Hiring Shopify Experts Guide: Who, What, and How

Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Statistics reveal a staggering fact: businesses using Shopify have collectively generated over $319 billion in sales in 2022, highlighting the immense potential this platform offers. Yet, the stark reality is that not all merchants achieve their desired levels of success without the aid of dedicated Shopify experts.

According to recent surveys, businesses working with Shopify experts report an average revenue increase of 126% year over year. This staggering growth underscores the pivotal role these specialists play in propelling businesses towards substantial financial success.

Through this comprehensive guide, you’ll gain insights on identifying, recruiting, and collaborating with Shopify specialists, ultimately steering your Shopify store toward unprecedented growth and profitability.

Let’s dive in!

Table of Contents

Who are Shopify Experts

Shopify Experts are professionals who possess a high level of expertise, knowledge, and experience in various aspects of the Shopify platform. These individuals or agencies are certified and recognized by Shopify for their proficiency in helping businesses set up, optimize, and grow their online stores.

Who are Shopify Experts

Shopify Experts can be individual freelancers, agencies, or firms specializing in various disciplines such as web design, development, marketing, or e-commerce consultancy. To become recognized as a Shopify Expert, professionals often go through a certification process and demonstrate their expertise by meeting certain criteria and standards set by Shopify.

What Do Shopify Experts Do?

Shopify Experts are skilled professionals or agencies specializing in various aspects of the Shopify platform. They offer a range of services tailored to assist businesses at different stages of their e-commerce journey. Here’s a breakdown of what Shopify Experts typically do:

  • Store Setup and Design: Experts assist in the creation and design of Shopify stores. They help set up the initial store, select appropriate Shopify themes, and customize the design to align with the brand’s identity and goals.

Read more: What Makes A Good Website Design: Features And Principles

  • Development and Customization: They offer custom development solutions, which may involve coding, implementing bespoke functionalities, and integrating third-party apps to tailor the store to specific business needs.
  • Marketing and SEO Optimization: Shopify Experts provide guidance on optimizing stores for search engines and implementing marketing strategies. This can involve SEO improvements, content strategies, and advice on increasing the store’s online visibility.
  • Migration and Upgrades: They assist in migrating existing stores to the Shopify platform or upgrading and enhancing current store features, ensuring a seamless transition without compromising data or functionalities.
  • Training and Support: Some Experts provide training and ongoing support to store owners and their teams. They educate on how to effectively manage the store, update content, and handle day-to-day operations using Shopify’s tools and features.
  • App Development and Integrations: They help businesses identify and integrate appropriate Shopify apps and tools that can enhance the functionality and performance of the store.
  • Consultation and Strategy: Experts may offer consultancy services, providing strategic advice, market insights, and recommendations on how to optimize the Shopify store for better performance and growth.
  • Troubleshooting and Problem-Solving: In addition to their proactive services, Shopify Experts also troubleshoot issues, fix technical glitches, and provide solutions to challenges faced by the business’s online store.

Why You Should Hire Shopify Experts

Why You Should Hire Shopify Experts

Hiring a Shopify expert can significantly benefit your business in various ways:

  • Technical Proficiency: Shopify experts possess in-depth knowledge and expertise in the Shopify platform. Their proficiency allows them to set up, customize, and optimize your online store efficiently and effectively.
  • Specialized Skills: These experts offer a range of specialized skills in areas such as web design, development, marketing, SEO, app integration, and e-commerce strategy. Their diverse skill set can cater to different aspects of your online business.
  • Customized Solutions: Shopify experts provide tailored solutions, such as custom coding, design, and app integrations, to align your store with your brand’s identity and specific business needs.
  • Optimized User Experience: Their expertise in design and layout optimization enhances the user experience, leading to increased engagement and potentially higher sales.
  • Elevated Store Performance: Experts can optimize your store for search engines and implement marketing strategies to improve online visibility, driving more traffic and potential sales.
  • Problem-Solving and Troubleshooting: They troubleshoot technical issues and provide solutions to challenges faced by your online store, ensuring a smooth functioning platform.

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Where Can You Find Shopify Experts?

You can find Shopify Experts for hire through various channels and platforms that specifically cater to connecting businesses with skilled professionals or agencies specializing in the Shopify ecosystem. Here are some common places to find and hire Shopify Experts:

  • Shopify Experts Marketplace: Shopify itself provides a directory of certified experts. You can access this directory directly on the Shopify website, where you’ll find a wide range of experts offering different services. This marketplace allows you to filter experts based on their expertise and location.

Shopify Experts Marketplace

  • Freelance Platforms: Websites like Upwork, Freelancer, and Fiverr host a vast pool of freelancers, including Shopify specialists. You can post job listings or browse profiles to find experts with varying skill sets and experience levels.
  • Agency Websites: Many marketing agencies, web development firms, and e-commerce consulting agencies specialize in Shopify services. Visiting their websites and exploring their service offerings can help you find expert teams for your specific needs.
  • Online Business Communities: Joining online forums, groups, and communities dedicated to e-commerce or Shopify users often leads to connections with professionals offering their services. Platforms like Reddit, LinkedIn groups, or Facebook communities can be valuable resources for finding recommendations or directly contacting experts.

Online Business Communities

  • Referrals and Recommendations: Seek recommendations from other business owners or industry contacts who have previously worked with Shopify Experts. Referrals often lead to trustworthy and experienced professionals.
  • Industry Events and Conferences: Attend e-commerce, marketing, or Shopify-related conferences, workshops, and networking events. These gatherings provide opportunities to meet experts in person and explore potential collaborations.

What Do You Need to Prepare Before Hiring Shopify Experts

Before hiring Shopify Experts, it’s crucial to prepare certain elements to ensure a smooth and productive collaboration. Here’s a checklist of things to consider and prepare:

  • Clearly Defined Objectives: Have a clear understanding of what you want to achieve with the help of a Shopify Expert. Define your objectives, whether it’s setting up a new store, improving design, increasing sales, or addressing specific technical issues.
  • Budget and Scope of Work: Determine your budget and the scope of work you require. This includes the specific services you need (design, development, marketing, etc.), the time frame, and any limitations or constraints.
  • Research and Shortlist: Research different Shopify Experts based on their expertise, reviews, portfolios, and references. Shortlist those whose skills and experience align with your project’s requirements.
  • Project Brief: Prepare a detailed project brief outlining your business goals, target audience, brand identity, and specific requirements. Include details about the products, services, and the current state of your Shopify store (if applicable).
  • Timeline and Milestones: Have a rough idea of your timeline and any milestones you aim to achieve. Discuss this with the Shopify Expert to ensure alignment with their availability and capacity.
  • Platform Access: If you already have a Shopify store, be ready to grant access to the Expert. This includes login credentials and permissions required to work on the platform.
  • Communication Expectations: Define your preferred mode of communication and the frequency of updates or progress reports. Establish clear lines of communication to ensure a smooth exchange of information and feedback.
  • Agreement and Contract: Prepare a contract or agreement detailing the terms of service, deliverables, payment structure, confidentiality agreements, and any other legal aspects of the collaboration. Get legal advice if necessary.

Step by Step Guide to Hiring A Shopify Expert

Guide to Hiring A Shopify Expert

1. Define Your Requirements

Defining your requirements in the context of hiring a dedicated Shopify Expert involves laying out the specific needs, objectives, and expectations you have for your Shopify store and the expert you plan to hire. This step is crucial as it forms the foundation for the entire hiring process.

This step involve the following activities:

  • Identify Specific Services Needed: Determine the exact services you require assistance with. This might include store setup, design, development, marketing, SEO optimization, app integrations, or other specialized tasks.
  • Outline Business Goals and Objectives: Clarify the goals and objectives you aim to achieve with the help of a Shopify Expert. Whether it’s increasing sales, improving user experience, or expanding your market reach, having clear objectives helps in communicating expectations to potential candidates.
  • Establish Project Scope: Define the scope of work needed. This includes the scale of the project, the number of tasks, any specific functionalities or features required, and the overall timeline.
  • Set Budget and Resources: Determine the budget you’re willing to allocate for the project. This will help in identifying candidates who fit within your financial parameters. Also, consider the resources (such as tools or applications) available for the Expert’s use.
  • Document Project Brief: Create a comprehensive project brief that includes essential details about your business, your target audience, the current state of your Shopify store (if it exists), and any challenges or specific requirements you might have.
  • Define Timelines and Milestones: Establish a rough timeline and any critical milestones for the project. This will help both you and the Expert to align on deadlines and ensure the project progresses according to schedule.

By clearly defining your requirements, you provide a clear roadmap for potential Shopify Experts, ensuring that they understand your needs and can offer suitable solutions tailored to your specific goals and project scope. 

2. Research and Shortlist

Research and Shortlist

The Research and Shortlist step involves exploring and identifying potential candidates or agencies offering Shopify expertise and narrowing down your choices to a select group of qualified individuals or firms.

  • Explore Available Channels: Look through various platforms where Shopify Experts offer their services. This might include the official Shopify Experts Marketplace, freelance websites, agency websites, or online business communities and forums.
  • Evaluate Profiles and Portfolios: Review the profiles, portfolios, and expertise areas of the candidates. Pay attention to their work history, client testimonials, case studies, and the range of services they offer. This will help in gauging their skill level and experience.
  • Check Qualifications and Certifications: Look for qualifications, certifications, or any recognition from Shopify or relevant institutions that validate the expertise of the candidates. Shopify certification or recognition as a Shopify Partner or Expert is a valuable indication of their proficiency.
  • Compare Reviews and Recommendations: Consider client reviews, ratings, and recommendations to assess the quality of work and customer satisfaction. Positive reviews and testimonials provide valuable insights into the Expert’s performance and reliability.
  • Shortlist Potential Candidates: Based on your research and evaluation, create a shortlist of the most promising candidates or agencies that align with your project’s requirements, budget, and objectives. Shortlisting helps in focusing on candidates who are more likely to meet your specific needs.

3. Contact and Initial Screening

Contact and Initial Screening

This step helps in establishing the first point of contact and gives an initial impression of the Expert’s responsiveness, professionalism, and potential fit for your project. It’s an opportunity to assess their interest and availability while setting the stage for further evaluation.

  • Initiate Communication: Reach out to the shortlisted candidates or agencies through the contact information provided on their profiles or websites. Introduce yourself, express your interest, and inquire about their availability and interest in your project.
  • Discuss Project Overview: Provide a brief overview of your project requirements, goals, and the services you’re seeking. This initial conversation helps in ensuring both parties are on the same page regarding the nature of the project.
  • Assess Communication and Responsiveness: Observe the responsiveness and professionalism of the Experts during initial contact. Prompt and clear communication reflects their reliability and commitment to the project.
  • Ask Preliminary Questions: Inquire about their experience, previous projects, and their approach to projects similar to yours. Ask about their availability, estimated timelines, and any initial thoughts they might have regarding your project.
  • Evaluate Fit and Compatibility: Use this initial conversation to gauge the compatibility of their expertise with your project needs. Assess whether their skills align with what you’re looking for and if there’s a good fit in terms of working style and communication.
  • Schedule Further Discussions: If the initial conversation is promising, consider scheduling more in-depth discussions or interviews to delve deeper into the project’s specifics.

4. Request Proposals or Quotes

Request Proposals or Quotes

Requesting proposals or quotes allows you to gain a deeper understanding of how the Experts intend to approach your project and what they will deliver. It provides insight into their methodologies, pricing structure, and helps in making an informed decision about the most suitable candidate for your project.

  • Preparation and Communication

  • Define your project requirements and goals. Research and shortlist potential Shopify Experts or agencies. Initiate contact with the shortlisted candidates to discuss project overviews and evaluate initial fit and responsiveness.
  • Request detailed proposals or quotes from the shortlisted candidates, outlining their approach, estimated timelines, and pricing.

5. Portfolio Review and References

Portfolio Review and References

The evaluation of portfolios and references is crucial as it provides a tangible understanding of the candidate’s past work, their abilities, and the level of satisfaction among their previous clients. This step helps in making an informed decision when choosing the best-fit Expert for your Shopify project.

  • Portfolio Evaluation: When assessing potential Shopify Experts, a critical step involves reviewing their portfolios. This compilation showcases their past projects, offering insights into their expertise, experience, and the range of work they’ve handled. Look for diversity in their portfolio, such as varied project types and industries served, providing a clear picture of their capabilities.
  • Quality Assessment: It’s essential to appraise the quality of work displayed in the candidate’s portfolio. Focus on elements like design aesthetics, user experience, functionality, and the overall appeal of the projects presented. Ensure their previous work aligns with the style and functionalities you’re seeking for your project, ensuring a better match.
  • Client References: Request references from the Shopify Experts and make inquiries to their previous clients or businesses they’ve collaborated with. Reaching out to these references allows you to gather feedback on the candidate’s professionalism, expertise, adherence to project timelines, and overall quality of their work. This feedback is valuable in understanding the Expert’s performance beyond what’s shown in their portfolio.
  • Evaluate Testimonials and Reviews: Alongside client references, examine any testimonials, reviews, or client feedback on the Expert’s website or other platforms. These testimonials offer insights into the Expert’s performance and client satisfaction, providing an additional layer of understanding beyond the portfolio and references.
  • Comparison and Decision-making: After gathering information from portfolio reviews and references, compare and contrast the candidates to determine whose work aligns best with your project needs and expectations. This comparison serves as a basis for your decision-making process, guiding you to select the most suitable Shopify Expert for your project

6. Interview and Discussion

Interview and Discussion

The interview and discussion stage allows for a more comprehensive understanding of the candidate’s expertise, approach, and compatibility with your project. This step is critical in making a well-informed decision before selecting the most suitable Shopify Expert for your project.

  • Scheduled Meetings: Arrange meetings, whether virtual or in-person, to conduct more in-depth discussions with the shortlisted Shopify Experts. This allows for a face-to-face interaction or a detailed conversation to delve deeper into the project’s specifics.
  • Detailed Project Exploration: Use this opportunity to discuss the finer details of your project. Clarify your requirements, project scope, and expectations. Encourage candidates to share their strategies, ideas, and plans to address your project’s needs.
  • Assessing Approach and Expertise: Evaluate the candidate’s approach and expertise in handling similar projects. Inquire about their experience, methodologies, and how they intend to handle your specific requirements. Discuss their strategies and suggestions for your project.
  • Communication and Collaboration: Assess their communication style and collaboration methods. A productive working relationship is essential, so understanding their communication protocols, response times, and team collaboration methods is crucial.
  • Clarify Doubts and Concerns: Use this opportunity to seek clarifications and address any doubts or concerns that may have arisen from their proposals, portfolios, or previous discussions. This helps in gaining clarity before finalizing any decisions.

7. Finalize Terms and Agreement

Finalize Terms and Agreement

Finalizing terms and agreement is a crucial step as it lays the groundwork for a successful and harmonious collaboration with the Shopify Expert. It establishes clear expectations, responsibilities, and protects both parties involved in the project.

  • Agreement Preparation: Draft a formal agreement or contract that outlines the terms and conditions of the project. This document serves as a legal understanding between you and the chosen Shopify Expert.
  • Scope of Work: Clearly define the scope of work in the agreement. Specify the tasks, services, and deliverables expected from the Expert. Detail the project milestones, timelines, and any specific requirements.
  • Financial Terms: Discuss and agree upon the financial aspects, such as the total cost, payment structure, and schedule. Detail the payment terms, whether it’s hourly rates, fixed fees, or milestone-based payments.
  • Legal Aspects: Address any legal aspects or clauses related to confidentiality, intellectual property rights, indemnification, and dispute resolution. Seek legal advice if necessary to ensure the agreement is legally sound.
  • Mutual Understanding: Ensure that both parties have a mutual understanding of the terms and conditions outlined in the agreement. This ensures clarity and helps in avoiding misunderstandings during the project.
  • Sign and Execute: Once both parties are in agreement and all terms are clarified, sign the agreement. This formalizes the commitment and officially kicks off the project between you and the Shopify Expert.

8. Kickoff and Onboarding

Kickoff and Onboarding

The Kickoff and Onboarding phase aims to set the stage for a productive working relationship between you and the Shopify Expert. It focuses on clear communication, setting expectations, providing necessary resources, and ensuring a smooth start to the project.

  • Initiating the Project: Commence the project with a kick-off meeting, allowing both parties to review the project objectives, timelines, and expectations. Clarify roles, responsibilities, and the overall plan for execution.
  • Communication Channels: Establish effective communication channels. Determine the preferred mode of communication and frequency of updates, ensuring a smooth exchange of information between you and the Shopify Expert.
  • Access and Permissions: Provide necessary access to the Shopify platform or any relevant tools the Expert requires. Ensure they have the required permissions and resources to start their work.
  • Onboarding Process: If applicable, onboard the Expert to your team or internal processes. Provide necessary introductions, resources, and insights into your brand, products, or services to help them integrate seamlessly.
  • Documentation and Guidelines: Share relevant project documentation, guidelines, and any specific protocols or requirements. This ensures the Expert has all the essential information needed to commence their work.
  • Initial Deliverables and Timelines: Establish and discuss initial deliverables and timelines. Set milestones or short-term goals to monitor progress and ensure the project stays on track.

Best Shopify Experts Provider

As a leading member of Avada Group, Mageplaza offers a suite of services through seasoned Shopify experts and developers. With a profound backing from Avada Commerce, known for its extensive market presence and countless satisfied merchants globally, Mageplaza guarantees client satisfaction in their Shopify services.

Best Shopify Experts Provider

Partnering with skilled Shopify experts and developers possessing nearly a decade of experience, Mageplaza caters to diverse custom needs for enhancing Shopify stores. Their services encompass various facets, such as store expansion, theme customization, and integration of third-party applications.

Here’s a summary of the key services provided by Mageplaza:

  • Shopify Theme Development: Tailored theme development to create professional, visually appealing, and user-friendly online stores that align with the brand’s image, ensuring seamless functionality across different devices.
  • Shopify API Integration: Integration of third-party applications to enhance store functionalities, automate tasks like inventory management, order fulfillment, and customer support, thereby improving overall business operations.
  • Shopify Support and Maintenance: Ongoing support services for regular updates, maintenance, performance optimization, and troubleshooting to ensure the Shopify store runs smoothly and efficiently.
  • Shopify Speed and Performance Optimization: Services focused on improving website speed, reducing bounce rates, and enhancing user experience through speed analysis, Google PSI audits, image optimization, and app optimization.
  • Shopify App Development and Customization: Custom app development and existing app customization to enhance customer experiences, streamline business operations, and drive revenue.
  • Shopify SEO Services: Tailored SEO strategies for improved online visibility, targeting the right audience by optimizing store structure, content, technical and local SEO elements.
  • Shopify Plus Enterprise Services: Customized services for Shopify Plus users, catering to their specific needs through website design, app development, checkout customization, integration, and ongoing support.


Mageplaza presents numerous compelling reasons to choose their Shopify experts/developers for your project. Here are the key advantages they offer:

  • Shopify Expertise: Mageplaza’s developers possess almost a decade of experience in Shopify across various industries, ensuring a deep understanding of the platform and diverse client needs.
  • Code Quality: Mageplaza team excels in developing innovative solutions using JavaScript, HTML, CSS, and Liquid. Each line of code is meticulously checked by seasoned E-commerce professionals, ensuring high-quality outputs.
  • Transparency: Mageplaza prioritize clear communication, offering regular updates and multiple communication channels to keep clients informed and involved in their project’s progress.
  • Loyalty and Dedication: With nearly a decade of e-commerce experience, Mageplaza brings dedication and a sincere commitment to the success of our clients. We leverage our extensive wisdom and experience to benefit hundreds of thousands of customers.
  • Your Business is Our Business: Mageplaza treats clients’ business as our own. We listen, understand, build, and nurture e-commerce websites with the same dedication and care as if it were their own venture. Clients’ concerns and aspirations become our own, aligning our goals with the client’s success.

Final Thought

In summary, the journey of engaging with Shopify experts involves meticulous planning, thorough research, and thoughtful decision-making. By delineating your project requirements, conducting detailed evaluations, and fostering a transparent and communicative environment, you pave the way for a successful collaboration with Shopify experts.

As the e-commerce landscape continues to evolve and thrive, aligning your business with dedicated professionals such as those offered by Mageplaza, a member of Avada Commerce Group, ensures a symbiotic partnership where your goals become their mission.

Ultimately, a successful collaboration with Shopify experts becomes the cornerstone for unlocking your store’s true potential, expanding its capabilities, and achieving unprecedented growth in the ever-competitive e-commerce landscape.

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Summer Nguyen
Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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