Magento 2 Marketing

Wishlist is a great tool to keep customers in case they are not ready to purchase instantly by saving all the wanted items for them to add to cart any time. Configuring Wishlist in Magento 2 reminds shoppers of the items they are considering, and simplifies the process when they come back to make purchases. In this post, we will show you how wishlists work, and how to set up a wishlist for your Magento 2 store.

To expand the awareness of your brand, Magento 2 allows inviting products to friends via email by setting up the Refer Email to a Friend in the configuration. To make it easier, Email a Friend link appears along with an envelope icon instantly on the product page. Just clicking on the link, customers are navigated to the Email to a Friend page, then complete all information of the email. It is possible to send to multiple recipients; however, to avoid the spam, you should limit the number of sharing products in one hour and the number of recipients per sent email. There is a complete Affiliate solution for Magento 2.

Using the Magento 2 platform, you can create a promotion program with a discount code or special price rules to boost sales and retain customers. Today, I will guide you how to create Cart Price Rule, one of the most common promotion methods for Magento 2 stores.

After installing Magento 2, your store is armed with many powerful marketing solutions that are very helpful to optimize your revenues. One of the tools is Price Rule that allows store admins to offer special price to the buyers. It could encourage customers to make instant purchase decisions by being a part of the promotional campaign. You can learn about the Cart Price Rule in the last post, and in this post we’re talking about Catalog Price Rule, how to create it, and what makes it different from the Cart Price Rule.

Free Shipping is one of the promotion programs you can set up on Magento 2 when customers don’t need to pay any fee for your delivery. Unlike traditional shopping where customers can come to the store and pick up items directly, online shopping requires them to pay the extra shipping fee, which can become a burden for them to make purchase decisions. Therefore, offering free shipping promotion can make them feel comfortable to purchase more - a great way to increase conversion rates and boost sales, isn’t it?

Free Gifts are always a common method to motivate spending, and if you want to sell in bulk, then the Buy X Get Y Free promotion is a suitable approach. It is extremely useful if you want to promote particular items, clear stocks quickly, or in case you are a wholesaler.

One of the most popular marketing strategies is offering sales and promotions for customers as this encourages or forces buyers to even buy more. Hence, let’s dig more deeply how to setup Discount with Minimum Purchase in Magento 2 that will help you increase your sales significantly.

Magento 2 is the favourite platform for every store to boost online sales dramatically. It is excellent if many orders are placed. However, by then, you will find it diffcult and waste much time on having thousands of orders managed effectively. Let’s follow the guides in this post to help you manage Order Staus and Order State better. The more time saved, the more profits earned.

1. Configurable Product