How to setup Recent Sales Notification for Magento 2

Do you want to know how to change your Magento 2 website so that it can lead to a significant increase in sales and revenue?

Here’s the answer for you: recent sales notifications.

Using recent sales notifications is an easy and quick way to convince website visitors to stick around to your website. It also effectively saves your effort in product marketing in different ways. We’ll discuss this in more detail in the following sections.

Then, you’ll also learn how to set up recent sale notifications for your Magento 2 stores.

Let’s dive in!

Recent Sales Notification for M2

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What is a recent sales notification?

A recent sales notification is a small popup that shows real-time or currently recorded sales and orders made by customers.

This is a form of social proof that lets others know your website is actively generating sales, your products are incredible, trustworthy, and buyable.

Based on a business’s purposes, recent sales notifications can be displayed on different pages on an online website.

A recent sales notification would be displaying something like: “Jade, from Canada, has just purchased a Canon 750D.”

Benefits of using recent sales notification in online business

Build and increase trust

Many customers are skeptical and suspicious about the quality of online products and the prestige of an online store. That’s why 92% of them will trust recommendations from peers and read reviews before making a purchase.

Adding recent sales notifications lets you show verified activities on your website that effectively solidifies your website’s incredibility and builds trust with customers.

Great help for customers’ purchasing decisions

Recent sales notifications can help your customers make purchasing decisions easier as they can see what other customers are buying and actions they are taking right on the current page. If notifications show that others also purchase the products they choose, they will be more confident of hitting the buy button.

A proper real-time sales notification can be the push your customers need when they are wondering and not sure about their purchasing decisions.

A great way to promote products

When customers are hanging out with your page and can’t decide which to buy from it, a product recommendation at the right time is a great save. A timely recent sales notification that tells a specific product has just been purchased can be what your customers need, especially for first-time visitors.

When they see a product is purchased by others, they will be more likely to believe that it might be a good choice for them. That’s what makes them click and learn more about your products.

Create a sense of urgency

Recent sales notifications are an effective way to use FOMO (fear of missing out) to impact customers’ actions on your website and drive more sales.

The sense of urgency you create with recent sales notifications will create a situation in which if your customers don’t act fast; they will probably miss out on what they want to buy.

A lot of valid activities done on your products are great to trigger your customers to buy.

Increase conversions and boost revenue

Implementing recent sales notifications as social proof can boost conversions by up to 15%.

With recent sales notifications, you are showing what’s actually happening on your website and taken by your customers. This helps you direct more visitors’ attention and drive them towards your products you want them to purchase without pushing them and talking too much about your products.

Customers will want to hear from others than you, so let them see what other people are doing in your store.

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Use Magento 2 extension to create recent sales notifications

Are you looking for ways to create and implement recent sales notifications on your Magento 2 stores?

We’ve got the answer for you: using a Magento 2 extension.

One of the best extensions you can look for out there is Mageplaza Recent Sales Notification for Magento 2

Without too many technical requirements, the module enables you to create limitless sales notifications and place them on any pages you want.

It has various features that empower you to create, manage, even track and assess the effectiveness of your recent sales notifications.

Take a quick look at the features it offers:

• Provide multiple automatic recent sales notifications
• Set conditions for recent sales notifications
• Display recent sales notifications anywhere
• Customize recent sales notifications flexibly
• Responsive on any devices
• A/B testing to save time and achieve the best results
• Compatible with Mageplaza extensions: One Step Checkout, Quick View.

Check out this for more information about this practical tool.

How to set up recent sales notifications for Magento 2?

Get the Recent Sales Notification extension for an easy and quick setup.

1. General configuration

Complete the general setup to activate the extension to run for your Magento 2 store.

• Choose Yes to enable the module.

• You can choose to display the Close Button that allows customers to turn off the recent sales notifications manually. If you choose No, the notifications will show up until the display time you set up runs out.

• In the general configuration, you can upload an image for your recent sales notifications. The images can be your product images to make them more appealing to your customers.

• Choose Customer Groups to show your recent sales notifications to only the customers who belong to selected groups.

• Choose where to display your recent sales notifications. Choose the devices you want your notifications to show up and their positions on your pages.

Choose the pages to display recent sales notifications. You can choose from multiple options: All Pages or Specific Pages including Shopping Cart Page, Checkout Page, CMS Pages, Category Pages, and Product Page.

Recent Sales Notifications by Mageplaza enables you to set up different types of recent sales notifications depending on your strategies and goals, such as Recent Sales notification, Checkout total notification, and Up-sell Product notification.

Learn more about the setup in detail here.

2. Manage recent sales notifications

You can manage recent sales notifications in a well-organized and detailed grid. You can store necessary information of all recent sales notifications, including name, status, customer groups, store view, popup type, priority, and total views in editable grids.

Create new recent sales notifications

You can create unlimited recent sales notifications that include some important information:

• Name: Name your recent sales notification according to its functionality and purpose.

• Store Views: This decides the store views to display recent sales notifications. Store views help you switch your store to a local view that is more familiar to visitors. You can select one or multiple store views at once.

• Customer groups: This decides the customer groups who can see your assigned recent sales notifications. You can choose one or multiple customer groups at once.

Display recent sales notifications

• Condition: Choose the conditions for orders to be displayed on the recent sales notification. If you don’t set up any conditions, all the orders placed correctly will show in the popup notification.

• Number of recent orders: Determine the number of orders showcased in the popup. This allows you to limit orders’ quantity in the popup to avoid overwhelming your customers with a bundle of orders. When there are many orders satisfied with the conditions, it only shows the orders within the accepted number.

• Check order time: This is the time the system will check your orders to update the latest orders placed.

• Content: This is the content to display information of the order in popup notification.

Get the full guide here.

Recent Sales Notifications showcases on Magento 2 store

You can display recent sales notifications in different ways on your Magento 2 store.

Recent sales notification on the top right corner

See more.

Best Practices for Recent Sales Notification

Before you unleash a barrage of these popups, remember: with great power comes great responsibility. To avoid annoying customers and damaging your brand, you need to use these notifications strategically. Here’s how:

1. Timing is Everything

Don’t bombard visitors with notifications the moment they land on your page. Wait for them to show some interest, perhaps browsing a product or adding something to their cart. By adopting a more patient approach, you allow users to engage with your platform organically. This strategic delay is intentional; it aims to capture the user’s attention at a moment when their interest is already piqued. The objective is not merely to inform but to create a sense of urgency, leveraging the psychological principle known as the “fear of missing out” (FOMO).

When notifications are strategically timed to coincide with a user’s active engagement, the impact is twofold. Firstly, it reinforces the notion that the user is not alone in their interest, as others are actively making purchases. Secondly, it instills a sense of urgency, encouraging the user to act promptly to avoid missing out on what appears to be a popular or sought-after item.

2. Avoid the Pitfalls of Fake Notifications

Fake notifications are a recipe for disaster. Don’t fabricate sales or inflate purchase counts. Transparency and authenticity are key to building trust with potential customers. Fake notifications erode trust faster than they attract attention.

Authenticity sets your brand apart in a crowded marketplace. When your notifications reflect real customer interactions, you position your brand as trustworthy and genuine. This positive differentiation can become a powerful competitive advantage. Building a relationship with your customers requires open and honest communication. Fabricated notifications undermine this communication, creating a disconnect between what the customer perceives and the reality of your business.

3. Show, Don’t Tell

Instead of generic “Someone just bought X!” messages, personalize your notifications. Showcase the actual product with its image and name. This adds authenticity and piques interest in the specific item.

4. Location, Location, Location

Not all popups are created equal. Place your notification strategically, avoiding obtrusive locations that block website content. Bottom corners or discreet sidebars are good options. Remember, you want to inform, not annoy.

5. Less is More

Continuous popups are a surefire way to drive visitors away. Limit the frequency to avoid bombarding users and creating a sense of desperation. A well-timed, infrequent notification packs a much stronger punch.

6. A Call to Action is Your Friend:

Don’t leave users hanging. Include a clear, compelling call to action (CTA) in your notification. “Shop Now,” “Get Yours Before They’re Gone,” or “Limited Stock Remaining” are all effective ways to guide users towards your product page.

7. Make it Mobile-Friendly

In today’s mobile-first world, neglecting mobile optimization is a cardinal sin. Ensure your notifications display and function flawlessly on smartphones and tablets. A glitchy popup on a mobile device is a guaranteed conversion killer.

8. Personalize the Experience

Tailoring notifications to individual user behavior can significantly increase their effectiveness. Show product recommendations based on past browsing history or abandoned carts. This adds a touch of personalization and increases relevance.

9. A/B Test Like a Pro

Don’t settle for what works first. Continuously test different notification content, timings, and placements to see what resonates best with your audience. Data-driven optimization is key to maximizing the impact of your popups.

10. Remember, You’re a Brand, Not a Billboard:

Don’t let your notifications overshadow your brand identity. Maintain a consistent tone and design that aligns with your overall aesthetics. Intrusive, flashy popups might generate clicks, but they can also damage your brand image.

Related posts:

• How to Set Up Live Sales Notifications for Magento 2 stores?
• How to Set Up Magento 2 Sales Notifications Popup?

The bottom line

Magento 2 Recent sales notification is an effective way to increase sales for your store. Using a useful Magento 2 extension, you will save a lot of time and effort to set up and execute recent sales notifications for your store. I hope this guide provides you with a viable solution. Thanks for reading.

Recent Sales Notification for M2

Effective indirect marketing methods to get customer attention and motivate faster purchases

Check it out!