks automatically, from order processing to payments and conversion operations.
  • Problem Solving: It helps resolve billing and operational issues automatically.
  • Collect information: RPA also helps automatically collect and analyze data from your website, helping you better understand your customers and business plans.
  • Save time and money: RPA helps you work faster and reduce errors.

With RPA, your Shopify store will operate smarter and more efficiently, saving you time and money!

Search visibility problems

Search visibility problems

Problems with Shopify often occur when the collection structure and setup is not appropriate. This results in Google not showing your site for possible keywords, such as “red shoes”, unless you have a specific page that picks it up.

One way to solve this problem is to create pages within your collection. These subpages need to have relevant titles, descriptions, and content, as well as relevant products.

For example, the website ****rick.com has a collection of sports shoes, but no page for “red men’s shoes”. Google is not showing this page for this keyword because a specific page is missing.

Another example is the website ********sixteen.com, which has a specific page for “men’s red sports shoes”. This page has the right title, description, and content, but is a product page, not a collection.

To resolve this issue, you can:

  • Create a Collection: This helps categorize products more clearly and create subpages for specific products.
  • Use SEO Filter: This filter helps create separate pages for filtered products based on parameter tools, helping to optimize SEO.
  • Comply with correct configuration: Build a page structure that matches the system hierarchy, including category pages and subpages.

This way, you can resolve structure and collection setup issues in Shopify and improve your site’s search engine visibility.

Page is redirecting to an unsupported URL

This issue usually occurs when redirect code is not supported in your Shopify theme or when you install an app on your Shopify store. This can result in the site redirecting to unwanted URLs.

To resolve this issue, you need to fix the JavaScript code in your Shopify theme. Instead of using “window.location.href =”, you should use “window.parent.location.href =”, or use a reference to the “window.Shopify.designMode” variable in JavaScript.

This way, you can prevent unwanted redirects and ensure that your website functions correctly.

Sales and Marketing issues

Getting Products on Store

Common problems when receiving products on Shopify can cause various difficulties and error messages. Here are some popular issues and their solutions:

  • Error exists in warehouse:

Error message: 

{“errors”:”Unable to claim inventory”}

{“errors”:”Inventory not available; Asked for {5184082563=\u003e1}, got {5184082563=\u003e0}”}

Solution: Increase inventory or cancel orders and refund customers on Shopify.

  • Error in product warehouse:

Error message: {“errors”:{“order”:[“Line items is invalid”],”line_items”:[“Title can’t be blank”]}}

Solution: Process this order manually or cancel and refund the buyer.

  • Product error:

Error message: Cannot find product variant, sku: 1234567890, retailerRef: 54321012345

Solution: Test your skills balancing solutions consolidation and order management or cancellations and refunds.

  • Stock synchronization error:

Error message: Error while syncing inventory for variant: VARIANT_NAME to: STORE_URL

{“errors”:{“base”:[“Option values provided for 1 unknown options”]}}

Solution: Record the product ID and contact the customer service staff of the third inspection system.

This way, you can handle product receiving issues on Shopify efficiently and save time.

Multi-channel Selling Management

The multi-channel issue in eCommerce requires us to consider how to manage sales from many different platforms. Omnichannel and multichannel are two basic concepts, but they differ in how they integrate sales channels.

  • Omnichannel: Integrate all sales channels into a single system, creating a seamless shopping experience for customers from all platforms.
  • Multi-channel: Handles independent sales channels, each channel has its own management and operation.

To resolve this issue, consider the following solutions:

  • Identify the important channels: Identify the important platforms your business wants to focus on, including Shopify, Amazon, Etsy, and others.
  • Data consolidation: Connect all order data, inventory and customer information into a single management system. This helps you manage your business operations effectively and optimally.
  • Keep the experience consistent: Ensure that all customer touchpoints such as brand messaging and pricing are consistent across all sales channels.

This way, you can build a strong and effective omnichannel strategy that helps you compete and grow in today’s ecommerce market.

Finding Customers

Finding Customer

The problem with starting a Shopify business often lies in attracting new customers. Here are some solutions to help you overcome this difficulty:

  • Test advertising and marketing: Invest in online advertising and marketing strategies that work for your business. Consider using your existing customer base to increase your advertising. Test different platforms and tactics to identify the most cost-effective and impactful channels.
  • Store Optimization: Make sure your store has an attractive and professional theme. Content must be written in grammatically correct and readable English. High-quality content enhances the credibility of your store and encourages customer trust. The “Buy” button needs to be prominent to encourage customers to shop.
  • Use multi-channel advertising: Don’t just focus on one advertising medium, combine multiple channels such as social media advertising and email marketing to increase traffic. Especially, you should customize your messaging and content for each advertising platform to resonate with the specific audience demographics and behaviors on those channels.
  • Identify your audience: Understand your audience and create a simple and convenient shopping experience for them. Don’t forget that some people may not be familiar with platforms like Shopify, so keep things simple and straightforward.

Managing Marketplaces

Managing multiple markets can become complex and demanding. Here are some solutions to help you manage effectively:

  • Use apps from Shopify: Shopify offers a variety of apps from official partners like CedCommerce that help you manage activities like inventory status, SKU checking, conversion operations and manage orders across different fields.
  • System Integration: Combine different systems and management tools into Shopify to automate processes and optimize performance.
  • Focus on automation: Use automation technologies to reduce manual work and increase productivity. Automated processes can save you time and effort.
  • Employee training: Make sure your employees are carefully trained on how to manage different fields and use tools and applications effectively.
  • Monitor and evaluate rates: Track and evaluate your performance on each field to better understand what works and what needs to be improved. This helps you adjust your market management strategy in the best direction.

Managing multiple schools can become a daunting task, but with the right solutions and tools, you can boost performance and succeed in expanding your business.

No Increase in Sales

The problem of not increasing sales can cause a lot of anxiety. Here are some solutions to help you overcome this situation:

  • Review the fundamentals: Review your Shopify store’s basic processes to ensure every little operation is correct. Identify your customers’ core needs and make sure your store meets those needs.
  • Increase conversion rates: Analyze your store’s conversion rates to better understand why customers don’t complete the purchase process. Improve your user interface, ensure a smooth purchasing experience, and attract customer attention to your products and services.
  • Customer Care: Create marketing and promotional strategies to increase engagement with existing customers and attract new customers. Make sure you provide good customer support and resolve any queries they have quickly and professionally.
  • Content and product upgrades: Make sure your product information is displayed clearly and attractively on your website. Provide detailed descriptions and high-quality images to help customers make purchasing decisions more easily.
  • Test your next strategy: Review how to backtest your next strategy and determine if there are ways to optimize and improve its performance. Consider using different follow-up channels and make sure you’re delivering relevant and engaging messaging to your customers.

By focusing on the above factors and continuously improving, you can increase sales and be more successful in your online business on the Shopify platform.

Backlinks and brand mentions are two important elements of your SEO strategy. Both help increase the reputation and ranking of your website on search engines. Here are some solutions and Tips to solve SEO issues related to backlinks and branding issues on Shopify:

  • Generate links from other websites: This can be achieved through creating articles, and reviews. Besides, you can collaborate with relevant partners or influencers in your field to generate backlinks. This could involve guest posting, participating in collaborative projects, or sponsoring content on their platforms.
  • Increase the frequency of your effectiveness on social networks and forums: Creating content related to your effectiveness on social networks, communities and forums will help increase your visibility. Additionally, you should engage with your audience by responding to comments, addressing questions, and actively participating in discussions. This helps increase your visibility and credibility within your industry community.
  • Consider Shopify SEO issues: 
    • Optimize on-page elements: Ensure that your Shopify store is optimized for search engines by optimizing meta titles, descriptions, and URLs, using relevant keywords, and structuring your website’s content logically.
    • Improve site speed: Enhance the loading speed of your Shopify store by optimizing images, leveraging browser caching, and minimizing unnecessary code to provide a better user experience and improve SEO performance.
    • Implement mobile responsiveness: Ensure that your Shopify store is mobile-friendly to cater to the growing number of mobile users and improve search rankings, as mobile-friendliness is a key factor considered by search engines.
  • Take action naturally and continuously: Ensure that SEO activities such as link generation and effective mentions are done in a natural and continuous way, without being too cohesive or emphasis, to maintain naturalness and avoid penalties from search engines.

Shopify SEO Issues

To highlight Shopify’s problems with SEO, let’s analyze a specific query: “yellow v neck t shirt for men”

Shopify SEO Issues

This query has a low rate (10-70 searches per month in the US), but the competition rate is very high. Even though there are millions of similar search queries, this opportunity is still enough for online stores, including Shopify stores, to quickly be in Google’s TOP-10 search results, from It’s about attracting traffic and revenue from search.

This issue does not only affect Shopify stores but affects all online stores. If you’re tired of grinding through search results or dealing with a barrage of products while optimizing your store, here are some solutions:

  • Collect and analyze keywords: Use keyword research tools like Ahrefs, SEMrush and Ubersuggest to collect and analyze search queries that users often use to search for products your product.
  • Build the right site structure: Create a relevant site structure and add system hierarchy, including categories and subcategories. Use architectural tool sites like Miro or Draw.io to assist in this process.
  • Implement correct site structure techniques: Make sure your online store has the correct site structure, including SEO-friendly URLs, optimal titles and meta descriptions , and the content is quality and compatible with the target keyword.

In short, by following the steps above, you can optimize your online store to perform well in search results and attract search traffic and revenue.


Hopefully, the information in this article will be useful for you in solving technical, Marketing & Sales issues related to Shopify. Remember, when dealing with small formulas, you don’t have a monopoly. There are always solutions and improvements. Please use the test and resolve approach or seek help from Shopify experts as needed.

Wishing you luck and success in your business! If you need further support, don’t hesitate to contact us.

Image Description
Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
Website Support
& Maintenance Services

Make sure your store is not only in good shape but also thriving with a professional team yet at an affordable price.

Get Started
mageplaza services
    • insights

    People also searched for


    Stay in the know

    Get special offers on the latest news from Mageplaza.

    Earn $10 in reward now!

    Earn $10 in reward now!

    go up