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Shopify Plus Pricing In 2024: What You Need To Optimize Your Budget

It’s exciting to start using Shopify Plus to take your enterprise-level company to the top of the e-commerce industry. Nonetheless, negotiating the price scenario is one of the most essential steps in ensuring your investment fits your budget and overall business goals. 

In addition to exploring Shopify Plus’s pricing total cost structure, this in-depth article will help you understand the main factors affecting price. We will also offer tactical suggestions that maximize your investment to promote a successful web presence.

What Is Shopify Plus?

The definition of Shopify Plus

Shopify Plus is a refined version of the popular Shopify e-commerce platform, tailored specifically for large, quickly growing businesses. Fundamentally, Shopify Plus is made to meet the particular needs and difficulties that companies with large product catalogs, varied clientele, and huge sales volumes encounter. Its name is a ‘plus’ for functionality and scalability, which makes it an excellent option for companies looking to take their online presence to the next level – enterprise.

Shopify Plus offers robust scalability, supporting many visitors and transactions for smooth business expansion. Businesses may shape online storefronts to reflect their corporate identity thanks to the platform’s broad customization options. The specialized support system is noteworthy as it offers firms priority customer assistance and account managers who provide customized guidance.

How Much Does Shopify Plus Cost?

Shopify Plus has a complicated pricing structure; based on several variables, it can range from $2,000 to $60,000 or more. Shopify Plus, in particular, offers an extensive variety of tools and services for larger and more complex online enterprises. You should have a look at the breakdown below to gain a better understanding of the features and specifications needed to specify Shopify Plus price.

Shopify Plus Pricing Breakdown

Shopify Plus pricing breakdown

Shopify Plus is a subscription-based pricing plan suited to enterprise-level organizations’ demands. Shopify Plus’s price is divided into multiple parts that correspond to the functionality and customer service offered:

1. Monthly Subscription Fee

When selecting Shopify Plus, businesses must consider the ongoing membership price associated with this enterprise-level e-commerce service, which is intended for larger enterprises. The monthly Shopify Plus subscription charge typically falls between $2,000 and $2,500 for the set pricing approach. 

Nevertheless, companies may alternatively choose a revenue-based payment model, in which the platform charge is determined as a percentage of gross monthly revenue, often falling between 0.25% and 2% of monthly sales. Based on your store’s monthly gross merchandise volume (GMV), Shopify Plus offers a tiered price structure. The following is the monthly charge:

  • If your store’s monthly GMV is less than $800,000, you’ll pay a flat $2,000 cost.
  • If your store’s monthly GMV is $1 million, you’ll pay $2,500 monthly.
  • The maximum monthly fee for stores earning $16 million or more is $40,000 per month.

However, the monthly cost will vary depending on your needs, such as the number of outlets, traffic, and unique features. Here is a closer examination of the variables affecting and related to this aspect:

  • Scalability: Shopify Plus’s monthly charge grows as your company does, changing to reflect an increase in sales volume. This guarantees that the prices adjust in real-time to your business’s growing size and success.
  • Base price vs. variable charge: The subscription fee combines variable fees based on sales volume with a base fee covering fundamental services, adapting to company growth and Shopify Plus features utilization.
  • Feature set: Shopify Plus offers advanced features like automation, customizable checkout, and multi-channel selling, varying subscription costs based on sophistication, allowing companies to customize their plans as needed.
  • Dedicated support: Shopify Plus offers personalized support, including a personal account manager and priority customer service, ensuring a tailored experience for large-scale companies.
  • Contract duration: Shopify Plus offers customizable monthly and annual commitments, requiring businesses to carefully consider their preferred time frame to determine cost advantages or different pricing structures.
  • Internationalization: Enterprises with global footprints offer internationalization features like multi-currency support and localized stores, enhancing subscription value and potentially impacting total price.
  • Platform upkeep: Shopify Plus subscription costs enhance platform security, infrastructure, and performance, ensuring robustness and dependability for enterprise operations.
  • Exclusive resources: Shopify Plus users frequently access advanced analytics tools, APIs, and instructional materials, which enhance the subscription’s value proposition and may be included in the monthly cost.

2. Revenue-Based Pricing

The revenue-based pricing model of Shopify Plus provides a scalable solution that is in line with the success of expanding businesses. This strategy guarantees sustained success by keeping the platform’s resources and value aligned with the company’s growth objectives.

With its revenue-based pricing model, Shopify Plus charges platform fees as a percentage of monthly gross revenue, typically between 0.25% and 2% of monthly sales. This methodology enables customizable agreements for individualized pricing and flexible expansion without set limits. This is consistent with the firm’s performance and offers financial planners certainty.

3. Transaction Fees

Shopify Plus does not charge transaction fees

The variable transaction fees offered to merchants on Shopify Plus are a noteworthy benefit. Unlike other Shopify plans, Shopify Plus does not charge extra for transactions made through the built-in Shopify Payments gateway. For enterprise-level organizations, this offers a cost-saving advantage.

  • Shopify payments gateway: Shopify Plus merchants may optimize their profit margins and minimize transaction-based charges by utilizing transaction-free transactions.
  • External payment gateways: Shopify Plus offers free transaction fees for Shopify Payments purchases, but merchants using external payment gateways must pay standard fees based on the chosen gateway.
  • Financial considerations: Businesses must make well-informed selections supporting their financial objectives by thoroughly understanding the various payment processors’ transaction fees and cost structures.
  • Competitive advantage: Shopify Plus boosts cost-effectiveness and competitiveness by doing away with transaction fees. Merchants may create a seamless checkout experience, increasing customer satisfaction.
  • Fees for processing credit cards: Shopify Plus allows users to select their preferred payment gateway, with associated processing costs determined by the chosen provider, typically ranging from 2.9% + $0.30 to 2.15% per transaction.

4. Customization And Development Costs

Shopify Plus is a customizable platform suitable for various companies. Still, it may require development fees for advanced integrations, customizations, or additional capabilities, depending on the specific specifications and the developers you work with.

The cost of customization and development might differ significantly; under the set pricing model, bespoke themes, apps, and integrations usually range from $5,000 to $20,000 or more. 

Customization expenses are still distinct under the revenue-based pricing model, and the platform charge is calculated as a proportion of monthly revenue. The costs for development and modification are broken down as follows:

  • Customization of themes: Shopify Plus offers various articles, but businesses often opt for unique designs, which may require additional fees and developer expertise.
  • App integration: Shopify Plus enhances business demands by integrating applications for analytics, marketing, and customer support. However, development expenses and continuous maintenance may be necessary for smooth operation.
  • Feature development: Companies require additional features beyond Shopify Plus, such as customized payment gateways, intricate product setups, and unique checkout procedures, which may require further development costs.
  • Scalability and performance optimization: E-commerce platforms require organizations to manage traffic surges, optimize performance, and implement solutions for high-demand periods, often requiring additional development expenses and skills.
  • Ongoing support and maintenance: The e-commerce sector requires continual support and maintenance, including frequent updates, security patches, and troubleshooting, to protect the security and functionality of Shopify Plus stores.

5. Enterprise-level support:

The complicated price structure of Shopify Plus

Understanding the value of the enterprise-level assistance included with Shopify Plus is crucial when evaluating the plan’s price. Large corporations and high-growth companies are the target market for Shopify Plus, which offers a higher degree of assistance than is available in lower-tier subscriptions.

The set pricing model may include an entry-level cost of about $500 monthly for enterprise-level assistance, such as a dedicated account manager. This cost, which varies according to the required degree of support and services, is generally computed as a percentage of monthly revenue under the revenue-based model.

Please note that For companies with varying sales, the revenue-based pricing model—as agreed upon with Shopify—offers flexibility. It is based on quarterly sales revenue %. For the sake of clarity, the following scenario could serve to demonstrate the possible cost structures for Shopify Plus.

6. App And Add-On Costs

Installing other integrations or apps could be necessary to improve the operation of your store. A common way to do this is to integrate add-ons and third-party apps from the Shopify App Store. While some programs can be downloaded for free, some have one-time or monthly costs. These apps can come with various rates, so planning for the initial setup fees and continuous membership costs is essential.

  • Custom integrations: Shopify Plus store owners should factor in additional development expenses when estimating the total cost of the platform when custom integrations are needed.
  • Fees for consultation and implementation: Using third-party apps on Shopify Plus comes with a higher total cost if businesses want to work with development or consulting firms for app selection, installation, and customization.
  • Ongoing evaluation: It is critical to evaluate the effectiveness and necessity of each app in your business regularly to optimize app expenses and ensure value from the tools integrated into your Shopify Plus store.
  • Security and compliance: Depending on your sector, investing in apps that improve safety or guarantee regulatory compliance is essential for protecting consumer data and upholding industry standards.

7. Data Migration And Launch Services

Shopify Plus understands how important it is for existing data from other platforms to be seamlessly transferred when launching an enterprise-level e-commerce site. The cost of starting a new store or switching to Shopify Plus may increase if services are needed for data migration, setup, and the actual launch of the online store.

  • Data migration: Converting from the old platform to Shopify Plus involves transferring customer, product, and order history data, potentially requiring Shopify Experts or outside services for complex or massive datasets.
  • Launch services: Shopify Plus offers Launch Engineers to assist companies in setting up their online storefront, optimizing performance, integrating third-party apps, and providing best practices for a seamless onboarding process.
  • Additional costs: Shopify Plus offers numerous features, but companies may need to invest more in premium themes, apps, and plugins to enhance functionality, which should be considered when budgeting for store launches.
  • Support and maintenance required continuously: Running an online store involves regular upgrades, troubleshooting, and customization, all of which can add up in price over time.

8. Peak Season Considerations

It’s essential to consider peak seasons when estimating Shopify Plus expenses

It’s critical for companies using Shopify Plus to account for peak seasons when estimating expenses. Peak times, like holidays or big sales occasions, can put much more strain on your e-commerce infrastructure. Although significant traffic and sales volumes are something that Shopify Plus is built to handle, it’s vital to take peak season preparation costs into account:

  • Scalability features: Shopify Plus offers scalability tools for managing increased traffic and sales during busy seasons. Businesses should consider if additional resources, like server capacity, are needed for optimal performance during high-demand periods.
  • Strategic planning: During peak seasons, strategic planning and marketing are crucial. Shopify Plus offers inventory management, promotions, and enhanced customer experiences, ensuring seamless operations during high-demand periods.
  • The volume of transactions increased: If external payment gateways are utilized, peak seasons may result in higher transaction fees; these should be determined using sales predictions and the payment gateway of choice.
  • Customer assistance: Customer inquiries and support requests rise along with sales, so businesses must determine whether to hire more workers during busy times to keep service levels high.
  • Marketing and advertising costs: While these expenditures are not directly related to the price of a Shopify Plus subscription, businesses should consider allocating funds for these initiatives during periods of high demand.
  • Load testing and optimization: Businesses should do load testing and optimization before peak seasons to guarantee Shopify Plus stores can handle predicted traffic surges despite potential higher costs.

Please note: Remember that depending on your unique business needs, these expenses are only an outline and could change significantly. Contact Shopify’s sales team for an exact price on Shopify Plus. Depending on your unique requirements, they can create a personalized pricing plan. Make sure Shopify Plus is the best option for your company by contrasting its features and prices with those of other enterprise-level e-commerce platforms.

The following scenario is provided to assist you in better understanding Shopify Plus price. It indicates that an e-commerce shop’s Shopify Plus subscription costs $3,950 monthly. Remember that this is an oversimplified example and that the costs associated with running your business may vary based on your needs and any agreements with Shopify Plus.

Example: The monthly GMV of an e-commerce shop using Shopify Plus is $1.2 million.

  • Gross merchandise volume (GMV) for the month: $1.2 million.
  • Monthly subscription fee: The company has used a tiered pricing structure. A $2,500 monthly subscription fee is required, with a GMV of $1.2 million.
  • Costs associated with customization and development: The company invested in developing a custom theme and integrating a bespoke app to improve its online store. These changes come at a one-time cost of $20,000 in total.
  • Extra features and offerings:
    • Monthly advanced reporting: $300
    • Support for many currencies: $150 per month
  • Enterprise-level assistance: Monthly fee for a dedicated account manager: $1,000

Total monthly cost breakdown:

  • Monthly subscription fee: $2,500
  • Development and customization expenses: $20,000 (one-time)
  • Reporting in advance: $300
  • Support for many currencies: $150
  • A committed account manager: $1,000
  • Total monthly expense: $1,000 (dedicated account manager) + $300 (advanced reporting) + $150 (multi-currency support) = $3,950

Key Variables Of Shopify Plus Pricing

Key variables of Shopify Plus pricing

Shopify Plus adds an advanced price structure influenced by various significant elements. Businesses looking to get the most out of their e-commerce investment must be aware of these factors. The following are the main variables that affect Shopify Plus pricing:

  • Sales volume: Shopify Plus subscription costs are typically linked to a company’s sales volume, which may increase as the business expands, ensuring that pricing accurately reflects the company’s success and income generation.
  • Development and customization: Shopify Plus provides extensive customization options for online stores, but this comes with additional costs due to the complexity of the task and the need for other personnel for implementation.
  • Transaction fees: Shopify Plus offers a unique feature that doesn’t typically charge transaction fees when using external payment gateways, providing significant benefits for high-volume firms.
  • Extra features and services: Shopify Plus offers advanced features like enhanced analytics, API access, and specialized account management, with pricing varying based on usage and features.
  • Global expansion: Shopify Plus provides features for international businesses, including currency management, localized shops, and international shipping, which may impact cost structures but offer options for global expansion.
  • Traffic and bandwidth: Shopify Plus offers additional resources for websites with high visitor traffic, ensuring they can handle the increased bandwidth and resources required.
  • Dependability and uptime: Shopify Plus provides high reliability and uptime, which are essential for enterprise-level companies. The price includes the infrastructure expenditures related to sustaining this degree of service.
  • Training and support: Shopify Plus users frequently receive access to training materials and priority support. The amount of assistance and training a company needs might affect the total cost; more extensive support options may translate into more significant costs.
  • Contract duration: The length of the agreement may also have an impact on the cost structure. Compared to month-to-month contracts, longer-term commitments could provide discounts or alternative pricing schemes.

Hire Shopify Plus Developers At Mageplaza To Optimize Your Budget

Mageplaza offers Shopify Plus development services.

Mageplaza offers specialized Shopify Plus development services, so hiring Shopify Plus developers is an intelligent way to maximize your money without sacrificing quality knowledge and support. Reputable e-commerce solutions supplier Mageplaza is dedicated to providing top-notch services and products specifically designed for Shopify Plus.

With an emphasis on platforms like Shopify, the company is a well-known specialist in e-commerce solutions. Mageplaza has established a solid reputation for dependability, knowledge, and client pleasure because of its successful project completion track record. The following justifies giving Mageplaza a look at your Shopify Plus development requirements:

Standout features of Mageplaza:

  • Skilled and knowledgeable Shopify Plus developers: Mageplaza has a staff of highly qualified developers with extensive experience with the platform’s nuances.
  • Tailored solutions: Mageplaza is a well-known company that specializes in offering specialized solutions, such as extra features, app connections, and custom theme development, to match the particular needs of businesses.
  • Proactive support: Mageplaza ensures your Shopify Plus store runs smoothly by providing prompt, attentive service. Their support staff is committed to quickly resolving problems and providing continuous help.

Reasons to hire Shopify Plus developers at Mageplaza:

  • Cost-effective solutions: Mageplaza’s services are made to provide economical options without sacrificing quality. This guarantees that you will receive the best value for your money.
  • Strategy optimization: Your Shopify Plus store can benefit from the strategic optimization skills of Mageplaza developers. They may assist in improving performance, streamlining procedures, and making sure your e-commerce platform is prepared for expansion.
  • On-time delivery: Mageplaza is dedicated to meeting your business milestones and objectives without causing needless delays by completing projects on schedule.
  • Planning for scalability: Mageplaza’s developers know how important scalability is, so they ensure the solutions they offer adapt to your company’s changing needs.


Starting the Shopify Plus journey is an investment that you should make carefully for the future of your online store. Your company may succeed in the ever-changing world of online sales by figuring out the nuances of Shopify Plus pricing and taking a proactive, strategic strategy. You can use this guide as a compass to help you navigate the strategic decisions and cost-saving process necessary for a customized Shopify Plus solution.

Read more: Shopify Pricing Plans (2023): Which Shopify Plan is For You?

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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